Consumer Behavior in Tourism and Hospitality
Issue(s) available: 9 – From Volume: 17 Issue: 1, to Volume: 19 Issue: 1
The role of attachment to K-celebrity from a destination marketing perspective
MiRan Kim, Heijin Lee, Soyeon Kim, Laee ChoiAlthough there is a growing body of literature on how celebrity involvement impacts the effectiveness of destination marketing, the underlying mechanisms of that relationship are…
An analysis of apartment listings in best destinations on an OTA: Thailand versus Japan
Mathupayas ThongmakThe sharing economy enables apartment owners to generate income from their assets. “Agoda Homes” is an online travel agent (OTA) that directly competes with Airbnb. A destination…
Fear and travel: extending our understanding of pandemic (non-) travel
Stephen W. Litvin, Daniel Guttentag, Wayne W. Smith, Robert E. PittsTravel decreased dramatically during the initial wave of the COVID-19 pandemic, only to return rapidly to prepandemic levels once the degree of fear toward the virus began to…
Tourism promotion budgets and tourism demand: the Andalusian case
Lázaro Florido-BenítezThe purpose of this paper is to analyse the impact of Andalusia’s tourism promotion budgets and the efficiency of its campaigns from 2010 to 2022.
Is tourist accommodation homogeneous? An analysis of the adults-only category through a three-step approach
Juan Pedro Mellinas, Jacques Bulchand-Gidumal, María-del-Carmen Alarcón-del-AmoThis paper aims to classify tourist accommodation using data from Booking.com and TripAdvisor and analyse the extent to which the different segments identified differ in terms of…
Empowering families traveling with young children: a transformative service research perspective
Jiyoon AnThis study aims to explore families that travel with children, as focuses on vulnerabilities, resource constraints and service exclusion through the lens of transformative service…
Gender vs gender identity: which influences word-of-mouth communication more, and its implications for self-brand connection? In the case of Airbnb
Bongran Lucia SunThis study aims to explore the relationships between gender, gender identity and Word of Mouth (WOM). There are three objectives of this study. The first was to observe the impact…
Factors shaping spectators’ consumption patterns: controversial arisings from an international sport tourism event
Margarida Mascarenhas, Henrique Vieira, Rute MartinsSport events’ contribution to the destinations’ local economy implies in-depth knowledge of the economic benefits generated by non-resident spectators (NRS). Thus, this study aims…
ISSN:
2752-6666e-ISSN:
2752-6674ISSN-L:
2752-6666Online date, start – end:
2022Copyright Holder:
Emerald Publishing LimitedEditor:
- Prof. Dr. Serena Volo