From a managerial perspective, marketers are encouraged to develop new strategies that account for customers’ presence in various spaces, in order to gain their attention.
Braun, J. (2017), "Being Present: Toward a Better Understanding of Customer Experiences", Qualitative Consumer Research (Review of Marketing Research, Vol. 14), Emerald Publishing Limited, Bingley, pp. 207-225. https://doi.org/10.1108/S1548-643520170000014013
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