Search results

This study investigated the usefulness of various communication means for providing university study information with prospective students before and during the pandemic for three consecutive academic years.

Students who had recently taken undergraduate program admission indicated how useful communication channels were in providing the information about university studying. Seven communication channels were examined: open/information day, admission talk, campus visit, education fair, admission website, social media and summer activities. The students were asked to complete an online survey at the beginning of an academic year. In the survey, they were asked to indicate the usefulness of each of the communication channels using a five-point Likert scale with the descriptors: 1 = not useful, 2 = slightly useful, 3 = somewhat useful, 4 = useful, 5 = very useful. If students did not have any usage experience with a communication channel, they were asked to choose “no experience.” There were 1798, 1735 and 1961 students at a university in Hong Kong participating in the study in academic years 2019/20, 2020/21 and 2021/22, respectively.

The pandemic has transformed the landscape of the university's ways of marketing channels to communicate with prospective students. The top useful channel of information for students during the pandemic was admission website, followed by social media and then open/information day. Before the pandemic, open/information day was the most useful channel of information for students and then admission website; the least useful one was social media channel. Significant differences were revealed in the usefulness rating on open/information day and social media channel among the three academic years.

The findings facilitate educational managers to determine the appropriate marketing and recruitment strategies for connecting with prospective students under dynamic context in the era of new normal. They helped identify where to focus the marketing efforts to achieve the most impact in particular under budget constraints.

Through an examination of the admission department at Miami University of Ohio and their use of information technology, a generalized framework for the use of information technology in university admissions is proposed.

The paper was developed to start an introduction to the admission process and the role of information technology in the process. The basis for the case study was then developed by introducing Miami University and the background of its admission department regarding the implementation of information technology at the University. In addition, the information system development and evolution were examined, displayed, and evaluated while also analyzing the specific parts of the system, allowing for the basis of a proposed framework. Finally, the proposed general framework for the use of information technology in the higher education admission process was analyzed and constructed.

It was found that provision of a system that offers the department the best opportunity for success in communicating with prospects, applicants, acceptances, and confirmations is necessary.

Statistical analysis and models, marketing concepts, and numerous other techniques may be added to this framework to enhance the entire system.

The framework sets the stage and proffers a basic structure that is capable of adapting to the specific environs of each unique admission department while continuously providing enhanced information. The ideal goal is to improve the strategies and goals of the university while simultaneously improving the processes within the admission department. To obtain even a slight improvement should justify the implementation of this framework but, utilized correctly and with effective support, this system should offer endless opportunities.

Through a case study of the admission department at Miami University, a framework for utilizing information technology within a higher education admission department offers an examination of the application of information technology to generate improved quality.

This chapter examines a 5-year case (Stake, 2005) which examines the structure and culture of the graduate admissions process of Indonesian applicants to a College of Education degree program in the Midwest United States. This chapter focusses on what steps are involved in the sponsorship, application and admission of international applicants to a graduate program. It was determined that the sponsorship of in-bound international students is a highly detailed and complex process engaging multiple agencies on tight timelines. This process is further complicated by single points of failure, slow decision-making and structural barriers. It was determined that because there are internal unpublicised ways to address some challenges, it is helpful to recruit and retain highly knowledgeable advocates to support the process.

The purpose of this paper is to explore ethical challenges and dilemmas that exist within admissions systems at colleges and universities in the USA.

Although the issues considered herein are examined primarily from the perspective of admissions officers, this paper also considers the viewpoint of prospective students (and their parents) who are seeking to gain entrance to specific institutions of higher education. The ethical concerns of admissions officers and prospective students within the admissions process is explored through conceptual analysis of a trilogy of ethical concerns and arguments regarding the higher education admissions process in the USA.

Part I of the trilogy explores the admissions profession as a calling, discusses some of the ethical issues currently involved in the admissions field, and makes the argument that most of these ethical issues are rooted in a breakdown of the admissions system in two areas – access and trust. Part II of the trilogy focuses on the ethical pressures that are encountered by various types of post‐secondary educational institutions as the admissions process unfolds. These pressures are examined in the context of an ethical typology that describes the admissions practices of colleges and universities in terms of the congruency between their espoused and enacted values. The degree of congruency between espoused and enacted values defines whether the admissions process is viewed as immoral, pseudo‐moral, or moral – and each view has important implications for the efficacy and fairness of college and university admissions. Part III of the trilogy examines three categories of ethical dilemmas – recruiting, personal biases in admissions decisions, and conflicts between personal ethical standards and institutional directives – that confront admissions officers on a daily basis. The implications of these dilemmas are considered relative to three general types of schools: ultra selective colleges and universities, non‐selective private colleges and universities, and large state‐funded public colleges and universities.

The admission systems at colleges and universities in the USA provide fertile ground for the development of ethical challenges and dilemmas regarding which prospective students will gain entry into which academic institutions. Recognizing these ethical challenges and dilemmas and effectively dealing with them is a professional imperative for admissions officers and the academic institutions they represent. Conceptualizing the ethical challenges of admissions within the context of access and trust provides an innovative approach guiding admissions professionals toward moral decisions and actions regarding who is admitted to their respective institutions.

The purpose of this paper is to examine the impact of a compulsory pass in physics on undergraduate admission into estate management programme and the requisite skill for practice.

Data were collected from students in selected Polytechnics and a University in South-western Nigeria. Descriptive statistics was used to analyse the data. Also, One-Way Analysis of Variance (ANOVA) was applied to test the difference between the means of the independent variables and application for admission. The mean plot was used to analyse the different groups of students seeking direct entry admission into the university.

Analysis shows that 18 per cent of the students seeking admission through direct entry would be denied because they have no credit score or a pass in physics in their Ordinary Level (“O” level) result. Remarkably, high school physics is a compulsory requirement for admission. Findings show that the subject is unacceptable in the Unified Tertiary Matriculation Examination (UTME). An annual average of 10 prospective students who wrote physics in the UTME, but with a pass in it in the Senior Secondary School (“O” level) examination were denied admission at the point of registration. Findings from the hypothesis test show that there is no significant relationship between the rate of application for university admission into Real Estate programmes and students who took physics and had at least a pass in it. Also, the mean plot shows that more Art students would apply for admission compared with science and commercial students. Finally, analysis shows that 83.3 per cent of the students who have gone for Industrial Work Experience Scheme were of the opinion that physics has no role to play in their acquisition of the requisite job skills in Real Estate.

This study may be limited by the sample size of the universities selected for data collection. The impact of the requirement of a compulsory pass in physics for admission into real estate programme in other universities with a similar requirement is not covered.

The findings implied that a compulsory pass in physics constitutes a clog in the wheel of admission of prospective estate management students. This may affect career progression and the number of the Estate Surveyors and Valuers that are expected to render professional service to real estate investors in Nigeria.

This is the first attempt to examine the impact of variation in admission requirement into the real estate undergraduate programme in Nigeria. The novelty is in the analysis of a compulsory requirement of pass in physics for admission and the requisite skill for real estate practice in Nigeria.

Studying abroad is not new for Hong Kong students, especially those from the middle class. For a variety of reasons, traversing to Mainland universities has been an unconventional path confined mostly to students who pursued specific programs, or had family or social ties. Beginning in 2012, an admission scheme was launched for Hong Kong students applying to Mainland universities. The purpose of this paper is to review the admission scheme.

This paper draws on both quantitative and qualitative data sources. It includes statistics from official records of students’ application and enrollment figures, and documents obtained from multiple sources, as well as qualitative data through interviews of Hong Kong students who are studying in the Mainland universities.

The key findings are that since the implementation of the admission scheme, the number of applicants is rather stable irrespective of the changing socio-economic and political context. With the preferential treatment for Hong Kong students, low tuition fees, government financial assistance and scholarships, most students still consider studying in the Mainland a backup plan rather than a first choice. The academic performance of the students and academic/career aspirations have influenced their choice and decisions.

This paper contributes through providing both primary and secondary data to help understand the level of acceptance on the scheme since its implementation. It also reveals the perceptions of the students who have made their choice to study cross the border. In facing the emergent economic, socio-cultural and political challenges, some policies recommendations are proposed to boost the acceptance of the scheme. Moreover, it fills the research gap on student mobility from Hong Kong to Mainland China in the corpus of literature.

University rankings and metrics have become an increasingly prominent basis of student decisions, generalized university reputation, and the resources university’s attract. We review the history of metrics in higher education and scholarship about the influence of ranking on the position and strategic behavior of universities and students. Most quantitative analyses on this topic estimate the influence of change in university rank on performance. These studies consistently identify a small, short-lived influence of rank shift on selectivity (e.g., one rank position corresponds to ≤1% more student applicants), comparable to ranking effects documented in other domains. This understates the larger system-level impact of metrification on universities, students, and the professions that surround them. We explore one system-level transformation likely influenced by the rise of rankings. Recent years have witnessed the rise of enrollment management and independent educational consultation. We illustrate a plausible pathway from ranking to this transformation: In an effort to improve rankings, universities solicit more applications from students to reduce their acceptance rate. Lower acceptance rates lead to more uncertainty for students about acceptance, leading them to apply to more schools, which decreases the probability that accepted students will attend. This leads to greater uncertainty about enrollment for students and universities and generates demand for new services to manage it. Because these and other system-level transformations are not as cleanly measured as rank position and performance, they have not received the same treatment or modeling attention in higher education scholarship, despite their importance for understanding and influencing education policy.

The growth and prosperity of a nation depends upon its ability to innovate technologically and engineering has erupted as a fundamental chauffer of this essence, since last couple of eras. But recent decline in engineering admissions triggers the downfall in skilled labor, which can cause recession in industries or can ultimately lead to economic crisis. This study tries to illustrate the present status of engineering-related education, particularly in India and tends to skim the various parameters that affect the enrollment of students among higher education institutes, directly or indirectly.

A unique approach had been unleashed to tackle the nuisance of low admission among Indian engineering colleges or universities. Factors reviewed from the literature were further prioritized quantitatively after distributing suitable questionnaires among a relevant set of engineering aspirants. The “survey form” used was tactically designed on the basis of response surface methodology (RSM), which analyzed the data captured in Minitab statistical software and deducted logical inferences to optimize the “critical-to-admission” (CTA) factors, applicably.

A case study was successfully executed in a North Indian state to prove the efficacy of proposed methodology as far as downtrend in admission was concerned. This study was a rare blend of questionnaire-based work, where design of experiments principles had been utilized exclusively. It provided significant findings on how to earmark different admission-decisive factors along with their required prioritization.

It can further help the universities and higher education institutes to draft their indispensable professional policies and vision–mission statements, appropriately.

Quantitative studies in the service sector (like higher education) are quite rare to see. The present work is not only providing a roadmap for engineering institutions to boost their admissions in upcoming challenging times but it also acts as a light house for new students as it provides necessary guidelines for shortlisting colleges or universities while seeking admission for higher studies.

This paper aims to provide a historical overview of AA, its purpose and benefits, the legal rationale for the SCOTUS ruling and what it means for colleges and the workplace regarding equitable opportunities for minority groups (which include women, Blacks, Hispanics, Asians and other low-income populations), as they aim for the “American dream”.

SCOTUS decision and rationale, along with literature.

The race-based affirmative action (AA) precedent was recently overturned by the Supreme Court of the United States (SCOTUS) in the case of Students for Fair Admission (SFFA), Inc. vs President and Fellows of Harvard College/University of North Carolina. SCOTUS ruled that race cannot be a specific basis for college admission. In other words, public and private colleges and universities will no longer be able to consider “race” as a factor in deciding which qualified applicants should be admitted to enhance the diversity of their student body.

This is an original analysis.

Although there has been considerable growth in the higher education systems of Turkey and China in about the last two decades, there is still a room for development in enabling equity in all regions, increasing opportunities and resources regardless of socio-economic status or gender differences. Students coming from disadvantaged backgrounds do not have enough tools to change their fate for the better due to the accumulated barriers they face. Given this background, the chapter discusses how the barriers to equitable HE admissions relate to each other and which one has a greater negative impact over the Accumulated Conversion Barriers Modal we propose defined by personal, discriminatory, institutional, and geographical barriers. The perspectives of Turkish and Chinese HE stakeholders were examined through 21 in-depth interviews that were subjected to content analysis and interpreted in a comparative style using the lens of Capabilities Approach of Sen. We also offer policy suggestions to increase students’ conversion capacities for better outcomes to serve both the national and the international educational contexts owing to the adaptable nature of our modal to other countries experiencing similar issues in their higher education systems.