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According to the United Nations World Tourism Organization, sustainable tourism is a form of tourism that meets the needs of present tourists and host regions, while protecting and enhancing the opportunity for the future. It aims at having a low impact upon the environment and local culture; generating income and employment; and ensuring the conservation of local ecosystems. This paper aims to examine the ways in which the development and promotion of a new tourism product based on unique rural heritage and traditions contribute to the development of sustainable tourism by relating the practices to the sustainable development goals (SDGs) 1, 8, 10, 11, 12 and 17.

Drawing on a literature review on the topic of sustainable rural tourism, this paper uses a case-study methodological approach and provides an example of a sustainable rural tourism destination from the North Western development region of Romania (Cluj County, Transylvania) to depict specific sustainable tourism practices. The study uses a comprehensive desk-research based on secondary data from key industry and academic sources.

The research findings show that sustainable rural tourism can greatly support the development of rural destination and makes a significant contribution to the sustainable development of the Romanian tourism industry, in general, and rural economies in particular, as shown in the case examined in the paper. Sâncraiu represents an example of sustainable tourism practices that contribute to poverty reduction (SDG1 – Target 1.A), provide decent work and ensure economic growth (SDG8 – Target 8.9), help reducing inequalities (SDG10 – Target 10.3), protect and safeguard the world’s cultural and natural heritage (SDG 11 – Target 11.4), promote responsible consumption and production (SDG 21 – Target 12.b) and last but not least this destination demonstrates that development is only possible when partnerships are forged (SDG 17).

This paper illustrates that fostering unique rural heritage and traditions can contribute to the sustainable development of destinations. Sustainable tourism practices contribute not only financially to a destination but also to its social infrastructures, jobs, nature conservation, adoption of new working practices and the revitalisation of passive and poor rural areas.

This paper examines and depicts sustainable rural tourism development as a transformative strategy contributing to the long-term viability of a rural destination. The research findings can be viewed as an example of good practice, which may be applicable to other geographic regions with similar contexts.

The purpose of this paper is to document the contribution of alternative forms of tourism in the eco-development of mountain areas with rich natural and cultural environment.

The paper follows two methods: first, bibliographical research and second, personal fieldwork and study which included interviews with the local body and citizens; collection of information from public agencies; research of the particular characteristics of the natural and cultural environment and registration of socioeconomic activities; visits in the villages, photographing of landscapes and traditional houses and data from the author’s participation in the research program “Possibilities of a self-reliant local development, respecting the environment“, which refers to the mountainous region of Xanthi Prefecture District and with the involvement of Greek and German scientists.

The utilization of the existing tourism resources of the region with ecological perception, combined with the excellent management of the two national parks, will contribute to eco-agritourism in the eco-development of the area. The ecological center in Drymia, with its completion and expansion to a European Ecological Centre, in direct connection with the national parks, will contribute significantly to the attraction of Greek and European researchers and eco-agritourists.

The scientific community has not thoroughly studied the region of Drymia, which presents unique ecological interest in Greece and Europe.

The purpose of this paper is to summarize the substantial descriptive, ontological and epistemological advances of agritourism research from its origins. It also envisions how agritourism spaces and research will develop in the next 75 years.

Building upon the existing literature and existing agriculture and tourism trends, this paper elucidates on the future of agritourism spaces and research.

Agritourism research has made substantial descriptive, ontological and epistemological advances to consolidate its scholarly significance as an object of study. Future agritourism will be a continuum ranging from ag-interpretation to ag-themed spaces. Future research efforts should address where agritourism, as a farm diversification strategy, ends along the educational–recreational continuum, and how can agritourism spaces better assist to negotiate societal growing dissonances emanated from the rural–urban gap.

This note envisions how agritourism spaces will evolve in the next 75 years, and thus the issues that future research should address, as a result of agricultural and tourism trends.

The purpose of this paper is to demonstrate that both leisure and sustainability objectives can be achieved via Buddhist economics informed agritourism. Buddhist economics differs significantly from mainstream (neoclassical) economics in its ontological underpinning. This means that assumptions about human nature are different: the core values of mainstream economics are self-interest and competition in the pursuit of maximum welfare or utility; while in Buddhist economics, “self” includes oneself, society and nature, which are all simultaneously interconnected. The core values of Buddhist economics are compassion and collaboration through which well-being is achieved, leading to higher wisdom (pañña). Because of this, the interconnectedness of activities and relationships, even those not initially obviously so linked, is crucial.

The theoretical argument is illustrated by a pilot study of an agritourism, package tour to visit the properties of Thai farmers involved with a project known as “running a one rai farm to gain a one hundred thousand baht return”. The research is exploratory in character.

A result of this study is to reveal agritourism as a significant market channel to promote sustainable agriculture.

Agritourism can be considered an instrument for rural development with its contribution to positive economic impacts, providing economic opportunities to sustain financial security for the farming family, maintaining viability of the agricultural sector and local communities and creating jobs for rural residents together with sustainable agriculture.

The authors investigate cocoa farmers' willingness and motivation to participate in agritourism entrepreneurship in Ghana.

Primary data were obtained from 583 cocoa farmers. Contingent valuation method, ordered probit and truncated regressions were employed.

Cocoa farmers' willingness to participate in agritourism was high. The minimum fee farmers were willing to charge per tourist per day ranged from US$0.870 to US$6.957. Agritourism products farmers were willing to offer to tourists are interaction with rural folks, indigenous cuisine, quality locally stored drinking water, indigenous primary healthcare and on-site restrooms. Cocoa farmers' motivations to participate in agritourism are income generation, alternative livelihood strategy and education. Education, being a native, farm size, motorable roads to farm, and distance to farm influence minimum fee farmers were willing to accept to participate in agritourism.

Agritourism could be considered in rural and tourism development policies of developing countries.

The authors investigate cocoa farmers' participation in agritourism, motivations and determinants of willingness to participate.

This study aims to estimate the determinants of international tourist flows between destinations by using the panel gravity model.

The multi-dimensional panel gravity model was used to analyse tourism originating from 30 different countries to the 14 most-visited countries in the world between 2008 and 2016. Income (i.e. per capita gross domestic product for both the origin and destination countries), distance between countries, various economic indicators and six dummy variables were added to the gravity model as control variables.

The results indicated that tourist arrivals depended mainly on economic factors, i.e. income and trade variables were significant determinants of tourist arrivals. The results also suggested that estimated international tourist flows are a negative function of distance, as is postulated in economic theory.

In recent years, gravity models have been used frequently to analyse international tourism demand and have demonstrated their ability to evaluate the effects of various determinants of international tourism for many countries. The literature includes studies that used a two-dimensional panel gravity model to analyse the determinants of tourism demand to a single country from many different countries. This study differs in terms of specificity; in that, it relied on a three-dimensional panel gravity model that allowed for modelling of multiple destination countries. As a result, more comprehensive and general results relative to the determinants of tourism demand were obtained. In addition, the application of a non-nested three-dimensional panel data model, which has limited use, contributes a new perspective to the econometric literature.

本研究旨在通过采用面板引力模型来估计目的地之间国际旅游流量的决定因素。

多维面板引力模型用于分析2008年至2016年间来自30个不同国家的游客赴世界上前14位旅游目的地国家的旅游情况。收入（即客源国和目的地国家的人均国内生产总值）, 国家之间的距离, 各种经济指标和六个虚拟变量作为控制变量加入到引力模型中。

结果表明, 游客到访主要取决于经济因素, 即收入和贸易变量是游客到访的重要决定因素。结果还表明, 估计的国际旅游流量是距离的负函数。

近年来, 引力模型经常被用来分析国际旅游需求, 并证明了它们能够评估许多国家的各种国际旅游决定因素的影响。文献包括使用二维面板引力模型来分析来自许多不同国家的单个国家的旅游需求的决定因素的研究。该研究的不同之处在于, 它依赖于非嵌套集合模型三维面板引力模型, 允许对多个目的地国家进行建模。因此, 此研究获得了与旅游需求决定因素相关的更全面和广泛的结果。此外, 使用不常运用的非嵌套三维面板数据模型的应用为计量经济学文献提供了新的视角。

国际旅游需求, 重力模型, 多维面板数据模型

Este estudio tiene como objetivo estimar los determinantes de los flujos turísticos internacionales entre destinos mediante el uso del modelo de panel de gravedad.

El modelo de gravedad de panel multidimensional se utilizó para analizar el turismo que se originó en 30 países diferentes a los 14 países más visitados del mundo entre 2008 y 2016.

Los resultados indicaron que las llegadas de turistas dependían principalmente de factores económicos, es decir, las variables de ingresos y comercio fueron determinantes significativos de las llegadas de turistas. Los resultados también sugirieron que los flujos turísticos internacionales estimados son una función negativa de la distancia.

En los últimos años, los modelos de gravedad se han utilizado con frecuencia para analizar la demanda turística internacional y han demostrado su capacidad para evaluar los efectos de varios determinantes del turismo internacional para muchos países. La literatura incluye estudios que utilizaron un modelo de gravedad de panel bidimensional para analizar los determinantes de la demanda turística a un solo país desde muchos países diferentes. Este estudio difiere en términos de especificidad en que se basó en un modelo tridimensional de panel de gravedad que permitió el modelado de múltiples países de destino.

Demanda turística internacional, Modelo de gravedad, Modelo de datos de panel multidimensional

This chapter highlights some features of the current structure of Italian agriculture by focusing on the regional patterns of agrarian change. These patterns are followed mainly by comparing the data of the 5th and 6th Census of Agriculture and the data of holdings registered to the Chambers of Commerce. The analysis confirms the Northern-Southern dichotomy of Italian agriculture as the physical and economic dimensions of Northern regions’ holdings are appreciably higher than those in the South. Other traits of farms, not usually included in most traditional analyses, help explain that Northern-Southern dichotomy: the farmers’ educational level and the ICT availability on farms. The agriculture of Southern regions has been affected less by the structural adjustment and has maintained some traits of more ‘traditional’ farming. However, important innovations, such as organic farming and direct selling to ‘consumers in house’, have been adopted more readily by Southern farms. The marked regional duality of Italian agriculture corresponds to the several ways in which farmers and their activities interconnect with territorial development models that have shown a deep regional differentiation.

One of the growing segments in tourism industry in Bali is agritourism, a market segment, which has not been fully explored in terms of tourists’ point of view. Thus, knowledge about tourists’ motivation and satisfaction to choose this activity is still in its early stage. This chapter identifies the motivation and satisfaction of local tourists to visit civet coffee plantations. The research, based on a quantitative method, identifies five motivational factors which affect the satisfaction of tourists. The findings improve our understanding of people who choose coffee plantations for their holidays and offer opportunities to maintain and enhance the current situation for this type of agritourism site.

Many travellers are increasingly visiting destinations’ natural environments as they seek extraordinary experiences that are different from their usual lifestyles. Very often, they demand agritourism experiences in rural settings. This development has inevitably led many businesses to provide agritourism services to meet these tourists’ needs. In this light, this chapter explores the agritourism sector in Italy. The aim of this chapter is to analyse the agritourism supply in Campania. It analyses the main success factors which can affect the development of agritourism industry in the region. This contribution study is divided into three parts. The first part presents a brief introduction as well as a definition for agritourism. The second part provides an overview of this industry sector in Italy, as the researchers analyse official statistical data on this topic. In conclusion, the authors imply that there are opportunities for the growth of rural tourism in Campania.

Food and beverage (F&B) small and medium-sized enterprises (SMEs) must diversify their markets and obtain predictable sources of revenues to withstand difficult and volatile periods such as the post-pandemic geopolitical scenario, recently burdened by the Russian-Ukrainian conflict. On the other hand, another strand of the literature suggests that public procurement could be considered a great source of income, enabling solid contracts, revenues and cash-flow stability. Therefore, this paper aims to explore the role of public procurement, the adoption of e-commerce platforms and their interactions in affecting the exporting performances of SMEs operating in the F&B sector.

The study retrieves data from 2,186 Italian F&B manufacturing SMEs relying on Margò by Cribis database. Therefore, it conducts a structured equational model (SEM) to test the developed hypotheses empirically.

The findings reveal that digital selling platforms positively affect exports, whereas public procurement negatively affects F&B SMEs exports. Nonetheless, findings underline that the interaction between public procurement and the adoption of digital selling platforms dampens public procurement's negative effects on exports.

This study brings an original contribution to the F&B literature by conducting empirical research on an extensive sample of firms from one of the most influential countries in the F&B vertical, Italy, with officially registered data. More importantly, to the best of the authors' knowledge, this study pioneers the investigation of the relationship between public procurement and e-commerce platforms in affecting F&B SMEs' export performances.