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Open Access
Article
Publication date: 21 October 2022

Tingting Hou, Shixuan Fu, Yichen Cao, Xiaojiang Zheng and Jianhua (Jordan) Yu

This research is motivated by the increasing need for international interactions during the gradual recovery of the tourism industry. By recognizing the paucity of research on…

Abstract

Purpose

This research is motivated by the increasing need for international interactions during the gradual recovery of the tourism industry. By recognizing the paucity of research on cultural closeness and accommodation categories, this research aims to illuminate the influencing mechanisms of psychological closeness and travelers’ willingness to book an accommodation-sharing property while booking an accommodation.

Design/methodology/approach

The authors employ a mixed-methods approach, including an experiment and semistructured interviews.

Findings

Results show that hosts’ higher cultural identity congruence leads to travelers’ higher willingness to book an accommodation-sharing property. Psychological closeness mediates the positive effect of cultural identity congruence on travelers’ willingness to book. The authors further explore the moderating role of room types (entire room vs. private room) and find that the mediation effect is stronger for booking an entire room.

Originality/value

The current research underlines the importance of cultural identity congruence and accommodation type on travelers’ willingness to book an accommodation-sharing property and psychological closeness.

Details

Journal of Electronic Business & Digital Economics, vol. 1 no. 1/2
Type: Research Article
ISSN: 2754-4214

Keywords

Open Access
Article
Publication date: 20 May 2019

Angel F. González, Catherine Curtis, Isaac J. Washburn and Abhijeet R. Shirsat

The purpose of this paper is to empirically test an existing conceptual model from Mak et al. (2012a, 2012b) to discern which factors have the most influence on food choices when…

5970

Abstract

Purpose

The purpose of this paper is to empirically test an existing conceptual model from Mak et al. (2012a, 2012b) to discern which factors have the most influence on food choices when travelers visit destinations with different options, i.e. local foods, other than those available in their home environments.

Design/methodology/approach

The quantitative study surveyed 330 travelers and used descriptive analyses of all the variables involved. A hierarchical linear regression was calculated to predict for the dependent variable of local cuisine consumption, based on the independent variables of culture and religion, socio-demographic factors, motivational factors, food trait personality and exposure effect/past experience.

Findings

Culture, motivational factors and food-related personality traits were consistently significant predictors of local food consumption.

Research limitations/implications

Limitations include using an English-only online questionnaire and self-reported bias. The impacting delimitation relates to data collection from US travelers and thus limiting generalizability findings.

Practical implications

The study explained factors involved in travelers’ decision to consume local foods at a destination. Government, tourism-related organizations, producers and service providers gain information to improve products, increase interest, create additional employment opportunities, increase tax revenues that assist local communities and increase consumption of local foods, products and services.

Originality/value

The limited availability of research on this topic prompted the interest of the researchers. Mak et al. (2012b) provide a conceptual model that was first tested empirically in this study. It presents a five factors impacting tourist food consumption at a destination. Local food consumption of tourists was tested using the aforementioned conceptual model.

Details

Journal of Tourism Analysis: Revista de Análisis Turístico, vol. 27 no. 1
Type: Research Article
ISSN: 2254-0644

Keywords

Open Access
Article
Publication date: 17 June 2022

Marcos Álvarez-Díaz, Mónica Villanueva-Villar and Elena Rivo-López

Analyzing the main determinants that lead a traveler to make a cultural trip is an important issue to understand where the cultural tourism market is going, and where the…

1184

Abstract

Purpose

Analyzing the main determinants that lead a traveler to make a cultural trip is an important issue to understand where the cultural tourism market is going, and where the decision-makers should intervene. This study helps develop a profile of cultural tourism participants, and underscore the changes in this market niche. This information is crucial for the successful marketing and development of cultural tourism in the future.

Design/methodology/approach

The authors estimate a binary probabilistic (logit) model to determine the probability of a tourist to travel for cultural reasons, as a function of the traveler's socio-economic characteristic (e.g. age, gender, income or level of studies), of the trip-related characteristics (e.g. distance traveled to destination or mode of transport) and of the characteristics of the province of destination (e.g. weather conditions or existence of cultural sites at destination).

Findings

This study’s estimates reveal that middle-aged individuals, with a higher level of studies and with a medium level of income show a higher propensity to travel for cultural reasons. The latter finding evidences that cultural tourism has evolved from a niche market reserved for an elite clientele to a much wider range of people. Additionally, cultural travelers tend to travel statistically much longer distances. They are less prone to visit crowded destinations, prefer visiting destinations with important cultural sites, and are less sensitive to weather conditions. Finally, the authors discover a complementary effect of culture tourism and other activities carried out during the trip such as visiting cities or theme parks; and a substitution effect with “beach-and-sun” tourism.

Practical implications

The information given in this study can be crucial for the successful marketing and development of cultural tourism in the future. A better understanding of the main determinants of being a cultural traveler implies a better and a more efficient implementation of managerial and political measures to attract a kind of tourism characterized by a high spending capacity.

Originality/value

Discovering the main determinants of being a cultural traveler is a topic scarcely treated in the literature. This study has the main originality to include characteristics of the destination (pull factors) to explain the individual's decision to take a cultural trip. Moreover, the authors work at a provincial (NUTS-3) level of analysis, which makes this study original in the field of cultural tourism.

Details

Journal of Tourism Futures, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2055-5911

Keywords

Open Access
Article
Publication date: 3 August 2020

Tamara Belver-Delgado, Sonia San-Martín and Rosa M. Hernández-Maestro

The purpose of this study is to analyze the influence of booking website (hotel or third-party) characteristics and hotel star-rating classification, as signals of quality, on…

5978

Abstract

Purpose

The purpose of this study is to analyze the influence of booking website (hotel or third-party) characteristics and hotel star-rating classification, as signals of quality, on travelers’ relationships with hotels or hotel chains, taking into account the moderating effect of travelers’ tendencies to seek variety.

Design/methodology/approach

To test the hypothesized relationships, structural equation modeling was performed. A multi-group analysis was also conducted to test the moderating effect of travelers’ variety seeking.

Findings

Both booking website quality and star rating improve customer satisfaction with specific experiences at hotels and behavioral intentions toward hotels. The results also show that travelers’ variety-seeking levels (low/high) exert a moderating effect on their overall relationships with hotels, and quality signals are more relevant for those who are less inclined to seek variety in their travel experiences.

Originality/value

This paper analyzes the importance of quality signals on travelers’ relationships with hotels in an electronic shopping environment. Furthermore, the influence of travelers’ variety-seeking in the hotel sector in particular is studied. For hotel managers, a better knowledge of this personality trait can help to apply successful segmentation strategies.

Propósito

Este estudio analiza la influencia de las características del sitio web de reserva -web propia del hotel o de un tercero- y del número de estrellas del hotel, como señales de calidad, en la relación del cliente con el hotel o cadena, teniendo en cuenta el efecto moderador de la tendencia del viajero a buscar variedad.

Diseño/metodología/enfoque

Para probar las hipótesis, se llevó a cabo un modelo de ecuaciones estructurales (SEM). También se realizó un análisis multi-grupo para probar el efecto moderador de la búsqueda de variedad del viajero.

Resultados

Tanto la calidad del sitio web de reserva como las estrellas favorecen la satisfacción del cliente con la experiencia concreta en el hotel y, finalmente, las intenciones de comportamiento hacia el hotel. Además, el análisis muestra que el nivel de búsqueda de variedad del viajero (bajo/alto) ejerce un efecto moderador en su relación global con el hotel y que las señales parecen ser más relevantes para los individuos con menor tendencia a buscar variedad en sus experiencias de viaje.

Originalidad/valor

Este trabajo analiza la importancia de las señales de calidad en la relación de los viajeros con los hoteles en un entorno de compra electrónica. Además, se estudia la influencia de la búsqueda de variedad de los viajeros en el sector hotelero en particular. Un mejor conocimiento de este rasgo de la personalidad puede ayudar a los gerentes de hotel a aplicar estrategias de segmentación exitosas.

目的

摘要

本研究的目的是分析作为品质判断因素的预订网站(酒店或第三方)特征和酒店星级评分分类对游客与酒店或连锁酒店关系的影响,并考虑游客寻求多样性倾向的调节作用。

文章设计/研究方法

为了检验假设的关系,我们进行了结构方程建模。本研究还采用多组分析的方法来检验旅客的多样性寻求的调节作用。

研究结果

预订网站的质量和星级评分都可以提高客户对酒店具体体验的满意度和对酒店的行为意向。结果还表明,游客的多样性寻求水平(低/高)对他们与酒店的整体关系具有调节作用,而质量因素对那些不太倾向于在旅行体验中寻求多样性的人更相关。

本文独创性/价值

本文分析了在电子购物环境下,品质因素对游客与酒店关系的重要性。此外,本文还特别研究了游客的多样性寻求对酒店行业的影响。对于酒店管理者来说,更好地了解这一个性特征有助于成功地应用细分策略。

Open Access
Article
Publication date: 25 June 2020

Sabine Sarlay and Barbara Neuhofer

The sharing economy (SE) has transformed the tourism industry and continues to disrupt multiple sectors in the global business landscape. This paper aims to investigate the…

3406

Abstract

Purpose

The sharing economy (SE) has transformed the tourism industry and continues to disrupt multiple sectors in the global business landscape. This paper aims to investigate the potential of the SE entering the aviation sector and examines travelers’ willingness to pay (WTP) a premium for shared private air travel.

Design/methodology/approach

The context for the empirical study was the platform JetSmarter, one of the emerging SE platforms in the private aviation sector. A quantitative survey with a random sampling method was adopted to measure customers’ WTP premium prices.

Findings

The results reveal a glaring interest of commercial air travelers in flying on a shared, private aircraft and show significant differences in the WTP for private aviation. The findings highlight a difference of WTP between customer segments, including Northern American and European customers, as well as business and leisure travelers.

Originality/value

The study makes a three-fold contribution to theory and practice. First, it bridges SE literature and the WTP construct, and with that, expands the understanding of pricing behaviors in a SE context. For tourism businesses, the study is valuable in that it offers concrete pricing suggestions for SE services when aimed at a premium rather than a budget customer segment. Third, the study is novel in that it taps into the aviation sector as a subsector of the SE ecosystem and offers critical implications suggesting the potential of the SE disrupting traditional aviation businesses.

共享经济对航空业的影响: 旅客的支付意愿

目的

共享经济不仅影响了旅游业, 更进而改变了许多产业的运作模式。本文旨在研究共享经济在航空业的发展潜力, 以及探讨旅客对于共享私人飞机的溢价的付费意愿。

设计/方法/途径

此实证研究是以一个新兴的共享私人飞机公司JetSmarter作为背景。本研究采用定量调查中的随机抽样方法去衡量客户支付溢价的意愿。

结果

研究结果显示旅客对乘坐共享私人飞机有浓厚的兴趣, 并显示出不同客群在付费意愿度上有显著的差异。调查显示北美和欧洲旅客以及商务和休闲旅客的付费意愿明显不同。

原创性/价值

此研究对理论和实践做出了三方面的贡献。首先, 藉由结合共享经济的文献和支付意愿的领域, 它扩展了我们对共享经济的定价行为的理解。对于旅游企业而言, 这项研究的价值是它为共享经济提供了具体的定价建议, 且它针对的是高端客户而非中低端客户群。最后, 这项研究的新颖性在于它将航空业定义为共享经济生态系统的一部分, 并且它提供了批判性的建议, 说明共享经济有可能对传统的航空业务造成负面影响。

Economía colaborativa que perturba la aviación: Disposición de los viajeros a pagar.

Propósito

la economía compartida ha transformado la industria del turismo y continúa afectando a múltiples sectores en el panorama empresarial global. Este artículo tiene como objetivo investigar el potencial de la economía colaborativa que ingresa al sector de la aviación y examina la disposición de los viajeros a pagar una prima por viajes aéreos privados y compartidos.

Diseño/metodología/enfoque

el contexto para el estudio empírico fue la plataforma JetSmarter, una de las plataformas emergentes de economía compartida en el sector de la aviación privada. Se adoptó una encuesta cuantitativa con un método de muestreo aleatorio para medir la disposición de los clientes a pagar precios superiores.

Conclusiones

los resultados revelan un interés evidente de los viajeros aéreos comerciales en volar en aviones privados compartidos y muestran diferencias significativas en la disposición a pagar por la aviación privada. Las conclusiones resaltan una diferencia de disposición a pagar entre los segmentos de clientes, incluyendo a los clientes norteamericanos y europeos, así como a los viajeros de negocios y de placer.

Originalidad/valor

el estudio hace una triple contribución a la teoría y la práctica. Primero, une la literatura sobre economía compartida y el constructo de la disposición a pagar, y con eso, amplía nuestra comprensión sobre los comportamientos de fijación de precios en un contexto de economía compartida. Para las empresas de turismo, el estudio es valioso porque ofrece sugerencias concretas de precios para servicios de economía compartida, cuando se dirige a un segmento de clientes premium en lugar de un segmento de clientes de presupuesto. En tercer lugar, el estudio es novedoso porque aprovecha el sector de la aviación como subsector del ecosistema de la economía colaborativa y ofrece implicaciones críticas que sugieren el potencial de la economía colaborativa que perturba las empresas de aviación tradicionales.

Open Access
Article
Publication date: 4 July 2023

Mohammed Shahid, Ronni Mol Joji, Archana Prabu Kumar, Amer Almarabheh, Kranthi Kosaraju, Ali Almahmeed and Abdel Halim Salem Deifalla

The COVID-19 pandemic had a huge impact on people's lives, air travel and tourism. The authors explored travelers' perceptions of COVID rapid antigen tests before boarding…

Abstract

Purpose

The COVID-19 pandemic had a huge impact on people's lives, air travel and tourism. The authors explored travelers' perceptions of COVID rapid antigen tests before boarding aircraft, willingness to fly and the precautionary actions for safe air travel.

Design/methodology/approach

All the participants were asked to complete the survey while reflecting on their experiences of air travel during this COVID-19 pandemic. The questionnaire consisted of demographic information of the participants and air travel preferences during pandemic. The survey was conducted through Google Form in both English and Arabic language. The link was shared through emails and WhatsApp.

Findings

In this survey, majority had willingness to fly during pandemic. 45.2% preferred to undergo rapid test before boarding, while 41.9% refused owing to no added benefit (23.8%) and nasal discomfort (9.3%) among others. The best indicators to resume safe air travel were COVID-19 vaccination (80.4%), wearing face mask during flying hours (70.8%) and maintain social distancing with aircraft seating (49.6%).

Research limitations/implications

The findings of the current survey could help the organizations and the biosecurity authorities to act and support accordingly and thus reduce passenger anxiety about resuming the flights, thereby increasing willingness to fly and preparing oneself and the aviation industry for future pandemics.

Originality/value

The findings of the current survey could help the organizations and the biosecurity authorities to act and support accordingly and thus reduce passenger anxiety about resuming the flights, thereby increasing willingness to fly, and preparing oneself and the aviation industry for future pandemics.

Details

Arab Gulf Journal of Scientific Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1985-9899

Keywords

Open Access
Article
Publication date: 4 June 2019

Yok-Fong Paat and Luis R. Torres

Drawing insights from the ecological theory, the purpose of this paper is to explore social determinants related to pathways to high-risk sexual behaviors of international…

Abstract

Purpose

Drawing insights from the ecological theory, the purpose of this paper is to explore social determinants related to pathways to high-risk sexual behaviors of international travelers across their life span.

Design/methodology/approach

Data were collected from 45 international travelers in Houston, a critical transit point frequented by international visitors.

Findings

Overall, several ecological settings (individuals, interpersonal, institutional and contextual) related to two typologies of international travelers (risk takers vs non-risk takers) and their inclination to engage in high-risk sexual practices in an international or/and local context were identified.

Research limitations/implications

This research calls for the need to assess high-risk sexual behaviors from the ecological perspective to better understand the dynamics of disease transmission among frequent international travelers from diverse backgrounds/life styles and age cohorts.

Practical implications

Prevention and treatment programs developed for at-risk international travelers should target both distal and proximal social factors that predispose travelers to vulnerable situations. To build a reliable health surveillance network, policy makers, health practitioners and educators must focus not only on individual-level determinants but also on other ecological determinants that branch out beyond the personal level (e.g. interpersonal, institutional and contextual levels). Multi-level formal and informal social networks can be developed to promote a global social climate and environment that encourage safe sex and safety precautions.

Social implications

To raise awareness, the public must be constantly reminded that outbreaks of potentially health hazards can lead to unpredictable morbidity/mortality and security risks that place a burden on our nation’s economic growth, emergency responsiveness and homeland security infrastructure.

Originality/value

The study is one of very few to address international travelers’ health risk, while abroad, from an ecological lens across the life course.

Details

Journal of Health Research, vol. 33 no. 4
Type: Research Article
ISSN: 2586-940X

Keywords

Open Access
Article
Publication date: 5 September 2024

Tianyu Pan, Hengxuan Oscar Chi and Rachel J.C. Fu

This study aims to extend the cognitive appraisal theory by developing and validating a conceptual framework to illustrate how travelers' behavioral intention is generated via a…

Abstract

Purpose

This study aims to extend the cognitive appraisal theory by developing and validating a conceptual framework to illustrate how travelers' behavioral intention is generated via a multi-stage evaluation of health-related variables.

Design/methodology/approach

SEM and moderator analysis were conducted to examine the theoretical framework (post-intervention event travel intention) and to investigate how the appraisal process differs across travelers with various attitudes toward vaccination.

Findings

This study found that cruise travel intention was positively influenced by the perceived hedonic value and perceived trustworthiness and negatively influenced by perceived infection risk. Furthermore, whereas perceived hedonic value, perceived trustworthiness and perceived risk of infection were all predicted by crisis management, the dimensions of crisis management operated differently. In addition, vaccination attitudes amplified the unfavorable effect of perceived risk on intention.

Originality/value

Drawing on the CAT, this study developed and validated a conceptual framework to integrate crisis management with customers' behavioral intentions. This study extends existing cruise travel intention theory by demonstrating how post-pandemic travelers' behavioral intention is generated via a multi-stage appraisal-reappraisal process based on the evaluations of infection risks and cruise line crisis management.

Details

International Hospitality Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2516-8142

Keywords

Open Access
Article
Publication date: 16 August 2024

Anna Nirkow and Saeid Abbasian

This study aims to empirically investigate solo travel behavior, comparing decision-making, destination choice, motivations, perceived experiences and constraints between the…

Abstract

Purpose

This study aims to empirically investigate solo travel behavior, comparing decision-making, destination choice, motivations, perceived experiences and constraints between the pre-pandemic and post-pandemic eras.

Design/methodology/approach

Using a mixed-methods approach, the study combines quantitative and qualitative data to enhance reliability and flexibility. An online survey attracted 250 respondents, providing demographic data and pandemic-related insights, complemented by eight in-depth interviews. Qualitative content analysis was used to extract key findings on motivations, constraints and destination choices.

Findings

The findings reveal that, pre-pandemic, independence and flexibility were key motivators for solo travel, with safety and budget as significant constraints. During the pandemic, half of the respondents continued solo travel, mainly within Europe, facing constraints related to destination choice and health concerns. Post-pandemic, solo travel interest resurged, emphasizing unchanged motivations but reduced concerns over companionship and planning. The study identifies a “traveling for revenge” trend post-pandemic, showcasing a desire to overcome constraints imposed during the pandemic.

Originality/value

The study contributes original insights into the nuanced changes in solo travel behavior due to the COVID-19 pandemic, offering a deeper understanding of solo travelers' evolving mindsets. It is one of the few studies to examine the pandemic's impact on solo traveling, providing short-term shifts in motivations and constraints with implications for the travel industry.

Details

Consumer Behavior in Tourism and Hospitality, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2752-6666

Keywords

Open Access
Article
Publication date: 16 July 2024

Mona Weiss and Hannes Zacher

The purpose of this study is to clarify why business travel has ambivalent effects on occupational well-being. We examine associations between business travel, career satisfaction…

Abstract

Purpose

The purpose of this study is to clarify why business travel has ambivalent effects on occupational well-being. We examine associations between business travel, career satisfaction and turnover intentions, as well as the mediating role of functional and dysfunctional coping strategies.

Design/methodology/approach

We collected four waves of data across three months from 676 employees (n = 147 business travelers who traveled for work at least once during the study period; n = 529 non-travelers) working in various industries and managerial positions.

Findings

Consistent with expectations, the greater the extent of business travel, the higher both career satisfaction (mediated by higher emotional and instrumental support, positive reframing, and substance use, and lower venting and self-distraction, denial and self-blame, and behavioral disengagement) and turnover intentions (mediated by higher active coping and planning, venting and self-distraction, behavioral disengagement, and lower positive reframing).

Practical implications

Findings reveal that business travel presents an ambivalent psychological experience and point to the importance of obtaining and using a coping portfolio in this context.

Originality/value

This study addresses functional and dysfunctional coping as unexplored mediating mechanisms between business travel, career satisfaction, and turnover intentions and provides new insights for research and practice on business travel.

Details

Journal of Managerial Psychology, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0268-3946

Keywords

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