The main contribution is a typology representing four types of purse party consumers: loyal, curious/social, skeptic, and disengaged. This proposed typology stems from the aforementioned themes uncovered. Further, authors identify the social implications of in-home purse parties and underscore the significance of an under-investigated purchase channel.
The authors thank the University of Texas-Austin Student Enrichment Funds Program for supporting this research study and Michelle McCloskey for her assistance.
Mitchell, N.A., Scheinbaum, A.C., Li, D. and Wang, W. (2017), "Purse Parties: A Phenomenology of In-Home Counterfeit Luxury Events", Qualitative Consumer Research (Review of Marketing Research, Vol. 14), Emerald Publishing Limited, Bingley, pp. 227-255. https://doi.org/10.1108/S1548-643520170000014014
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