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Publication date: 22 August 2017

Anita Zatori and Meghan Beardsley

The tourist experience has matured in its body of literature, but researchers still debate the best way to measure and define the concept. The purpose of this paper is to analyze…

Abstract

The tourist experience has matured in its body of literature, but researchers still debate the best way to measure and define the concept. The purpose of this paper is to analyze and compare memorable and on-site tourist experiences from theoretical, empirical, and methodological perspectives. A review of the literature is used to identify and describe the next evolutionary research step which is the quality-of-life (QOL) aspect of tourism experiences. It is argued that the evolving focus on QOL attributes is fueled by the theories and concepts of service-dominant logic. The paper argues that value (co)created on all sides of the equation (e.g., customer or company) must be considered when carrying out research. The paper also finds that different value outcomes for the individual customer occur in both on-site and memorable experience contexts. The findings contest an earlier theoretical argument, suggesting that memorable tourist experiences provide more value than on-site tourist experience.

Article
Publication date: 3 January 2023

Jinwei Wang, Xiaowen Xu, Guangjuan Lu, Xin Wang and Alastair M. Morrison

This study aims to investigate the perceived benefits arising from tourist activities at natural disaster sites, to analyze the influence of perceived benefits on satisfaction and…

Abstract

Purpose

This study aims to investigate the perceived benefits arising from tourist activities at natural disaster sites, to analyze the influence of perceived benefits on satisfaction and behavioral intentions and to identify origin region’s moderating role.

Design/methodology/approach

A research model containing dark tourism motivations (DTMs), tourist perceived benefits (TPBs), tourist satisfaction (TS), protection intention (PI) and loyalty intention (LIs) was developed, and visitor origin was introduced as a moderating variable. Taking the 5·12 Wenchuan Earthquake Memorial Museum as a case site, data were obtained by distributing questionnaires on-site, and the model was tested using partial least squares-structural equation modeling (PLS-SEM).

Findings

DTMs had a significant effect on cognitive and affective benefits, and TPBs significantly affected TS, PI and LIs, with satisfaction playing a partial mediating role. The origins of tourists showed a moderating role in part of the influence relationship of perceived benefits.

Practical implications

This study explored the perceived benefits among dark tourists and built a research model of their influence on tourist satisfaction and behavior. This study not only provides suggestions for managers related to dark tourism development in natural disaster areas, but also offers the possibility of enhancing tourist dark tourism experiences by interpreting the psychology and behavior of dark tourists.

Originality/value

This research adopted a new perspective of the decision-making behavior of dark tourists. The perceived benefits arising from visiting natural disaster sites were analyzed and the relationships between TBSs and motivation, TS, PI and LIs were examined. Considering the specificity of dark tourism emotions, the research also analyzed the similarities and differences in the psychology and behavior of locals and non-locals in dark tourism. The research results enrich and deepen the theoretical study of dark tourism.

研究目的

本文旨在探讨游客在自然灾难遗址地进行旅游活动时产生的感知收获, 分析感知收获对游客满意度和行为意向的影响, 并识别来源地在其中的调节效应。

研究设计/方法论/研究方法

构建了一个包含旅游动机、感知收获、满意度、保护意愿和忠诚意向等多个变量在内的研究模型, 并引入游客来源地作为调节变量。而后, 选取5·12汶川特大地震纪念馆作为案例地, 通过现场发放问卷的形式获取数据, 并采用PLS-SEM对模型进行了检验。

研究发现

旅游动机对认知收获和情感收获均具有显著影响; 感知收获显著影响满意度、保护意愿和忠诚意向, 同时满意度在上述影响关系中呈现部分中介作用; 游客来源地在感知收获的部分影响关系中(旅游动机→感知收获、感知收获→保护意愿)呈现出一定的调节作用。

独创性/价值

文章采用了一种新的视角来研究自然灾难遗址地游客的行为决策机制。通过实证数据分析了游客的感知收获, 并进一步考察了其与旅游动机、满意度、保护意愿和忠诚意向之间的影响关系。考虑到灾难遗址地旅游的独特情感特征, 文章还分析了不同来源地(本地—非本地)的游客在旅游过程中呈现出的心理与行为差异。本研究能在一定程度上丰富和深化黑色旅游的理论研究。

Propósito

Este estudio persigue investigar los beneficios percibidos derivados de la actividad turística en lugares afectados por catástrofes naturales, para así analizar la influencia que dichos beneficios ejercen sobre la satisfacción y el comportamiento planificado, e identificar el papel moderador de la región de origen.

Diseño/metodología/enfoque

Se elaboró un modelo de investigación que contiene las variables de motivación por el turismo oscuro, beneficio percibido, satisfacción, protección e intenciones de lealtad, así como la variable moderadora origen. Tomando como área de investigación el Museo Conmemorativo del Terremoto de Wenchuan 5.12, los datos fueron obtenidos distribuyendo cuestionarios in situ. La técnica de análisis de datos aplicada fue el Modelado de Ecuaciones Estructurales de Mínimos Cuadrados Parciales (PLS-SEM)

Hallazgos

La motivación por el turismo oscuro tuvo un efecto significativo en los beneficios cognitivos y afectivos, y los beneficios percibidos afectaron significativamente a la satisfacción, protección e intenciones de lealtad, siendo la satisfacción lo que desempeña un papel mediador parcial. El origen de los turistas mostró un papel moderador en cuanto a la relación de influencia de los beneficios percibidos.

Originalidad/valor

Esta investigación adoptó una nueva perspectiva en el comportamiento de toma de decisiones en los turistas de turismo oscuro, analizó los beneficios percibidos del turismo de oscuro en los lugares donde se produjeron las catástrofes naturales, y examinó la relación entre los beneficios percibidos y la motivación, la satisfacción, la protección y la intención de lealtad. Teniendo en cuenta la especificidad de las emociones del turismo oscuro, la investigación también analizó las similitudes y diferencias entre la psicología y el comportamiento de los turistas locales y no locales en lo respectivo al turismo oscuro. Los resultados de la investigación enriquecen y ofrecen un acercamiento más profundo a los estudios teóricos del turismo oscuro.

Article
Publication date: 29 April 2021

Ezgi Kırıcı Tekeli and Aziz Gökhan Özkoç

It is understood that the personality traits and intelligence levels of the tourist guides directly or indirectly affect their ability to solve the problems they encounter on…

Abstract

Purpose

It is understood that the personality traits and intelligence levels of the tourist guides directly or indirectly affect their ability to solve the problems they encounter on tours. This study aims to test whether emotional intelligence has an intermediary effect on the problem-solving skills of professional tourist guides with perfectionist personality traits.

Design/methodology/approach

Field research was conducted within the study to analyze suggestions on the interaction of variables on an empirical basis, and data were collected using interview, document review and survey technique. Thus, the mixed-methods approach was used in the study. Within the scope of this study in which 410 professional tourist guides were surveyed, a substantial part of the research data was obtained through the application of the survey technique. Besides, interviews were carried out with 12 professional tourist guides. The clues obtained by the qualitative study were transformed into hypotheses within the scope of the quantitative study, and the intermediary effect was tested.

Findings

A relationship between the main themes, sub-themes and codes was determined within the framework of the qualitative method. As a result of the mediation test, it has been revealed that emotional intelligence has an intermediary role in the relationship between perfectionism and problem-solving skills. According to the results of bootstrapping, the indirect effect of emotional intelligence on perfectionism and problem-solving skills was found out to be significant.

Practical implications

The study acknowledged that positive perfectionism, high emotional intelligence and problem-solving skills contributed to the professional tourist guides being willing to provide better service. In tune with the assumption that the more the quality of the tours carried out through agencies increases, the more satisfied tourists are; the study implicated that it would be advisable for agencies to prioritize the trainings provided for their tour guides to enhance their positive perfectionist, emotionally intelligent personalities and problem-solving skills. Given that professional tourist guides may create a positive country image with the quality service they provide, the significance of such trainings stretch beyond the benefits of such organizations.

Originality/value

Relevant variables were analyzed with a mixed method and applied on professional tourist guides.

Details

Journal of Hospitality and Tourism Insights, vol. 5 no. 3
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 4 June 2009

Ignacio Rodríguez del Bosque, Héctor San Martín, Jesús Collado and María del Mar García de los Salmones

As there is still only limited research about expectation formation in destination marketing, the aim of this paper is to enhance this body of knowledge by providing theoretical…

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Abstract

Purpose

As there is still only limited research about expectation formation in destination marketing, the aim of this paper is to enhance this body of knowledge by providing theoretical and empirical evidence about the role of different factors which generate tourist expectations. In particular, since expectations may significantly condition not only the tourist choice process but also the perceptions of experiences, the objective of this paper is to examine the factors contributing to the expectations of a tourist destination. Based on service expectations literature, a theoretical framework postulates the main factors generating tourist expectations.

Design/methodology/approach

Empirical research tests the research hypotheses. More specifically, several in‐depth interviews and focus groups (qualitative research) and a survey conducted in a holiday destination (quantitative research) led to data collection.

Findings

Tourist expectations are a second‐order factor based on inter‐correlations among several first‐order factors (i.e. past experience, external communication, word‐of‐mouth communication and destination image). In addition, image can be considered as the main factor generating expectations of a destination.

Research limitations/implications

The main limitation of this study is the geographic area (tourist site) of the research process. The tourist destination under investigation significantly influences the characteristics of the sample, of which national tourists are the main constituent.

Originality/value

Managing the destination image and the quality of experience is critical to induce favorable expectations of the destination in the tourist's mind. In addition, the coherence and reliability of destination communication need to be controlled in expectations management.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 3 no. 2
Type: Research Article
ISSN: 1750-6182

Keywords

Article
Publication date: 8 October 2019

Vikki Schaffer and Aaron Tham

This paper aims to propose a framework for engaging tourists as citizen scientists in marine research. Justification for such a framework is driven by the increasing use of…

Abstract

Purpose

This paper aims to propose a framework for engaging tourists as citizen scientists in marine research. Justification for such a framework is driven by the increasing use of citizen science (CS) as a method for collecting data in various research projects. While the tenets of CS exist, few studies have demonstrated how these could be integrated to address the challenges and benefits of engaging tourists as scientists.

Design/methodology/approach

A systematic review focused on CS-based literature within environmental management, tourism and marine tourism revealed 18 models. Key themes, those repeatedly identified, were extracted. These were adapted to inform the proposed theoretical framework for engaging tourist scientists.

Findings

The key themes were clarified and incorporated into the framework to enhance the value of marine research by engaging tourists. Important features considered were the singularity and sporadic nature of tourist participation, training and engagement as well as the reliability of data collected by citizen scientists.

Practical implications

Originality/value

The framework informs the unique requirements of research in marine environments and the under-used potential of tourist scientists.

抽象

Purpose

本文构建了一个吸引游客成为海洋研究的公民科学家的框架。越来越多的人使用公民科学(CS)作为在各种研究项目中收集数据的一种方法, 这证实了这种框架具有合理性。尽管 CS 的原则是存在的, 但很少有研究表明如何将这些原则整合起来, 以便在吸引游客成为科学家的过程中解决问题, 实现效益。

Design/methodology/approach

本文对环境管理, 旅游和海洋旅游领域基于 CS 的文献进行了系统的回顾, 发现了18 种模式。接下来, 提取出重复确定的关键主题。为了吸引旅游者成为科学家, 这些都根据所提出的理论框架作了调整。

Findings

为了通过吸引游客成为科学家来提高海洋研究的价值,本文明确关键主题并将其纳入框架。同时,本文考虑到了一些重要因素,包括游客参加, 培训和融入的奇异性和零星性,以及公民科学家收集的数据的可靠性

Practical implications

Originality/value

该框架反映出,海洋环境研究具有独特的要求,以及旅游者科学家的潜力尚未得到充分利用。

Resumen

Propósito

Este artículo propone un marco de trabajo, para involucrar a los turistas como ciudadanos científicos en la investigación marina. La justificación de este marco, está impulsada por el uso creciente de la ciencia ciudadana (CS), como un método para recopilar datos en los proyectos de investigación. Si bien ya existen los principios de la CS, pocos estudios han demostrado cómo estos podrían integrarse para abordar los desafíos y beneficios de involucrar a los turistas como científicos.

Diseño/metodología/enfoque

Una revisión sistemática, centrada y basada en la literature sobre CS, y al mismo tiempo relacionada con la gestión ambiental, turismo y turismo marino, reveló 18 diferentes modelos. Se extrajeron los temas clave, identificados repetidamente. Estos fueron adaptados para fundamentar el marco teórico propuesto e involucrar a los científicos turísticos.

Resultados

Se aclararon los temas claves y se incorporaron en el marco de trabajo, para aumentar el valor de la investigación marina, mediante la participación de los turistas. Las características consideradas importantes, fueron la singularidad y la naturaleza esporádica de la participación turística, la capacitación y el compromiso, así como la fiabilidad de los datos recopilados por los científicos ciudadanos.

Implicaciones prácticas

Originalidad/valor

El marco de análisis, expone los requisitos únicos de investigación en entornos marinos y el potencial infrautilizado de los científicos turísticos.

Details

Tourism Review, vol. 75 no. 2
Type: Research Article
ISSN: 1660-5373

Keywords

Article
Publication date: 6 November 2017

Subhajit Bhattacharya and Rohit Vishal Kumar

This paper aims to examine the components or factors influencing tourists’ destination brand selection behaviour in Indian context with evidence-based management modelling by…

Abstract

Purpose

This paper aims to examine the components or factors influencing tourists’ destination brand selection behaviour in Indian context with evidence-based management modelling by using the Relative to an Identified Distribution (RIDIT) approach. This evidence-based tourism marketing research has contributed to enhance understanding the tourists’ motivation to support decision in tourism marketing domain. The present study has focused on identifying the most relevant factors in the order of priority that influence destination brand-choice behaviour pertaining to Indian tourism sector. The current research has also tried to arrange the different items relating to tourists preferences for better understanding the insight of potential tourists relating to Indian-tourist destinations.

Design/methodology/approach

A descriptive, survey research design was chosen to investigate and organize the different components or items in degrees of priority to explain the tourists’ destination brand selection behaviour. In total, 387 empirical tourist samples were collected across India covering both domestic and international tourist segments. An evidence-based management modelling with RIDIT analysis is done to examine the factors, which have influencing role on tourist-destination brand choice behaviour related to Indian tourism market.

Findings

The outcome of this research paper should enable the tourism marketers, tourism service providers, tourism brand managers and consultants to create better linkages between the prospective tourists’ preferences and the marketing mix of the destination brands by using evidence based management modelling.

Originality/value

The present research is an original and innovative thought process, trying to evaluate the components or factors influencing tourists’ destination brand selection behaviour pertaining to Indian tourism sector by using the RIDIT approach. Research undertaken so far in tourism marketing area has investigated the different components related to tourism behaviour and destination-brand selection intention of the potential tourists in an unintended and less organized manner. This study can be seen as the first empirical evidence in the domain of tourism marketing where evidence based management modelling with RIDIT approach is done.

Details

Journal of Modelling in Management, vol. 12 no. 4
Type: Research Article
ISSN: 1746-5664

Keywords

Article
Publication date: 11 July 2023

Daria Soldatenko, Elisa Zentveld and Damian Morgan

To succeed in a competitive tourist market and attract more foreign tourists, it is essential to have a clear understanding of what travellers are seeking and endeavour to meet…

Abstract

Purpose

To succeed in a competitive tourist market and attract more foreign tourists, it is essential to have a clear understanding of what travellers are seeking and endeavour to meet those needs, as well as key influential factors in their travel decision-making process. The purpose of the study is to develop and examine tourists’ pre-trip motivational model using the push–pull theory.

Design/methodology/approach

A tourists’ pre-trip motivational model was developed and then tested based on a sample of 320 Chinese and non-Chinese visitors to Melbourne, Australia, to assess the suitability of the new model. Data were analysed by descriptive and inferential statistical techniques, such as principal component analysis and independent T-tests.

Findings

The analysis revealed statistically significant differences between studied samples in terms of the push and pull factors. In comparison with non-Chinese tourists, Chinese visitors to Melbourne assigned higher importance to resting and relaxing opportunities, family-oriented activities, as well as safety and a high level of service. The identified differences should be reflected in marketing and promotional activities provided to Chinese and non-Chinese travellers.

Practical implications

The study provides useful information for Destination Marketing Organisations in tourism cities wanting to develop specifically customised tourist products, services and promotion programs tailored to each market.

Originality/value

The proposed extended push–pull model represents a holistic and complex model of the travel decision-making process with the multiple linkages between motivations for travelling, preferences of destination attributes, information source usage, trip expectations, possible constraints for travelling and evaluation of destination choice criteria. Understanding all these factors, their relationship and their influence on the final destination choice is a prerequisite for effective and successful actions on attraction and retention of visitors for all tourist destinations. The developed tourists’ pre-trip motivational model may be used as a conceptual framework to guide subsequent motivational studies in tourism.

Details

International Journal of Tourism Cities, vol. 9 no. 3
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 19 January 2023

Resat Arıca, Betül Kodas, Cihan Cobanoglu, M. Omar Parvez, Viput Ongsakul and Valentina Della Corte

Intention to re-participate in co-creation (IRCC) is an essential indication of customers to their deal proneness. Therefore, this study aims to focus on the role of trust in the…

Abstract

Purpose

Intention to re-participate in co-creation (IRCC) is an essential indication of customers to their deal proneness. Therefore, this study aims to focus on the role of trust in the relationship between tourists’ motivation for IRCC activities and the perceived service outputs in the tourism research.

Design/methodology/approach

This study applies a quantitative method approach to achieve perceptions into this unfamiliar phenomenon of IRCC. A total of 305 valid questionnaires were collected from October 10 to October 30, 2020 in Istanbul, then analyzed with covariance-based structural equation modeling using the linear structural relations (LISREL) software package.

Findings

The findings of the study showed that the tourists’ IRCC is categorized under four factors: learning benefit, social interaction benefit, hedonic benefit and financial benefit. In the context of IRCC, organizational trust partially mediates the relationship between tourist intention and deal proneness motivation for IRRC.

Research limitations/implications

The scope of research was limited to domestic tourists visiting Istanbul. Research must be conducted on tourists visiting other destinations and who differ in terms of cultural features to make assessments on a larger scale. Furthermore, when considering that co-creation is the consequence of the collaboration between the business and the customers, researching businesses’ initiatives based on promoting the participation in co-creation will make a contribution both for the managers and to the literature to formalize the co-creation process. In addition, social networks are one of the main platforms where tourists motivation to participate in co-creation, but tourists can both create and destroy value on social media regarding the businesses and touristic experience. In this respect, future research should analyze tourists’ motivation elements that urge them to co-create and co-destroy value on social networks, contributing to understanding and evaluating the co-creation process in all aspects.

Practical implications

In contrast with prior research, this study offers a model that integrates the antecedents and consequences of the IRCC process. In this perception, insight tourist motivational factors to IRCC activities provides a path for tourism businesses to strategically manage their activities. This study mostly uncovers the role of organizational trust positively in effect the re-participation.

Originality/value

IRCC is an issue that should be evaluated with its antecedents and outputs. In the literature, several studies evaluate co-creation outputs but research on antecedents promoting IRCC is limited. In this study, the antecedents (motivation to re-participate) and outputs of co-creation (trust and perceived benefit) are evaluated together.

设计和科研方法

应用量化分析方法研究再参与共创这一不熟悉的现象。2020年10月10日−30日在土耳其搜集了305份调查问卷。使用LISREL软件, 通过协方差结构方程模型(CB-SEM)进行分析。

目的

再参与共创(IRCC)的意向是了解顾客交易倾向的重要标志。本文聚焦信任在游客再参与共创活动的动机与旅游研究方面的服务产出的关系之间所扮演的角色。

研究成果

研究成果表明游客再参与共创的意向分为四个因素:1. 学习收益; 2. 社会互动收益; 3. 享乐收益 4. 财务收益。组织信任一定程度上调解了对于再参与共创的意向而言游客意向和交易倾向之间的关系。

研究局限

本研究的范围仅限于访问伊斯坦布尔的国内游客。未来研究需对到访其他目的地、文化特征不同的游客进行研究, 以进行更大范围的评估。此外, 当考虑到共创是企业与客户合作的结果时, 研究企业在促进共创参与的基础上的举措将有助于管理者和学者将共创过程具体化。此外, 社交网络是游客 MPCC 的主要平台之一, 但游客可以在社交媒体上创造和破坏关于商业和旅游体验的价值。在这方面, 未来的研究应该分析游客在社交网络上共创和共毁价值的动机因素, 有助于从各个方面理解和评估共创过程。

实践启示

不同于以前的研究, 本研究建立了综合再参与共创过程因果关系的模型。洞察游客再参与共创活动动机的因素为旅游业战略管理提供了一个路径。本研究基本上揭示了组织信任角色与再参与正向影响的关系。

原创性(价值)

再参与共创意向问题应该基于其因果进行评估。以前的研究虽然评估了共创产出, 但是, 对于促进再参与共创原因的研究有局限。本文同时研究了原因(再参与的动机)和共创的结果(信任与收益)

Diseño/metodología/enfoque

Se aplica una metodología cuantitativa para analizar las percepciones de un nuevo concepto, intención de volver a participar en la co-creación (Intention to Re-participate in Co-Creation, IRCC). Se recogieron un total de 305 cuestionarios válidos, en el período comprendido entre el 10 y 30 de octubre de 2020 en Estambul, y se analizaron con un modelo de ecuaciones estructurales basado en la covarianza (CB-SEM) utilizando el software LISREL.

Objetivo

La intención de volver a participar en la cocreación (IRCC) es un indicador esencial de los clientes para su propensión al trato. Por tanto, la finalidad de este estudio es centrarse en el papel de la confianza en la relación entre la motivación de los turistas para las actividades de IRCC y los resultados percibidos del servicio en la investigación en turismo

Conclusiones

Los resultados del estudio mostraron que el IRCC de los turistas se agrupa en cuatro factores: (i) beneficio del aprendizaje, (ii) beneficio de la interacción social, (iii) beneficio hedónico y (iv) beneficio financiero. En el contexto del IRCC, la confianza organizativa media parcialmente en la relación entre la intención del turista y la motivación de propensión al trato para el IRCC.

Limitaciones/implicaciones de la investigación

El alcance de la investigación se limitó a los turistas nacionales que visitan Estambul. Es necesario investigar a los turistas que visitan otros destinos y que difieren en cuanto a sus características culturales para realizar evaluaciones a mayor escala. Además, al considerar que la cocreación es la consecuencia de la colaboración entre la empresa y los clientes, el análisis de las iniciativas de las empresas basadas en la promoción de la participación en la co-creación supondrá una contribución tanto para los gestores como para la literatura para formalizar el proceso de co-creación. Además, las redes sociales son una de las principales plataformas en las que los turistas están motivados para participar en co-creación de valor (MPCC), pero los turistas pueden tanto crear como destruir valor en los medios sociales en relación con las empresas y la experiencia turística. En este sentido, futuras investigaciones, deberían analizar los elementos de motivación de los turistas que les impulsan a co-crear y co-destruir valor en las redes sociales, contribuyendo a la comprensión y evaluación del proceso de co-creación en todos sus aspectos.

Implicaciones prácticas

A diferencia de las investigaciones anteriores, el estudio ofrece un modelo que integra los antecedentes y las consecuencias del proceso del IRCC. En esta percepción, el conocimiento de los factores de motivación de los turistas hacia las actividades de IRCC proporciona una vía para que las empresas turísticas gestionen estratégicamente sus actividades. Este estudio se centra en el papel de la confianza organizativa en el efecto de la re-participación.

Originalidad/valor

El IRCC es un tema que debe ser evaluado con sus antecedentes y resultados. En la literatura, varios estudios evalúan los resultados de la cocreación, pero la investigación sobre los antecedentes que promueven el IRCC es limitada. En este estudio se evalúan conjuntamente los antecedentes (motivación para volver a participar) y los resultados de la cocreación (confianza y beneficio percibido).

Article
Publication date: 15 January 2018

Muhammad Sabbir Rahman, Mahmud Habib Zaman, Hasliza Hassan and Chong Chin Wei

Locally derived foods from the lens of restaurant settings play an important source of tourist attraction. Surprisingly, research into this sector is quite scarce. The aim of the…

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Abstract

Purpose

Locally derived foods from the lens of restaurant settings play an important source of tourist attraction. Surprisingly, research into this sector is quite scarce. The aim of the paper is to develop and empirically examine a conceptual framework on tourist’s preferences in selecting local foods. The framework includes tourists’ satisfaction, quality of food, tourist’s perception, purchase intention and purchase behavior among tourist’s selection for local foods.

Design/methodology/approach

The research is designed as quantitative in nature. A sum of 280 usable questionnaires was used from 300 distributed instruments by using convenient sampling techniques.

Findings

The results show that the relationship of tourist satisfaction and behavior is mediated by purchase intention, whereas tourist’s satisfaction and perception have a positive and significant impact on the intention of purchasing local foods. There is also a significant relationship between tourist’s satisfaction and perceived quality toward the tourist’s perception of local foods. Moreover, a significant relationship exists between tourist’s intentions and tourist’s purchase behavior.

Research limitations/implications

The study derived the purchase behavior dimensions of local foods by the tourists through literature and verified the conceptual model through empirical testing. Based on these findings, managers of local food restaurants require maximizing the purchase behavior of the visitors by considering satisfaction and perceived quality. In summation, they also should consider perception and behavioral intention of tourists. The limitation of this research relates to the sample, where data were collected from the major city of a tourist-friendly country. Future research could investigate the perceived value and gender variance as moderating variables in and between purchase intention and purchase behavior.

Practical implications

Managers and policymakers may use the outcome of this research as a guideline to understand the depth of tourist’s behavior. By identifying the antecedents of the behavioral factors may assist the managers to strengthen the restaurant’s competitive position within the industry. Finally, policymakers may use the research to assess tourists’ perceptions of local foods acceptability in promoting the nation’s culture to other parts of the world.

Originality/value

This work adds to tourism behavior research by exploring the effect of satisfaction, perceived quality, perception and intention on behaviors associated with local foods purchase behavior. In particular, the study highlights the relationships between tourist’s perception, perceived quality of local foods and satisfaction of local foods to measure tourist’s behavior through purchase intention for local foods from the perspective of restaurant settings, which have received less research attention.

Details

Tourism Review, vol. 73 no. 1
Type: Research Article
ISSN: 1660-5373

Keywords

Article
Publication date: 3 July 2020

Tomáš Gajdošík, Vanda Maráková and Jana Kučerová

This paper aims to review the research on tourists and outlines future scenarios for its development.

Abstract

Purpose

This paper aims to review the research on tourists and outlines future scenarios for its development.

Design/methodology/approach

This paper uses a critical and conceptual approach to this phenomenon and provides new perspectives for its future investigation.

Findings

This research on tourists might consider more aspects, such as the change from purely human-centred to a broader scope including non-human tourists, non-physical space and non-current time slots. This might provide the opportunity to engage more research disciplines into the research on tourists.

Originality/value

The past perspective includes the comparison of research on tourists in Western Europe and North America with an often-overlooked situation in Central and Eastern Europe. The future perspectives deal with challenges that might affect tourism research in the following years.

Details

Tourism Review, vol. 76 no. 1
Type: Research Article
ISSN: 1660-5373

Keywords

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