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This case study is designed to enable students to analyze the competitive landscape of a business impacted by technological disruption; evaluate the viability of an organic growth strategy using stakeholder analysis; evaluate the revenue and cost structure of Apollo 24/7 and decide on the future investment strategy; and analyze funding strategies of traditional hospitals versus pure digital players.

To extend its reach, Apollo Hospitals Enterprise (Apollo Hospitals), a leading private sector brick-and-mortar hospital chain in India known for using state-of-the-art technology, launched a unified virtual mobile platform Apollo 24/7 in February 2020, 45 days into the COVID-19 pandemic. The management believed that the digital platform had a unique ecosystem that could not be replicated. The analysts were optimistic about the impact of the decision on the future performance of Apollo Hospitals, as it was expected to lead to higher penetration and increased revenue. They also anticipated the unlocking of value, as and when the venture capitalist (VC) would invest in Apollo Hospitals. However, with increasing operating expenses on account of burgeoning technological and marketing expenses, things did not seem to go going as planned. Three years later, in February 2022 after the Q3 of financial year 2023 results. Suneeta Reddy, the company’s managing director found herself pondering whether the digital platform could boost Apollo Hospitals’ profitability in addition to expanding its reach and increasing affordability when the company missed the analyst estimates. In India, which was then the second most populous country, “incremental access” and “affordability” were what mattered to the patients, However, for the investors and analysts, it was quarter-on-quarter performance. The change in the macroeconomic environment stalled the company’s plan of raising money from VCs.

Furthermore, the financing dilemma also plagued Reddy. She knew there was a difference between financing for conventional businesses that for digital businesses. She also had to take decide between short-term profitability with which investors were obsessed versus long-term sustainability, which involved taking care of stakeholders’ interests.

This case study is basically aimed at postgraduate courses and executive management courses.

Teaching notes are available for educators only.

CSS11: Strategy.

The authors introduce readers to the eXperience-verse revolution, the next strategic frontier of cloud business innovation and value co-creation.

The eXperience-verse revolution unfolds concurrently with the evolution of the digital technologies and as enterprises learn to harness them and create greater and more unique, personalized value to all stakeholding individuals-as-experiencers.

Unlike the previous four Industrial Revolutions driven by technology, this new era requires an “experience-first” frame of reference of value creation by every enterprise.

Emerging technologies are leveraged at the moment of engagement between the enterprise and the experiencers?the goal is to engender value to the individual-as-experiencer.

As industry clouds now accelerate strategic business innovation of interactive experience ecosystems, a whole new dimension of value-innovation and value-creation is being created - the “eXperience-verse”.

On 13 July 1974, President Nixon signed a proclamation declaring the week of 20 July National Space Week, in honor of man's landing on the moon on 20 July 1969. Although the lunar landing was certainly the emotional high point for the American space program, interest in space remains quite high, as evidenced by the tremendous popularity of films and books on the subject. The intention of this article is to provide readers with a guide to materials that serve to focus attention on space exploration, not only during Space Week, but throughout the year.

The purpose of this study is to describe the experiences with the development and use of an agile component‐based architecture for enabling the requirements for the transformation of financial services.

The methodology used is a case study. Findings –The findings of the case study indicate that while technically it is feasible to develop and implement such an architecture, a number of managerial and organizational issues need to be addressed before such architecture can become successful.

For the practitioners and managers in the financial services industry, this study provides a potential solution to its need for an agile technology platform that can keep aligned with its evolving business requirements.

This chapter discusses about the advancement in the field of telemedicine and how often the general public are using the services that are provide by the telehealth and telemedicine market. This chapter starts with the introduction of the medicine in the world, which were the earliest medical practice and how all that thing leads to the today’s telehealth market. This chapter also describes the models that are being used in today’s world, and how these models as implemented and how telemedicine services are implemented more efficiently. Telemedicine and telehealth market is growing day by day and a lot people are getting to know about it, but there is still some section of the society, specially the lower middle class and the people in the rural areas that do not have any access or knowledge about the concept of telehealth services.

Increasing globalisation of the healthcare sector suggests that there may be new competitive opportunities for emerging economies in this price‐sensitive sector. The purpose of this paper is to examine the extent to which emerging economies, and in particular the four major Asian competitors – Thailand, India, Malaysia and Singapore – can compete successfully in the medical tourism (MT) sector.

The authors evaluate this sector in terms of Porter's Diamond of National Competitiveness, as well as considering the challenges that competitors must address. The primary challenges relate to attracting consumers, proving assurances of quality for a credence good, increasing scale while maintaining quality, addressing ethical issues and moving beyond simple price‐based competition.

The authors conclude that the major Asian competitors in MT benefit from strong government support, rely heavily on overseas linkages and accreditation, and are competing in very similar ways. In the future, further differentiation is both likely and desirable.

The paper offers a theoretically based analysis of the future competitiveness of the rapidly evolving MT industry in four key Asian economies. This industry appears to relate well to the comparative advantage of emerging economies and offers future opportunities for upgrading and value adding.

The authors focus on “writing women into ‘history’” in this study, embracing the notion of cisgender and ethnicity in relation to the “historic turn”. As such, the authors bring forward the stories of the US Pan American Airway’s Guided Missile Range Division (GMRD) and the White women who worked there. The authors ask what has a Cold War US missile division to tell us about present and future gendered relationships in the North American space industry.

The authors apply Foucault’s technology of lamination, a form of critical discourse analysis, to both narrative texts and photographic images in the GMRD’s in-house newsletter, the Clipper, dating from 1964 until the end of 1967. They meld an autoethnography to this technique, providing space for the first author to share her experiences within the contemporary space industry in relation to the GMRD White women experiences.

The authors surface, in applying this combined methodology, a story about a White women’s historical, present and future cisgender social reality in the North American space industry. They are contributing then to a multi-voiced, cisgender/ethnic “historic turn” that, to date, is focused on White men alone in the US race to the moon.

The social implication of this study lies in challenging perceptions of the masculinist-gendering of the past by bringing forward tales of, and by, women. This study also brings a White woman’s voice forward, within a contemporary North American space industry organization.

The authors are making a three-fold contribution to this special issue, and to an understandings of gendered/ethnic multi-voiced histories. The authors untangle the mid-Cold War phase from the essentialized Cold War era. They recreate multi-voiced histories of White women within the North American space industry while adding an important contemporary voice. They also present a novel methodology that combines the technology of lamination with autoethnography, to provide a gateway to recognizing the impact of multi-voiced histories onto contemporary and future gendered/ethnic relationships.

The impact assessment on electronic publishing (EP) is a project conducted jointly by the Karlsruhe Nuclear Research Centre and the Society for Mathematics and Data Processing (GMD), Darmstadt. The project is partly subsidised by the Federal Ministry for Research and Technology which has installed a project board, in that respect following the model of OTA. It can be seen in the broader context of the two German EP projects (in the publishing and patent fields), which were part of the DOCDEL programme of the EEC and were cofunded by the Ministry for Research and Technology. The publishers' project experimented with a markup language for the establishment of full text databases, thus having some resemblance with the standard generalised markup language (SGML) project of the Association of American Publishers.

The purpose of this research is to reveal consumer preferences towards innovative last-mile parcel delivery and more specifically unmanned aerial delivery drones, in comparison to traditional postal delivery (postie) and the recent rise of parcel lockers in Australia. The authors investigate competitive priorities and willingness to pay for key attributes of parcel delivery (mode, speed, method and time window), the role of contextual moderators such as parcel value and security and opportunities for logistics service providers in the growing e-commerce market.

A survey involving stated choice experiments has been conducted among 709 respondents in urban Australia. The authors estimated panel error component logit models, derived consumer priorities and deployed 576 Monte Carlo simulations to forecast potential delivery mode market shares.

The study results suggest that people prefer postie over drone delivery, all else equal, but that drone deliveries become competitive with large market shares if they live up to the premise that they can deliver faster and cheaper. Both drone and postie become less attractive relative to parcel lockers when there is no safe place to leave a parcel at a residence, highlighting the importance of situational context and infrastructure at the receiving end of last-mile delivery. The authors identified opportunities for chargeable add-on services, such as signature for postie and 2-h parcel deliveries for drones.

The authors offer timely and novel insights into consumers preferences towards aerial drone parcel deliveries compared to postie and lockers. Going beyond the extant engineering/operations research literature, the authors provide a starting point and add new dimensions/moderators for last-mile parcel delivery choice analysis and empirical evidence of market potential and competitive attributes of innovative versus traditional parcel delivery alternatives.

Seeks to address directly two assumptions that are inherent in current discussions concerning business and the role of technology. First, that business intelligence is, in fact, a feature of the business rather than the staff within that business. Businesses are simply entities with assets and capabilities but no cognitive processes, intelligence is a unique property of humans. Therefore there is a greater need to understand the social processes concerned in order to recognise this resource effectively. Second, that “e‐business” is distinct from “business”. Uses original research in the area of technological innovation as the basis for developing a wider argument with respect to e‐business. Argues that what is currently referred to as e‐business is a relatively poorly developed bundle of technologies that have yet to achieve full application in order to deliver optimum benefit. Also discusses the e‐business phenomenon, the role of technology and the importance of a social perspective of business to give more insightful understanding of the interactions between these areas.