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Article
Publication date: 10 June 2020

Fevzi Okumus, Ferhan Kuyucak Sengur, Mehmet Ali Koseoglu and Yusuf Sengur

This study aims to investigate what Turkish Airlines as a global airline company reports for corporate social responsibility (CSR) efforts on its corporate website by…

Abstract

Purpose

This study aims to investigate what Turkish Airlines as a global airline company reports for corporate social responsibility (CSR) efforts on its corporate website by developing a framework assessing reports of airline companies’ CSR practices.

Design/methodology/approach

Content analysis was conducted on reports, documents and written policies published on the Turkish Airlines corporate website by the end of 2017.

Findings

The research findings suggest that Turkish Airlines publishes numerous reports highlighting their CSR activities. The study results show that Turkish Airlines reports its CSR activities through reports, documents and written policies. While the CSR reporting efforts deal with all CSR areas, the environmental dimension is the mostly emphasized area.

Practical implications

The study provides a model and data-driven analyzes for decision-makers and policymakers.

Originality/value

As one of the first study in the field, this research examines CSR reporting efforts in the airline industry via a new framework developed for airline companies.

研究目的

本论文旨在以一家全球航空公司—土耳其航空为研究对象, 探究其在官网上汇报企业社会责任(CSR)措施, 以开发审视航空公司CSR措施的理论模型。

研究设计/方法/途径

研究方法为内容分析法, 样本内容包括土耳其航空官网上在2017年之前发布的报告、文件、和文书政策。

研究结果

研究表明土耳其航空发布很多强调其CSR活动的报告。分析结果显示土耳其航空通过报告、文件、文书政策等形式汇报其CSR行为。尽管CSR报告涉及方方面面, 但是环境方面是重中之重。

研究实际意义

本论文为决策者和政策制定者提供了模型和数据为基础的分析方法。

研究原创性/价值

本论文作为首个在其领域内探索的文章, 对航空业CSR汇报内容进行审视, 为航空公司搭建了新的理论模型。

关键词

企业社会责任、航空业、可持续性汇报、土耳其航空、土耳其

文章类型 研究型论文

Details

Journal of Hospitality and Tourism Technology, vol. 11 no. 3
Type: Research Article
ISSN: 1757-9880

Keywords

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Article
Publication date: 10 October 2008

Ram Herstein, Yoram Mitki and Eugene D. Jaffe

The importance of corporate image management in the airline industry has increased substantially in recent years. More and more managers of airline companies have found…

Abstract

Purpose

The importance of corporate image management in the airline industry has increased substantially in recent years. More and more managers of airline companies have found themselves changing their company's corporate image in order to ensure a more modern and updated identity. The purpose of this case study is to trace the new corporate image communication design and implementation phases of the privatization process of El Al airlines.

Design/methodology/approach

This article explores the transition process of a government‐owned airline with a popular‐national image to a private company with an exclusive‐national image, focusing on the implementation of its new corporate image communication process.

Findings

The case study described here suggests that the corporate image communication process of a company that has become a private entity should be holistic and takes place on four levels – internal and external, formal and informal.

Originality/value

This unique case study adds a new element to the process of communicating image to internal and external stakeholders in the airline industry and other service sectors that are becoming increasingly privatized. El Al airlines transitioned from government ownership to private hands, a process that required the implementation of drastic changes in terms of service quality management standards. It is quite rare to find companies in the airline sector that have undergone privatization.

Details

Corporate Communications: An International Journal, vol. 13 no. 4
Type: Research Article
ISSN: 1356-3289

Keywords

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Book part
Publication date: 10 December 2015

Dekar Urumsah

The concept and practice of e-services has become essential in business transactions. Yet there are still many organizations that have not developed e-services optimally…

Abstract

The concept and practice of e-services has become essential in business transactions. Yet there are still many organizations that have not developed e-services optimally. This is especially relevant in the context of Indonesian Airline companies. Therefore, many airline customers in Indonesia are still in doubt about it, or even do not use it. To fill this gap, this study attempts to develop a model for e-services adoption and empirically examines the factors influencing the airlines customers in Indonesia in using e-services offered by the Indonesian airline companies. Taking six Indonesian airline companies as a case example, the study investigated the antecedents of e-services usage of Indonesian airlines. This study further examined the impacts of motivation on customers in using e-services in the Indonesian context. Another important aim of this study was to investigate how ages, experiences and geographical areas moderate effects of e-services usage.

The study adopts a positivist research paradigm with a two-phase sequential mixed method design involving qualitative and quantitative approaches. An initial research model was first developed based on an extensive literature review, by combining acceptance and use of information technology theories, expectancy theory and the inter-organizational system motivation models. A qualitative field study via semi-structured interviews was then conducted to explore the present state among 15 respondents. The results of the interviews were analysed using content analysis yielding the final model of e-services usage. Eighteen antecedent factors hypotheses and three moderating factors hypotheses and 52-item questionnaire were developed. A focus group discussion of five respondents and a pilot study of 59 respondents resulted in final version of the questionnaire.

In the second phase, the main survey was conducted nationally to collect the research data among Indonesian airline customers who had already used Indonesian airline e-services. A total of 819 valid questionnaires were obtained. The data was then analysed using a partial least square (PLS) based structural equation modelling (SEM) technique to produce the contributions of links in the e-services model (22% of all the variances in e-services usage, 37.8% in intention to use, 46.6% in motivation, 39.2% in outcome expectancy, and 37.7% in effort expectancy). Meanwhile, path coefficients and t-values demonstrated various different influences of antecedent factors towards e-services usage. Additionally, a multi-group analysis based on PLS is employed with mixed results. In the final findings, 14 hypotheses were supported and 7 hypotheses were not supported.

The major findings of this study have confirmed that motivation has the strongest contribution in e-services usage. In addition, motivation affects e-services usage both directly and indirectly through intention-to-use. This study provides contributions to the existing knowledge of e-services models, and practical applications of IT usage. Most importantly, an understanding of antecedents of e-services adoption will provide guidelines for stakeholders in developing better e-services and strategies in order to promote and encourage more customers to use e-services. Finally, the accomplishment of this study can be expanded through possible adaptations in other industries and other geographical contexts.

Details

E-services Adoption: Processes by Firms in Developing Nations
Type: Book
ISBN: 978-1-78560-709-7

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Article
Publication date: 5 June 2019

Berk Kucukaltan and Y. Ilker Topcu

Fierce competition in the airline industry compels airline companies to offer various services. Yet, while companies strive to become preferable, customers confront…

Abstract

Purpose

Fierce competition in the airline industry compels airline companies to offer various services. Yet, while companies strive to become preferable, customers confront numerous airline selection indicators, and as such causes vagueness in human thinking that needs to be systematically and normatively resolved. Accordingly, the purpose of this paper is initially to establish a strategic decision model that incorporates key selection indicators, among hundreds of criteria, through a systematic approach. Subsequently, it also aims to investigate the relative importance of these indicators for passengers.

Design/methodology/approach

This research first utilises a comprehensive literature review to uncover key indicators used in airline selection. Afterwards, the outcome obtained from the first phase initiated the phase of determining the prioritisation of these key selection indicators, through the analytic hierarchy process (AHP) method, based on passengers’ judgments.

Findings

The outcome of structuring a strategic decision model reveals 32 key selection indicators to be mainly considered by passengers and these indicators are grouped under five dimensions in this paper. Then, the prioritisation results given by the AHP indicate that “price-related factors” and “customer satisfaction-related factors”, respectively, are more important dimensions for passengers while selecting the best airline company.

Originality/value

The proposed approach provides a novel way to identify and prioritise key airline selection indicators for different passengers, through using the AHP, as a response to the need of adopting a systematic and comprehensive manner with the inclusion of general industry norms. Within this scope, the established model and the prioritisation results can be used as a reference by both airline passengers during their decision-making processes and airline companies which aim for becoming more competitive.

Details

Journal of Enterprise Information Management, vol. 32 no. 4
Type: Research Article
ISSN: 1741-0398

Keywords

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Article
Publication date: 8 January 2019

Fakhri Baghirov, Ye Zhang and Noor Hazarina Hashim

This study aims to investigate the adoption and performance of Facebook fan pages (FFPs) among global airline companies in developed, least developed and developing countries.

Abstract

Purpose

This study aims to investigate the adoption and performance of Facebook fan pages (FFPs) among global airline companies in developed, least developed and developing countries.

Design/methodology/approach

Diffusion of innovations theory has been applied as the underlying theory in this study. By using content analysis, data were collected from the official FFPs of global airlines.

Findings

Results show no significant difference in FFP adoption among global airline companies in developed, least developed and developing countries. However, there is a significant difference in performance and timing of adoption of FFP between the countries. Airlines from developed countries adopted FFP three years earlier than developing countries and performed better than airlines from developing and least developed countries.

Research limitations/implications

Because FFP is studied with limited variables, future studies can expand to other social networking sites and explore more variables to get reliable results.

Practical implications

Academically, this study adds to internet and technology implementation literature. Finding of poor performance on FFP implementation among airlines in developing and least developed countries could draw attention to increased engagement with fans and improve FFP performance in the future. To successfully use Facebook, airline companies should establish a two-way communication and respond to their fans.

Originality/value

This paper fulfils an identified need to study the difference in using FFPs among global airline companies in developed, least developed and developing countries.

Details

Tourism Review, vol. 74 no. 3
Type: Research Article
ISSN: 1660-5373

Keywords

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Article
Publication date: 8 December 2020

Satwik Upadhyay, Rayees Farooq and Nachiketa Tripathi

This case describes the vulnerability of the Indian aviation sector by highlighting the fall of Jet Airways from one of the biggest airlines in India to bankruptcy. The…

Abstract

Purpose

This case describes the vulnerability of the Indian aviation sector by highlighting the fall of Jet Airways from one of the biggest airlines in India to bankruptcy. The present case discusses the role of Jet Airways' leadership in managing the external threats that affect aviation business in India.

Design/methodology/approach

The present case is built on data collected from secondary sources, including publicly available information about the company, journals, websites, newspapers and reports.

Findings

The case reports findings of how hubris-driven strategic decisions and insecurity of the leader in losing control of the company, led to the grounding of one of the major airline companies in the Indian aviation industry.

Originality/value

The present case study provides valuable insights into the aviation industry in India, focusing on the threats to the aviation business. The case is useful to other airline companies and the aviation business community in dealing with external threats to business and issues of leadership dysfunction.

Details

Journal of Advances in Management Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0972-7981

Keywords

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Article
Publication date: 31 October 2018

Seoki Lee, Bora Kim and Sunny Ham

Considering the increasing significance of corporate social responsibility (CSR) in the corporate world and the mixed findings of the financial implication of CSR…

Abstract

Purpose

Considering the increasing significance of corporate social responsibility (CSR) in the corporate world and the mixed findings of the financial implication of CSR investment in the financial economics literature, the purpose of this study is to examine the relationship between (im)material CSR investment and firm performance and the moderating role of airline type and economic conditions based on the stakeholder theory and institutional pressure argument.

Design/methodology/approach

This study uses a two-way random-effects model by firm and year along with using clustering coefficient estimation by firm to control for the possibility of inflated standard errors because of autocorrelation across years within a given firm.

Findings

This study finds that both material and immaterial CSR initiatives do not directly influence firm performance, but airline type and economic conditions do moderate the relationship. In specific, the study found that airlines’ investments in material CSR initiatives show an indifferent effect on firm performance between low-cost and full-service carriers and also between non-recessionary and recessionary periods. On the other hand, investments in immaterial CSR initiatives present different impacts on firm performance between low-cost and full-service carriers and between non-recessionary and recessionary periods. In details, the effect is more negative for low-cost carriers and recessionary periods than full-service carriers and non-recessionary periods.

Originality/value

This is the first empirical investigation of materiality for the airline industry in relation to firm performance using the industry-specific Materiality Map developed by the Sustainability Accounting Standards Board. Further, this study incorporates two additional moderators (airline type and economic conditions) to enhance the understanding of the proposed relationships between (im)material CSR and firm performance.

Details

International Journal of Contemporary Hospitality Management, vol. 30 no. 12
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 9 August 2011

Thomas Lawton, Tazeeb Rajwani and Conor O'Kane

This paper aims to illustrate how legacy airlines can reorientate to achieve sharp recoveries in performance following prolonged periods of stagnation, decline and eroding…

Abstract

Purpose

This paper aims to illustrate how legacy airlines can reorientate to achieve sharp recoveries in performance following prolonged periods of stagnation, decline and eroding competitiveness.

Design/methodology/approach

The authors use a qualitative analysis of five longitudinal case studies of legacy airlines that embarked on strategic change between 1997 and 2006. Data collection spanned ten years and included archival data, public documents, news clippings, accounts in specialist books and internal company documentation.

Findings

The paper identifies two distinct approaches for reorientation in the legacy airline industry. Companies that have fallen behind and are in risk of failure focus on regaining customer trust and loyalty, and restructuring route networks, business processes and costs in an “improvement and innovation” reorienting approach. Underperforming airlines, for whom growth has declined in traditional markets and who note that opportunities exist elsewhere, focus on product and service development and geographical growth in an “extension and expansion” reorienting approach.

Practical implications

The paper develops a framework for successful reorientation in the legacy airline industry. This framework encourages executives to focus on and leverage profit maximization, quality, leadership, alliance networks, regional consolidation and staff development during periods of strategy formulation and reorientation.

Originality/value

This research addresses the dearth of understanding and attention afforded to the concept of reorientation in the literature on strategic turnaround. The research also serves to emphasize the presence and importance of reorientation as a strategy of change within the legacy airline industry. Furthermore, in demonstrating how this strategy can be implemented in a sharp‐bending or performance improvement context, this study illustrates how reorientation is intertwined with the broader turnaround process.

Details

Journal of Strategy and Management, vol. 4 no. 3
Type: Research Article
ISSN: 1755-425X

Keywords

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Case study
Publication date: 26 June 2018

M. R. Dixit and Sanjay Kumar Jena

The AirAsia India 2017 (AAI) case presents the situation faced by Tony Fernandes, the CEO of the AirAsia group of companies, in 2017, when he had to respond to the changes…

Abstract

The AirAsia India 2017 (AAI) case presents the situation faced by Tony Fernandes, the CEO of the AirAsia group of companies, in 2017, when he had to respond to the changes in aviation policy made by the Ministry of Civil Aviation (MCA). As per the changes, an airline operating in India could start its international operations without having five years of domestic flying experience provided it deployed 20 of its aircraft or 20% of the total capacity, whichever was higher, for domestic operations. The objective of this case is to help discuss issues relating to sustaining late entry and exploring new growth opportunities in the context of regulatory changes.

Details

Indian Institute of Management Ahmedabad, vol. no.
Type: Case Study
ISSN: 2633-3260
Published by: Indian Institute of Management Ahmedabad

Keywords

Content available
Article
Publication date: 27 May 2021

Lázaro Florido-Benítez

This study aims to analyze the effects of COVID-19 on airlines, airports and the destination Andalusia. On that basis, the study has assessed the bankruptcy of some…

Abstract

Purpose

This study aims to analyze the effects of COVID-19 on airlines, airports and the destination Andalusia. On that basis, the study has assessed the bankruptcy of some airlines, closure and reduction of the frequency of air routes, COVID-19 measures at airports by governments, etc., to adapt to new circumstances, be efficient and plan their resources according to the tourist demand.

Design/methodology/approach

A review of the relevant literature on the impact of COVID-19 on the aviation industry, airports and tourism sector are undertaken to understand the link between them. The paper begins by explaining the effects of the pandemic on the aviation industry and discusses its impact in the Andalusian region. Furthermore, this study uses secondary data from IATA, AENA, EUROCONTROL, INE, OAG, UNTWO, etc., to support research results.

Findings

The results of the effects of the pandemic in Andalusia are being devastating and this destination is heavily dependent on tourism. The drastic drop in flight frequencies at airports during the pandemic has caused an average decrease of −65% in passenger arrivals at airports until October 2020 that is 23 million passengers, too many passengers for the Andalusian economy, which depends mainly on the tourism sector.

Originality/value

The study contributes toward assessing the COVID-19 effects on the aviation industry and tourist destinations. Both sectors will re-emerge in the medium term and at different speeds in different regions. The contribution of this study is essential for managers and operators of airlines, airports and tourist destinations to make better future decisions.

COVID-19 对安达卢西亚旅游业和航空业的影响

目标

本研究旨在分析COVID-19对航空公司、机场和目的地安达卢西亚的影响。在此基础上, 研究评估了部分航空公司破产、关闭和减少航线班次、政府在机场采取的COVID-19措施等, 以适应新形势, 提高效率, 按需规划资源。

设计/方法/途径

审查了关于COVID-19对航空业、机场和旅游部门影响的相关文献, 以了解它们之间的联系。文章首先解释了这一流行病对航空业的影响, 并分析了其对安达卢西亚地区的影响。本研究采用IATA、AENA、EUROCONTROL、INE 、UNTWO、OAG等机构的二手数据来支持研究结果。

结果

安达卢西亚大流行的影响结果是毁灭性的, 这个目的地严重依赖旅游业。大流行期间, 机场的航班频次急剧下降, 导致安达卢西亚6个机场到2020年10月的旅客数量平均下降了−65%, 即2300万人次, 对于主要依靠旅游业的安达卢西亚经济来说, 旅客数量太多。

原创性/价值

该研究有助于评估COVID-19对航空业和旅游目的地的影响。这两个行业将在中期内重新崛起, 并且在不同地区以不同的速度发展。本研究的贡献对于航空公司、机场和旅游目的地的管理者和经营者来说是非常必要的, 可以让他们在未来做出更好的决策。

Los efectos del COVID-19 en el turismo y sector aéreo andaluz

Objetivo

Este estudio tiene la finalidad de analizar los efectos del COVID-19 en las aerolíneas, aeropuertos y el destino Andalucía. Sobre esta base, el estudio ha valorado la quiebra de algunas aerolíneas, el cierre y reducción de la frecuencia de rutas aéreas, las medidas COVID-19 en los aeropuertos por parte de los gobiernos, etc., con la finalidad de adaptarse a las nuevas circunstancias, ser eficientes y planificar sus recursos según la demanda.

Diseño/metodología/enfoque

Se realiza una revisión de la literatura relevante sobre el impacto del COVID-19 en la industria de la aviación, los aeropuertos y el sector turístico para comprender el vínculo entre ellos. El artículo comienza explicando los efectos de la pandemia en la industria de la aviación y analiza su impacto en la región de Andalucía. Este estudio utiliza datos secundarios de IATA, AENA, EUROCONTROL, INE, OAG, UNTWO, etc., para respaldar los resultados de la investigación.

Resultados

Los resultados de los efectos de la pandemia en Andalucía están siendo devastadores y este destino depende en gran medida del turismo. La drástica caída de la frecuencia de vuelos en los aeropuertos durante la pandemia ha provocado un descenso medio del −65% en las llegadas de pasajeros en los seis aeropuertos andaluces hasta octubre de 2020, es decir, 23 millones de pasajeros, demasiados pasajeros para una economía andaluza que depende principalmente del sector turístico.

Originalidad/valor

El estudio contribuye a evaluar los efectos del COVID-19 en el sector aéreo y los destinos turísticos. Ambos sectores resurgirán a medio plazo y a distintas velocidades en diferentes regiones. La contribución de este estudio es fundamental para que los gestores y operadores de aerolíneas, aeropuertos y destinos turísticos tomen mejores decisiones futuras.

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