Search results

The data sample used in this study is composed of 2,638 Chinese tourists who have travel experiences to the South Pacific region. This study examines the effects of memorable tourism experiences, destination cognitive and affective images, and satisfaction on revisit intention and their mechanisms from a cognitive–affective perspective. Results show that destination cognitive image, destination affective image, and satisfaction, respectively, play a mediating effect on the relationship between memorable tourism experiences and revisit intention. Memorable tourism experience is the most important predictor of revisit intention, and it mainly affects the cognitive image of a destination. In line with previous studies, this research has shown that memorable tourism experiences have significant impact on the destination image and tourists' revisit intention, which can provide significant implications for tourism practitioners and destination managers in the South Pacific islands.

This article aims to identify the image of Portugal as a tourist destination in international markets and the impacts of the economic crisis on that image. As the basis for the analysis, the results from the past three years of an ongoing research by IPDT – Institute of Tourism on this topic were used. The findings were used to support a discussion on the need for social and political stability and a climate of creativity and innovation in the tourism sector to foster growth and success.

The article is based on official tourism information, research by IPDT on the tourists’ profile in Portugal and an ongoing research on “the image of Portugal as a tourist destination” carried out using as population the United Nations World Tourism Organization (UNWTO) Affiliate Members directory.

The international tourism market recognizes and appreciates the destination – Portugal, recognizing that the present context of crisis does not negatively affect Portugal’s touristic image. The results presented and discussed indicate a preference by respondents for “Wine” as the main touristic product that should be associated to Portugal in its international tourism promotion. This perception is clearly aligned with the prominence that Portuguese wines have been taking internationally and a perspective that indicates alternative products to the traditional “sun and sea” associated with the country’s tourism image.

The research results presented and the supporting discussion allow for a better understanding on the present image of Portugal as a tourist destination and the alternative attributes to traditional “sun and sea” that may be used in its international promotion. These results may indicate the need for a repositioning of the destination by the introduction of new elements in the promotional messages. The reflexions presented may be of great use for decision-makers in-charge of international tourism promotion.

This article analysis the impact of the economic crisis on the image of Portugal as a tourist destination, based on an international study carried out over a 3-year period. The results alert for possible discrepancies between the destinations positioning and the perceptions and desires of the markets.

This study aims to uncover marketing strategies to restore a positive image in times of pandemic crisis to bring tourists back to a popularly affected tourism city in China, Wuhan in Hubei Province. The paper argues that the process of restoring city image requires understanding the perceptions of Generation Z, a segment of the population who have a high propensity to travel after COVID-19.

This study employed a constructivist grounded theory approach to explore the perspectives of China’s Generation Z consumers of Wuhan’s future image to restart tourism. The data is collected through semi-structured interview of 29 respondents and analyzed with the initial, focused and theoretical coding process.

Start by narrowing the gap between projected and perceived image, the findings suggest that Generation Z could be pulled to visit Wuhan city through four core products such as dark tourism activities, special-interest leisure, heroism and storytelling.

The destination image restoration framework after health-related crisis is creatively proposed. It combines the analysis of crisis and urban characteristics from the perspective of the target audience (Generation Z) and provides specific strategies to restore the tourism city image from cognitive, affective and conative dimensions. Significantly, two novel characteristics of Generation Z (i.e. lighthearted and patriotic) emerge in addition to the typical features of this generational cohort. This study also found a high preference for a technologically oriented type of attraction that reverses the morbid COVID-19 memories into an entertainment tool.

Reviews of scientific publications in the area of tourism continuously find commonalities and repeatedly applied criteria in conceptualizing destination image. Much emphasis has been placed on investigating the image components (dimensions) and potential impacts as perceived by the consumer. Publications on the image formation and change, however, do not disclose many details on the process and impacts of change agents. Hence, this study aims to look into the initial stages of destination image planning and how these plans are implemented through projecting onto the official destination websites.

The text-based content analysis builds on a random sample of one-third of the tourism development plans and the respective official tourism websites of sub-provincial prefectures in China. Terms (originally phrased in Chinese language only) were extracted that could be classified as image components considering the context where they appeared.

Results exhibit a sparse application of varied and imaginative image elements in both the tourism development plans and the official websites. Deviations between intended and projected destinations are substantial. An overwhelming majority of prefectural destination management organizations (DMOs) appears to be distant from a professional implementation of an image positioning strategy.

Due to resource limitations, only a random sample of one-third of the 365 sub-provincial prefectures in China could have been screened. To draw a complete, though structurally most probably not very different, picture on the scope and variety of image elements, a complete investigation would be necessary. The projection of image items on the official websites represents a restricted view on possible image formation agents. For a more comprehensive understanding, other information channels (e.g. printed advertising material, travel catalogues and guide books) would complement the perspective on induced image agents.

From a managerial perspective, it appears to be an easy job to position a destination along one or two main appeal characteristics, particularly when the majority of these are factual aspects of geography, landscape, history or culture. Whether such a positioning strategy materializes in view of an increasing competition among destinations is questionable. The condensed image profiles identified in this study can act as blueprints for developing more pronounced positioning profiles. The variation across groups of destination image profiles and the composition of prefectures for each group reflects the potential competitive pressure that prefectures may excel unless the DMO representatives decide to go for an adapted target position.

This study is a rare attempt to analyse the intended/planned and projected image elements of a multitude of tourism destinations simultaneously. Such a comparison is usually done on a case-by-case basis only. Thus, the insights of this study go beyond the limits of an individual destination enabling structural comparisons across neighbouring and nation-wide regions.

This paper aims to capture real-time images of tourists during their visitation. This effort is to clarify a debate among scholars that there is a lack of current effort to genuinely represent an accurate image of the tourist experience during their visit. Previous studies on destination image focused on measuring and successfully capturing the tourists' perceived image using the perspective of “before and after” visitation.

The paper applies volunteer-employed photography and questionnaire methods to capture real-time tourist images. The paper was conducted in Kuala Lumpur, involving 384 international tourists. The data are analysed by supplemental photo analysis, was categorised into manifest and latent content.

The paper provides empirical insights into the changes in tourists' image when visiting an urban destination. The insights suggest that a city's image during visitation continuously changes based on the tourists' movement and preferences.

The findings of this paper are critical in assisting tourism agencies and authorities in portraying an accurate image to achieve greater tourism satisfaction.

This paper contributes to the interpretation and portrayal of the real-time image of Kuala Lumpur based on the manifest and latent content of the photos taken.

Drawing upon an analysis of resident and visitor survey data and Macau Government Tourist Office (MGTO) press releases in 2012, the purpose of this paper is to understand the tourism destination image for this tourist historic city produced by these three key stakeholder groups in Macau.

This is achieved using a new stakeholder analysis tool, developed from previous studies, which compares the perspective of the MGTO, the city’s destination marketing organization, with that of its residents and visitors. This study examines the perceptions that residents and visitors have about the general images projected and generated in Macau.

This research highlights the multiplicity of images and producers of images in Macau.

The lesson from this case study is that public sector agencies need to acknowledge more clearly the tourism planning role of the host community in particular. The possibility of detecting disconnections and misalignments of shared destination imagery by residents and visitors has implications for the public sector in Macau and other destinations in relation to managing and developing a destination and contributes to a greater understanding of stakeholders and sustainable tourism development overall.

The purpose of this paper is to extend international marketing theory by examining country image effects simultaneously from the perspectives of Product-Country Image (PCI), Tourism Destination Image (TDI), and General Country Image (GCI), and by using tourism satisfaction as the central construct in a comprehensive model that investigates post-visit effects in both the product and tourism domains.

International tourists from multiple countries were intercepted at the end of a tourism trip and interviewed in-person using a structured questionnaire, resulting in 498 usable responses for data analysis. The model comprised seven constructs measured with 28 variables and was tested with structural equation modelling.

The study uncovers a number of cross-effects between a country as destination and as producer, and establishes tourism satisfaction as a core construct that is relevant to both the tourism and product facets of place image.

Above all, the study’s findings argue strongly in favour of greater coordination between the “product” and “tourism” sides of place marketing.

The study is original in its integrative analysis of GCI, PCI, and TDI constructs as antecedents and consequences of the tourism experience and, among other original contributions, is the first to investigate the direct link between product beliefs, tourism satisfaction, and post-visit product-related intentions.

The research steam on tourism destination image, begun in the late 1960s, has been essentially operational in its approach, and only occasionally strategic. Aspects relating to the image of tourism destinations still constitute a relatively unexplored line of research. This paper, first establishes specific conceptual and methodological approaches, to enable us to rigorously study and evaluate the image of what we understand as a tourism destination characterized by “sun and beach”. It then applies this methodological proposition to a number of destinations in the Caribbean, focusing on the case of Cuba from an important tourist‐origin market for this destination, Spain.

The paper aims to analyze cognitive attributes affecting the overall destination image perception of British, German and Russian tourists toward Antalya, a well-positioned mass tourism destination in the East Mediterranean region dominated by an all-inclusive (AI) system.

The paper is an empirical study using a structured questionnaire conducted in the summer of 2018 with 274 British, 179 German and 231 Russian tourists departing to their respective source markets from Antalya International Airport. The mean values are used as performance and correlation coefficients of the relationship between each cognitive image dimension and overall image evaluation is used to express importance.

The paper provides empirical insights that these three nationalities prefer Antalya as an AI holiday destination for different reasons and that each nationality demands attention to different factors of the destination for improvement or preservation.

This study provides specific recommendations for AI destinations such as Antalya for the German, British and Russian source markets. When other source markets or types of destinations are considered, the findings of this study should be re-considered. Utilization of the original and modernized importance performance analysis (IPA) plot interpretations in this research reveals a deeper understanding of current findings and provides a new perspective for further research and guidance for destination managers and marketers.

Utilization of both original and modernized IPA plot interpretation in this research not only reveals a deeper understanding of current findings but also provides a new perspective for future studies and guidance for destination managers and marketers.

Unlike the majority of destination image research, this study of destination image based on individual nationalities enables tailor-made destination image development according to diversified importance and performance of destination attributes affecting the overall destination image for each nationality.

The purpose of this paper is to analyze the Korea tourism brand image in a popular tour guidebook, Lonely Planet Korea and to provide an objective insight for examining destination image.

To achieve this goal, this study used content analysis to analyze the Korea tourism brand image.

Overall, 200,435 words were selected. The frequency of words was highly related to transportation and famous attractions. Moreover, to evaluate the value of the Korea tourism brand image, only adjectives in context were extracted. In total, 2,716 adjectives in each category were examined. The Korea tourism brand image was positive in that “good” adjectives were the most frequently selected. Furthermore, value properties based on The Lasswell Value Dictionary were examined. The value of words also supported the results of the content analysis of adjectives. The results of correspondence analysis found that the “outdoor” category was separately positioned with “old” adjectives.

Based on the results of content analysis by category, selected adjectives reflected current Korean tourism and hospitality problems.

The paper suggests implications that can be used to improve the Korea tourism brand image.