To the best of our knowledge, research with an explicit focus on the meaning of price for adult consumers is rare. By providing deeper insights into what price truly means to consumers, this study contributes to a more comprehensive understanding of the concept of price.
Zolfagharian, M., Weisstein, F.L. and Fuat Fırat, A. (2017), "Price: Meanings and Significance", Qualitative Consumer Research (Review of Marketing Research, Vol. 14), Emerald Publishing Limited, Bingley, pp. 161-174. https://doi.org/10.1108/S1548-643520170000014011
Emerald Publishing Limited
Copyright © 2017 Emerald Publishing Limited