Search results

This study aims to investigate the development of adolescents’ advertising literacy and privacy protection strategies in the context of targeted advertisements on social networking sites (SNSs).

A survey was conducted among 374 adolescents between 12 and 17 years of age, and 469 young adults (18–25 years) served as a comparative benchmark.

Results indicate that advertising literacy increases progressively throughout adolescence, and reaches adult-like levels only by the age of 16. In addition, adolescents have an inadequate awareness of commercial data collection practices. This awareness slowly increases as a function of their age until it reaches an adult level around the age of 20. Finally, findings reveal that adolescents take little action to cope with targeted advertisements by means of privacy protection strategies.

This paper devotes much attention to the formulation of specific recommendations for EU policymakers and regulatory bodies. In addition, it also holds implications for advertisers (e.g. the need for more in-depth data protection impact assessments), social media providers (e.g. adolescent-friendly privacy policy) and social caretakers (e.g. achieving advertising literacy and privacy education).

This paper fulfills the need to investigate adolescents’ advertising literacy and privacy-protective behaviors on SNSs, and, in turn, directly translates these insights into recommendations that can underpin the rationale of regulatory or policy decisions on a European level.

This study aims to analyze the platforming scenario at a Brazilian university as well as the data security process for students and professors.

This research brings an analysis through a qualitative approach of the platformization process in a Brazilian teaching institution.

The results point to a lack of knowledge on the part of teachers regarding data security in the platforming scenario, as well as the lack of effectiveness of institutions in protecting student data.

Within the Brazilian scenario, this research seeks to contribute to the discussion on platformization in view of the gaps and existing demands on this process in the country.

This paper aims to examine how gender differs in environmental attitude, environmental concern, perceived seriousness of environmental problems, perceived environmental responsibility, peer influence, self identity in environmental protection and green purchasing behavior in Hong Kong adolescent consumers.

A total of 6,010 (2,975 males and 3,035 females) adolescents in Hong Kong were recruited through multi‐staged random sampling. Surveys were distributed through 48 high schools in Hong Kong.

Female adolescents scored significantly higher in environmental attitude, environmental concern, perceived seriousness of environmental problems, perceived environmental responsibility, peer influence and green purchasing behavior than male adolescents in Hong Kong. In contrast, male adolescents' average score on self‐identity in environmental protection was significantly higher than that of the female adolescents.

A major limitation lies in the self‐reported nature of survey used in the study. Future study should include some objective assessments (such as observations or other‐reported survey) of the subjects' green purchasing and environmental behaviors.

This study should provide a useful source of information for international green marketers in Hong Kong. Hong Kong female adolescents constitute a potentially good market for green products. Marketing messages targeting this group should use emotional appeals, emphasize individual responsibility to protect the environment, and facilitate peer networking to spread good word‐of‐mouth.

This paper offers practical guidelines to international green marketers who are planning to target the Asian markets.

This study aims to explore the dual identity role of joint gift-giving among adolescents. Studying this phenomenon through the lens of impression management theory enabled us to analyze private and group motives, drivers of these motives (givers’ public self-consciousness and self-monitoring and group cohesiveness) and the influence of group motives on the joint process. The characteristics of the joint process reflect a mutual social activity that enables adolescents to strengthen social group ties and define and nurture group identity. This research showed how a mutual consumer process, specifically, joint gift-giving, enhances the outcomes of social resources by defining groups’ mutual extended selves.

In this study, quantitative tools were used. Selection of constructs for the study was based on a literature review and existing qualitative research. To test the validity and the reliability of the scales, a convenience sample of 103 adolescents (13 to 16 years old) was used in a pre-test survey. In the main study, a convenience sample of 129 adolescences was used. Self-report questionnaires were distributed to adolescents (aged 13-16 years). The survey included scales covering private and group motives for joint gift-giving, givers’ personality, group cohesiveness and the characteristics of the joint process.

Givers’ public self-consciousness and self-monitoring were positively related to the motivation to engage in joint gift-giving to facilitate the development of desired private identities. High public self-consciousness and self-monitoring givers were motivated to enhance their private role in the group task and managed their impression among multiple audiences. We found that high-cohesiveness groups were motivated to nurture and strengthen social resources through joint gift-giving. Engaging in joint gift-giving is motivated not only by functional motives (e.g. saving money) but also by social motives that strengthen a group’s extended-self and social resources that all members enjoy.

Although gift-giving is a three-stage process per gestation presentation and reformulation stage, the current study explored joint gift-giving behavior only in the gestation stage. Future research should include the other two stages. Also the current research concentrated on adolescents. Exploring joint gift-giving among adults is recommended as well. Comparing the two age groups should allow a better understanding of the special characteristics of adolescents and adults. Additionally, other personality characteristics could affect givers private identity in the group task and other group characteristics such as group size gender of members and group context in the workplace could affect identity.

This research can provide marketers with a deeper understanding of the joint gift-giving process. For example, marketers should recognize that joint gift-giving involves adolescent groups’ time-consuming activities in the joint process, i.e. gift selection effort, making handmade gifts and putting special efforts in gift appearance that enable them to define and nurture their group identity.

Parents and educators should recognize the importance of social identity dual role in participating in joint gift-giving. Hence, we recommend them to encourage adolescents to participate in this joint consuming process to enable them to protect and define their identity.

Adolescents are an important market segment with unique cognitive, social and personality processes. While these processes have been explored in several consumer behavior studies, adolescents’ gift-giving has been largely ignored in the literature. This study contributes to an understanding of the drivers of private and group joint gift-giving motives, how sense of belonging and group identity are reflected in the social dynamics of joint gift-giving and how adolescents manage group and private impressions in the eyes of a single receiver and in the eyes of multiple peers participating in the group task.

The purpose of this paper is to explore the opportunities of geographical child protection assessment methods for adolescents victimised in extra-familial contexts.

Presenting empirical evidence from an action research study within one child protection service in the UK, the study draws upon qualitative data from practice observations, case review, training and five context assessments.

Safety mapping and neighbourhood observations provide options to assess extra-familial contexts. Findings reveal that these methods support practitioners to build local knowledge of areas supporting interventions into community places rooted in principles of child protection.

While geographical methods are already used by the police to map the locations of crimes, these methods provide opportunities to account for young people’s own experiences of harm and support interventions into neighbourhood spaces supporting a contextual safeguarding approach to adolescent harm.

The paper highlights the need for further testing of contextual safeguarding approaches and policy guidance that outlines whose role it is to protect children in communities.

Geographical assessment methods provide a route to engage with young people’s lived experience of place. And develop interventions that target contexts and not just individuals affected by extra-familial harm.

The paper presents original research into the use of geographical assessment methods to be used within a child protection framework.

As numerous scholars have noted, the law takes a strikingly incoherent approach to adolescent reproduction. States overwhelmingly allow a teenage girl to independently consent to pregnancy care and medical treatment for her child, and even to give up her child for adoption, all without notice to her parents, but require parental notice or consent for abortion. This chapter argues that this oft-noted contradiction in the law on teenage reproductive decision-making is in fact not as contradictory as it first appears. A closer look at the law’s apparently conflicting approaches to teenage abortion and teenage childbirth exposes common ground that scholars have overlooked. The chapter compares the full spectrum of minors’ reproductive rights and unmasks deep similarities in the law on adolescent reproduction – in particular an undercurrent of desire to punish (female) teenage sexuality, whether pregnant girls choose abortion or childbirth. It demonstrates that in practice, the law undermines adolescents’ reproductive rights, whichever path of pregnancy resolution they choose. At the same time that the law thwarts adolescents’ access to abortion care, it also fails to protect adolescents’ rights as parents. The analysis shows that these two superficially conflicting sets of rules in fact work in tandem to enforce a traditional gender script – that self-sacrificing mothers should give birth and give up their infants to better circumstances, no matter the emotional costs to themselves. This chapter also suggests novel policy solutions to the difficulties posed by adolescent reproduction by urging reforms that look to third parties other than parents or the State to better support adolescent decision-making relating to pregnancy and parenting.

There is a growing recognition that social norms play a key role in perpetuating gender- and age-based violence, and that tackling social norms must be an integral component of prevention and response interventions to ensure meaningful progress towards the ambitious targets of eliminating gender-based violence (Sustainable Development Goal [SDG] Target 5.2) and violence against children (SDG 16.2) by 2030. However, existing research often fails to adequately capture life-course and context-specific complexities. To explore these challenges, this chapter focuses on adolescents’ vulnerabilities to violence in Afar, one of the Ethiopia’s most disadvantaged regions. Drawing on findings from the Gender and Adolescence: Global Evidence (GAGE) mixed-methods 2018 baseline research, and using a socio-ecological framework, the chapter highlights that while the patterning of violence experienced by adolescent girls and boys is shifting across generations at the micro-level, gender- and age-related social norms remain deeply entrenched in both migrating and settled pastoralist communities. At the meso-level, institutional barriers to addressing adolescents’ experiences of violence include a lack of basic infrastructure, a dearth of confidential reporting spaces, limited adolescent- and gender-friendly personnel within the police and justice sectors, and poor coordination. At the macro-level, the chapter underscores the significant disconnect between Ethiopia’s progressive national policies and adolescents’ experiences of violence, reflected in the availability and quality of prevention and response services. The chapter concludes that to adequately tailor services to local realities and tackle adolescents’ specific vulnerabilities, a fine-grained analysis of the gendered and generational experiences of violence in its diverse forms is critical.

The purpose of this research was to utilize protection motivation theory, which states that individuals will take actions to protect themselves from threats when they have both knowledge of actions that will protect them from the threat and the motivation to do so, to develop a better way of training adolescents to be safe on the Internet.

This study utilized an experimental approach in a high school environment to test its hypotheses. Participants were split into two groups: a group who received a tutorial about how to stay safe on the Internet (an enactive mastery tutorial that allowed students to actually try out the skills they were learning) and a group who did not receive the training. Participants were then asked about their intentions to engage in protective behaviors, their perceived ability to do so, and the likelihood that these protective behaviors would help them to stay safer on the Internet.

The findings indicated that an enactive mastery training program increased intentions to engage in safe online behavior in the future, offering a foundation for the development of future theory-based online safety interventions.

This study was conducted in a small geographic region in schools that agreed to utilize a class period to test the enactive mastery tutorial, which limits its external validity. Furthermore, this study only measured intentions to engage in protective behaviors, not actual behaviors.

This research provides a guideline for an effective way of increasing the likelihood that adolescents will engage in protective behaviors online, which has great practical applications for teachers, administrators, PSA advertisers, etc.

This chapter provides a framework for creating programs to help adolescents engage in safer behavior. Furthermore, it introduces the idea of involvement to the protection motivation theory literature, which is a valuable variable to consider when determining how to create an effective campaign to change behavior.

Amid widespread social and cultural shifts and advocacy toward lesbian, gay, bisexual, and transgender (LGBT) rights remain a hidden population of homeless adolescents who are cast out from families and communities because of their sexual and gender orientation. The result is an over-representation of LGBT adolescents among the homeless in the United States. The purpose of this paper is to provide a review of literature and research which explores the status and needs of LGBT homeless adolescents in the United States.

To understand the experiences of LGBT adolescents leading up to and during homelessness, I provide a thematic and critical review of four decades of research to connect our understanding of the LGBT homeless experience with institutional and collective efforts that work to promote their well-being.

Bringing together this body of literature, I explore four interrelated questions. First, has the rate of homelessness increased for LGBT adolescents in recent decades? Second, what is the experience of LGBT adolescents who become homeless? Third, what role does advocacy and support play in ameliorating the difficulties these young people face? Finally, what role can future research and policy play in shaping the well-being of LGBT adolescents who become homeless?

Understanding the experience of homeless LGBT adolescents and the collective advocacy efforts designed to promote their well-being offers insight into the intersection of symbolic, inter-personal, and institutional forces which shape their trajectories.

This paper aims to study the developed countries’ experience on the cyberbullying legal regulation among adolescents, to identify existing shortcomings in the developing countries’ laws and to develop recommendations for regulatory framework improvement.

The authors have studied the state regulatory practice of the UK, the USA, Canada, Malaysia, South Africa, Turkey, UAE and analyzed the statistics of 2018 on the cyberbullying manifestation among adolescents in these countries.

The study results can encourage countries to create separate cyberbullying legislation and periodically review and modify already existing legislation.

The study provides a list of the recommendations to regulate cybercrime in developing countries and prevent it as well. The results may contribute to creating laws related to the regulation of cyberbullying in countries where such legislation does not exist yet or existing regulatory legal acts do not bring the expected results, namely, in Post-Soviet countries and other developing countries of the world.