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Article
Publication date: 7 August 2021

Anna Farmaki, Elena Spanou and Prokopis Christou

Following Airbnb’s recent turn to the luxury market, this paper aims to explore how Airbnb hosts construct meanings of luxury as enacted in their hosting practices.

Abstract

Purpose

Following Airbnb’s recent turn to the luxury market, this paper aims to explore how Airbnb hosts construct meanings of luxury as enacted in their hosting practices.

Design/methodology/approach

Semi-structured interviews with 46 Airbnb hosts were undertaken using purposing sampling.

Findings

Study findings reveal that social and personal meanings of luxury manifest in host practice, with “home feeling” representing the epicentre of the luxury peer-to-peer (P2P) accommodation experience.

Research limitations/implications

Although this study draws from host views, it represents a first attempt to empirically examine perceptions and applications of luxury within P2P accommodation. The study provides a conceptual framework which may serve as a point of departure for further research into which luxury service dimensions guests value.

Practical implications

The findings of the study carry implications to the wider hospitality context. Specifically, hospitality practitioners need to reconceptualize luxury hospitality provision to promote a “homotel” accommodation model which highlights the offering of physical and social luxury dimensions in addition to elements of personalized service and home-like hedonic benefits.

Originality/value

The study offers a conceptual framework of the luxury P2P accommodation servicescape, which identifies two distinct luxury offerings that may be informative to both P2P accommodation providers and hospitality practitioners.

Details

International Journal of Contemporary Hospitality Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 18 August 2021

Irene Cenni and Camilla Vásquez

In April 2020, Airbnb launched “Online Experiences,” (OE) a virtual tourism product responding to pandemic-related restrictions on physical travel. The purpose of this…

Abstract

Purpose

In April 2020, Airbnb launched “Online Experiences,” (OE) a virtual tourism product responding to pandemic-related restrictions on physical travel. The purpose of this study is to explore the characteristics of this innovative product that were most salient to consumers and in so doing, to provide preliminary insights into the factors related to its success.

Design/methodology/approach

Using a grounded theory approach in this qualitative study, the authors investigated a sample of 500 online consumer reviews of 100 different Airbnb OE. The analysis identified five major themes associated with reviewers’ positive evaluations of OEs.

Findings

The study’s findings corroborate prior research on peer-to-peer businesses regarding the centrality of the host and the social appeal of such services, yet they also reveal newer, multifaceted expectations for OEs’ hosts. Further, consumers reacted positively to both the entertaining and educational aspects of OEs. Finally, reviewers’ comments reflect factors related to pandemic-related conditions such as seeking social interaction and virtual escape, yet they also identify factors that suggest the durative appeal of OEs as a tourism product (e.g. “repeatability” of OEs; OEs as sites for virtual connection with family/friends; OEs as a marketing tool for future travel).

Originality/value

To the best of my knowledge, this is one of the first studies investigating this recently launched virtual tourism product. The findings, thus, represent an important empirical baseline for future research on this topic.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1750-6182

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Content available
Article
Publication date: 19 July 2021

Erose Sthapit, Peter Björk, Dafnis N. Coudounaris and Matthew J. Stone

This qualitative study aims to explore the activities that guests perform while staying in Airbnbs, emotions associated with these experiences and the components of…

Abstract

Purpose

This qualitative study aims to explore the activities that guests perform while staying in Airbnbs, emotions associated with these experiences and the components of memorable Airbnb experiences.

Design/methodology/approach

An empirical study of a qualitative nature was conducted using a self-administered open-ended questionnaire among tourists who had stayed in an Airbnb in the past three years. Data were collected using two different sources for triangulation purposes, referred to as Studies 1 and 2.

Findings

Many respondents reported conducting similar activities while at home and while staying in an Airbnb, supporting Burch’s (1969) spill-over theory. Travellers mostly recalled mundane activities, such as cooking. The results suggest that the spill-over effect is more prevalent in the Airbnb context than in other accommodation types, as one often travels from one’s own home to another’s home. Respondents associated their Airbnb experience with the positive emotion of joy. Respondents mentioned numerous reasons for having felt joy during their Airbnb experiences, such as sharing the trip with travel companions and spending time with friends.

Practical implications

Airbnb should clearly define host’s tasks and responsibilities, hosts should treat guests in a friendly manner, which includes resolving any problems they face in relation to the rental property.

Originality/value

This paper proposes a new conceptual framework for a memorable Airbnb experience, which comprises several components: socialising and bonding with friends and family members, location, the host’s hospitality, a homely feeling, home amenities and negative experiences (the poor condition of the room and a dishonest host).

Details

International Journal of Culture, Tourism and Hospitality Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1750-6182

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Article
Publication date: 27 August 2021

Kristóf Gyódi

The purpose of this paper is to examine the impact of the COVID-19 pandemic on the traditional hotel industry and Airbnb in nine major European cities. The author examines…

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Abstract

Purpose

The purpose of this paper is to examine the impact of the COVID-19 pandemic on the traditional hotel industry and Airbnb in nine major European cities. The author examines differences between the two business models and analyses various strategies of Airbnb hosts to cope with the crisis.

Design/methodology/approach

A detailed empirical analysis is presented based on data from STR and Inside Airbnb for the period January 2018–September 2020. To assess the impact of the pandemic on the hotel industry, year-to-year changes in various performance metrics are presented. The author also investigates the impact of the pandemic on Airbnb prices with panel data regression analysis. Using text-mining methods, signs for new use-cases are explored, including renting flats for home-office or quarantine.

Findings

The results support that Airbnb supply is more flexible. While hotel supply quickly returned to a level close to 2019, the average number of Airbnb listings was lower by more than 15%. Furthermore, the price analysis showed that Airbnb rates decreased more moderately than hotel prices. These findings suggest that a significant share of hosts pivoted from short-term accommodation provision and used their property differently, e.g. rented on a long-term basis. The analysis of listing characteristics revealed that the role of longer stays increased; however, the results do not support a shift towards advertising listings for home-office or quarantine purposes.

Originality/value

This paper presents the impact of the pandemic on the hospitality sector in a wide sample of European cities, explores the adjustment of hotels and Airbnb and provides new evidence on the differences between the business models.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1750-6182

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Article
Publication date: 31 May 2021

Junfeng Jiao, Kent Hansen and Amin Azimian

This study aims to explore the impacts of Airbnb listings on land values in the Austin, Texas, USA area, particularly on single-family homes. The goal of the analysis is…

Abstract

Purpose

This study aims to explore the impacts of Airbnb listings on land values in the Austin, Texas, USA area, particularly on single-family homes. The goal of the analysis is to shed light on how greatly and in what direction Airbnb is affecting the housing market, with an emphasis on the spatial distribution of its effects.

Design/methodology/approach

The analysis in this paper is performed using three distinct models on a data set of land parcel data within Travis County: an ordinary least squares regression model, a geographically weighted regression (GWR) aimed at detecting the influence of variables at the census tract level, and a Bayesian approach, which describes spatial and temporal effects on the data.

Findings

The findings of the analysis indicate that across the years 2013 to 2019, higher numbers of Airbnb listings were associated with lower percentage increases in land value in certain tracts in the northern and eastern parts of the city. Additionally, the results of the Bayesian model indicated that much of the change in land value can be attributed to unobserved factors within census tracts.

Originality/value

The contribution of this study to the existing literature is its analysis of the spatial and temporal analysis of the effects of Airbnb listings on land value using a GWR and a Bayesian model. Also, as the negative correlation found in the study departs from previous research, this paper may provide policymakers insight into the complex spatial distribution and conflicting effects of Airbnb listings across distinct parts of cities.

Details

International Journal of Housing Markets and Analysis, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1753-8270

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Article
Publication date: 14 June 2021

Liqing La, Feifei Xu, Mingxing Hu and Chengling Xiao

The purpose of this study is to compare the spatial distribution of Airbnb and hotels in London and examine the relationship between demographic, socioeconomic and…

Abstract

Purpose

The purpose of this study is to compare the spatial distribution of Airbnb and hotels in London and examine the relationship between demographic, socioeconomic and environmental factors and the supply of these two types of lodging supply.

Design/methodology/approach

Local information of Airbnb listings in London was collected through Insideairbnb.com. Gathered data were examined using geo-spatial auto-correlation analysis and spatial econometric models.

Findings

The results indicate that Airbnb predominates in the areas around popular tourist attractions and the peripheral areas of the city, while in the downtown area Airbnb and hotels are in the state of coexistence. The mono-centric model and the agglomeration model could be extended to the context of peer-to-peer accommodation. The location of Airbnb and traditional hotels capitalizes on different factors.

Research limitations/implications

The study is based on secondary data due to data availability. And, it is based on the case of London, so the findings may not reflect the situation of small cities and rural destinations.

Practical implications

This study not only gives suggestions for local councils to regulate the location of hotels and Airbnb but also provides professional landlords with reference to choosing Airbnb location.

Originality/value

This study extends the hotel location theoretical models into the context of Airbnb and sheds lights on the distinction between these two business models in terms of location factors.

爱彼迎和酒店的位置:空间分布和关系

目的

本研究旨在比较伦敦Airbnb和酒店的空间分布, 并探讨人口、社会经济和环境因素与这两类住宿供给的关系。

设计/方法/方法

伦敦Airbnb房源信息通过Insideairbnb.com网站收集, 采用地理空间自相关分析和空间经济计量模型进行分析。

研究发现

结果表明Airbnb主要集中在旅游景点周边和城市周边地区, 在市中心地区, Airbnb与酒店处于共存状态。单中心模型和聚集模型适用于共享住宿情境。Airbnb和传统酒店的空间分布影响因素的重要性存在差异。

独创性

本研究将酒店区位理论模型扩展到Airbnb情境下, 并揭示了这两种商业模式在区位因素方面的区别。

研究局限性

本研究采用二手数据。案例地为伦敦, 因此研究结果可能无法反映小城市和乡村旅游目的地的情况。

实际意义

地方政府应更加重视专业公司的劳动力保障并限制旅游景点周边的短期租赁。

Ubicación de los hoteles y preferencias: distribución espacial y relaciones

Propósito

El propósito de este estudio es comparar la distribución espacial de Airbnb y los hoteles en Londres y examinar la relación entre los factores demográficos, socioeconómicos y ambientales y la oferta de estos dos tipos de oferta de alojamiento.

Diseño/metodología/enfoque

La información local de los anuncios de Airbnb en Londres se recopiló a través de Insideairbnb.com. Los datos recopilados se examinaron mediante análisis de autocorrelación geoespacial y modelos econométricos espaciales.

Resultados

Los resultados indican que Airbnb predomina en las zonas aledañas a los atractivos turísticos populares y las zonas periféricas de la ciudad, mientras que en la zona centro Airbnb y los hoteles se encuentran en estado de convivencia. El modelo monocéntrico y el modelo de aglomeración podrían extenderse al contexto de la acomodación entre pares. La ubicación de Airbnb y los hoteles tradicionales se basa en diferentes factores.

Originalidad

Este estudio amplía los modelos teóricos de ubicación de hoteles en el contexto de Airbnb y arroja luz sobre la distinción entre estos dos modelos comerciales en términos de factores de ubicación.

Limitaciones de la investigación

El estudio se basa en datos secundarios debido a la disponibilidad de datos. Y se basa en el caso de Londres, por lo que los hallazgos pueden no reflejar la situación de las ciudades pequeñas y los destinos rurales.

Implicaciones practices

Los hallazgos sugieren que las autoridades locales deberían prestar más atención a la seguridad laboral de las empresas profesionales y restringir los alquileres a corto plazo alrededor de las atracciones turísticas.

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Book part
Publication date: 30 November 2020

Anshul Garg

This study aims at identifying factors that influence Generation Y to choose Airbnb. The topic of this study is of great importance to understand the new trend of…

Abstract

This study aims at identifying factors that influence Generation Y to choose Airbnb. The topic of this study is of great importance to understand the new trend of accommodation that is currently taking place in the hospitality industry worldwide known as Airbnb, its main target market is Generation Y. The popularity of Airbnb is on the rise and it has become the main competitor to the traditional hotel industry. This research has identified four factors – socio-economic, environmental, technological and media – that largely influence Generation Y while choosing Airbnb as their preferred accommodation. The research represents a framework to test the relationship between these factors and Generation Y decision to choose Airbnb. The data were collected in Malaysia, which is one of the most popular tourist destinations in Southeast Asia, from 200 respondents of different nationalities who intend to or have experienced staying with Airbnb. The data were collected through physical distribution of the questionnaire as well as through an online survey. SPSS version 21 was used to analyse the data. The findings suggest that the various factors identified have a significant influence on Generation Y decision while choosing Airbnb as their accommodation. This finding helps Airbnb maintain its target market by determining the key factors that influence Generation Y. The study also identifies technological and environmental factors that play an important role in the Generation Y decision to choose Airbnb.

Details

The Emerald Handbook of ICT in Tourism and Hospitality
Type: Book
ISBN: 978-1-83982-689-4

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Book part
Publication date: 27 October 2015

Tatiana Mikhalkina and Laure Cabantous

Despite ample research on the topic of business model innovation, little is known about the cognitive processes whereby some innovative business models gain the status of…

Abstract

Despite ample research on the topic of business model innovation, little is known about the cognitive processes whereby some innovative business models gain the status of iconic representations of particular types of firms. This study addresses the question: How do iconic business models emerge? In other words: How do innovative business models become prototypical exemplars for new categories of firms? We focus on the case of Airbnb, and analyze how six mainstream business media publications discussed Airbnb between 2008 and 2013. The cognitive process whereby Airbnb’s business model became the iconic business model for the sharing economy involved three phases. First, these publications drew on multiple analogies to try to assimilate Airbnb’s innovative business model into their existing system of categories. Second, they developed a more nuanced understanding of Airbnb’s business model. Finally, they established it as the prototypical exemplar of a new type of organization. We contribute to business model research by providing an elaborated definition of the notion of the iconic business model which is rooted in social categorization research, and by theorizing the cognitive process that underpins the emergence of iconic business models. Our study also complements research on the role of analogical reasoning in business model innovation. Finally, we complement the market categorization literature by documenting a case of the emergence of a prototypical exemplar.

Details

Business Models and Modelling
Type: Book
ISBN: 978-1-78560-462-1

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Abstract

Details

The Overtourism Debate
Type: Book
ISBN: 978-1-83867-487-8

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Book part
Publication date: 20 November 2020

Levi van der Heijden and Tanya Bondarouk

This chapter aims to find out perceived value creation while engaging with the Airbnb business. Whilst values have been found leading to participation, values resulting…

Abstract

This chapter aims to find out perceived value creation while engaging with the Airbnb business. Whilst values have been found leading to participation, values resulting from actual participation are yet to be explored. By taking the approach of service-dominant logic and cocreation, topped with the discourse analysis of the written accounts of Airbnb guests, this study has discovered several values that result from cocreation during participation in Airbnb business models. Several avenues for the continuation of this study are suggested to build upon the acquired knowledge from this exploratory research.

Details

Sustainable Hospitality Management
Type: Book
ISBN: 978-1-83909-266-4

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