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Drawing on the literature on brand–consumer relations in an attempt to apply the concept of brand love to a city tourism destination, this paper aims to explore the antecedents and consequences of city brand love.

Based on quantitative research and cluster sampling, study data was collected from 330 international tourists who visited six Iran cities. The research model is tested using partial least square structural equation modeling.

According to the results, city brand attractiveness, city brand identification and memorable city brand experience are the antecedents of city brand love. Moreover, the city brand attractiveness, both directly and indirectly through memorable experiences and identification with the city brand, is one of the antecedents of city brand love. Finally, the results suggest that word of mouth and revisit intention are major behavioral outcomes of city brand love.

By providing a validated conceptual model that traces the antecedents and consequences of city brand love, this study attempts to answer prior calls for examination from the viewpoint of city tourism scholars.

本研究基于定量研究和整群抽样, 研究数据来自访问伊朗六个城市的330名国际游客。研究采用偏最小二乘结构方程模型对研究模型进行了检验。

借鉴品牌-消费者关系的相关文献, 本研究试图将品牌爱的概念应用于一个城市旅游目的地, 探讨城市品牌喜爱的前因和后果。

结果表明, 城市品牌吸引力、城市品牌辨识度和令人难忘的城市品牌体验是城市品牌喜爱的前因。城市品牌吸引力通过城市品牌直接或间接通过难忘体验和认同产生, 是城市喜爱的前因。最后, 研究结果表明, 口碑和重访意愿是城市品牌喜爱的主要行为结果。

通过提供一个经过验证的概念模型, 追溯城市品牌喜爱的前因后果, 本研究试图从城市旅游学者的角度回答先前检验的呼吁。

A partir de una investigación cuantitativa y muestreo por conglomerados, los datos del estudio se recogieron de 330 turistas internacionales que visitaron seis ciudades iraníes. El modelo conceptual se analizó mediante un modelo de ecuaciones estructurales de mínimos cuadrados parciales (PLS).

Basándose en la literatura sobre las relaciones entre marca y consumidor para aplicar el concepto de amor de marca a una ciudad como destino turístico, la presente investigación analiza los antecedentes y las consecuencias del amor de marca de ciudad.

Conforme a los resultados, el atractivo de la marca ciudad, la identificación con la marca ciudad y la experiencia memorable con la marca ciudad son los antecedentes del amor a la marca ciudad. Adicionalmente, el atractivo de la marca ciudad, tanto directa como indirectamente a través de las experiencias memorables y la identificación con la marca ciudad, es uno de los antecedentes del amor por la marca ciudad. Finalmente, los resultados sugieren que la comunicación boca-oído y la intención de volver a visitar la ciudad son los principales resultados comportamentales del amor de marca de ciudad.

Al proporcionar un modelo conceptual validado que analiza los antecedentes y las consecuencias del amor de marca de ciudad, este estudio trata de responder a las llamadas para su estudio desde la óptica del turismo urbano.

The present conceptual paper evinces a new understanding of the present and future of the tourist city in a post-COVID-19 world. The pandemic has wreaked havoc in the tourism industry as well as global trade. The world, at least as we know, is debating the next recovery steps for 2023.

In this conceptual paper, the authors explore the substantial shifts faced by the urban areas during and post-COVID-19 pandemic. The disposed [and imposed] restrictive measures have affected negatively not only mobilities but also the urban landscape. The tourist-city, at least as it was imagined by J. Urry, has invariably set the pace to a ghost-city. In this new landscape, citizens are confined to be at home.

The tourist city has faced substantial changes. The authors dubbed the term ghost city to give some reflections on the radical changes urban zones are experiencing during 2020 and 2021. Classic notions as “the Other,” “globalization” and the “city” are in motion. The borders of some nations are being re-drawn while some radicalized voices and movements flourish.

The authors introduce readers to the literature about the tourist city, which offers a perfect landscape for attraction, consumption and protest. The tourist city has been developed by scholars as a sign of a globalizing process that laid the foundations toward a new understanding of urban zones.

The present paper discusses critically the problem of COVID-19 and its severe restriction of free circulation and the forms in which the city is lived and dwelled. We were pressed to live our proximity through the lens of a screen or using digital media. The basic rights that are historically characterized by the legal architecture of the nation-state – which is based on high mobilities and the right of traveling – were suddenly suspended.

The authors deal with the problems of sociology to study the ghost city, which include not only the dilemmas revolving around the health passport but also the introduction of technology in formalizing the creation of a surveillance society that scrutinizes and, at the same time, entertains modern citizens, in a new culture where the “Other” becomes an undesired guest.

la presente nota intenta explicar el futuro de la ciudad turística en un contexto posterior al COVID-19. Habiendo dicho eso debe destacarse que la pandemia ha hecho estragos en la industria turística como así también en el comercio global. Los especialistas sugieren que el mundo global a los niveles iniciales anteriores a la pandemia se recuperará a mediados de 2023.

el presente trabajo es una discusión conceptual que focaliza en los efectos del COVID-19 en la imagen de la ciudad turística.

la ciudad turística atraviesa por estos días cambios radicales que afectan su naturaleza. Usamos el término ciudad fantasma [ghost city] para referirnos a los efectos socio-culturales a largo alcance de las medidas restrictivas para frenar el avance de la enfermedad. Nociones clásicas como “el Otro,” y la globalización deben ser re-conceptualizadas a raíz de la reconfiguración de las nuevas fronteras y de discursos racistas y radicalizados tendientes a negar a ese “Otro” diferente.

el trabajo introduce a los lectores en la literatura especializada destacando las tensiones entre la ciudad turística y la ciudad como lugar de protesta y negociación. La ciudad turística es una creación directa del proceso globalizador que ha configurado las zonas urbanas.

el presente trabajo discute críticamente como la crisis del COVID-19 ha marcado la forma de relacionarnos en la circulación. Estamos forzados a vivir nuestra proximidad por intermedio de las redes digitales, y un televisor, alterando las bases mismas del estado de libre tránsito y los derechos fundamentales a la circulación.

entre unos de los temas más originales que aborda el trabajo se encuentra el pasaporte sanitario, documento emitido por el estado para dar movilidad al sujeto. El pasaporte sanitario transforma no sólo la forma de validad la identidad, sino que introduce la tecnología al servicio de vigilancia del estado sobre el sujeto. En el mundo post COVID-19 el turista se transformado en un huésped indeseado.

The purpose of this paper is to develop a methodology for shaping the tourist spatial identity of the city and to take advantage of it to discover alternative urban outdoor spaces. As the number of indoor visitors has been limited due to the COVID-19 pandemic, open urban areas such as streets, squares and parks have become more important tourist locations.

The assessment methodology consists of two basic steps. In the first step, the authors look for places or points that are carriers of spatial identity. For this purpose, the method of mental mapping is used. In the second step, statistical methods are used to evaluate the spatial suitability for the most common tourist activities. To obtain a holistic picture, a temporal component is included.

The application of the methodology is presented in the form of a case study. The obtained research results provide an insight into the spatial situation of the city of Maribor (Slovenia, Europe). Tourist spatial identity of a city depends on time. Based on the value of spatial sensitivity indicator and the suitability of activities, it is possible to adapt the tourist offer to the temporal component.

To the best of the authors’ knowledge, this is an original perspective on the spatial identity of tourists. The presented approach could be integrated as a good practice in any other city worldwide. It supports the identification of suitable outdoor tourist places that are memorable, cosy, multifunctional and can be recommended by city guides (mobile or printed books). Every city has many hidden gems that tourists have yet to discover.

City image has been defined as the sum of beliefs, ideas and impressions people hold regarding a city. While abundant literature has explored city image from tourists’ perspectives, few studies have explored residents’ perceptions, and even fewer have compared city image as perceived by tourists and residents. In addition, very few studies have compared tourists’ and residents’ perceptions of city image in small- to medium-sized destinations. Considering these research gaps, the purpose of this paper is to address city image in a medium-sized destination, Verona, in northern Italy with three specific objectives: to examine residents’ perceptions of the city of Verona’s image; to examine tourists’ perceptions of the city of Verona’s image and to compare the perceptions of the two groups.

The research was conducted through questionnaires collected among residents and tourists in Verona. Questionnaires were based on a multi-item scale addressing four dimensions of the city image.

The findings show that residents and tourists hold similar perceptions of city image regarding services and leisure, security and entertainment. The only significant difference in city image concerns the municipal facilities. Specifically, residents are more critical than tourists about this dimension of city image.

The research provides useful implications for policy makers and destination management organisations, and shows some strengths and weaknesses of Verona.

The study addresses the image of a medium-sized city that is typical in the Italian context, thus enhancing knowledge about city image. In addition, by testing and enhancing a scale previously used only to measure residents’ perceptions, the study provides a common measurement instrument to compare tourists’ and residents’ perceptions.

Large cities are and will continue to become important tourism destinations in foreseeable future. Tourists' motives of the present is the prognosis for their future tourists' behavior. In respond to the longstanding critics in city tourism study, the present research aims to examine the underlying motives of tourists visiting large cities and offer insights into fashioning tourism future for visiting large cities. The identified motives inform three distinct implications fashioning tourism future of large cities.

A quantitative investigation was performed by surveying city tourists. Measurements on the survey form were derived from both scholarly and grey literature in relation to tourists' motivations. 326 valid questionnaires were netted to attain the study aim. Three-quarters of respondents were from Europe, Australia and Pacific. Descriptive analysis and exploratory factor analysis were conducted to achieve the research aims.

Five underlying motives of tourists visiting large cities were revealed: shopping indulgence, urban commons, city icons, cultural and lifestyle and personal advancement. Mapping the findings with a conceptual scheme depicting tourism product in destination, the author revealed a new dimension, urbanity and offered critical reflection on three implications for the tourism future of large cities.

Literature examining city tourists' motives neglect the context-specific measurements while administering the investigation. The research design embraces the urban-specific measurements in the data collection tool, contributing to deeper understanding on how tourism functions in cities. A new dimension, urbanity, which illustrates tourists' motives exclusive in large cities, was identified. Furthermore, three implications fashioning tourism future of large cities are revealed with the support of empirical evidence.

Tourism and transport represent two sides of the same management process, especially in tourism destinations characterised by a consistent or a rising volume of visitor flows.

This study aims to illustrate the potential of the many centuries-old universities buildings, in European cities, in a historical, architectural, aesthetic and symbolic dimension to diversify and differentiate urban tourist destinations supply.

This is a qualitative study supported by the analysis of public and classified documents, for which the main source is based on webography, and by conducting interviews.

The deficit of cultural tours, in the dimension of built heritage, is identified as one of the weaknesses of the city of Porto, as tourist destination, to be overcome. The interviewees are unanimous in recognizing the cultural, architectural and aesthetic impact of the historic buildings of the University of Porto, and most of them strongly agree with the integration of this legacy into the tourist offer of the city. The strategic sense of the heritage is emphasized, because of its location in charismatic areas of the city. The practice of effective networking, however, falls short of what is required to achieve ambitious and consistent objectives.

The practice of effective networking, however, falls short of what is required to achieve ambitious and consistent objectives.

Emphasis is placed on the cities’ built heritage as a type of heritage that defines their uniqueness. The dissemination of cultural itineraries, which allows tourists and the community itself a broader and deeper cultural knowledge, contributes to the effective understanding of historic cities’ tourism. Given the scarcity of studies on the relationship between historic university buildings and tourism, the relevance of research focuses on highlighting the contribution of these cultural elements, through a network-based dynamic, to urban tourism destinations’ attractiveness. In particular, the University of Porto's potential for the integration of structured tourism products that contribute to the diversification and differentiation of the city of Porto as a destination is illustrated.

The purpose of this study is to investigate the influence of three sources of social representation (i.e. direct experience of an event, the media and social interaction) on tourists’ formation of event image; to examine the effect of event image, satisfaction and city image on tourists’ revisit intentions to the host city; and to explore the mediating role of city image.

This study used the 28th Qingdao International Beer Festival (QIBF) as the case for verifying the relationships in the proposed model. The survey was conducted in Qingdao and 366 valid observations were collected. Structural equation modeling was used to validate the research model.

Event image is found to be significantly and positively influenced by direct experience of an event and social interaction. City image and satisfaction are important predictors of revisit intention. The meaning of event image is transferred to city image. City image plays a pivotal role in mediating the effect of event image and satisfaction on revisit intention to the host city.

This study surveyed Chinese tourists attending QIBF in Qingdao and consequently the outcomes may lack generalizability. This research did not survey foreign tourists. Thus, the differences of attitudes and behaviors between Chinese and foreign tourists are not compared.

The outcomes provide insights into how a city manager can organize an event to enhance tourists’ intentions to revisit the city.

This study represents one of the few studies that use both social representation theory and the theory of brand image transfer in examining the influence of external social contexts on tourists’ formation of event image and investigates how the unique meaning of event activities is transferred to city image. In addition, the mediating role of city image is fully explored in this research.

本研究的目的包括（1）探究社会表征的三个来源（事件的直接体验, 媒体影响, 社会互动）对游客事件形象评价的影响；（2）验证事件形象、满意度、城市形象对游客重访举办地意愿的影响；（3）检验城市形象的中介作用。

本研究以第28届青岛国际啤酒节为案例研究对象, 来验证模型中的变量关系。调研在青岛进行, 共收集有效问卷366份。通过结构方程模型来验证研究假设。

事件形象评价受到直接体验和社会互动的显著积极影响。城市形象和满意度是游客重访意愿重要的影响因素, 事件形象的内涵转移到城市形象。城市形象在事件形象和满意度对重访意愿的影响作用中起到重要的中介作用。

本研究对参加青岛国际啤酒节的中国游客进行调研, 结果可能缺少普适性。本研究没有调研外国游客, 缺少中外游客的态度和行为差异的对比。

研究结论对于城市管理者如何更好的组织事件活动以提升游客重访城市的意愿提供了新的思路。

本研究将社会表征理论和品牌形象理论应用到事件营销当中, 解释了游客事件形象评价的形成过程中外部社会情境的影响, 以及事件活动的独特内涵向城市形象转移的过程。同时, 本研究验证了城市形象在事件形象和满意度对重访意愿的影响作用中的中介作用。

事件形象, 城市形象, 满意度, 重访意愿, 社会表征理论

研究论文

(1) explorar el impacto de tres fuentes de representación social (experiencia directa de eventos, influencia de los medios, interacción social) en la evaluación de la imagen del evento de los turistas; (2) Verificar el impacto de la imagen del evento, la satisfacción y la imagen de la ciudad en la voluntad de los turistas para volver a visitar el lugar; (3) verificar el papel mediador de la imagen de la ciudad.

Este estudio toma el 28° Festival Internacional de Cerveza de Qingdao como un objeto de estudio de caso para verificar la relación de las variables en el modelo. La encuesta se realizó en Qingdao y se recolectó un total de 366 cuestionarios válidos. El modelo de ecuación estructural se utiliza para verificar la hipótesis de investigación.

El estudio muestra que la experiencia directa de los eventos y la interacción social tienen un impacto positivo y significativo en la evaluación de la imagen del evento. La imagen de la ciudad y la satisfacción son factores importantes que influyen en la voluntad de los turistas a volver a visitar. Los resultados de la investigación muestran que la imagen de la ciudad desempeña un importante papel de mediación en el efecto de la imagen del evento y la satisfacción en la voluntad de volver a visitar.

este estudio encuestó a los turistas que participaron en el Festival Internacional de Cerveza de Qingdao, y los resultados pueden carecer de generalidad. Este estudio no investigó a los turistas extranjeros, solo a los turistas chinos, por eso careció de una comparación de las diferencias en actitudes y comportamientos entre los turistas chinos y extranjeros.

las conclusiones de la investigación proporcionan nuevas ideas sobre cómo los administradores de la ciudad pueden organizar mejor las actividades del evento para aumentar la voluntad de los turistas a visitar la ciudad nuevamente.

este estudio aplica la teoría de la representación social y la teoría de la imagen de marca al marketing de eventos, explicando el impacto de los contextos sociales externos en la formación de la evaluación de imágenes de eventos turísticos y el proceso de transferir la connotación única de las actividades de eventos a la imagen urbana. Al mismo tiempo, este estudio demuestra que el papel mediador de la imagen de la ciudad tiene un impacto de la imagen del evento y la satisfacción en la voluntad de volver a visitar.

The purpose of this paper is to investigate the influence of tourists’ sociodemographic characteristics on their perception of destination personality and emotional experience on the example of the city break tourism destination.

To examine this relationship, survey research was conducted on a sample of 203 national and international tourists who visited Novi Sad, the second-largest city in Serbia.

Research results confirmed the role of travelers’ sociodemographic variables in shaping their emotional experience and destination personality perception. The findings pointed out significant divergences in the perception of emotional experience in the case of respondents’ education level, previous visits to the city and travel companion. On the other hand, the analysis showed that repeat visitors significantly differed from first-time visitors regarding destination personality perception. In addition, differences in both destination personality and emotional experience assessment were found between national and international city break travelers.

The current study is first to focus on the role of travelers’ sociodemographic variables in simultaneous modeling of their perception of destination personality and emotional experience within the city break destination context. Besides, results revealed some new influencing factors of both destination personality and emotional experience perception, thus contributing to the existing tourism literature. In addition, this paper offers useful practical implications for city break marketers to adapt promotional activities, more effectively present the desired brand personality of the city to different sociodemographic categories of tourists and sustain repeat tourists’ perception of Positive surprise.

This paper aims to expose the evolution in the use of the so-called reception tools and tourist information that are present at the time of consumption of a trip towards an interest in and a willingness to link local residents and tourists in a friendly, inclusive and conciliatory way. This is the case of territorial signage designed for pedestrians, a growing protagonist of the urban landscape of many cities, which has found in its formulation the appropriate response to unify the messages and criteria that are addressed to all audiences and people with all types of sensitivities.

Based on an extensive fieldwork study conducted in 2013 and 2017 in the 62 most populated cities of Catalonia, different variables related to the shape of the signage and the content presented in them were analysed. To this end, a specific pattern of ad-hoc observation and structured interviews were applied to determine the social transition of the content and approaches used in the signage.

While signage is initially considered to be a basic solution with purely informative content, poor in qualitative aspects and often neglected by those responsible for its management, over time it has emerged as a tool that serves to unify the interests of the citizens who share the same space for mutual interaction. It is characterised by providing open and transversal information for all citizens without focussing on or thematising tourism in an exclusive and segregated way, separating it from the rest of the aspects that make up the nature of the urban landscape.

This paper confirms that these tangible instruments of support for tourists, beyond seeking a harmonic fit in the urban planning of today's cities, are also complicit in seeking social cohesion in the present-day paradigm of the conflicts created by urban tourism.