Consumer Behavior in Tourism and Hospitality: Volume 18 Issue 4

Characteristics of business, pleasure, and VFR segments who travel during risky times

Asli D.A. Tasci, Ady Milman

This study aims to explore what may have contributed to risk-taking travel behavior during the COVID-19 pandemic and what may be the drivers of satisfaction and intention to…

Experiential marketing in the budget hotel: do Gen Y and Gen Z change the game?

Karto Adiwijaya, N. Nurmala

This study aims to investigate if experiences can create satisfaction, loyalty and place attachment in the context of the budget hotel industry given growing proportion of Gen Y…

Examining brand transgression, behavioral responses and the mediating effect of perceived brand betrayal

Nasrin Rasouli, Mohammad Alimohammadirokni, S. Mostafa Rasoolimanesh, Ayatollah Momayez, Nafas (Atefeh) Emadlou

This study aims to investigate the effect of brand transgression severity on different behavioral responses (BRs). In addition, the role of perceived brand betrayal (BB) is…

Who should retain the service tips? Tips retention practices and the British customers’ returning intention to the same Indian restaurants

Md. Sajjad Hosain

Service tip is an optional gift that is given by the customers to the waiters (or any other service staffs) for their services. Although the service tips are given to the waiters…

Effect of collaborative consumption on sustainable homestay development: an empirical study

Pushpa Kataria, Vijay Prakash Gupta, Sunil Kumar, Rupak Gupta

The purpose of this study is to explore the factors that influence sustainable homestay development and suggest a model for adopting and implementing the homestay concept and its…

Market mavenism, tourists’ co-creation experience, loyalty, vaxication intention: mediating role of travel incentives in the post-COVID-19 environment

Alhamzah F. Abbas, Muddasar Ghani Khwaja, Amir Zaib Abbasi, Athar Hameed

The purpose of this study is to examine the relationships between market mavenism, tourists’ cocreation experience, loyalty and the mediating role of travel incentives in the…

Navigating the postpandemic theme park experience: an experiencescape perspective

Harriman Samuel Saragih

The aim of this study is to ascertain the fundamental characteristics that influence the theme park experience during the period following the pandemic, using the experiencescape…

Drivers of experiential loyalty intentions towards online travel agents: a comparative analysis on pre- and post-COVID travellers

Sahil Singh Jasrotia, Kalyani Mulchandani, Shalini Srivastava

COVID-19 pandemic led to changes in the mental processes of tourists towards online travel agents. Therefore, the study aims to determine the factors affecting experiential…

Restaurant menus and COVID-19: implications for technology adoption in the post-pandemic era

Ali Iskender, Ercan Sirakaya-Turk, David Cardenas

This paper aims to systematically explore the experiences of restaurant patrons with quick response (QR) code menus during the pandemic to extract insights pertaining to the…