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Being Present: Toward a Better Understanding of Customer Experiences

Qualitative Consumer Research

ISBN: 978-1-78714-492-7, eISBN: 978-1-78714-491-0

ISSN: 1548-6435

Publication date: 1 August 2017

Abstract

Practical implications

From a managerial perspective, marketers are encouraged to develop new strategies that account for customers’ presence in various spaces, in order to gain their attention.

Keywords

Citation

Braun, J. (2017), "Being Present: Toward a Better Understanding of Customer Experiences", Qualitative Consumer Research (Review of Marketing Research, Vol. 14), Emerald Publishing Limited, Bingley, pp. 207-225. https://doi.org/10.1108/S1548-643520170000014013

Publisher

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Emerald Publishing Limited

Copyright © 2017 Emerald Publishing Limited