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The popularity of adventure activities in leisure and tourism is escalating, yet little is known about how personality and perceived constraints can prevent consumption of such activities. The aim of this study was to test a model of the mediating role of psychological constraints in explaining the relationship between personality and interest in adventure activity participation. Based on a questionnaire survey of 1,324 respondents, a quantitative analysis using structural equation modeling (SEM) was carried out. The results show that personality does influence psychological constraints, which in turn have a significant negative effect on adventure activity participation. Increased knowledge about the constraints to adventure activity participation can contribute to realizing the full development potential that lies in adventure consumption in leisure and tourism. Implications of the research can prove valuable in both leisure and tourism marketing and management.

The purpose of this paper is twofold. First, it seeks to extend service and retailers understanding of how the inclusion of haptics can gamify digital service experiences. Second, it seeks to understand the moderating role of consumers orientation towards adventure in service experiences.

This research adopts a two-study, 2 (haptic technology: present vs absent) × 2 (adventure orientation: high vs low) to test the proposed hypotheses (Study 1 n = 210, Study 2 n = 452). The data are tested using ANCOVA's and Hayes PROCESS Macro to investigate mean differences and the potential presence of two different moderated mediated relationships.

The results are consistent across the two experimental studies evidencing that the inclusion of haptics to gamify the service experience leads to significantly improved outcomes for service brands and channels. Further, the results demonstrate that the impact of haptics is greater for consumers with a lower, compared to higher, sense of adventure. Thus, the results demonstrate that whilst haptics improves consumers experiences with technological services overall, this is more prevalent for those who have “less sense of adventure”.

This paper sheds insight into the emerging area of haptic technology and is one of the first to specifically examine the impact of consumers “sense of adventure.”

People arguably create “storied lives”; including constructing accounts of their leisure that become part of their personal and social identities. These stories are valuable and relevant, not just to themselves, but also to others with whom they choose to share their stories. This paper and accompanying film aim to further understanding of how consumers visiting the second highest bungy jump in the world construct and convey stories of this experience.

The research approach is exploratory. The researcher observed, interviewed, and filmed informants at the primary site of investigation. The interview transcripts were transcribed in full. Emergent themes were validated through constant cross‐checking. The themes provided the foundation for the accompanying video.

Several themes regarding narratives and high‐risk leisure emerged including the construction of factual accounts and rehearsed accounts, the use of markers to symbolize and make more tangible the consumption experience, and the role of technology in the communication of the stories.

This exploratory research offers insight into the components of narratives for Generation Y tourists consuming in New Zealand. These findings do not claim to generalize to other samples or activities.

The paper extends the knowledge of how stories figure in consumers' lives; particularly in the context of the consumption of high‐risk leisure.

This paper seeks to explore whether the global market segment Generation Y shares a common perception of a specific consumption activity, namely bungy jumping, and how perceptions of cool operate around that.

A qualitative methodology is adopted, appropriate to the exploratory aims of the research, which utilises existing filmed interviews to elicit responses from other members of Generation Y. The research explores shared identification, meaning and knowledge of a specific consumption practice, namely commercial bungy jumping.

The actual form of consumption, bungy jumping was widely accepted as being “cool” but a global consensus on a “cool” consumer and their story could not be reached. The research concludes by proposing a hierarchy for the attribution of cool from one Generation Y member to another; thus extending theoretical discussion and knowledge by investigating an established concept in a specific context to illustrate the complex and uneven nature of cultural globalisation.

This research interprets global Generation Y culture from a small convenience sample from America, Ireland, Scotland and England, thus generating avenues for further research as discussed.

These findings have value for businesses that create consumption experiences for Generation Y customers and scholars seeking insight into the plural and complex function of cool.

The COVID-19 pandemic is considered a “once in a century” public health shock that, at the time of writing, continues to have a profound impact on global tourism and New Zealand. The paper aims to assess how consumer behaviour trends changed using a trends analysis framework.

Positioning the paper in the prognosis–prediction paradigm from futures studies and using a trend analysis approach, the authors forecasted a series of tourist trends at the beginning of COVID-19 based upon a multitude of sources trends. Then, 12 months later, they reported on the accuracy of these forecasts.

The matrix identifies 15 trends based upon consumer behaviour changes, which are either dominant, slowed, advanced or arrested. The prognosis was largely correct, which was supported by evidence gathered 12 months later.

The paper uses a series of different data sources to reflect on the initial forecasts. To some, this may be an issue of rigor, but the authors argue that through triangulation, credibility and validity are increased.

First, the evaluation matrix allows users to make sense of COVID-19 based upon the concepts of dominant, slowed, advanced or arrested trends. Second, the matrix allows users to evaluate changes and movement of trends. Third, the trends featured in this paper could be generalisable to several different circumstances associated with simple identity. Fourth, this paper has tested the ability to predict trends in an uncertain environment within the context of the ontological paradigm of prognosis and prediction of futures states.

Seeks to investigate the conceptualization and measurement of service quality and its importance to the dive tourism industry. It reports the findings from a recently conducted study of dive tourist perceptions of service quality as they relate to a tour operator running tours on an artificial reef dive experience in Western Australia. The study also assesses the importance assigned by consumers to the various service quality attributes relative to those perceptions. The results are of significance to operators in that they identify clearly the managerial implications of providing a quality service during the dive tourism experience.

The purpose of this paper is to formulate and discuss future research avenues for the marketing of tourism services.

The approach taken in the paper is to review the relevant literature and focus on the key themes most important for future research on tourism marketing.

The paper finds that there are a number of research avenues for tourism marketing researchers and marketing practitioners to conduct investigations on but the most important areas are consumer behavior, branding, e‐marketing and strategic marketing.

The paper is relevant to tourism firms and destination management organizations in the development of marketing activities/capabilities to increase their customer base. In addition, as this paper takes a global perspective it is also helpful to compare different international research directions.

Changing demographics and the aging of the global population mean different marketing approaches will be needed to market tourism services to older consumers and also consumers from developing countries such as China and India.

This paper is a key resource for marketing practitioners wanting to focus on future growth areas and also marketing academics interested in tourism marketing that want to stay at the forefront of their research area of expertise.

One cannot think about suburbia without considering at the same time its intrinsic point of reference, namely the modern capitalist industrial city of the 19th century. As is generally known, disastrous social, sanitary, and hygienic conditions prevailed especially in the growing working class neighborhoods. These quarters were regarded as places from which considerable dangers for public order, health, safety, and morals emanated. At the same time, large parts of the middle classes interpreted the growing social meaning of the industrial city, in comparison to that of the countryside, as a menacing omen of the working classes gaining political power.

The purpose of this paper is to address issues of practicing social responsibility (SR) in small business, where SR implementation challenges are unique. The discussion examines the difficulties encountered by small business owners adopting SR practices, and the various strategies they learned in the process.

A total of 23 small business owner‐managers located in Western Canada were interviewed in‐depth, individually, and in groups. Group interviews were useful for validating and extending the themes and contradictions that arose in individual interviews, particularly in identifying the most common SR challenges and frustrations, and to compare individuals' learning patterns and diverse strategies of response.

The paper findings show that owners learned SR by working through three main areas of challenge within everyday sociomaterial practices: positioning SR commitments and affiliations; balancing diverse stakeholders with SR ideals and costs; and negotiating value conflicts within SR practice, as part of “becoming” a particular enterprise of SR engagement.

The paper suggests that SR may be most fruitfully studied by examining the traces of the networks, linkages, and boundaries formulated through everyday interactions, focusing not just on the social networks and information exchange among humans, but more deeply on the sociomaterial networks within which new practices such as SR emerge. Second, the paper underscores the importance of conceptualizing SR “learning” more in terms of practices that emerge through challenge and conflict than in acquisition and application of new knowledge and attitudes.