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Book part
Publication date: 4 November 2022

Elizabeth Agyeiwaah

This chapter examines the application of exploratory sequential mixed methods design in the context of small accommodation enterprises (i.e., home-stay). This study…

Abstract

This chapter examines the application of exploratory sequential mixed methods design in the context of small accommodation enterprises (i.e., home-stay). This study, therefore, discusses the exploratory sequential mixed methods of data collection and analysis and provides practical illustrations based on a study of small tourism enterprise sustainability practices in Ghana. The findings demonstrate that mixed methods overcome the weaknesses of a mono-method and offer an in-depth understanding of tourism and hospitality phenomena. In addition to providing a practical guide to emerging tourism scholars, the current study highlights the ability of mixed methods to develop emerging practitioners' skills in both qualitative and quantitative data. In conclusion, the exploratory sequential mixed methods design offers pragmatic data collection techniques that are non-existent in mono-methods. Accordingly, it is recommended for exploring research questions when there is limited information and high flexibility is needed.

Details

Advanced Research Methods in Hospitality and Tourism
Type: Book
ISBN: 978-1-80117-550-0

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Book part
Publication date: 9 October 2012

Kass Gibson

Purpose – The chapter outlines mixed methods as a recursive and co-operative approach to research. In doing so, it challenges the dominant conception of ‘real’ mixed

Abstract

Purpose – The chapter outlines mixed methods as a recursive and co-operative approach to research. In doing so, it challenges the dominant conception of ‘real’ mixed methods research as requiring the use of methods from both qualitative and quantitative frameworks by outlining not only logistic and pragmatic issues requiring the attention of researchers but also the underlying philosophical tensions inherent in mixed method designs.

Design/methodology/approach – The process of designing a mixed methods project that investigated the sociological and phenomenological impact of running shoes is outlined with reference to the various pragmatic and epistemological considerations of the project.

Findings – Many researchers require mixed methods to draw on both quantitative and qualitative techniques. However, this chapter demonstrates that such an understanding of mixed methods marginalises critical and interpretivist techniques. It is argued that studies of sport and physical culture have frequently used more than one research method. However, in order for these to be considered mixed methods studies, an explicit attempt is required to connect each technique of data collection and analysis, regardless of the research paradigm in which they operate.

Research limitations/implications – The limitations of mixed methods designs are discussed in relation to pragmatic and logistic concerns as well as the difficulty of connecting methods that present different underlying philosophical assumptions.

Originality/value – This chapter demonstrates the design of a mixed methods project from the initial process of identifying a research problem through to data collection, analysis and publication.

Details

Qualitative Research on Sport and Physical Culture
Type: Book
ISBN: 978-1-78052-297-5

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Book part
Publication date: 29 August 2007

José F. Molina-Azorín

This chapter focuses on the empirical research on the resource-based view of the firm (RBV), and its main purpose is to analyse the use of mixed methods in this…

Abstract

This chapter focuses on the empirical research on the resource-based view of the firm (RBV), and its main purpose is to analyse the use of mixed methods in this perspective. The recent advance of the RBV has posed new challenges, and the issue need not be quantitative versus qualitative methods, but rather how to combine the strengths of each in a mixed methods approach. This study carries out a literature review about the use of mixed methods in the RBV and provides an examination of opportunities and challenges associated with the application of mixed methods in order to improve RBV research. Moreover, the chapter seeks to introduce mixed methods research in order to familiarize to strategic management and the RBV scholars about this type of research and its terminology, procedures, designs and purposes.

Details

Research Methodology in Strategy and Management
Type: Book
ISBN: 978-0-7623-1404-1

Article
Publication date: 4 August 2022

Daniel Amos

Despite the increasing discourse on mixed methods (MM) in academic literature, less attention has been focused on its methodological development in the built environment…

Abstract

Purpose

Despite the increasing discourse on mixed methods (MM) in academic literature, less attention has been focused on its methodological development in the built environment in developing countries. This paper aims to examine the basis and challenges of the application of MM for health-care facilities management (FM) research in Ghana.

Design/methodology/approach

This paper adopts autoethnography as its research method, coupled with a scholarly review of methodological literature to position a technical view on the application of mixed methods for health-care FM research in a developing country.

Findings

This paper contributes and lends support to the methodological strength of MM as epistemologically coherent and useful for understanding the intricacies of health-care FM. This paper advances the proposition that the nascent stage of FM development in Ghana, paucity of literature, epistemological and axiological considerations underscore the choice of a sequential MM. The attitude of research participants, ethical challenges and time-lapse for data analysis were observed as practical challenges.

Research limitations/implications

Discussion of data integration is excluded.

Practical implications

This paper provides a nuanced understanding of the concept of MM in health-care FM and set forth practical recommendations worthy to enhance the application of MM research.

Originality/value

This paper is among the few focusing on methodological discussion of health-care FM. This paper proposes a framework to guide researchers in the application of mixed methods.

Book part
Publication date: 7 October 2019

Markus Seyfried and Florian Reith

Mixed methods approaches have become increasingly relevant in social sciences research over the last few decades. Nevertheless, we show that these approaches have rarely…

Abstract

Mixed methods approaches have become increasingly relevant in social sciences research over the last few decades. Nevertheless, we show that these approaches have rarely been explicitly applied in higher education research. This is somewhat surprising because mixed methods and empirical research into higher education seem to be a perfect match for several reasons: (1) the role of the researcher, which is associated with strong intersections between the research subject and the research object; (2) the research process, which relies on concepts and theories that are borrowed from other research fields; and (3) the research object, which exhibits unclear techniques in teaching and learning, making it difficult to grasp causalities between input and results. Mixed methods approaches provide a suitable methodology to research such topics. Beyond this, potential future developments underlining the particular relevance of mixed methods approaches in higher education are discussed.

Details

Theory and Method in Higher Education Research
Type: Book
ISBN: 978-1-83867-842-5

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Book part
Publication date: 6 January 2016

Qiang Zha and Derrick Tu

Mixed methods research is an approach for blending quantitative and qualitative data analyses in a single study. It emerged as an alternative to the dichotomy of…

Abstract

Mixed methods research is an approach for blending quantitative and qualitative data analyses in a single study. It emerged as an alternative to the dichotomy of qualitative and quantitative traditions in the past 20 years. Some strengths of mixed methods research include the ability to generate and test theory, the capability to answer complex research questions, and the possibility of corroborating findings.

We argue the mixed methods approach fits well with comparative education studies because they seek to acquire data to make sound and meaningful comparisons about the experience and performance of education systems in different countries. By nature, comparative education attempts to explain why educational systems vary and to explore how education relates to wider social factors and forces. It consists of both confirmatory and exploratory inquiries that are based on the fundamental belief that education can be improved in all nations. Essentially, the mixed methods approach can adequately support the goals of comparative education studies, with its quantitative components serving the confirmatory objectives and the qualitative components attending to the exploratory end.

In this study, we conducted a survey of articles published between 2000 and 2014 in Comparative Education Review, Comparative Education, and Compare to discern the changes in patterns and preferences of dominant research methods. By surveying the three major journals in the field, we hope to reveal the means by which comparative education is conducted in its constituency. At the very least, we believe our study can provide important reference points for speculation about where comparative education might be headed in terms of methodology and methods.

Details

Annual Review of Comparative and International Education 2015
Type: Book
ISBN: 978-1-78560-297-9

Keywords

Book part
Publication date: 13 August 2014

Antigoni Papadimitriou, Nataliya Ivankova and Sylvia Hurtado

In this chapter, the authors discuss challenges and decision-making in the process of conducting quality mixed methods research in higher education, and offer the lessons…

Abstract

In this chapter, the authors discuss challenges and decision-making in the process of conducting quality mixed methods research in higher education, and offer the lessons learned from their experiences. The chapter begins with a discussion of quality and the ways of establishing quality in mixed methods studies. Two examples of studies are used to illustrate the issues involved in addressing quality in conducting mixed methods studies in different higher education settings. The first example discusses the challenges associated with establishing the quality of meta-inferences in a mixed methods (quantitative to qualitative) design that was used in two studies of students’ engagement and persistence in pursuing graduate degrees online in the United States. The second example presents the methodological steps and criteria for evaluating the quality of a multilevel mixed design study to explain quality management in Greek higher education. The authors also reflect on how researchers can become active participants in the co-construction of quality in mixed methods research.

Details

Theory and Method in Higher Education Research
Type: Book
ISBN: 978-1-78190-682-8

Book part
Publication date: 9 July 2013

Audrey Rouzies

For several years, scholars studying mergers and acquisitions (M&A) regret their incapacity to fully capture and understand this complex phenomenon. Several authors have…

Abstract

For several years, scholars studying mergers and acquisitions (M&A) regret their incapacity to fully capture and understand this complex phenomenon. Several authors have called for multidisciplinary approaches to improve our research. We believe that, instead of focusing on theories and multidisciplinarity, a complementary line of attack could be to put into question the methods used to study M&As. The purpose of this chapter is to show how mixed methods research can be a relevant design to open the black box of M&A and improve our understanding of M&A integration processes. Indeed, a key feature of mixed methods research is its methodological pluralism or eclecticism, which frequently results in superior research compared to mono-method research. In this chapter, we first define mixed methods research; we then review the literature on M&A using mixed methods and finally show the pros and cons of this research design to advance our understanding of M&A.

Details

Advances in Mergers and Acquisitions
Type: Book
ISBN: 978-1-78190-836-5

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Article
Publication date: 12 April 2011

Ivo De Loo and Alan Lowe

The purpose of this paper is to identify some of the dilemmas involved in the debate on the how, when and why of mixed methods research.

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Abstract

Purpose

The purpose of this paper is to identify some of the dilemmas involved in the debate on the how, when and why of mixed methods research.

Design/methodology/approach

The authors' starting point is formed by developments in the philosophy of science literature, and recent publications on mixed methods research outside of the management accounting domain.

Findings

Contrary to recent claims made in the management accounting literature, the authors assert that uncovering points of disagreement between methods may be as far as researchers can go by combining them. Being reflexive can help to provide a deeper understanding of the research process and the researcher's role in this process.

Research limitations/implications

The paper should extend the debate among management accounting researchers about mixed methods research. One of the lessons drawn is that researchers are actively immersed in the research process and cannot purge their own interests and views. Accepting this lesson casts doubt on what the act of research may imply and achieve.

Practical implications

The paper shows that combinations of research methods should not be made based on a “whatever works” attitude, since this approach ultimately is still infused with ontological and epistemological considerations that researchers have, and should try to explicate.

Originality/value

The value of this paper lies in the provision of philosophical underpinnings that have not been widely considered in the management accounting literature on mixed methods to date.

Details

Qualitative Research in Accounting & Management, vol. 8 no. 1
Type: Research Article
ISSN: 1176-6093

Keywords

Article
Publication date: 4 September 2019

Christiaan Lamprecht and Timothy C. Guetterman

This study aims to advance mixed methods as a research methodology in accounting through three research objectives: develop a typology of mixed methods research (MMR…

Abstract

Purpose

This study aims to advance mixed methods as a research methodology in accounting through three research objectives: develop a typology of mixed methods research (MMR) features from current literature, analyse accounting papers published in two leading South African journals against these features, and offer recommendations for best practice going forward.

Design/methodology/approach

This paper follows five elements for a MMR review study: identify the methodological aim and choice of discipline; identify the relevant accounting MMR literature and collect the data; develop a codebook and analysis procedures to assess the reviewed papers against; report on the MMR findings; and discuss the findings and make recommendations.

Findings

The use of MMR as a methodological approach is increasing; however, in many instances published papers revealed limited methodological detail. Furthermore, most accounting MMR studies use a convergent MMR design, with data collected qualitatively using interviews/focus groups and quantitatively using questionnaires. Finally, accounting education studies is the topic within accounting research that mostly use MMR.

Research limitations/implications

The study is limited to a five-year period and the prevalence of applicable MMR articles during that period in two journals.

Practical implications

This paper presents advantages of using MMR in accounting studies and offer recommendations for best practice to answer the complex accounting research questions of today.

Originality/value

This study is the first systematic examination of how mixed methods is used in accountancy research as reflected in South African journals.

Details

Meditari Accountancy Research, vol. 27 no. 6
Type: Research Article
ISSN: 2049-372X

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