As companies are searching for new approaches to research and manage customer experience, this chapter is of high value for both academia and practice.
Bosio, B., Rainer, K. and Stickdorn, M. (2017), "Customer Experience Research with Mobile Ethnography: A Case Study of the Alpine Destination Serfaus-Fiss-Ladis", Qualitative Consumer Research (Review of Marketing Research, Vol. 14), Emerald Publishing Limited, Bingley, pp. 111-137. https://doi.org/10.1108/S1548-643520170000014009
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