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Prelims

Qualitative Consumer Research

ISBN: 978-1-78714-492-7, eISBN: 978-1-78714-491-0

ISSN: 1548-6435

Publication date: 1 August 2017

Citation

(2017), "Prelims", Qualitative Consumer Research (Review of Marketing Research, Vol. 14), Emerald Publishing Limited, Bingley, pp. i-xvi. https://doi.org/10.1108/S1548-643520170000014002

Publisher

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Emerald Publishing Limited

Copyright © 2017 Emerald Publishing Limited