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Book part
Publication date: 12 October 2018

Gianna Moscardo

Stories are at the heart of tourist experiences and, not surprisingly, there is increasing use of accounts by tourism businesses and destination marketing organizations in…

Abstract

Stories are at the heart of tourist experiences and, not surprisingly, there is increasing use of accounts by tourism businesses and destination marketing organizations in their promotions. The use of stories within experiences is also beginning to emerge, although to date the focus has been on telling destination or business stories to tourists, who are cast in the role of an audience member. But a comprehensive model of tourist stories offers a wider range of innovative ways in which tourists can be involved in − and create − their own stories. This chapter uses such a model to generate and apply principles for tourism practice through a case study of an Australian island destination.

Details

Quality Services and Experiences in Hospitality and Tourism
Type: Book
ISBN: 978-1-78756-384-1

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Article
Publication date: 5 June 2017

Gianna Moscardo

The purpose of this paper is to develop a conceptual framework for understanding tourist experiences based on concepts from evolutionary, cognitive and social psychology…

Abstract

Purpose

The purpose of this paper is to develop a conceptual framework for understanding tourist experiences based on concepts from evolutionary, cognitive and social psychology. This framework integrates concepts from mindfulness theory and story-telling theory and seeks to better explain the nature of tourist experiences.

Design/methodology/approach

The paper reviews some core conceptual approaches to understanding the concept of experience as a psychological driver in tourism. It will then set a series of research questions and explore some of these through a qualitative analysis of tourist stories and experiences in two South African destinations – Kruger National Park and Soweto. This analysis combines participant observation, content analysis of promotional literature and tourist blogs.

Findings

Evidence supports a set of propositions derived from integrating mindfulness and storytelling theory. Stories do play a significant role in encouraging mindful visitors and supporting more positive tourist experiences.

Originality/value

This paper combines two different approaches to understanding tourist experiences to create a new framework for understanding the cognitive processes involved in tourist experiences and how these link to outcomes.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 11 no. 2
Type: Research Article
ISSN: 1750-6182

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Article
Publication date: 31 May 2019

Karen Hughes and Gianna Moscardo

The purpose of this paper is to speculate how recent and emerging trends in information and communication technology (ICT) could change the way tourism businesses and…

Abstract

Purpose

The purpose of this paper is to speculate how recent and emerging trends in information and communication technology (ICT) could change the way tourism businesses and organizations communicate with and manage their guests.

Design/methodology/approach

This paper applies elements of futures and design thinking to analyze current tourism management practices and identify critical touchpoints that link tourist decisions to management strategies.

Findings

Fictional travel stories were used to identify and analyze how technology might affect tourism through five touchpoints– choice, connection, co-creation, customization and compliance. These stories were analyzed to identify changing forces and suggest potential paradigm shifts that tourism managers need to consider. These included increasingly complex content, the importance of compatible connections, and the critical role of coordination and cooperation in future tourism systems.

Originality/value

While there have been numerous discussions of how tourists and tourism businesses access and use technology, there is little evidence of scholars and practitioners applying formal futures thinking to ICT and tourism. This paper used design thinking and stories to predict and illustrate ways in which technology could be embedded into tourism experiences and services. It suggests that technology can, and probably will, fundamentally change the way in which we manage tourists and their experiences.

Details

Journal of Tourism Futures, vol. 5 no. 3
Type: Research Article
ISSN: 2055-5911

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Content available
Article
Publication date: 13 June 2020

Gianna Moscardo

The purpose of this paper is to highlight the rise of stories in tourism practice, identify the forces that are supporting and directing this story turn and argue for…

Abstract

Purpose

The purpose of this paper is to highlight the rise of stories in tourism practice, identify the forces that are supporting and directing this story turn and argue for tourism researchers to pay greater attention to this new development.

Design/methodology/approach

This paper is based on a general review of academic and professional literature on marketing practice and experience design in tourism and an audit of destination marketing materials using story or story telling in their campaigns.

Findings

This paper identifies three forces supporting a story turn in tourism: building on the experiential approach to tourism; the rise of mobile social media, user generated content and gamification; and the Asian Wave in tourism.

Originality/value

This paper identifies a story turn in current tourism practice and reviews the increasing awareness of the value of stories in psychology, sociology and anthropology research, to suggest how this story turn may influence the nature of both tourism practice and research in the future.

Details

Journal of Tourism Futures, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2055-5911

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Book part
Publication date: 13 August 2012

Line Mathisen

This study focuses on the guide role, experience context, and the subsequent cocreation strategies regarding the tourist experience. The guide role and the guide–tourist

Abstract

This study focuses on the guide role, experience context, and the subsequent cocreation strategies regarding the tourist experience. The guide role and the guide–tourist interaction are explored by using a qualitative research design. To illustrate how guides perceive their role, the experience context, and the strategies adopted in order to cocreate experience value for tourists, two different experiences are discussed: a guided tour at a rock art site and a guided nature-based tour in a northern landscape. Interpretive data analysis reveals how the tourist context may encourage or restrain the guides’ uses of different cocreation strategies, in particular storytelling. In addition, the findings indicate that the guides have different perceptions regarding their role, which influence their view and use of the available cocreation resources.

Details

Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-78052-936-3

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Article
Publication date: 13 April 2018

Lea Kužnik and Nina Veble

Dark tourism has a very long heritage. Compared to the rest of the world, dark tourism in Slovenia is very poorly developed. The theme is therefore a novelty in Slovenia…

Abstract

Purpose

Dark tourism has a very long heritage. Compared to the rest of the world, dark tourism in Slovenia is very poorly developed. The theme is therefore a novelty in Slovenia as well as in the Slovenian professional and scientific literature. The purpose of this paper is to identify and describe dark stories of two small cities – Brežice and Krško – in Slovenia.

Design/methodology/approach

The paper brings ethnographical approach based on the in-depth literature analysis, existing documentation in museums (old newspapers articles, photographs) and fieldwork in Brežice and Krško which contained the method of unstructured interviews with four curators in The Posavje Museum Brežice, The City Museum of Krško and The National Museum of Contemporary History – Brestanica Branch as well as the method of observation with participation in a guided tour of Posavje “witches” in The City Museum of Krško and The Brežice Cemetery. The information for the research was also obtained by conducting ten unstructured interviews with the residents who live nearby “dark places” or are still connected to them.

Findings

The paper provides practical results as 14 dark stories related to the castles, wars, accidents, murders, paranormal activities and witchcraft were found. These stories could be incorporated into dark tourism.

Research limitations/implications

Because of the chosen research approach, the research results may lack generalizability. The results refer to a particular area of research.

Practical implications

The paper includes implications for the development of a new dark tourism product on a basis of dark stories found in the research area.

Originality/value

The paper fulfills need to identify and study dark stories that can be integrated in dark tourism in Slovenia.

Details

International Journal of Tourism Cities, vol. 4 no. 1
Type: Research Article
ISSN: 2056-5607

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Book part
Publication date: 9 July 2013

Can-Seng Ooi and Ana María Munar

Reviews of Ground Zero, New York on TripAdvisor show a diversity of interpretations. Amidst the cacophony of voices, there is communication and a semblance of community…

Abstract

Reviews of Ground Zero, New York on TripAdvisor show a diversity of interpretations. Amidst the cacophony of voices, there is communication and a semblance of community. This sense of community—despite the lack of strong coherent and consistent views, a plethora of diverse topics, and heterogeneous perspectives—is brought together and built on chronotopic (time–space) structures. Drawing inspiration from Bakhtin’s chronotopes, this chapter shows how spatial and temporal structures are negotiated. The negotiation processes demonstrate that tourists now have a global platform to communicate and are able to stake claims of legitimacy to interpreting foreign heritage. Thus tourists are layering new meanings on historical sites and are contributing to the rewriting of local histories, all as part of glocalization.

Details

Tourism Social Media: Transformations in Identity, Community and Culture
Type: Book
ISBN: 978-1-78190-213-4

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Book part
Publication date: 11 July 2013

Line Mathisen

Although the gazing qualities of the natural environment play an essential role in the communication of tourist experiences, the natural environment is an…

Abstract

Although the gazing qualities of the natural environment play an essential role in the communication of tourist experiences, the natural environment is an under-communicated and underused element in the staging of tourist activities. To illustrate the potential staging strategies for tourism firms as they relate to natural environments, this paper presents a discussion of two cases from northern Norway: a dog-sled race and a Northern Lights hunt. Interpretative data analysis of the respective cases’ staging strategies was undertaken to shed light on how each case opted to stage the natural environment. Viewed as separate from the exploration of the cases, the paper includes a discussion of the staging dimensions of exploration, play, and learning. Furthermore, the benefits linked to the use of these dimensions were brought to the fore as important to efforts at involving tourists in the offered activities and in facilitating cocreation.

Details

Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-78190-746-7

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Book part
Publication date: 12 October 2018

Abstract

Details

Quality Services and Experiences in Hospitality and Tourism
Type: Book
ISBN: 978-1-78756-384-1

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Article
Publication date: 7 November 2019

N. Leila Trapp

The purpose of this paper is to address the contemporary interest in participatory destination branding. Because of a lack of empirical and evaluative studies on this form…

Abstract

Purpose

The purpose of this paper is to address the contemporary interest in participatory destination branding. Because of a lack of empirical and evaluative studies on this form of branding, the current case study examines a volunteer resident ambassador program, which began as part of Aarhus, Denmark’s year as a European City of Culture in 2017, and has become permanent because of its success.

Design/methodology/approach

The case study is based on official document analyses, participant observations of program activities, and interviews with volunteer program managers and volunteers who greet cruise ship tourists.

Findings

Findings indicate that while the two managers and the volunteers all report on three volunteer roles – personal hosts, place promoters and providers of information – they prioritize and understand the roles differently. Similarly, the volunteers’ encounters with visitors are all unique, and this inevitably results in the conveyance of unruly and incidental destination images.

Practical implications

This unruliness is not necessarily problematic: despite the wide-spread interest in the management of participative branding initiatives, it is seen to be the lack of explicit brand-centered management that fosters the program’s positive outcomes, including authentic and pleasant interactions between volunteers and tourists, which, in turn, result in positive attitudes amongst tourists toward their visit.

Originality/value

This study discovers that positive participatory destination branding outcomes depend on managers respecting the ambassadors’ coveted autonomy, and letting go of control of a destination brand. Because of the growing hostility toward mass tourism in cities internationally, it is also noted that a resident ambassador program’s success is expected to depend on residents’ positive attitudes toward tourists.

Details

Journal of Place Management and Development, vol. 13 no. 3
Type: Research Article
ISSN: 1753-8335

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