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Subalterns Approach to Chain Supermarketization: Modern Grocery Retailers Versus Independent Small Grocers

Qualitative Consumer Research

ISBN: 978-1-78714-492-7, eISBN: 978-1-78714-491-0

ISSN: 1548-6435

Publication date: 1 August 2017

Abstract

Originality/value

Given the level of public interest in organized retailers and subaltern consumers, there has been surprisingly little research on both foreign- and domestic-organized retailers’ impact on traditional small size grocers and subaltern consumers. In addition, sociocultural and moral aspects of retailing and consequences of retailing activities, particularly, on subaltern consumers have not been fully explored.

Keywords

Citation

Tugba Kocabiyik, E. (2017), "Subalterns Approach to Chain Supermarketization: Modern Grocery Retailers Versus Independent Small Grocers", Qualitative Consumer Research (Review of Marketing Research, Vol. 14), Emerald Publishing Limited, Bingley, pp. 95-110. https://doi.org/10.1108/S1548-643520170000014008

Publisher

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Emerald Publishing Limited

Copyright © 2017 Emerald Publishing Limited