To read the full version of this content please select one of the options below:

Customer Experience Research with Mobile Ethnography: A Case Study of the Alpine Destination Serfaus-Fiss-Ladis

Qualitative Consumer Research

ISBN: 978-1-78714-492-7, eISBN: 978-1-78714-491-0

ISSN: 1548-6435

Publication date: 1 August 2017

Abstract

Originality/value

As companies are searching for new approaches to research and manage customer experience, this chapter is of high value for both academia and practice.

Keywords

Citation

Bosio, B., Rainer, K. and Stickdorn, M. (2017), "Customer Experience Research with Mobile Ethnography: A Case Study of the Alpine Destination Serfaus-Fiss-Ladis", Qualitative Consumer Research (Review of Marketing Research, Vol. 14), Emerald Publishing Limited, Bingley, pp. 111-137. https://doi.org/10.1108/S1548-643520170000014009

Publisher

:

Emerald Publishing Limited

Copyright © 2017 Emerald Publishing Limited