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This research divided expectations into three timeframes based on expectancy theory – short-, medium- and long-term. The incentive-motivation structures of government tourism officers were identified by these timeframes and the effects of incentives on job engagement, performance and satisfaction were investigated.

A survey was conducted in 31 provinces of China, and a total of 650 responses were used for data analysis after removing invalid surveys. The statistical analysis techniques adopted were confirmatory factor analysis, correlation analysis and structural equation modeling.

The results showed that: realistic motivations, career prospects and “macro-vision” were the motivational factors of tourism officers in the short-, medium- and long-term, respectively; incentives positively predicted tourism officer job engagement, performance and satisfaction; and job engagement and performance mediated the influence of incentives on job satisfaction.

The main limitation was that the respondents were from 31 provinces in China, and there may be regional and local differences due to the unique and complex geographic and social conditions, as well as dissimilar economic development levels and administrative systems.

Public sector tourism departments must recognize tourism officer needs and motivations in the short-, medium- and long-term and develop tailored incentive programs.

Based on expectancy theory across different timeframes, this research identified the incentive-motivation structure and its effect on Chinese destination management organization officers and potentially provides a theoretical basis for the optimization of this administrative incentive system.

基于期望理论, 本研究将期望区分成短期、中期和长期三个时间尺度。据此, 本研究识别了政府旅游官员的激励需求和和动力结构, 并验证其对旅游官员工作投入、工作绩效和工作满意度的影响。

本研究面向中国31个省市自治区展开问卷调查。在剔除无效问卷后, 总共搜集650份有效问卷进行数据分析。本研究采用了验证性因子分析、相关分析和结构方程模型等数据分析技术。

研究结果发现：（1）现实激励、职业前景和宏观愿景是目的地政府官员在短期、中期和长期等不同期望结构层次的动力因素; （2）这些动力因素正向影响旅游官员工作投入、工作绩效和工作满意度; （3）工作投入和工作绩效中介了上述激励因素对工作满意度的影响。

本研究的主要研究局限在于问卷数据覆盖中国31个省市自治区, 但中国具有复杂的国情, 地区经济发展水平、行政管理体制也不尽相同, 因此基于特定地区的具体分析可能得出具有差异性的研究结论。

目的地政府部门应当客观认知到旅游官员在短期、中长期和长期三个期望层次的激励需求, 并针对性地设计和提供激励方案。

本研究首次基于期望理论识别了不同时间尺度下目的地政府部门旅游官员的动力结构及其效应, 为优化中国目的地政府旅游官员激励体系提供了理论基础和实证证据。

En base de la teoría de las expectativas, esta estudio divide las expectativas en tres escalas de tiempo: plazo corto, plazo mediano y plazo largo. Con base en esto, este estudio identifica las necesidades de incentivos y la estructura motivacional de los funcionarios de turismo del gobierno, y verifica su impacto en la contribución, el desempeño y la satisfacción laboral de los funcionarios de turismo.

Este estudio realiz una encuesta por cuestionario para 31 provincias de China. Después de excluir los cuestionarios no válidos, se recopilan un total de 650 cuestionarios válidos para el análisis de datos. Este estudio utiliza técnicas de análisis de datos como el análisis factorial confirmatorio, el análisis de correlación y el modelado de ecuaciones estructurales.

Los resultados mostraron que: (1) Los incentivos realistas, las perspectivas de carrera y las visiones macro son los factores impulsores de los funcionarios del gobierno de destino en diferentes niveles de expectativa a plazo corto, mediano y largo; (2) Estos los factores impulsores están afectando positivamente el aporte de trabajo, el desempeño laboral y la satisfacción laboral de los funcionarios de turismo; y (3) Los aportes laborales y el rendimiento laboral median la influencia de los factores impulsores anteriores en la satisfacción laboral.

La muestra de este estudio cubre 31 provincias, municipios y regiones autónomas en China, pero China tiene condiciones nacionales complejas, los niveles de desarrollo económico regional y los sistemas administrativos son diferentes. Por lo tanto, los análisis basados en regiones específicas pueden lograr diferentes conclusiones de estudio.

El departamento gubernamental del destino debe reconocer objetivamente las necesidades de incentivos de los funcionarios de turismo en los tres niveles esperados a plazo corto, plazo mediano y largo y plazo largo, y diseñar y proporcionar programas de incentivos de manera específica.

este estudio identifica la estructura dinámica y los efectos de los funcionarios de turismo en los departamentos gubernamentales de destino en diferentes escalas de tiempo basando en la teoría de las expectativas por primera vez, y proporciona una base teórica y evidencia empírica para optimizar el sistema de incentivos de los funcionarios de turismo del gobierno de destino en China.

This study aims to investigate the entrance of Chinese-based Alipay’s mobile-payment (m-payment) technology into Malaysia. Malaysia allowed this entry of the first foreign m-payment company because it would allow Chinese tourists spending while they are visiting Malaysia. It will view this entrance from a Malaysian perspective.

The views of Malaysian players (Bank Negara Malaysia officers, three Malaysian banks’ officers, Alipay-Malaysia officers, airport section manager, convenience store manager and airport store sales executive) were sought via qualitative interview concerning Alipay’s entry into the Malaysian market. Respondents who had relevant knowledge and/or were involved in Alipay m-payment technology development in Malaysia were contacted, while there remainder were obtained by snowballing. Secondary data was collected from Bank Negara Malaysia’s policy, three Malaysian banks’ reports, the Alipay-Malaysia public statements and the Airport and Convenience Store reports. Triangulation using primary and secondary data was used to safeguard the validity and reliability of the outcomes.

The entry strategy used by Alipay was different from those reported in previous studies. The establishment of Alipay-Malaysia was the first element of the “mode of entry” gaining pioneer status in Malaysia. The next stage was gaining support from Bank Negara Malaysia-Malaysian Central Bank and three Malaysian banks (Maybank, Public Bank and CIMB) through collaborative ventures with Alipay-Malaysia Sdn. Bhd., leading to acceptance nationwide by local merchants. The key driver of acceptance being Chinese outbound tourists in Malaysia.

This case study was conducted during the early implementation of Alipay in Malaysia from 2015 until April 2019. During this period, there were challenges due to the lack of primary data. These were overcome by the support from the respondents and the secondary data.

This study contributes to insights from a different entry strategy that used tourism as a leading force. This can give guidance to other m-payment service providers or other countries as m-payment technology recipient about “market entry strategy” and “modes of entry” following Alipay’s approach.

To date, no study has been conducted to investigate the nature of Alipay m-payment in Malaysia. This qualitative study has examined the new phenomenon regarding how Alipay entered the Malaysian market. Moreover, this study can also contribute new insights into the existing theory of “market entry strategy” in terms of Alipay’s tourist-based approach.

Tourism and hospitality have had a dynamic role in different countries and became the mainstay of the economy. Tourism, if proliferated appropriately, supports countries to accrue the benefits of the industry. Considered to have multiplier effects, tourism banks on visitors who come to a host country from other countries or are domestic visitors who move around the country. Countries such as Thailand, Malaysia, India and the Maldives have depended on Foreign Tourist Arrivals (FTA) for several years. More the FTAs, the higher the benefits. India too had the facet of promoting the country as a tourist destination to the world and inviting them to be part of the tourism juggernaut. Unfortunately, the metrics are not in line with the quality of destinations in India compared to the FTAs in Thailand, the Maldives or even in Singapore. With a black swan event like the twenty-first century COVID-19 pandemic, many countries focus on domestic travellers, so does India. Just before the pandemic, several plans and policies encouraging domestic travel made their way along with the promotion of quality tourism globally with a lesser number of Overseas Tourism Offices (OTO). The Federal Government in India, in a strategic manner, ensured that domestic travel and FTAs would happen in tandem. It was done through robust global tourism promotion through the India Missions and OTOs that ensured a positive growth trajectory and the metrics that provided the ammunition for economic growth. The research team also got to interview former officers of the Ministry of Tourism, Government of India and players from the private sector that have played a role in the sectoral business operations.

This study aims to evaluate the correlation of Chinese philosophy to the process of tourism development. The current Chinese philosophy involves three influential ideologies: Chinese Confucianism, Chinese communism and Western capitalism, which significantly affect people's perspectives, behaviors and importantly, the whole tourism system.

This study conducted 47 semi‐structured in‐depth interviews through field visits, in order to understand people's perspectives and social interactions in the tourism development process. The case study is based on the Hubin Street Project of Hangzhou, China.

The study finds that all three ideologies in Chinese philosophy have strong influences in the decision making processes of tourism development. They result in a relatively centralized decision‐making power centre, and increasing decentralized needs from the society.

This research helps to understand the reasons for social actions in China's tourism development from a different perspective, the philosophy. The study gives implications for other researches to further explore the relationship between ideologies and behavior.

The influences of Chinese philosophy to social actions could be even more complicated. More case studies could reflect different situations and more in‐depth views.

This study developed an extended model of self-congruity by integrating destination image, destination personality, self-congruity, revisit intention and gender.

Surveys were conducted with 645 Chinese tourists visiting New Zealand. Partial least squares structural equation modelling (PLS-SEM) was performed to estimate linkages between destination image, destination personality, self-congruity and revisit intention. To compare effects on revisit intention across male and female Chinese tourists, PLS-Henseler's multigroup analysis and PLS-permutation test were conducted to analyse gender as a moderator in the proposed framework.

Our results revealed positive direct effects among destination image, destination personality, self-congruity and revisit intention. Our findings indicated a highly significant difference in the effects of destination personality on ideal self-congruity across male and female Chinese tourists. The association between destination image and self-congruity identified through this model represents a crucial contribution to the tourism literature. This study also enriches tourism research by comparing male and female Chinese tourists' intentions to revisit New Zealand, having identified crucial heterogeneity within female tourists.

The practical implications from our research can improve destination marketing organization (DMO) officials' awareness of one-time and repeat Chinese tourists' experiences, which strongly trigger subsequent visits.

This paper is the first to examine the direct correlations among destination image, destination personality, self-congruity and revisit intention by considering whether gender might moderate these factors. Our study innovatively adopted PLS-SEM along with several advanced analytical approaches, such as multigroup analysis (MGA) of women and men, to examine our research model.

This study aims to understand the impact of market power and competition on earnings management, particularly discretionary accruals, in the Chinese and Taiwanese tourism industries. China and Taiwan differ not only in their political and social systems but also in their economic systems. The research aims to provide managers and investors with stock selection strategy in the decision-making process.

Accounting data consisted of 60 publicly traded travel companies in China and Taiwan from 2000 to 2014. Methodology included correlation matrix for the variables, univariate and multivariate regression and competition analysis.

Based on empirical results, the authors found a significant negative correlation between market power and discretionary accruals and market concentration (or lower market competition) and discretionary accruals in both the Chinese or Taiwanese markets. Although the Chinese travel companies enjoyed higher market power and market concentration, they engaged in less earnings manipulation than their Taiwanese counterparts as a result of the Chinese Government regulation.

Based on listed travel companies, generalization of the research results to entire tourism industry is limited. This study compares the travel companies’ practices of smoothing out earnings between China and Taiwan, thus helping managers and investors in making their financing, investment decisions.

This research contributes to the earnings management literature by examining a specific industry of tourism. This paper is original in two ways. The authors linked market power and market competition with earnings management simultaneously and then compared the Chinese and Taiwanese tourism industries in manipulating earnings.

This study aims to examine the relationship between board capital and firm performance in the Chinese tourism industry.

The study’s sample includes firms from the Chinese hotel, air transportation/travel and catering industries. This study explores the governance environment in tourism industries. This study estimates three dimensions of the board, including education, expertise and directors interlock. These dimensions are further grouped as human capital (i.e. education and expertise), social capital (interlocks) and board capital (sum of social and human capital). Ordinary least square regressions with multiple robustness tests are used to investigate the effect of board capital on firm value in Chinese listed tourism firms during 2005–2018.

This study finds that board capital positively impacts firm performance in its dimensions of human and social capital. This study also highlights the two important ownership contexts, namely, institutional investors and state-ownership, that shape the board capital-firm performance association in the Chinese tourism industry.

The findings suggest that board capital plays a significant role in corporate decisions. The results illustrate that higher board capital improves both governance mechanisms and resource provision roles of the board, resulting in higher firm value. The results further offer implications for managers and shareholders of tourism firms when electing directors as shareholders’ representatives.

The study has two important contributions. First, it extends the prior literature of firm value by considering the board’s human and social dimensions in the tourism sector. Second, contrary to prior research on board, this study takes three facets of board capital, education, expertise and interlocks that improve governance mechanisms and bring new resources in the shape of skills, knowledge and expertise.

This paper aims to analyse the conceptual bases of the related terms of “host” and “guest” in Chinese and reveal essential, though overlooked, cultural differences that relate to “hospitality” in Western and Chinese cultural contexts.

A presupposition of this conceptual investigation is that culture manifests itself linguistically. The analytic approach used here is textual analysis. Confucian classical texts are the main source of evidence for examining the conceptual commitments of the Chinese characters 主 and 客 and their corresponding practical expressions.

Cross-cultural comparison reveals asymmetries between the term “hospitality” and its Chinese translations, etymologically and culturally. This study demonstrates how the Chinese 主–客 paradigm is both hierarchal in nature and centred on the role and interests of the host. It further compares this paradigm with its Western counterpart along five different dimensions.

The specific Chinese norms for the host–guest paradigm synthesized here could prompt both academicians and operators to question the cultural attachments associated with hospitality by participants and the cultural differences in hospitality transactions and management. The cultural sensitivity modelled here is intended to facilitate harmony between a hospitality setting and the culture in which it is embedded.

This conceptual paper is the first in the Anglophone literature to explore the Chinese cultural roots of the concepts “host” and “guest”. The linguistic perspective used in this study allows the concept of “hospitality” to be studied cross-culturally and in an interdisciplinary way, addressing a blind spot in the extant hospitality literature.

Destination and resort managers have little knowledge regarding the Chinese outbound tourist market, yet its enormous potential cannot be overlooked. Providing services to this often unfamiliar segment can be difficult and may result in poor service delivery which can be detrimental to both enclave resorts and small island destinations, such as Mauritius. This study uses in-depth interviews among key informants from three- to five-star enclave resorts targeting Chinese tourists. The main challenges experienced by the resorts are cultural behavior, language barriers, different food habits, and the need to improve the service facilities and experience. Based on insights from industry practitioners, the study identifies service modifications provided by enclave resorts to provide Chinese tourists with a positive experience.