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Article
Publication date: 30 August 2022

Rachael Vriezen, Mikayla Plishka and John Cranfield

Traceability is an increasingly important tool for reducing food safety risks and managing supply logistics. Given the costs of implementing and maintaining traceability…

Abstract

Purpose

Traceability is an increasingly important tool for reducing food safety risks and managing supply logistics. Given the costs of implementing and maintaining traceability systems, it is crucial to understand consumer willingness to pay (WTP) for traceable products.

Design/methodology/approach

The authors conducted a scoping review to collate the existing literature on consumer WTP for traceability in food products to determine the nature of the evidence base and to identify research gaps.

Findings

A total of 77 articles were included in the review. The number of studies published per year generally increased over the review period, and China and the United States were the most common countries in which studies were conducted (43.6 and 14.1% of total studies, respectively). All but one of the studies investigated at least one factor that might influence consumer WTP for traceability, the most common of which was socio-demographic characteristics (72.7%). Three-quarters of studies used hypothetical methods to elicit WTP values (75.3%), whereas one-quarter used non-hypothetical methods (24.7%). Most studies included some measure of preference heterogeneity (83.1%).

Research limitations/implications

There is some potential for systematic bias in the evidence due to the predominance of studies from only a few countries and the possible presence of hypothetical bias. These potential biases could be corrected through future research.

Originality/value

To the authors’ knowledge, no previous study systematically and comprehensively identifies and summarizes the evidence base on consumer WTP for traceable food products.

Details

British Food Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0007-070X

Keywords

Abstract

Details

Contingent Valuation: A Critical Assessment
Type: Book
ISBN: 978-1-84950-860-5

Abstract

Details

Contingent Valuation: A Critical Assessment
Type: Book
ISBN: 978-1-84950-860-5

Book part
Publication date: 27 August 2014

Markus König, Christian Pfarr and Peter Zweifel

Preferences of both Alzheimer patients and their spouse caregivers are related to a willingness-to-pay (WTP) measure which is used to test for the presence of mutual…

Abstract

Purpose

Preferences of both Alzheimer patients and their spouse caregivers are related to a willingness-to-pay (WTP) measure which is used to test for the presence of mutual (rather than conventional unilateral) altruism.

Methodology

Contingent valuation experiments were conducted in 2000–2002, involving 126 Alzheimer patients and their caregiving spouses living in the Zurich metropolitan area (Switzerland). WTP values for three hypothetical treatments of the demented patient were elicited. The treatment Stabilization prevents the worsening of the disease, bringing dementia to a standstill. Cure restores patient health to its original level. In No burden, dementia takes its normal course while caregiver’s burden is reduced to its level before the disease.

Findings

The three different types of therapies are reflected in different WTP values of both caregivers and patients, suggesting that moderate levels of Alzheimer’s disease still permit clear expression of preference. According to the WTP values found, patients do not rank Cure higher than No burden, implying that their preferences are entirely altruistic. Caregiving spouses rank Cure before Burden, reflecting less than perfect altruism which accounts for some 40 percent of their total WTP. Still, this constitutes evidence of mutual altruism.

Value

The evidence suggests that WTP values reflect individuals’ preferences even in Alzheimer patients. The estimates suggest that an economically successful treatment should provide relief to caregivers, with its curative benefits being of secondary importance.

Details

Preference Measurement in Health
Type: Book
ISBN: 978-1-78441-029-2

Keywords

Book part
Publication date: 26 November 2021

Elizaveta Lohninger, Willy Legrand and Rose Delgado-Krebs

Experiential tourism has surged before the COVID-19 pandemic, and all signs are pointing out to a rapid increase postpandemic. However, it is no longer a question of…

Abstract

Experiential tourism has surged before the COVID-19 pandemic, and all signs are pointing out to a rapid increase postpandemic. However, it is no longer a question of whether to provide an experience or not, but rather which experience to provide. Travellers are demanding, and the forced pause in travel is fueling the concept of revenge travel but with consumers seeking unique experiences with nature as the center stage. The concept of glass igloo hotel (GIH) taps into the unique experience within a natural setting, offering guests the opportunity to reconnect with panoramic views of the natural surroundings. This research investigates consumers' willingness to pay (WTP) for such experience at a GIH. Results collected from 127 participants present hypothetical WTP which appears to be lower than actual rates published at some existing GIHs. Specific attributes sought after by guests in regards to the GIH experience were also investigated. The closeness to nature, view from the igloo, and proximity of the bathroom are particularly important. And while the igloo hotel experience offers the possibility to disconnect form the modern world, the availability of Wi-Fi was deemed important nevertheless. The research was conducted prior to the COVID-19 pandemic which may yet further influence the WTP for such an experience.

Abstract

Details

Contingent Valuation: A Critical Assessment
Type: Book
ISBN: 978-1-84950-860-5

Abstract

Details

Contingent Valuation: A Critical Assessment
Type: Book
ISBN: 978-1-84950-860-5

Article
Publication date: 4 March 2022

Jeff Gow, Rezwanul Hasan Rana, Daniel Moscovici, Adeline Alonso Ugaglia, Lionel Valenzuela, Radu Mihailescu and Robert Coelli

There has been increasing consumer interest in recent times in the environmental providence of what they eat and drink. A number of different environmental wine…

Abstract

Purpose

There has been increasing consumer interest in recent times in the environmental providence of what they eat and drink. A number of different environmental wine certifications have been created and these include biodynamic, fairtrade, organic, natural and sustainable. The purpose of this study is to survey wine consumers in Australia about their interest in these eco-certifications and their willingness to pay (WTP) a price premium for wine with one of these eco-certifications.

Design/methodology/approach

An online survey was developed to capture the knowledge and attitudes of consumers and their socio-demographic characteristics about their WTP for eco-certified wine. Data from 454 wine consumers in Australia were collected and analysed. Descriptive statistics and Pearson’s chi-squared test analysed the significant factors which determine consumers’ attitudes towards eco-certified wines. Ordinal logistic regression with marginal effects was used to examine whether the WTP a premium for different certified wines differs significantly based on wine knowledge, attitudes and socio-demographic characteristics.

Findings

The findings of this study indicate that consumers often buy pro-environmental goods. The majority have a positive (greater than 0) WTP a premium for biodynamic, fairtrade, organic, natural and sustainable-labelled wines. The main factors influencing eco-certified wine purchase decisions by Australian consumers are previously bought eco-certified goods, previously bought eco-certified wine and respondent age. Income, education or previous wine knowledge did not positively influence WTP a price premium for eco-certified wines. Gender was not significant in the ordinal logistic regression.

Research limitations/implications

Most studies in the literature use stated preference experiments to elicit WTP and these are valuable exercises, as they can provide an indication of consumer preferences for potential certifications, before they have been introduced to the market. In this study, we used an ordinal dependent variable in the logistic regression instead of a continuous variable (because of data limitations). Using ordinal dependent variables provides information on the probability or likelihood of occurring an event.

Originality/value

The study results provide the first price premium indications that Australian consumers are willing to pay for eco-certified wines (other than organic).

Details

International Journal of Wine Business Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1751-1062

Keywords

Article
Publication date: 14 December 2021

Anbang Wang, Ke He and Junbiao Zhang

The purpose of this paper is to examine the influence of clan social capital on the willingness to pay (WTP) and WTP value for collective biogas investment.

Abstract

Purpose

The purpose of this paper is to examine the influence of clan social capital on the willingness to pay (WTP) and WTP value for collective biogas investment.

Design/methodology/approach

Using the Heckman two-stage model and a dataset of 1,265 representative observations from three provinces in Central China collected in 2019, this paper utilizes the contingent valuation method to estimate households' WTP value for collective biogas investment. The paper also explores the heterogeneity between households with different clan governance mechanisms and village governance structures.

Findings

The results indicate that clan networks and trust were likely to improve farmer households' WTP, while clan trust and norms could improve their WTP values. For clans with councils and for clans that can influence the decision-making of village committees, their members were more likely to be influenced by the social capital of their clans to pay for collective biogas investment.

Originality/value

This paper focuses on the WTP and WTP values of households for collective biogas investment, which is often neglected in the research. This paper suggests that clans can be used as a medium to urge households to increase their collective power to reduce carbon emissions and climate crises. The findings empirically contribute to efforts to reduce rural carbon emissions.

Details

China Agricultural Economic Review, vol. 14 no. 2
Type: Research Article
ISSN: 1756-137X

Keywords

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