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Phenomena are what we as researchers begin with, and to study phenomena is to appreciate how any determination of things and events always relates back to the context in which they appeared. Phenomenology is the study of such relations of appearance and the conditions of such relations. Appearance is an active rather than superficial condition, a constant bringing together of experiencing beings and experienced things (including sentient beings), in what the modern “father” of phenomenology Edmund Husserl called conditions of intentionality, and what his errant, one-time student Martin Heidegger called conditions of thrownness and projection. This chapter delves into the philosophical background of this mode of study, before opening up into consideration of, first, where phenomenology has been influential in organization studies, and, second, the potential of the approach. In so doing, we suggest much can be made of reorienting research in organization studies away from an entitative epistemology in which things are seen in increasingly causally linked, detailed isolation, and toward a relational epistemology in which what exists is understood in terms of its being experienced within everyday lives.

This article focuses on the various phenomenological approaches and their scope in the Human Resource Management (HRM) domain.

The authors reviewed and elaborated various phenomenological approaches, and their convergence, divergence and scope in the field of HRM.

The theoretical underpinnings of phenomenology reveal that with its philosophical differences, phenomenology emanates various spectrums in the form of different approaches. Furthermore, these approaches, e.g. Post-Intentional Phenomenology and Interpretative Phenomenological Analysis, have the potential to understand and uncover various phenomena in the field of HRM.

Phenomenological approaches could be employed to uncover various complex phenomena in the field of HRM. Phenomenological approaches can be used to examine the everyday life experiences of employees, as they could contribute to reframe and enhance the HRM practices in the organization.

The study contributes to the authors' knowledge of employing various phenomenological approaches to explore the diverse phenomena in the field of HRM.

Phenomenology has a long tradition as a qualitative research method in the social and health sciences. The application of phenomenological methods to understand lived experiences and subjectivities offers researchers a rich tapestry of methodological approaches, often however, the availability of these methods to researchers is tempered as a result of inflexible ideas regarding their use. This article aims to highlight the uniting features between approaches.

The paper begins by offering a brief overview of the two traditions within phenomenology, the descriptive and interpretive approaches and traces the development of each one. It then presents an overview of the commonalities shared by both approaches in with particular reference to the philosophical and methodological cohesion between them.

Frequently, the literature fails to focus on how these methodologies can be used together, and instead foregrounds the ontological and methodological differences between them. While an overview of some of the more vociferous debates within phenomenology are included and acknowledged, the paper calls for a focus on the shared goals of the phenomenological project.

This article aims to illustrate that, while recognising differences, the two phenomenological traditions have more in common that unites them, and argues that once this is applied pragmatically, a multiplicity of phenomenological traditions are available to researchers.

The purpose of this short reflection is to allow for an informed use of both phenomenography and phenomenology in information studies and cognate fields.

The paper apprises uses of phenomenography found particularly in accounts of information literacy commonly describing phenomenography as distinct from phenomenology.

Both phenomenography and phenomenology continue to hold much credence in methods applied across scores of academic fields, with information studies being among those in the vanguard. Claims displaying differences of phenomenography from phenomenology are misleading and incomplete descriptions of phenomenology.

The paper presents newer materials on the origins of phenomenography and phenomenology to advocate for tighter relationships between and clearer applications of these methods in information studies and beyond.

Consumer discourse is a narrative of generically (in)formed, goal‐directed activity. If research interprets such practice, it is often deemed to draw upon phenomenology. Returning to the philosophers (Gadamer, Heidegger, Merleau‐Ponty and Ricoeur) who shaped phenomenology, the purpose of this paper is to argue that consumer studies should further cultivate their important insight – that action (particularly perceiving) is structured temporally as always already realising our pre‐given meaning. Entities are prima facie experienced as “ready‐to‐hand” “equipment” enabling “potentiality‐for‐being”. Hermeneutic phenomenology is thus a philosophical resource offering appropriate spatio‐temporal images for people responding to media marketing's branded life‐styles.

Drawing upon authoritative academic resources, the paper proceeds from philosophical definition to resulting analytical methods in marketing research, using a brief Malaysian case study as an example. Philosophically, phenomenology's core perception is of persons as located in a life‐world of socially shared concepts whose employment/ emplotment is said to “fore‐structure” (Heidegger) their understanding, shaping their “projections” (Gadamer) or expectation of events. Phenomenology posits one engages in a “hermeneutic circle of understanding” – aiming at resolving contradiction between such “fore‐sight” and our subsequent perceptions of events. Consumers thematise “pre‐understood” experience in articulating their storied accounts.

Drawing on phenomenology's account of perceiving, the paper suggests qualitative marketing research unpacks consumers' generic expectation of branding narrative as equipment enabling potentiality‐for‐being, regarding narrative as addressing assumed audience expectation.

The paper provides a conceptual route through phenomenology's application to marketing communication research practice.

Although the core phenomenon of events is the experiences and the meanings attached to them, there is limited management research on the experiential, existential and ontological dimensions of events. Phenomenology provides a sound philosophical framework for studying the multifaceted dimensions of experiences and associated meanings of events. However, quite surprisingly, phenomenology has not yet been systematically applied on the event management field. The purpose of this conceptual paper is to introduce phenomenology to the study of events, demonstrate its value for the field and encourage as well as guide its application on event management research.

A review and synthesis of the main phenomenological streams of thought was undertaken in order to develop a research paradigm for the application of phenomenology on the event management field.

The paper explains why phenomenology is needed in the study of events and their management, its conceptual underpinnings and streams of thought and finally suggests a research framework for conducting phenomenological studies in event management.

The consequences of the phenomenological perspective are delineated for explaining how the study of event meanings and experiences can be undertaken from this perspective. The limitations of phenomenology are noted such as the emphasis on “lifeworld” subjectivity and subsequent difficulty to claim the generalizability of research findings.

The suggested research framework can guide future event management research on how to apply phenomenology to the study of event experiences and meanings. On this basis, practitioners can get insight regarding how to develop and design events that optimize the perceived experiences of attendees.

While the experiential paradigm and the phenomenological turn have been spread across many disciplines emphasizing the essence of lived experiences in a variety of human interactions and exchanges, the event management field lags behind. This is unfortunate and has to be addressed as the experiences and meanings shape the essence of events. Therefore, this conceptual paper hopes to inspire, encourage and guide event management researchers to embrace and apply the phenomenological perspective on their future research endeavors, which can profitably complement and expand the predominant research paradigms in the field.

Phenomenologists are among the strongest opponents of logical positivism. Mostly associated with Edmund Husserl, phenomenology is essentially an analytical method or framework for describing and explaining social relationships and psychological orientations. Phenomenologists attempt to account for the subjective qualities which logical positivists and empiricists assume to be unreal or are mistakenly treated as objective observable phenomena. The authors note that phenomenology has been absorbed into the literature and the language of the field especially in terms of how people do and do not relate to bureaucratic organizations and government programs.

This study aims to explore the concepts of ‘place' and ‘place-experience' within the context of Post-phenomenology. During 70's, humanistic geographers have introduced ‘phenomenology of place' as a revolutionary approach toward place, which has been largely condemned by Marxist, Feminist and Post-Structural critiques through the last three decades. Accordingly, this study attempts to merge these place-related critiques in order to clarify a new framework titled ‘Post-phenomenology of place'. ‘Post-phenomenology', as a novel philosophical trend, is a merged school of thought, trying to re-read phenomenology based on Post-structuralism, Pragmatism and Materialism. In this study after a theoretical review on the formation of Post-phenomenology, the various aspects of place are discussed in order to clarify distinctions and paradoxes between phenomenological and Post-phenomenological understandings of place.

This paper aims to illuminate the possibilities of phenomenology in hospitality, enriching methodological rigor necessary to study holistic experiences, which are increasingly recognized as a central component of hospitality businesses.

It first presents the main tenets of phenomenology, along with its two orientations (descriptive and hermeneutic) and three associated methods (descriptive phenomenology, hermeneutic phenomenology and interpretive phenomenological analysis). Second, it undertakes a critical review of post-2010 hospitality and tourism phenomenological studies. Third, the author focuses on Giorgi’s phenomenological method in psychology and illustrates the main methodological aspects with the data gathered for the study on the user experience of hotel smartphone apps. Finally, it discusses challenges and suggests prospective areas for hospitality phenomenological research.

Phenomenology can address a variety of subjects in hospitality, ranging from hospitality guests and workers to business owners, entrepreneurs and members of larger communities.

For the academic audience, the paper demystifies philosophically rich methodology of phenomenology by highlighting its methodological aspects and practical applications. It also hopes to contribute to practitioners’ greater appreciation of phenomenological knowledge of lived experiences.

This chapter examines how hospitality and tourism researchers can use ‘expressive text’ (or writing) to express the lived quality of an experience in order to ‘show what an experience is really like’ rather than ‘tell what it is like’. Expressive text refers to written language forms such as narrative, poetry and metaphor that can be used as tools in research to vividly represent the meaning and feeling conveyed in an experience. The expressive text-based approach to researching lived experience provides a textual link between experience and its expression. For this reason, it is especially useful when working with lived experience accounts of phenomenological and hermeneutic research.

The expressive text-based approach suggested here is still a relatively under explored arena within hospitality and tourism research. As a relatively under explored arena, the rich insightful knowledge that can be gained from understanding practitioner experience is rarely a central focus of scholarly writings about the workplace in hospitality and tourism contexts. However, in order to be fully appreciated as a discipline in its own right and to advance knowledge of the field, understanding the typical and significant attributes of hospitality and tourism work will be decidedly helpful.

One of the difficulties of working with lived experience accounts is finding a suitable research approach that helps to both retain the lived elements of the experience and ensure the rigour of the inquiry. An expressive text-based methodological framework that has a phenomenological and hermeneutic philosophical underpinning is argued to be suitable for this purpose. Therefore, the focus of this study is to discuss such a methodology and explain the reasons for its content, style and structure in researching lived experience. The approach that is proposed here consists of a five-tiered textually expressive methodology that is employed to contextualise, portray and interpret the lived experience meanings in order to understand the significance of the experience in relation to relevant discourses in hospitality and tourism studies, and to consider implications for policy and professional practice. The guiding questions of the five-tiered framework cover the following issues: (1) What is the context of the lived experience? (2) What is the lived experience of this practice like? (3) What is the meaning of this experience for the practitioner? (4) What is the significance of the experience in contributing to the advancement of knowledge within the field? (5) What are the implications for practice and professional development?

To illustrate uses of this methodology in research, the study here includes an example showing portrayals and interpretations of the typical and significant lived nature of hospitality reception work. This shows and communicates the full meaning of the episode, circumstances or situation. The chapter then concludes with some reflections on benefits as well as tensions in working within an expressive text-based phenomenological and hermeneutic framework.