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The purpose of this paper is to analyze the Korea tourism brand image in a popular tour guidebook, Lonely Planet Korea and to provide an objective insight for examining destination image.

To achieve this goal, this study used content analysis to analyze the Korea tourism brand image.

Overall, 200,435 words were selected. The frequency of words was highly related to transportation and famous attractions. Moreover, to evaluate the value of the Korea tourism brand image, only adjectives in context were extracted. In total, 2,716 adjectives in each category were examined. The Korea tourism brand image was positive in that “good” adjectives were the most frequently selected. Furthermore, value properties based on The Lasswell Value Dictionary were examined. The value of words also supported the results of the content analysis of adjectives. The results of correspondence analysis found that the “outdoor” category was separately positioned with “old” adjectives.

Based on the results of content analysis by category, selected adjectives reflected current Korean tourism and hospitality problems.

The paper suggests implications that can be used to improve the Korea tourism brand image.

An examination of select recent (since 1995) US restaurant guidebooks. Although most provide basic information, they vary in areas they cover, intended audiences and types of restaurants included. Very few of them cover regional food or go much beyond the most basic information. This select annotated bibliography is an attempt to sort them out.

Recent years have produced significant demand for geographical contributions to the study of social movements in general and of environmental social movement organizations (ESMOs) in particular. Geographical approaches to the study of ESMOs emphasize “the mediation of social movement agency by place” (Miller, 2000; Routledge, 1993) and call attention to the role of place-based environmental knowledge (EK) in the broader “struggle(s) over meaning” that increasingly constitute environmental politics (Buechler, 1997; Escobar, 1992; Rangan, 2000; Watts, 1990). My chapter responds to this call by providing an examination of the reproduction of EK by antipollution organizations in India’s central Ganges River Basin (GRB). Through interviews with organization leaders and members, along with analysis of organizational websites and publications, I examine the EK of two key antipollution organizations in the GRB: The Sankat Mochan Foundation (SMF) and Kanpur Eco-Friends (KEF). Analysis focuses on methods of knowledge reproduction employed by each organization, their respective framing practices, and the localized natures of the EK they reproduce. I argue that each organization works to reproduce a specific and place-based understanding of pollution in the GRB that informs their framing of the pollution problem, the tactical activities in which their members engage, and the power relations that exist between the two organizations and their leaders. Further, I argue that engaging with EK as both a method of understanding pollution and a tactic for consolidating political power is essential to making sense of the relative success of these movement organizations and the challenges they face in trying to build a broader coalition and mass-mobilization against pollution in the Ganges.

This chapter sets out to analyze the impact of the Covid-19 virus on the holidays provided by UK group tour operators (GTOs) and the implications for overtourism. With tourism arrivals expected to fall by up to 30% in 2020 and a slow return to pre-Covid-19 levels for 2021 and beyond, the industry is possibly suffering the loss of up to 100 million travel-related jobs (World Travel and Tourism Council, 2020). GTOs will need to assess and possibly change the way they do business to initially survive and subsequently build up tourism numbers in the coming years.

This chapter identifies how GTOs could alter their holiday proposition to reassure travellers including the challenges of operating international tours when airlines have reduced capacity, the need to consider alternative age demographics who are more likely to travel and assessing existing itineraries to visit rural or small town locations rather than cities where numerous itineraries travel to now.

Finally, this chapter discusses and describes the significance of the findings with insights about possible opportunities based upon the approaches taken by various countries to target potential holidaymakers and the need to create a ‘crisis management plan’ for current and future countries. This may result in operational adjustments to meet these new requirements including the changing outlook of potential customers and the possibility of offering domestic tours to meet the current demand.

Outlines briefly why travel books are so popular and states that libraries need to stock books from a number of series to meet the needs of their clientele. Provides brief descriptions of ten series, concentrating on those books aimed at travelers on low and moderate budgets. Lists also a number of books for travelers from groups with special needs or interests.

This chapter explores the governance structures of Indigenous societies with special focus on the Meru community in Kenya. The chapter reviews the elaborate structure of governance that ensured and entrenched the basic parameters of a fair society. It outlines the impact caused by colonization and the subsequent loss of social fabrics that bound individual members and the entire community. The colonizers looked at the Indigenous as primitive and backward. They therefore classified them as tribes, natives' ethnic nationalities all of which demeaned the Indigenous communities. From such derogatory perspectives, the Indigenous systems including governance, culture, social, legal and judiciary, philosophy, economic systems were replaced with supposedly more advanced systems to assimilate and “modernize” Indigenous peoples. The chapter will demonstrate how these critical aspects and components of governance existed within the Indigenous governance structures of the Ameru community long before the colonial government. The chapter by use of practical illustrations advocates for decolonial perspectives to the realization of fair governance.

We explore the role of geographic communities in the construction of an organization's identity as narrated in the pages of Martha Stewart Living magazine, the flagship product of the Martha Stewart Living Omnimedia organization. We content analyzed 253 columns published between 1990 and 2004. We found that communities figured prominently in the emergence and institutionalization of the organization's identity, with over 800 mentions of specific places, from Stewart's childhood home of Nutley, New Jersey, to storied Paris, France. We examined how Stewart's use of places compared with descriptions of these same places in the Lonely Planet Travel. Our evidence suggests that the invocation of community enabled the organization to legitimate its product offerings as well as claim and partition complex and sometimes contradictory identity elements that included both highbrow culture and Americana “rural apple-pie goodness.”

American tourism is largely affected by the ability and ease with which one can travel to a tourist destination. Information availability, utility, and value of information on websites are essential in choosing and planning a vacation or business trip. This study compares visa and nonvisa tourist destinations as they relate to American tourism and business travel. Each destination's internet website quality, quantity, and utility are compared through an evaluation rubric with 36 attributes. Four countries are considered to provide two countries in each category of visa required and nonvisa required. The marketing mediums compared are the government run websites and Lonely Planet's private sector version. The first proposition is that countries that require visas lack the quality and quantity in internet marketing in comparison to those countries that do not require a visa. The second proposition is that the government run websites are comprehensive in detailing information in comparison to privately created websites. The eight complete rubrics achieve a comparison that is comprehensive demonstrating variability in quality and information available. The third proposition addresses is the fact that the quality of the government run websites relates strongly to the overall web presence and periodical existence of that particular countries’ tourist destination literature. This chapter is unique and valuable to those considering travel to a visa-required destination but the theories demonstrated highlight the deficiencies of private sector websites and the fast pace growth of internet tourism marketing.