This chapter provides a framework for creating programs to help adolescents engage in safer behavior. Furthermore, it introduces the idea of involvement to the protection motivation theory literature, which is a valuable variable to consider when determining how to create an effective campaign to change behavior.
Waddell, J.C., McLaughlin, C., LaRose, R., Rifon, N. and Wirth-Hawkins, C. (2014), "Promoting Online Safety among Adolescents: Enhancing Coping Self-Efficacy and Protective Behaviors through Enactive Mastery", Communication and Information Technologies Annual (Studies in Media and Communications, Vol. 8), Emerald Group Publishing Limited, Bingley, pp. 133-157. https://doi.org/10.1108/S2050-206020140000008021
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