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The purpose of this paper is to establish a combined model for selecting key indexes of complex equipment, and then improve the cost forecasting precision of the model. The problem how to choose the key elements of complex products has always been concerned on many fields, such as cost assessment, investment decision making, etc.

Using Grey System Theory to establish a cost estimation model of complicated equipment is more reasonable under the few data and poor information. Therefore, this paper constructs cost index’s system of complex equipment, and then quantitative and qualitative analysis methods are utilized to calculate the grey entropy between the characteristic parameter and the behavior parameters. Further, establish the grey relational clustering matrix of the behavior sequences by using the grey relative incidence analysis. Finally, the authors select key indicators according to the grey degree.

The experiment demonstrates that the cost key parameters of complex equipment can be successfully screened out by the proposed approach, and the cost estimation accuracy of complicated products is improved.

The method proposed in this paper could be utilized to solve some practical problems, particularly the selection of cost critical parameters for complex products with few samples and poor information. Taking the cost key indexes of civil aircraft as an example, the results verified the validity of the GICM model.

In this paper, the authors develop the method of GICM model. Taking the data of civil aircraft as an example, the authors screen the key indicators of complex products successfully, and improve the prediction accuracy of the GM (1, N) model by using the selected parameters, which provides a reference for some firms.

The purpose of this paper is to propose a prediction model to predict the cost of complex products with lack of data. The cost estimating is one of the key elements of arguments around technological economy and investment decision‐making process of complex product.

A complex product has many characteristics, such as complex structure, large investment, high risk and it usually falls into small‐batch‐production category. Its cost estimation samples are small and cost data are very limited. Based on the characteristics of complex product and cost estimating, this paper introduces performance parameters sequence of associated known data, establishes an N‐GM (0, N) model of characteristic sequence with straddle missing data.

On the basis of the known key performance parameter sequence, N‐GM (0, N) model is used to predict the grey interval of overall cost vacancy data. Overall cost vacancy data is whitened by sorting reference sequence and realizing complex product overall cost estimation.

The method introduced in the paper can be used to solve practical problems, especially cost prediction of complex products with poor data. The model is also applied on the overall cost and the key component cost estimation of similar but different complex products. Moreover, it provides potential theoretical support for the development of complex product industry in the future.

In this paper, the complex product, which now plays a strategic industrial role in China, is systematically studied by utilizing a new methodology based on grey systems, especially the cost evaluation of the complex product. The use of grey correlation analysis in screening control key item index of complex product cost, the overall cost sequence of the complex product as related sequence and sorting reference sequence, the paper predicts and whitens vacant key item index, obtaining the key item cost index of complex product.

The process of predicting construction costs and forecasting price fluctuations is a significant and challenging undertaking for project managers. This study aims to develop a construction cost index (CCI) for Jordan’s construction industry using fuzzy analytic hierarchy process (FAHP) and predict future CCI values using traditional and machine learning (ML) techniques.

The most influential cost items were selected by conducting a literature review and confirmatory expert interviews. The cost items’ weights were calculated using FAHP to develop the CCI formula.

The results showed that the random forest model had the lowest mean absolute percentage error (MAPE) of 1.09%, followed by Extreme Gradient Boosting and K-nearest neighbours with MAPEs of 1.41% and 1.46%, respectively.

The novelty of this study lies within the use of FAHP to address the ambiguity of the impact of various cost items on CCI. The developed CCI equation and ML models are expected to significantly benefit construction managers, investors and policymakers in making informed decisions by enhancing their understanding of cost trends in the construction industry.

The purpose of this paper is to introduce an alternative approach of measuring construction industry performance using maturity modeling. The focus is on introducing a newly developed maturity model referred to as the construction industry macro maturity model (CIM3) and highlighting its use by assessing the maturity of the construction industry of the Province of New Brunswick, Canada.

Current methods of construction industry performance measurement such as labor productivity and competitiveness are briefly reviewed, highlighting their weaknesses. The theoretical underpinnings of the CIM3 are discussed and the implementation of the CIM3 to measure the cost and quality management maturity of the New Brunswick construction industry is presented.

An assessment of the construction industry's maturity using the CIM3 provides a leading indication of performance. This is based on the industry being structured according to key practices areas that contain key practices. The industry's key practices are linked to objectives that lead to the achievement of performance goals. The maturity of the construction industry with respect to its key practices is a function of the relative importance of the key practices and the capabilities of the industry in implementing the key practices. Based on this, the implementation of the CIM3 in New Brunswick found that the NB construction industry is more mature in cost management than in quality management.

This paper contributes to the existing body of knowledge on industry performance measurement, and more particularly, construction industry performance measurement. The concept of maturity modeling applied here promotes and demonstrates the use of leading indicators of performance, as recommended in most performance measurement literature.

One of the fundamental human requirements is a working environment that allows people to perform their work optimally under comfortable conditions. Given that buildings and air conditioning systems are designed on the basis of a certain level of discomfort, this raises the key question ‘What is the effect of the level of comfort on the productivity of people working in office environments?’ The purpose of this paper is to quantify this relationship as an aid to making choices regarding the working environment at strategic level within the facilities management process, with particular emphasis on thermal conditions.

It seems that the Internet boom, which started at the end of the 1990s and finished with the spectacular collapse of the so-called dotcoms, is probably over. We are currently enjoying a period of fast and stable growth. This is manifested by the growing number of both Internet users and companies which – to an ever-increasing extent – use the Internet as a form of communication (both internal and external), promotion, sales etc. Expenditures on Internet advertising are growing continuously and now constitute more than 25% of all advertising expenditure. A natural consequence of this development is the need for the standardisation and organisation of the world of the Internet. These activities will result in a greater awareness of the benefits which this medium provides, increasing the possibilities of its use, and – most importantly – the opportunity to evaluate the return on investments made on the Internet. Nowadays, it is clear that many companies are striving to increase the quality of their activities on the Internet or to improve the effectiveness of such activities. As a consequence, the number of companies that look for indices which would enable the making of more precise and effective decisions in the scope of online operations is growing.

This chapter is dedicated to the phenomenon of the increasing role of the Internet in business, including the scale of its use by Polish and international companies. We present the most commonly used measures of marketing activities on the Internet and in social media. This group includes the indices which make it possible to determine whether a company actually needs a website. Other measures allow for the improvement in the effectiveness of the activity on the Internet, whereas others specify the costs of activities on the Internet and often serve as the basis for settlements between a company and advertising agencies or companies specialising in website design. It is worth emphasising that the Paid, Earned, Shared, Owned (PESO) model, worked out by Don Bartholomew,¹ is the basis for creation and description of indices concerning social media. This model has gained certain popularity in the social media industry. It does not, however, specify how individual indices should be named and calculated. It maps already existing indices and adapts them to specific levels of marketing communication measurement. All the measures indicated by the author of the model have been grouped into five major areas: exposure, engagement, brand awareness, action and recommendations. This model– similarly to all models of performance measurement – inspired by the sales funnel concept, adjusts certain standard indices and proposals of measurements for specific levels. Additionally, the measures are divided into four types, depending on who the owner of the content is: Paid (P) – refers to all forms of paid content; Owned (O) – all websites and web properties controlled by a company or brand; Earned (E) – the contents about a given brand created spontaneously by Internet users; and Shared (S) – the contents shared by Internet users.

The term ‘strategy’ is one of the most frequently used terms in business, and its application in marketing is particularly common. Company strategy, market strategy, marketing strategy, sales strategy, promotion strategy, distribution strategy, low pricing strategy – it would take a long time to list all of them. Although this term is so commonly in use, its definition is not as straightforward and it can be interpreted in different ways. In comparison with tactical decisions, strategy is much more significant for an organisation as it brings long-lasting consequences. It is implemented by higher level managers on a regular basis, and it is based on external, often subjective information, so decisions – especially at the time they are made – are difficult to evaluate.

Taking into consideration the fact that strategy refers to a long-term rather than a short-term period, strategic decisions serve as the basis for undertaking operational activities. However, marketing refers to the market and the competition. It is possible to claim that marketing strategy is trying to find an answer to the question to which path an organisation should follow in order to achieve its goals and objectives. If, for example, a company has a goal to generate a profit of PLN 1 million by selling 100,000 pieces of a product, the market strategy should answer at least the following two questions:

1. Who will be our target group, for example, who will purchase the 100,000 pieces of the product?

2. Why is it us from whom a potential buyer should purchase the product?

Who will be our target group, for example, who will purchase the 100,000 pieces of the product?

Why is it us from whom a potential buyer should purchase the product?

The target market will be defined if a reply to the first question is provided. The second question identifies the foundations of competitive advantage. These two issues, that is, target market and competitive advantage are the strategic marketing issues. You cannot change your target group unexpectedly while competitive advantage is the basis for changing decisions regarding prices, promotions and sales.

This chapter describes the measures of marketing activities which refer to strategic aspects and testify a company’s market position – the measures of the performance of target groups and competitive advantage. Readers’ attention should be also focused on the indices that are less popular in Poland and, therefore, may be underestimated. It seems that some of them, for example, the index of marketing resources allocation and the marketing risk index, provide a lot of valuable information and, at the same time, make it possible to show the value of marketing investments. Their wider use in the near future is only a matter of time.

Statistics show that selecting the best investment program based on both cost and effectiveness can avoid financial losses. However, investment evaluation of a power transformer is full of uncertainty as it is hard to obtain accurate and useful cost-effectiveness results. Therefore, the purpose of the paper is to establish an investment evaluation model.

The cost-effectiveness evaluation model in this study used grey correlation analysis for the power transformer selection based on life cycle cost (LCC). Indices of cost and effectiveness factors were chosen to form a three-level index system including quantitative and qualitative factors. Evidential reasoning was applied to quantify the qualitative indexes. Grey correlation analysis was applied to select the best investment program.

The results from this study show that the proposed approach is effective and offers a new approach to evaluating transformer investment.

The model was applied to an investing decision-making problem of the transformer in a new substation in Wuhan, China.

It is very important to select the best transformer program in the candidate investment programs because the investment program decides almost 70 percent of the LCC of the power transformer.

The purpose of this paper is to investigate the whole-life costs of non-residential green-rated building developments in Singapore to derive useful information for research and practice. When industry stakeholders like building owners, architects, engineers, quantity surveyors, builders and facility managers have detailed information about the initial and operating costs of different types of buildings, they will be able to apply whole-life costing to their existing or new projects with the intention of achieving value for money, as well as environmental sustainability. The developed index is useful to green policymakers and building owners.

Data are collected from building projects certified by the Building and Construction Authority (BCA) of Singapore under the Green Mark scheme, starting from 2005. Statistical analysis is performed on the collected data to generate the information required to build the index as well as cost database. The Paasche price index method is used to produce a weighted composite index for Singapore’s non-residential building sector.

The results show the classification of whole-life costs components by two main groups – “development and construction costs”, and “operating and maintenance costs”. There are a total of 68 cost significant items selected from 13 construction work categories. Comparing the weights for three non-residential building types, the highest is obtained for industrial building, which is followed by institutional and commercial buildings.

Without data, the description of the research has primarily dealt with the formulation of the proposed index because designing an appropriate methodology is key to ensure widespread acceptance and use.

Prospective users have to be aware that the index cannot provide information about change in absolute terms and is not very accurate as such in reflecting the actual level of costs or prices of the variable of interest. However, it is a good indicator of the relative change over time in the level of costs or prices.

It is expected that this method contributes additional information to BCA’s existing tender price index about a building’s operating costs as well since the proposed index is a measure of change in the average whole life-cycle costs of buildings over time.

Briefly reviews previous literature by the author before presenting an original 12 step system integration protocol designed to ensure the success of companies or countries in their efforts to develop and market new products. Looks at the issues from different strategic levels such as corporate, international, military and economic. Presents 31 case studies, including the success of Japan in microchips to the failure of Xerox to sell its invention of the Alto personal computer 3 years before Apple: from the success in DNA and Superconductor research to the success of Sunbeam in inventing and marketing food processors: and from the daring invention and production of atomic energy for survival to the successes of sewing machine inventor Howe in co‐operating on patents to compete in markets. Includes 306 questions and answers in order to qualify concepts introduced.