Consumer Behavior in Tourism and Hospitality: Volume 19 Issue 2

Fear and travel: extending our understanding of pandemic (non-) travel

Stephen W. Litvin, Daniel Guttentag, Wayne W. Smith, Robert E. Pitts

Travel decreased dramatically during the initial wave of the COVID-19 pandemic, only to return rapidly to prepandemic levels once the degree of fear toward the virus began to…

Tourist confidence: a scale development, testing and application

Bingjie Liu-Lastres, Ignatius Cahyanto, Chase Edwards

Tourist confidence plays an important role in people’s decision-making, including decisions related to consuming tourism products. However, little research has explored this…

Empowering families traveling with young children: a transformative service research perspective

Jiyoon An

This study aims to explore families that travel with children, as focuses on vulnerabilities, resource constraints and service exclusion through the lens of transformative service…

Hotel booking intentions in the TikTok era: the role of online celebrity brand equity

Phuong Kim Thi Tran, Nhi Thao Ho-Mai, Vien Ky Nguyen, Uyen Thu Thi Do, Thanh Ba Truong, Vinh Trung Tran

This study aims to explore the pathway of increasing hotel booking intentions by mapping the linkage mechanism between the antecedents and components of brand equity to ultimately…

The role of attachment to K-celebrity from a destination marketing perspective

MiRan Kim, Heijin Lee, Soyeon Kim, Laee Choi

Although there is a growing body of literature on how celebrity involvement impacts the effectiveness of destination marketing, the underlying mechanisms of that relationship are…

Genuine small talk in hospitality services encounter

Harriman Samuel Saragih

This study proposes “genuine small talk” in hospitality settings, particularly in coffee shops and its impact on enhancing guest experiences. This study aims to delineate how…

Understanding the gastronomy tourists’ characteristics and perceptions: a cluster analysis of visitors to a creative city of gastronomy

Nimit Soonsan, Sarayute Thongmun, Panuwat Phakdee-auksorn

The purpose of this study is to identify and understand distinct tourist segments in Phuket, focusing on their characteristics, attitudes and perceptions as visitors to a creative…

An analysis of apartment listings in best destinations on an OTA: Thailand versus Japan

Mathupayas Thongmak

The sharing economy enables apartment owners to generate income from their assets. “Agoda Homes” is an online travel agent (OTA) that directly competes with Airbnb. A destination…

Is tourist accommodation homogeneous? An analysis of the adults-only category through a three-step approach

Juan Pedro Mellinas, Jacques Bulchand-Gidumal, María-del-Carmen Alarcón-del-Amo

This paper aims to classify tourist accommodation using data from Booking.com and TripAdvisor and analyse the extent to which the different segments identified differ in terms of…

Gender vs gender identity: which influences word-of-mouth communication more, and its implications for self-brand connection? In the case of Airbnb

Bongran Lucia Sun

This study aims to explore the relationships between gender, gender identity and Word of Mouth (WOM). There are three objectives of this study. The first was to observe the impact…

Tourism promotion budgets and tourism demand: the Andalusian case

Lázaro Florido-Benítez

The purpose of this paper is to analyse the impact of Andalusia’s tourism promotion budgets and the efficiency of its campaigns from 2010 to 2022.