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Article
Publication date: 19 August 2019

Sajjad Haider, Adnan Saeed Butt, Imran Syed Muhammad, Asif Ali, Yun-Zhang Li, Syed Muhammad Ali Naqvi and Muhammad Adnan Qaiser

The purpose of this study is to theoretically probe the shape impacts of nano-particle on boundary layer flow of nano-fluid toward a stretching cylinder with heat-transmission…

Abstract

Purpose

The purpose of this study is to theoretically probe the shape impacts of nano-particle on boundary layer flow of nano-fluid toward a stretching cylinder with heat-transmission effects. The base fluid used for this study is pure water, and aluminum oxide nano-particles are suspended in it. Four different shapes of nano-particle, namely, cylindrical, brick, platelets and blades, are considered to carry out the study.

Design/methodology/approach

The problem is modelled mathematically and the nonlinear system of equations is attained by using appropriate transmutations. The solution of transmuted equations is achieved by utilizing a shooting technique with Fourth-Fifth order Runge–Kutta Fehlberg scheme. Numerically attained results are elucidated through graphs and tables which are further compared under limiting cases with existing literature to check the validity of the results.

Findings

It is observed that fluid velocity and temperature of cylindrical shaped water nano-fluids are more than the nano-fluid having brick-shaped nano-particles. Moreover, it is seen that the nano-fluids suspended with platelets-shaped nano-particles have higher velocity and temperature than the nano-fluids containing blade-shaped nano-particles. The curvature parameter and nano-particles volume fraction have increasing effects on flow velocity and temperature of nano-fluids containing all types of nano-particle shapes.

Originality/value

Numerous authors have examined the impacts of nano-particle shapes on characteristics of heat transfer and fluid flow. However, to the best of the authors’ knowledge, the shape impacts of nano-particles on boundary layer flow of nano-fluid toward a stretching cylinder with heat-transmission effects have not been discussed. So, to fulfill this gap, the present paper explicates the impacts of various nano-particle shapes on Al2O3–water-based nano-fluid flow past a stretching cylinder with heat-transfer effects.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. 30 no. 5
Type: Research Article
ISSN: 0961-5539

Keywords

Article
Publication date: 25 July 2019

Sajjad Haider, Imran Syed Muhammad, Yun-Zhang Li and Adnan Saeed Butt

This paper aims to incorporate a numerical investigation of unsteady flow of nano-fluid near the boundary wall and heat transmission over a flat sheet in porous media under the…

Abstract

Purpose

This paper aims to incorporate a numerical investigation of unsteady flow of nano-fluid near the boundary wall and heat transmission over a flat sheet in porous media under the assumption that sheet is continuously stretching. A comprehensive study is accomplished to probe the impacts of different physical parameters on heat transmission and fluid flow.

Design/methodology/approach

The problem is designed mathematically by using Navier–Stokes equations and corresponding equations are transmuted into non-dimensional form, which are reduced to local non-similarity equations. Implicit finite difference scheme is used to attain a non-similar solution for values of similarity variable ranging in [0,1]

Findings

The reduced Nusselt number is a decreasing function of each dimensionless number, while the reduced Sherwood number is an increasing function of each considered value of parameters Pr, Sc, Nb and Nt.

Originality value

Motivated by the industrial, technological and scientific importance, the objective of this study is to discuss the unsteady flow generated by linear stretching of the surface in Nano-fluid in a porous medium. However, the investigation of unsteady boundary layer flow and heat transfer of a Nano-fluid past a stretching surface immersed in a porous medium has not been discussed yet. Furthermore, finite difference scheme is used to solve the problem, and authenticate results are achieved which are in good agreement with published work.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. 30 no. 4
Type: Research Article
ISSN: 0961-5539

Keywords

Book part
Publication date: 19 December 2016

Mehree Iqbal and Nabila Nisha

This study aims to explore the presumed relationship between religion and purchase behavior of consumers in the context of Bangladesh.

Abstract

Purpose

This study aims to explore the presumed relationship between religion and purchase behavior of consumers in the context of Bangladesh.

Methodology/approach

This research is divided into two main parts. In the first one, the authors reviewed some of the most important studies relative to religion and marketing and those specifically relative to Islamic marketing. In the second part, this research shows the findings of a structured questionnaire administered to a sample of Muslim consumers currently residing in the capital city of Bangladesh – Dhaka. The questionnaire also sought to find out the respondents’ attitude towards the modern marketing tactics, in terms of the physical and visual appearance of local products, their perception of religious principles in the purchase decision and their attitude towards imported products of non-Muslim countries.

Findings

Results of this study highlight that religion often represents an essential reference point in influencing the perception and purchase behavior of consumers in the context of Bangladesh. This implies that marketing strategies based on Islamic ethics is going to be quite instrumental in order to reach out to the consumers in Muslim countries. As such, there is largely a strong positive relationship between religion and the purchase behavior of Muslim consumers.

Research limitations/implications

The lack of research on Islamic marketing limits the intensity of arguments in this study. For this reason, the literature review is not completely exhaustive. A small sample size has also been used due to time and resource constraints. Future research can be done on a bigger sample size of Bangladesh or other Islamic countries across the world. Other research avenues may include the study of Islamic marketing mix and exploring the factors that can influence non-Muslim consumers to select products and services based on Islamic ethics.

Practical implications

It is very important for businesses to introduce healthy practices in countries like Bangladesh and this can be rightly achieved through the use of Islamic marketing. Furthermore, the use of Islamic ethics in marketing strategies can eventually influence the religious perception of consumers and make them loyal towards any brands, products, and services in the context of Bangladesh.

Originality/value

The chapter draws attention to Bangladesh as one of the potential markets where the concept of Islamic market mechanism can be established. It also highlights the challenges that global marketers can face with Islamic marketing in Muslim countries like Bangladesh. Besides, it is the only study to date that focuses upon the relationship of religion, marketing, and consumer behavior for consumer products of the manufacturing industry.

Details

Advances in Islamic Finance, Marketing, and Management
Type: Book
ISBN: 978-1-78635-899-8

Keywords

Article
Publication date: 26 September 2022

Farhan Mustafa and Vinay Sharma

This study aims to identify enablers of belief and ethics-based marketing practices, establish relationships among the factors and present them in a hierarchical model to derive…

Abstract

Purpose

This study aims to identify enablers of belief and ethics-based marketing practices, establish relationships among the factors and present them in a hierarchical model to derive critical insights. This paper emphasizes interpretations of the in-depth interviews to decipher the market pervasiveness of the evolved model.

Design/methodology/approach

In-depth interviews were conducted with individuals and small groups of informed and elite respondents pursuing marketing guided explicitly by ethics and led by belief. The interview data further corroborated with the related literature contributed to specific factors. Finally, interpretive structural modeling has been implemented step by step to develop a systematic model for enablers.

Findings

This paper contributes a structural relationship of morality and ethics, strengthening faith and belief through philosophical understanding, which traverses into the actions related to societal benefits with the support of market opportunity development while bringing in value, enhancing the demand in return and establishing market pervasiveness. The crux of this paper is that the foundation of belief will reduce the hierarchy of other related factors while strengthening their interdependencies with equity to contribute to the development of the pervasiveness of the market for such organizations.

Originality/value

To the best of the authors’ knowledge, this is the first study exploring and examining the enablers contributing to belief and ethics-based organizations’ pervasiveness along with their interrelationships. The initial intrigue that led to the inquiry was evidence of the market pervasiveness of such organizations’ products and services across various streams.

Details

Journal of Islamic Marketing, vol. 14 no. 10
Type: Research Article
ISSN: 1759-0833

Keywords

Abstract

Details

Applying Partial Least Squares in Tourism and Hospitality Research
Type: Book
ISBN: 978-1-78756-700-9

Article
Publication date: 11 June 2018

Ajayeb Abu Daabes

This paper aims to provide insights on Islamic marketing (IM) through discussing a number of controversial questions and paradoxes to understand deeply this new wave.

Abstract

Purpose

This paper aims to provide insights on Islamic marketing (IM) through discussing a number of controversial questions and paradoxes to understand deeply this new wave.

Design/methodology/approach

The paper is conceptual in nature. It is based on several assumptions of IM concepts and implications that were originated from literature. Couple of arguments were addressed deeply: the contradiction between conventional and IM, and the success of the non-Muslim companies before the emerging of IM, the importance of IM in the current era, the nature of the lens that is used in understanding IM and Islam as marketing tool or IM as a tool to promote Islam. Extensive debates were introduced through critical analysis and comparisons between various perspectives.

Findings

The paper presents the following key arguments: there is no apparent difference between conventional marketing and IM, as it is built on the core conventional marketing principles besides the Muslim Shariah and practices. Practitioners should focus on understanding the Muslim markets in context to particular practices and perceptions of that specific market. Islam does not need to be promoted by IM as huge sources are available; moreover, Islam is not a mere marketing tool, but a backbone to prevail the IM field.

Originality/value

The paper contributes to this new trend by introducing and analyzing paradoxes of IM. The discussion of the proposed controversial questions opens the door for new understanding of different perspectives for IM.

Details

Journal of Islamic Marketing, vol. 9 no. 2
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 30 November 2018

Tom Parkinson, Tarek Zoubir, Shaher Abdullateef, Musallam Abedtalas, Ghana Alyamani, Ziad Al Ibrahim, Majdi Al Husni, Fuad Alhaj Omar, Hamoud Hajhamoud, Fadi Iboor, Husam Allito, Michael Jenkins, Abdulkader Rashwani, Adnan Sennou and Fateh Shaban

The purpose of this paper is twofold: first, to generate insight into the experiences of Syrian academics in exile in Turkey; and second, to explore approaches to collaboration…

Abstract

Purpose

The purpose of this paper is twofold: first, to generate insight into the experiences of Syrian academics in exile in Turkey; and second, to explore approaches to collaboration and community building among academics in exile and with counterparts in the international academic community.

Design/methodology/approach

The study employs a hybrid visual-autobiographical narrative methodology, embedded within a large group process (LGP) design.

Findings

Findings are presented in two phases: the first phase presents a thematic analysis of narrative data, revealing the common and divergent experiences of 12 exiled academics. The second phase presents a reflective evaluation of undertaking the LGP and its implications for community building and sustaining Syrian academia in exile.

Research limitations/implications

While this is a qualitative study with a small participant group, and therefore does not provide a basis for statistical generalisation, it offers rich insight into Syrian academics’ lived experiences of exile, and into strategies implemented to support the Syrian academic community in exile.

Practical implications

The study has practical implications for academic development in the contexts of conflict and exile; community building among dispersed academic communities; educational interventions by international NGOs and the international academic community; and group process design.

Originality/value

The study makes an original contribution to the limited literature on post-2011 Syrian higher education by giving voice to a community of exiled academics, and by critically evaluating a strategic initiative for supporting and sustaining Syrian academia. This represents significant, transferable insight for comparable contexts.

Details

International Journal of Comparative Education and Development, vol. 20 no. 3/4
Type: Research Article
ISSN: 2396-7404

Keywords

Article
Publication date: 11 August 2021

Imran Mehboob Shaikh, Fawad Mehboob Shaikh and Kamaruzaman Noordin

The purpose of this paper is to determine the factors that may influence customers’ acceptance of Islamic home financing and identify the possible moderator, which may be relevant…

Abstract

Purpose

The purpose of this paper is to determine the factors that may influence customers’ acceptance of Islamic home financing and identify the possible moderator, which may be relevant using the decomposed theory of planned behaviour (DTPB) in the context of Malaysia and Pakistan.

Design/methodology/approach

Literature on Islamic mortgage and DTPB is reviewed in a bid to identify the determinants that may contribute to customers’ desire to participate in Islamic home financing.

Findings

The review indicates that customers’ acceptance of Islamic home financing is not only determined by the subjective norm, attitude, perceived behavioural control but also by the added construct of awareness and decomposed variables, namely, perceived compatibility, perceived relative advantage, peers influence and self-efficacy. In the context of the current study, the country is proposed as a moderator variable that may influence the relationship for customers’ acceptance of Islamic mortgages.

Research limitations/implications

In terms of conceptualising the model, only two countries are considered, which is Malaysia and Pakistan as categorical variables or moderators incorporated in DTPB.

Originality/value

Existing literature on Islamic mortgages makes it evident that DTPB is yet to be applied in the context of studying Islamic home financing. This study extends the application of DTPB in the context of customers’ acceptance of Islamic mortgages in two countries, Malaysia and Pakistan. This paper will be a helpful resource for future researchers, academicians and managers of Islamic banks at large.

Details

Journal of Islamic Marketing, vol. 13 no. 11
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 11 February 2021

Syed Adil Shah, Maqsood Hussain Bhutto and Sarwar M. Azhar

The purpose of this study is to integrate and synthesize the Islamic marketing literature, understand the phenomenon and related concepts and provide suggestions for future…

1145

Abstract

Purpose

The purpose of this study is to integrate and synthesize the Islamic marketing literature, understand the phenomenon and related concepts and provide suggestions for future research.

Design/methodology/approach

The study uses an integrative review method that emphasizes summarizing and synthesizing the previous literature related to a phenomenon.

Findings

The findings indicate the emergence of five major themes, namely, Islamic marketing and its perspectives, activities in Islamic marketing, opportunities, controversies and challenges in Islamic marketing, Islamic principles and determinants of consumers’ behavior and awareness toward Islamic products. Each of the major themes consists of sub-themes discussed in detail in the results and discussion sections.

Research limitations/implications

Like other studies, this integrative literature review has some limitations. These include the methodology undertaken, the lack of explanation of inter-relationship among themes and lack of Islamic theory-based review. These limitations lead to future research directions.

Practical implications

Marketing managers need a thorough understanding of the Islamic standards and need to develop strategies. Further, there are inter-differences among Muslims, which need to be thoroughly understood by managers. Moreover, marketers can effectively use advertising in creating awareness and increasing demand of halal products.

Originality/value

This study provides an integrative review of the literature and synthesizes the Islamic marketing literature, which has not been done before.

Details

Journal of Islamic Marketing, vol. 13 no. 6
Type: Research Article
ISSN: 1759-0833

Keywords

Open Access
Article
Publication date: 15 December 2023

Razia Fakir Mohammad, Preeta Hinduja and Sohni Siddiqui

The pandemic's health and social issues have significantly altered the character and manner of teaching and learning in higher education across the country. The use of technology…

1285

Abstract

Purpose

The pandemic's health and social issues have significantly altered the character and manner of teaching and learning in higher education across the country. The use of technology to replace or integrate face-to-face learning with online learning has become a necessary requirement for promoting and continuing learning processes. Furthermore, integrating technology is a goal of Sustainable Development Goal 4 (SDG 4) to make teaching and learning more innovative and sophisticated. This paper is based on a systematic review grounded in a synthesis of research papers and documents analyzing the current status of teachers' pedagogy through online learning modes in the context of Pakistan.

Design/methodology/approach

Through content analyses of academic studies in higher education and reflection on the online teaching experiences, this study discusses how students' learning is associated with teachers' teaching approaches in the modern era of digitalization and innovation.

Findings

The review and analysis suggest that online teaching is not viewed as an innovative phenomenon; rather, teachers simply teach their traditionally designed face-to-face courses through the use of technology. The paper suggests that transforming teachers' pedagogical insight to make online learning sustainable is an urgent need for higher education.

Originality/value

The analysis provides a basis for consideration of teacher learning and quality education (SDG #4) to fulfill the nation’s agenda for sustainable development. The analysis helps educators and administrators in higher education institutions reflect on their policies and practices that have short- and long-term effects on students' learning outcomes.

Details

International Journal of Educational Management, vol. 38 no. 1
Type: Research Article
ISSN: 0951-354X

Keywords

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