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Book part
Publication date: 12 October 2018

Gianna Moscardo

Stories are at the heart of tourist experiences and, not surprisingly, there is increasing use of accounts by tourism businesses and destination marketing organizations in…

Abstract

Stories are at the heart of tourist experiences and, not surprisingly, there is increasing use of accounts by tourism businesses and destination marketing organizations in their promotions. The use of stories within experiences is also beginning to emerge, although to date the focus has been on telling destination or business stories to tourists, who are cast in the role of an audience member. But a comprehensive model of tourist stories offers a wider range of innovative ways in which tourists can be involved in − and create − their own stories. This chapter uses such a model to generate and apply principles for tourism practice through a case study of an Australian island destination.

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Quality Services and Experiences in Hospitality and Tourism
Type: Book
ISBN: 978-1-78756-384-1

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Book part
Publication date: 28 December 2016

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The Handbook of Managing and Marketing Tourism Experiences
Type: Book
ISBN: 978-1-78635-289-7

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Article
Publication date: 1 March 1984

John Hayes and Jack Butterworth

Hessling defines training as “a sequence of experiences or opportunities designed to modify behaviour in order to attain a stated objective”. The operative word in this…

Abstract

Hessling defines training as “a sequence of experiences or opportunities designed to modify behaviour in order to attain a stated objective”. The operative word in this definition is “designed”. As Hamlyn points out, people can learn to modify their behaviour as a result of all kinds of experience, but when they are being trained they are being put through an experience or given an opportunity which has been deliberately designed to make them learn.

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Personnel Review, vol. 13 no. 3
Type: Research Article
ISSN: 0048-3486

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Article
Publication date: 13 June 2020

Gianna Moscardo

The purpose of this paper is to highlight the rise of stories in tourism practice, identify the forces that are supporting and directing this story turn and argue for…

Abstract

Purpose

The purpose of this paper is to highlight the rise of stories in tourism practice, identify the forces that are supporting and directing this story turn and argue for tourism researchers to pay greater attention to this new development.

Design/methodology/approach

This paper is based on a general review of academic and professional literature on marketing practice and experience design in tourism and an audit of destination marketing materials using story or story telling in their campaigns.

Findings

This paper identifies three forces supporting a story turn in tourism: building on the experiential approach to tourism; the rise of mobile social media, user generated content and gamification; and the Asian Wave in tourism.

Originality/value

This paper identifies a story turn in current tourism practice and reviews the increasing awareness of the value of stories in psychology, sociology and anthropology research, to suggest how this story turn may influence the nature of both tourism practice and research in the future.

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Journal of Tourism Futures, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2055-5911

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Book part
Publication date: 12 October 2018

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Quality Services and Experiences in Hospitality and Tourism
Type: Book
ISBN: 978-1-78756-384-1

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Article
Publication date: 1 February 1987

Thomas Roehl and J. Frederick Truitt

Marketing and corporate risk‐taking are always included as elements of industrial competitiveness and yet discussions of industrial policy are strangely silent on these…

Abstract

Marketing and corporate risk‐taking are always included as elements of industrial competitiveness and yet discussions of industrial policy are strangely silent on these important determinants of firm performance. The inability of Japanese industrial policy to develop these skills has been an important factor in determining the competitive position of the Japanese commercial airplane manufacturing industry. In this industry where domestic demand was not guaranteed, and where the Japanese competitors were not prepared to assume the risk‐taking position common to successful foreign competitors, Japanese industrial policy was unable to match its earlier success in basic industries.

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International Marketing Review, vol. 4 no. 2
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 1 January 1982

T. Leduchowicz

What contribution can the trainer make to the organisation? How can we go about assessing the level of contribution? These are two key questions that any manager may well…

Abstract

What contribution can the trainer make to the organisation? How can we go about assessing the level of contribution? These are two key questions that any manager may well ask. Yet, by far, most training research effort has been concerned with looking at the secondary issue of “training technology”. Nadler summed this up in the following way:

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International Journal of Manpower, vol. 3 no. 1
Type: Research Article
ISSN: 0143-7720

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Article
Publication date: 1 May 1983

In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This…

Abstract

In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of material poses problems for the researcher in management studies — and, of course, for the librarian: uncovering what has been written in any one area is not an easy task. This volume aims to help the librarian and the researcher overcome some of the immediate problems of identification of material. It is an annotated bibliography of management, drawing on the wide variety of literature produced by MCB University Press. Over the last four years, MCB University Press has produced an extensive range of books and serial publications covering most of the established and many of the developing areas of management. This volume, in conjunction with Volume I, provides a guide to all the material published so far.

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Management Decision, vol. 21 no. 5
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 1 January 1985

Mary Weir and Jim Hughes

Introduction Consider a hi‐fi loudspeaker manufacturing company acquired on the brink of insolvency by an American multinational. The new owners discover with growing…

Abstract

Introduction Consider a hi‐fi loudspeaker manufacturing company acquired on the brink of insolvency by an American multinational. The new owners discover with growing concern that the product range is obsolete, that manufacturing facilities are totally inadequate and that there is a complete absence of any real management substance or structure. They decide on the need to relocate urgently so as to provide continuity of supply at the very high — a market about to shrink at a rate unprecedented in its history.

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International Journal of Manpower, vol. 6 no. 1/2
Type: Research Article
ISSN: 0143-7720

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Book part
Publication date: 30 July 2018

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Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

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