Consumer Behavior in Tourism and Hospitality: Volume 17 Issue 2

Literary festivals: insights from Ireland

Mary McGuckin

The purpose of this paper is to explore literary festivals in Ireland and gain an understanding of the vision and strategic approaches of the stakeholders involved in their…

What influences Vietnamese Airbnb travelers’ positive electronic word-of-mouth intentions? An extension of the Mehrabian – Russell model

Thuc Thi Mai Doan Do, Patrícia Pinto, Joao Albino Silva, Luis Nobre Pereira

This study aims to investigate the relationship between environmental stimuli of Airbnb experience, customers’ perceived enjoyment and positive electronic word-of-mouth (eWOM…

Branding through visitors: how cultural differences affect brand co-creation in independent hotels in Iran

Alireza Ranjbaran, Mohammadjavad Shabankareh, Alireza Nazarian, Nader Seyyedamiri

In most countries, independent hotels are a major contributor to both national economy and the hospitality sector, but to the best of the authors’ knowledge, there is a lack of…

Searching for possible potentials of cultural and creative industries in rural tourism development; a case of Rudkhan Castle rural areas

Maryam Pourzakarya

This study aims to argue the concept of cultural and creative industries (CCIs)-led tourism within a rural context to investigate the potential of local cultural and creative…

The contributions of agritourism to the local food system

Siti Fatimahwati Pehin Dato Musa, Wei Lee Chin

This study aims to evaluate the contributions of agritourism towards the local food system (LFS) by studying three small-scale agritourism farms in Brunei. More specifically, it…

Empirical research on the competitiveness of rural tourism destinations: a practical plan for rural tourism industry post-COVID-19

Chee Hua Chin

Following COVID-19, the emphasis on tourism development has shifted to rural tourism and eco-destinations for preventive practice of the three Cs – confined spaces, close contact…

Customers’ purchasing intentions for enhanced cleaning services in hotels during COVID-19: establishing price strategies

Lan Lu, Jinlin Zhao

This paper aims to contribute to the literature investigating hotel customers’ preventive behavior during the COVID-19. Because there is no timely research discussing cleaning and…