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Synergizing invention and innovation for missions and markets

George K. Chako (Ph.D., Professor of Systems Management, Malaysian Graduate School of Management)

Asia Pacific Journal of Marketing and Logistics

ISSN: 1355-5855

Article publication date: 1 June 2000

Abstract

Briefly reviews previous literature by the author before presenting an original 12 step system integration protocol designed to ensure the success of companies or countries in their efforts to develop and market new products. Looks at the issues from different strategic levels such as corporate, international, military and economic. Presents 31 case studies, including the success of Japan in microchips to the failure of Xerox to sell its invention of the Alto personal computer 3 years before Apple: from the success in DNA and Superconductor research to the success of Sunbeam in inventing and marketing food processors: and from the daring invention and production of atomic energy for survival to the successes of sewing machine inventor Howe in co‐operating on patents to compete in markets. Includes 306 questions and answers in order to qualify concepts introduced.

Keywords

Citation

Chako, G.K. (2000), "Synergizing invention and innovation for missions and markets", Asia Pacific Journal of Marketing and Logistics, Vol. 12 No. 2/3, pp. 1-336. https://doi.org/10.1108/13555850010764686

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited