This research investigated country of origin effect in a specific context of a developing country with a qualitative methodology. Unlike the existing literature, this study analyzes consumers’ actual purchase decisions in different product categories. Country of origin effect is found to be formed by individual and societal factors.
The author thanks the Scientific and Technological Research Council of Turkey for their financial support by means of National Scholarship Programme for PhD Students.
Genç, B. and Gül Bayraktaroğlu, A. (2017), "Exploring the Country of Origin Effect: A Qualitative Analysis of Turkish Consumption Practices
Emerald Publishing Limited
Copyright © 2017 Emerald Publishing Limited