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Market Research Methods in the Sports Industry
Type: Book
ISBN: 978-1-78754-191-7

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Article
Publication date: 26 July 2019

Fangwei Zhu, Mengtong Jiang and Miao Yu

The challenge of unforeseen uncertainties in exploratory projects requires the lead firm in a project alliance to effectively manage exploratory co-innovation. The purpose…

Abstract

Purpose

The challenge of unforeseen uncertainties in exploratory projects requires the lead firm in a project alliance to effectively manage exploratory co-innovation. The purpose of this paper is to investigate the types of capabilities a lead firm required in exploratory projects and how these capabilities enable the exploratory innovation of the project alliance.

Design/methodology/approach

A multiple-case study was done to provide empirical evidence for the rationale of the capabilities of the lead firm. The provided analysis used abductive reasoning of two typical exploratory projects in China.

Findings

This paper identifies two types of capabilities: innovation-related capabilities and network-related capabilities. Furthermore, a process model of the capabilities of the lead firm is developed that enables exploratory co-innovation in a project alliance. The capabilities of the lead firm input varied at four different stages.

Practical implications

Innovation-related capabilities and network-related capabilities could form the foundation for the lead firm in an exploratory project alliance. This will enable an exploratory co-innovation and collaboratively overcome the barriers of exploratory projects.

Originality/value

Although exploratory project attracts extensive attention for its unique characteristics and universal value, there is limited amount of research on the context of joint exploratory projects. This study starts from the role of lead firm in an exploratory project alliance, contributes toward the comprehension of the link between the lead firm’s capabilities and the process of exploratory co-innovation. The findings will be of value in supporting the management of exploratory innovation in a project alliance.

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International Journal of Managing Projects in Business, vol. 13 no. 2
Type: Research Article
ISSN: 1753-8378

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Article
Publication date: 1 March 2005

Birgit Weischedel, Sheelagh Matear and Kenneth R. Deans

Companies operating on the internet need appropriate metrics to make strategic marketing decisions. This paper applies established qualitative research methods to the…

Abstract

Purpose

Companies operating on the internet need appropriate metrics to make strategic marketing decisions. This paper applies established qualitative research methods to the online environment to evaluate how web managers generate and incorporate web metrics to inform strategic marketing decisions.

Design/methodology/approach

Initial theories were developed using a comprehensive literature review as well as exploratory interviews with New Zealand companies. Applying a mixed methodology, the exploratory research used interviews to assess current practice within the industry, refine the research questions and set up the research design. An in‐depth case study in the USA evaluated best practices and highlighted issues that affect the use of web metrics. The main data collection utilized case studies to generate the in‐depth information necessary for theory building.

Findings

The exploratory results showed that companies currently measure web site performance and consumer behaviour online but are still uncertain how best to use those metrics to inform strategic marketing decisions. The in‐depth case study showed how web metrics can be used when sufficient resources are available and measuring performance is a priority. Owing to the initially recognized low level of web metrics use, the main research was expanded purposively to selected participants who make greater use of web metrics.

Originality/value

This paper applies traditional qualitative research methods to the online environment. Analysis of the case studies and continued research will address the research gap and provide recommendations to web managers as well as attempt to illustrate best practices, solutions to issues and industry benchmarks.

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Qualitative Market Research: An International Journal, vol. 8 no. 1
Type: Research Article
ISSN: 1352-2752

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Article
Publication date: 18 November 2013

Maha Mourad

Higher education is one of the key sectors in any economy that plays a major role in the sustainability and enhancement of the society. Hence, the new reform program in…

Abstract

Purpose

Higher education is one of the key sectors in any economy that plays a major role in the sustainability and enhancement of the society. Hence, the new reform program in the European higher education aims to create a quality culture within the universities. This paper presents a conceptual contribution as a way to improve the social sustainability performance within the higher education institutions (HEIs) in Europe.

Design/methodology/approach

The paper starts with an overview of the Polish higher education system as an example of a European country implementing the European Standards and Guidelines in higher education. This is followed by a comprehensive literature review of the quality assurance (QA) policies in order to identify the main players who are working to build trust and sustainability in higher education. The literature review ends with a link between the perceived benefits of QA and the behavior of the students, namely students' involvement in QA activities. The research is composed of two exploratory studies. The first exploratory research was conducted with the objective of identifying the Polish higher education market. The second exploratory study was conducted to meet the main players in the European QA organizations, to be able to understand the overall European experience.

Findings

The literature reviews, as well as the results of the two exploratory studies, lead to the development of a proposed conceptual framework. The paper ends with the implications for management action and suggestions for future empirical work.

Originality/value

This paper presents a conceptual contribution to the perception of the students to the QA activities as a way to improve the social sustainability performance within the HEIs in Europe.

Details

Sustainability Accounting, Management and Policy Journal, vol. 4 no. 3
Type: Research Article
ISSN: 2040-8021

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Content available
Article
Publication date: 9 May 2016

Nicole Franziska Richter, Rudolf R. Sinkovics, Christian M. Ringle and Christopher Schlägel

Structural equation modeling (SEM) has been widely used to examine complex research models in international business and marketing research. While the covariance-based SEM…

Abstract

Purpose

Structural equation modeling (SEM) has been widely used to examine complex research models in international business and marketing research. While the covariance-based SEM (CB-SEM) approach is dominant, the authors argue that the field’s dynamic nature and the sometimes early stage of theory development more often require a partial least squares SEM (PLS-SEM) approach. The purpose of this paper is to critically review the application of SEM techniques in the field.

Design/methodology/approach

The authors searched six journals with an international business (and marketing) focus (Management International Review, Journal of International Business Studies, Journal of International Management, International Marketing Review, Journal of World Business, International Business Review) from 1990 to 2013. The authors reviewed all articles that apply SEM, analyzed their research objectives and methodology choices, and assessed whether the PLS-SEM papers followed the best practices outlined in the past.

Findings

Of the articles, 379 utilized CB-SEM and 45 PLS-SEM. The reasons for using PLS-SEM referred largely to sampling and data measurement issues and did not sufficiently build on the procedure’s benefits that stem from its design for predictive and exploratory purposes. Thus, the procedure’s key benefits, which might be fruitful for the theorizing process, are not being fully exploited. Furthermore, authors need to better follow best practices to truly advance theory building.

Research limitations/implications

The authors examined a subset of journals in the field and did not include general management journals that publish international business and marketing-related studies. Fur-thermore, the authors found only limited use of PLS-SEM in the journals the authors considered relevant to the study.

Originality/value

The study contributes to the literature by providing researchers seeking to adopt SEM as an analytical method with practical guidelines for making better choices concerning an appropriate SEM approach. Furthermore, based on a systematic review of current practices in the international business and marketing literature, the authors identify critical challenges in the selection and use of SEM procedures and offer concrete recommendations for better practice.

Details

International Marketing Review, vol. 33 no. 3
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 12 September 2008

Kersti Nogeste

The purpose of this paper is to provide academic researchers and reflective practitioners of project management with an example of how a dual cycle action research (AR…

Abstract

Purpose

The purpose of this paper is to provide academic researchers and reflective practitioners of project management with an example of how a dual cycle action research (AR) model can be used to both conduct research and solve a real‐life problem situation.

Design/methodology/approach

Provides a brief introduction to the research idea and question and the research strategy defined to address them, including the review of a small number of AR models, which resulted in the choice of a dual cycle AR model that addresses problem solving and research in parallel. The remainder of the paper describes how the selected AR model was applied to a series of five AR cycles to satisfy both the problem solving and research interests.

Findings

A dual cycle AR model provides academic researchers and reflective practitioners of project management with an effective and efficient means of addressing the dual imperatives of research and problem solving.

Research limitations/implications

All five problem‐solving projects were from the public sector and of similar complexity and pace, with a focus on expected positive intangible outcomes during the planning stage only, with the groups of problem solving project stakeholders comprising only people responsible for delivering outcomes, not receiving them.

Practical implications

Based on a doctoral research study, the paper provides both academic researchers and reflective practitioners of project management with a practical guide to applying dual cycle AR to both conduct research and solve a real‐life problem situation.

Originality/value

The paper demonstrates how a dual cycle AR model led to the development of an original and highly practical method for defining and aligning project outcomes and associated benefits and outputs; in particular the alignment of intangible outcomes with tangible outputs – helping to make the intangible tangible.

Details

International Journal of Managing Projects in Business, vol. 1 no. 4
Type: Research Article
ISSN: 1753-8378

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Article
Publication date: 7 October 2019

Jessy Nair, Aarthy Chellasamy and B.N. Balaji Singh

Extant literature regarding factors essential for successful information technologies (IT) implementation in small and medium enterprises (SMEs) does not significantly…

Abstract

Purpose

Extant literature regarding factors essential for successful information technologies (IT) implementation in small and medium enterprises (SMEs) does not significantly address readiness factors for IT implementation in an Indian context. This exploratory research develops and tests a framework to analyse the antecedents to organisational preparedness for adoption of IT infrastructure in SMEs.

Design/methodology/approach

This exploratory research adopts a mixed-method approach to test the technology, organization and environment (TOE) framework. In-depth interviews with SME owners are conducted to develop the case study, and the measures obtained are tested through a survey at a small and medium business industrial cluster in Southern India in SMEs.

Findings

The case study indicates SME owners’ drive to initiate technology preparedness for organisational sustainability is a key factor, a measure not seen during the literature review. An empirical study tests the measures. Pressure from customers, owner’s age, sales of SME, owner’s attitude towards IT and owner’s knowledge of IT was confirmed, which indicates organisational factors have more impact compared to technological and environmental factors.

Research limitations/implications

The academic scope of this research paper can be extended to contexts such as readiness in IT infrastructure for digital transformation.

Practical implications

The validated research framework can be used by organisation stakeholders and SME IT practitioners for successful IT adoption.

Social implications

SMEs contribute significantly to gross domestic product (GDP) and provide employment opportunities. Hence, this research provides a tested model that SMEs owners/managers can adopt as a framework to augment competitiveness to implement IT.

Originality/value

The study adopts a mixed-method research design and is, perhaps, a first in the Indian context to explore variables through case study and validate identified measures through an empirical study. The model can be used by SME owners and practitioners to ascertain factors for organisational preparedness for IT adoption.

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Article
Publication date: 7 September 2012

Greg G. Wang

This article aims to highlight major unique Chinese organizational phenomena and delineate associated qualitative methods for exploratory inquiries and to focus on…

Abstract

Purpose

This article aims to highlight major unique Chinese organizational phenomena and delineate associated qualitative methods for exploratory inquiries and to focus on perceived challenges in developing indigenous knowledge in HRD and related management fields.

Design/methodology/approach

The author takes an in‐outsider position and adopts an observational and reflexive approach to the phenomena, methods and challenges important for indigenous Chinese HRM research.

Findings

The paper presents six major indigenous phenomena commonly seen in Chinese organizations. With a recent study exploring one of the phenomena, it discusses how grounded theory and phenomenology methods, combined with reflexivity, may be embraced for exploratory indigenous research. It also delineates challenges for indigenous Chinese HRM research.

Research limitations/implications

Indigenous research is the first and necessary stage to understand unique and indigenous Chinese organizational phenomena. With appropriate qualitative methods, indigenous phenomenon entails indigenous understanding that leads to modifying, enriching, supplementing existing theories, and possibly developing new ones at a later stage.

Originality/value

This paper identifies six major unique organizational phenomena in the Chinese organizational context. It makes a strong case for indigenous research adopting exploratory qualitative methods for engaged scholarship and theory building research.

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Article
Publication date: 1 November 2011

Jyoti Sikka Kainth and Harsh V. Verma

The purpose of this paper is to build on the Consumer Perceived Value (CPV) phenomenon by theoretically defining and empirically developing a Services Perceived Value…

Abstract

Purpose

The purpose of this paper is to build on the Consumer Perceived Value (CPV) phenomenon by theoretically defining and empirically developing a Services Perceived Value Scale (SPERVAL) in the context of services industry.

Design/methodology/approach

The multidimensional SPERVAL scale relies upon exploratory research to identify “Value Indicators”. Given the constructs included in the proposed research model, it is quite clear that testing the model involves a study of consumers. Accordingly, this study is focused on consumers’ views and a blend of both quantitative and qualitative research methods were used. The study has used qualitative research as a starting point, using exploratory research methods of focus group discussions and interviews. The results generated from the research were quantitatively analyzed with descriptive research by using questionnaires as the instrument.

Findings

KMO and Bartlett's Test justified the use of factor analysis on the data. The reliability of the SPERVAL Scale was 92.629 per cent (Cronbach alpha), part 1=0.9046, part 2=0.8405 (split half) and the correlation between forms was 0.7511.

Research limitations/implications

Marketers can understand the psychology behind evaluation of consumption values in the context of services industry by way of CPV dimensions and drivers. Service providers can also use the research findings to build on their competitive advantage by developing core competencies in these areas. Limitations of scope with respect to sampling area and sample size existed.

Originality/value

The paper presents a new Consumer Perceived Value Scale in the context of service consumption.

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Article
Publication date: 1 June 2001

Cathy Hart and Belinda Dewsnap

In contrast to outer apparel, academic research has neglected consumer behaviour for intimate apparel or lingerie. It is argued that within this category the bra deserves…

Abstract

In contrast to outer apparel, academic research has neglected consumer behaviour for intimate apparel or lingerie. It is argued that within this category the bra deserves singular research attention. This paper presents the results of exploratory research designed to explore in depth the bra consumer decision process. The key findings indicate a highly involved consumer who is motivated by a complex range of interlinked factors, and a consumer who desires to be brand loyal in order to enjoy a less extensive decision process, but who is prevented from doing so by high levels of perceived risk and “obstructive” marketing. The authors offer directions for future empirical research based on the consumer behavioural constructs of involvement, perceived risk and the self‐concept. Implications for marketing management are also discussed.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 5 no. 2
Type: Research Article
ISSN: 1361-2026

Keywords

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