Memorable Tourism Experiences, Destination Image, Satisfaction, and Revisit Intention of Chinese Outbound Tourists to South Pacific Islands

Abstract

The data sample used in this study is composed of 2,638 Chinese tourists who have travel experiences to the South Pacific region. This study examines the effects of memorable tourism experiences, destination cognitive and affective images, and satisfaction on revisit intention and their mechanisms from a cognitive–affective perspective. Results show that destination cognitive image, destination affective image, and satisfaction, respectively, play a mediating effect on the relationship between memorable tourism experiences and revisit intention. Memorable tourism experience is the most important predictor of revisit intention, and it mainly affects the cognitive image of a destination. In line with previous studies, this research has shown that memorable tourism experiences have significant impact on the destination image and tourists' revisit intention, which can provide significant implications for tourism practitioners and destination managers in the South Pacific islands.

Citation

Hu, F. and Shen, H. (2021), "Memorable Tourism Experiences, Destination Image, Satisfaction, and Revisit Intention of Chinese Outbound Tourists to South Pacific Islands", Chen, J.S. (Ed.) Advances in Hospitality and Leisure (Advances in Hospitality and Leisure, Vol. 17), Emerald Publishing Limited, Leeds, pp. 103-128. https://doi.org/10.1108/S1745-354220210000017006