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1 – 10 of over 8000This paper aims to demonstrate the importance of adventure tourism in tourism the tourism industry and in tourism research. Apart from giving an overview of current literature and…
Abstract
Purpose
This paper aims to demonstrate the importance of adventure tourism in tourism the tourism industry and in tourism research. Apart from giving an overview of current literature and discussion, this paper also looks into future trends in adventure tourism.
Design/methodology/approach
This paper looks at the state of the art of adventure tourism re-search and discusses current trends. Based on literature, it gives an overview of the development of adventure tourism, the current situation and how adventure tourism will develop in the future.
Findings
This paper discusses the development of research in the field of adventure tourism and propagates that research should be increasingly focussing on theory building. The work by Rantala and Rokenses (2016) was the much-needed kick-start to lay the groundwork for a theoretical framework. The last few years have seen a rise in older tourists embarking for adventure trips, as well as families. Younger adults seek microadventures nearby their home. Health and well-being have also seen a stronger focus in adventure tourism research. Interdisciplinary research teams should see into these phenomenon and analyse the different motives and implications. This will help to develop a framework for adventure tourism research.
Originality/value
The importance of adventure tourism in the tourism industry and science will be demonstrated, and for the first time, the scientific examination of adventure tourism will be presented with three phases and important publications. In addition, the importance of theory formation in the field of adventure tourism will be pointed out. This paper not only gives an overview of current research but also looks ahead into future developments.
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This paper aims to review two micro-trends influencing the landscape of adventure tourism activities in Nepal. In spite of being a popular adventure tourism destination for more…
Abstract
Purpose
This paper aims to review two micro-trends influencing the landscape of adventure tourism activities in Nepal. In spite of being a popular adventure tourism destination for more than half a century, the offer of adventure tourism activities in Nepal remained limited until recently.
Design/methodology/approach
This study underpinned by interpretive epistemology used netnographic methods of data collection. As such, 15 stakeholderss’ interviews were conducted, and 25 grey literature sources were collected.
Findings
The findings suggest that a bottom-up approach to the development of emerging adventure sports and the upsurge of domestic adventure tourism are the micro-trends influencing the adventure tourism landscape in Nepal. This paper discusses skiing and mountain biking as emerging land-based adventure activities. One distinguishing feature is that those initiatives are driven by locals passionate about this sport. Furthermore, skiing and mountain biking are promoted for both international and domestic tourists. Overall, the findings highlight the growth of the domestic adventure tourism market in Nepal.
Practical implications
This study recommends shifting attention from focussing merely on international visitors and to establish domestic adventure tourism market. For practitioners, including tourism agencies and wider industry stakeholders, it might be important to explore the demand in adventure tourism and create products for domestic adventure tourism.
Social implications
Creating and expanding adventure tourism activities for locals would not only provide economic benefit but also contribute to well-being and recreation opportunities for Nepali.
Originality/value
To date, research on adventure tourism activities in Nepal other than mountaineering remains scant. This paper contributes towards understanding the micro-trends influencing the landscape of adventure tourism activities in Nepal and for the first time, explores the trends of Nepal’s domestic adventure tourism market.
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May K. Vespestad and Mehmet Mehmetoglu
The popularity of adventure activities in leisure and tourism is escalating, yet little is known about how personality and perceived constraints can prevent consumption of such…
Abstract
The popularity of adventure activities in leisure and tourism is escalating, yet little is known about how personality and perceived constraints can prevent consumption of such activities. The aim of this study was to test a model of the mediating role of psychological constraints in explaining the relationship between personality and interest in adventure activity participation. Based on a questionnaire survey of 1,324 respondents, a quantitative analysis using structural equation modeling (SEM) was carried out. The results show that personality does influence psychological constraints, which in turn have a significant negative effect on adventure activity participation. Increased knowledge about the constraints to adventure activity participation can contribute to realizing the full development potential that lies in adventure consumption in leisure and tourism. Implications of the research can prove valuable in both leisure and tourism marketing and management.
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Rupam Deb, Rama Koteswara Rao Kondasani and Anirban Das
This study aims to conduct a bibliometric analysis of previously published articles related to adventure tourism to assimilate the current trend, gaps in the literature and future…
Abstract
Purpose
This study aims to conduct a bibliometric analysis of previously published articles related to adventure tourism to assimilate the current trend, gaps in the literature and future research direction of this particular field.
Design/methodology/approach
A total of 585 documents were retrieved from the Scopus and Web of Science core collection for analysis using VOSviewer. Performance and science mapping analysis was performed to comprehensively review the adventure tourism publication.
Findings
The findings show that publication in this field is growing significantly. Cluster analysis using the co-citation of references method resulted in four broad research areas: risk in adventure tourism, adventure tourism motivation, adventure tourism experience and adventure tourism product development.
Originality/value
The study acts as an archive of adventure tourism publications. Potential authors can quickly comprehend what is expected and current happening in adventure tourism field. It can assist scholars in identifying gaps and possible future directions.
目的
本研究旨在对之前发表的与探险旅游相关的文章进行文献计量分析, 以了解该特定领域的当前趋势、文献空白和未来研究方向。
设计/方法/途径
从 Scopus 和 Web of Science (WOS) 核心合集中检索到总共 585 篇文献, 使用 VOSviewer 进行分析。 执行性能和科学制图分析以全面审查探险旅游出版物。
调查结果
调查结果表明, 该领域的出版物正在显着增长。 使用参考文献共引法的聚类分析产生了四个广泛的研究领域:探险旅游中的风险、探险旅游动机、探险旅游体验和探险旅游产品开发。
独创性/价值
该研究充当冒险旅游出版物的档案。 潜在的作者可以快速理解冒险旅游领域的预期和当前发生的事情。 它可以帮助学者找出差距和未来可能的方向。
Propósito
este estudio tiene como objetivo realizar un análisis bibliométrico de artículos publicados anteriormente relacionados con el turismo de aventura para asimilar la tendencia actual, los vacíos en la literatura y la dirección futura de la investigación de este campo en particular.
Diseño/metodología/enfoque
se recuperó un total de 585 documentos de la colección principal de Scopus y Web of Science (WOS) para su análisis mediante VOSviewer. Se realizó un análisis de mapeo científico y de rendimiento para revisar exhaustivamente la publicación de turismo de aventura.
Hallazgos
Los hallazgos muestran que la publicación en este campo está creciendo significativamente. El análisis de conglomerados utilizando el método de cita conjunta de referencias dio como resultado cuatro áreas amplias de investigación: riesgo en el turismo de aventura, motivación del turismo de aventura, experiencia en el turismo de aventura y desarrollo de productos de turismo de aventura.
Originalidad/valor
El estudio actúa como un archivo de publicaciones de turismo de aventura. Los autores potenciales pueden comprender rápidamente lo que se espera y lo que sucede actualmente en el campo del turismo de aventura. Puede ayudar a los académicos a identificar brechas y posibles direcciones futuras.
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Fabian Schlegelmilch and Claudia Ollenburg
This research aims to investigate the importance of emotional appeals like risk/fear/thrill as main motivation to take part in adventure activities, and their possible utilisation…
Abstract
Purpose
This research aims to investigate the importance of emotional appeals like risk/fear/thrill as main motivation to take part in adventure activities, and their possible utilisation in viral marketing.
Design/methodology/approach
Quantitative and qualitative research methods have been applied.
Findings
The results confirm that facing fear or challenge, leading to being intrinsically rewarded, is a main motivator. However, the aspect of fun is still fundamentally important to each activity. The youth traveller market is generally extremely responsive to viral marketing, which (through wording and visuals) creates an image of a “life‐changing experience”, “thrilling adventure”, and similar.
Originality/value
Adventure tourism continues to be a fast growing and popular form of tourism. Marketing the adventure, however, can present a challenge to small businesses with a limited budget. Viral marketing may present a cost‐effective opportunity to reach the youth traveller segment. This research investigates importance of emotional appeals like risk/fear/thrill as main motivation to take part in adventure activities, and their possible utilisation in viral marketing.
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Rory Francis Mulcahy and Aimee Riedel
The purpose of this paper is twofold. First, it seeks to extend service and retailers understanding of how the inclusion of haptics can gamify digital service experiences. Second…
Abstract
Purpose
The purpose of this paper is twofold. First, it seeks to extend service and retailers understanding of how the inclusion of haptics can gamify digital service experiences. Second, it seeks to understand the moderating role of consumers orientation towards adventure in service experiences.
Design/methodology/approach
This research adopts a two-study, 2 (haptic technology: present vs absent) × 2 (adventure orientation: high vs low) to test the proposed hypotheses (Study 1 n = 210, Study 2 n = 452). The data are tested using ANCOVA's and Hayes PROCESS Macro to investigate mean differences and the potential presence of two different moderated mediated relationships.
Findings
The results are consistent across the two experimental studies evidencing that the inclusion of haptics to gamify the service experience leads to significantly improved outcomes for service brands and channels. Further, the results demonstrate that the impact of haptics is greater for consumers with a lower, compared to higher, sense of adventure. Thus, the results demonstrate that whilst haptics improves consumers experiences with technological services overall, this is more prevalent for those who have “less sense of adventure”.
Originality/value
This paper sheds insight into the emerging area of haptic technology and is one of the first to specifically examine the impact of consumers “sense of adventure.”
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This paper aims to outline the principles and supporting rationale for the utilization of adventure education in enhancing individual and team synergy for future organizational…
Abstract
Purpose
This paper aims to outline the principles and supporting rationale for the utilization of adventure education in enhancing individual and team synergy for future organizational requirements.
Design/methodology/approach
An examination of theorists' perspectives on adventure education was undertaken to determine the relevancy of the theory to guide individual and group learning to support and enhance individual and team learning in a changing business environment.
Findings
The paper advocates that an understanding of the adventure education concept can enable business leaders to build individual and team synergy to create practical business strategies to support organizational goals, which in turn will lead to enhanced competitiveness and growth opportunities.
Practical implications
Understanding the parallels between training and everyday situations, will enable business leaders to utilize adventure activities to facilitate a continuous learning culture while at the same time building individual and team synergy in support of improved organizational excellence.
Originality/value
This paper presents an overview of the relevance of adventure education which both enhances personal knowledge and understanding at practical level so as to enable business leaders to gain insight on the inherent factors that may be influenced to advance organizational goals and objectives.
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Paul Williams, Geoff Soutar, Nicholas Jeremy Ashill and Earl Naumann
The purpose of this paper is to investigate the drivers of customer value, and their respective relationships with customer satisfaction and behavioral intentions, between two…
Abstract
Purpose
The purpose of this paper is to investigate the drivers of customer value, and their respective relationships with customer satisfaction and behavioral intentions, between two culturally distinct groups of adventure tourists.
Design/methodology/approach
The study adopted a descriptive design and compared data from 301 Japanese and Western adventure tourists who experienced the same adventure tour. The respondents were split into two groups, and a path modeling approach was used to examine similarities and differences.
Findings
The results indicated that Japanese tourists attached more importance to emotional value and novelty value. Western tourists, however, attached relatively more importance to the utilitarian dimension of price value for money.
Practical implications
The main implication of this study is that tourism operators should account for differences in value perceptions between Japanese and Western tourists when planning tour operations, training tour guides, and managing tour itineraries. Operators should also consider customizing their tour products to fit the specific needs of these different cultural groups. This reinforces the adaptation argument when marketing tourism to international consumers.
Originality/value
This study highlights that different value drivers affect the satisfaction and behavioral intentions of Japanese tourists, relative to Western tourists. The need for adaptation of tourism products toward certain international tourists is thus necessary. The research also reinforces the importance of conceptualizing and measuring customer value as a multidimensional construct in an international adventure tourism context.
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