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Book part

Anurodh Godha

Tourism is a highly informative industry, thus the developments in technology and customer behavior that influence the level and availability of travel information are…

Abstract

Tourism is a highly informative industry, thus the developments in technology and customer behavior that influence the level and availability of travel information are essential to understand (Indian Institute of Tourism & Travel Management, 2017). “Both on the demand side and on the supply side of tourism, blogging plays a major role, enabling tourists to communicate, track and respond on their opinions and service assessments directly with the visitors through multiple Internet platforms” (Kiráľová & Pavlíčeka, 2015). Through use of Internet as well as other information and communications technologies has paved the way for modern in the tourism industry. The significance of Blogs in the tourism market is huge. Ever more investigators are exploring the impact of blogging on tourism. The Blogging is going to be a major means of contact distributed throughout the country such as wildfires. The tourism industry has benefited most from the Internet, making blogging a crucial component of the marketing and preparation of the tourism industry (Sahoo & Mukunda, 2017). This section explores travel blogs as an expression of travel experience. Traveler views on prominent travel blog pages have been evaluated to obtain a sense of the experience expressed at the destination. Advancements technologies and a growing number of travel blogs make it easier for travel blog monitors to evaluate their service quality as a cost-effective method, and enhance the experience of the traveler (Pan, MacLaurin, & Crotts, 2007).

Details

The Emerald Handbook of ICT in Tourism and Hospitality
Type: Book
ISBN: 978-1-83982-689-4

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Article

Chaang-Iuan Ho and Pie-Chun Lee

The purpose of this study is to propose a model investigating the effectiveness of travel blogs as a relationship marketing tool. Specifically, the mediating role of…

Abstract

Purpose

The purpose of this study is to propose a model investigating the effectiveness of travel blogs as a relationship marketing tool. Specifically, the mediating role of online relationship quality (RQ) dimensions between the attributes of blogs and e-loyalty is modeled. Furthermore, the study investigates the e-loyalty to travel blogs in explaining the reader’s intention to purchase from its online retailer.

Design/methodology/approach

The subjects of this study were blog readers who had travel blog usage experiences. The online survey was conducted by one of the major portal Web sites in Taiwan. There were 288 usable responses obtained in total. The structural equation modeling approach was used to estimate the research model.

Findings

The research results indicate that information quality plays a dominant role in influencing online satisfaction and trust. The mediating role of e-satisfaction between e-trust and e-loyalty is identified, and thus the online RQ development process: information quality → e-trust → e-satisfaction → e-loyalty→ intention to buy travel products.

Research limitations/implications

Travel blogs are still effective to maintain customer relationship. However, they seem to lose interactivity and entertainment to readers.

Practical implications

Managerial implications lay emphasis on providing a completed circuit by integrating different social media to facilitate tourism information seeking.

Originality/value

This study is to develop a context-specific model of relationship marketing drivers to the travel blogosphere.

Details

Journal of Hospitality and Tourism Technology, vol. 6 no. 1
Type: Research Article
ISSN: 1757-9880

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Article

Aram Son

The purpose of this study is to identify Western travelers' image of Zhangjiajie, China as a tourist destination, drawing on data from contents of web travel blogs.

Abstract

Purpose

The purpose of this study is to identify Western travelers' image of Zhangjiajie, China as a tourist destination, drawing on data from contents of web travel blogs.

Design/methodology/approach

The study taps the rich content of travel blogs as an alternative research instrument to measure and understand negative and positive images of destinations formed by travelers. Analysis of content drawn from travel blog data followed qualitative methodology techniques and utilized NVivo software.

Findings

The study shows that travel blogs can form a good basis for measuring Western travelers' image of destination. This was the case for Zhangjiajie, where analysis of travelers' blogs indicated that they were impressed overall by the destination's beautiful natural scenery and were highly satisfied with nature‐based tourism attractions. The study also expounds on certain aspects of the destination that can be improved to satisfy Western travelers.

Originality/value

The majority of destination image studies rely on structured surveys developed from the researchers' point of view. This study attempts to explore tourists' own perspectives on the nature of a tourist destination by using travel blogs.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 5 no. 3
Type: Research Article
ISSN: 1750-6182

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Article

Kuo‐Lun Hsiao, Hsi‐Peng Lu and Wan‐Chin Lan

The purpose of this study was to determine how storytelling blogs affect readers’ intention to adopt travel products.

Abstract

Purpose

The purpose of this study was to determine how storytelling blogs affect readers’ intention to adopt travel products.

Design/methodology/approach

The present study proposes a storytelling framework based on heuristic theory for examining the characteristics and key components of a story that can affect the reader’s potential future behavior. An empirical study involving 368 subjects was conducted to test this model.

Findings

The results indicated that the elements of storytelling blogs, “perceived aesthetics”, “narrative structure”, and “self‐reference”, can indirectly influence readers’ intention through empathy and attitude. In particular, “perceived aesthetics” had the strongest direct effect on attitude and total effect on intention. Nevertheless, the control variables, age, gender, and frequency of searching for information about travel online, did not influence the intention.

Practical implications

The proposed framework can be used by enterprises to develop storytelling blogs for marketing their products. Blog design needs to consider aesthetics, narrative structure, and relevance to readers.

Originality/value

The paper contributes to a deeper understanding of the influence of storytelling blogs from a heuristic perspective.

Details

Internet Research, vol. 23 no. 2
Type: Research Article
ISSN: 1066-2243

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Article

Zaid Alrawadieh, Mithat Zeki Dincer, Fusun Istanbullu Dincer and Parvin Mammadova

Travelers’ narratives disseminated online about destination experiences are an important source of information for measuring the performance of tourist destinations and…

Abstract

Purpose

Travelers’ narratives disseminated online about destination experiences are an important source of information for measuring the performance of tourist destinations and understanding travelers’ perceptions, behaviors and expectations. Drawing on data from travel narratives, the purpose of this study is to examine the destination image of Istanbul as revealed in Western travel blogs. In addition, this study aims to identify the demographic characteristics of travelers who are more likely to engage in destination blogging activities.

Design methodology/approach

A deductive content analysis approach was used on a sample of travel blog entries retrieved from TravelPod.com. Based on the dimensions and attributes of destination image identified by Beerli and Martín (2004), a coding scheme was established to guide the coding process.

Findings

The findings suggest that the online destination image of Istanbul is generally positive. Specifically, the destination is mainly appreciated for its cultural and historical heritage, as well as for its tourist infrastructure. However, the findings also highlight some issues that concern Western travelers, such as safety and traffic congestion.

Originality/value

This study is timely as it explores the online destination image of a key destination in a period of instability. The findings are expected to offer insights for destination management organizations in Turkey on how Western travelers view Istanbul as a tourist destination. These insights are also important to help policymakers and tourism destination marketers design effective strategies.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 12 no. 2
Type: Research Article
ISSN: 1750-6182

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Article

Vasiliki Vrana and Kostas Zafiropoulos

Using Travelpod.com, this paper aims to provide a methodology to locate central groups of travelers and to describe pattern characteristics of central travelers.

Abstract

Purpose

Using Travelpod.com, this paper aims to provide a methodology to locate central groups of travelers and to describe pattern characteristics of central travelers.

Design/methodology/approach

The paper uses snowball sampling to locate travelers and analyze their hyperlink interconnections to identify central travelers' groups. Analysis of the adjacency matrix of the social network of travelers using multidimensional scaling and hierarchical cluster analysis to identify core travelers' groups follows.

Findings

In total, 7 percent of travelers are considered central travelers. They form core groups containing the most active and information providing travelers. Group membership is correlated with common travelers' characteristics.

Research limitations/implications

The research is limited to a specific network of travelers, to a specific time interval, and to a specific sampling method. Repetition of the study in other travelers' networks in several time instances using a full list of member travelers would help to generalize the findings. Also, graph theoretical approaches other than the statistical analysis used could reveal more properties.

Practical implications

Travelers in core groups are more likely to be reached by others who navigate through a series of incoming links that lead to them and it is probable that these travelers have the potential to address many visitors and therefore to have a significant impact on the provision of information.

Originality/value

The originality of the paper lies in the use of multivariate statistics on the network adjacency matrix to locate core travelers groups and on finding groups of the most influential travelers.

Details

Journal of Enterprise Information Management, vol. 23 no. 5
Type: Research Article
ISSN: 1741-0398

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Book part

Nik Alia Wan Ab Rahman, Sangkyun Kim and Steve Brown

This chapter aims to develop a holistic conceptual understanding of how tourism experiences are constructed, contextualized and packaged in the context of travel blogs

Abstract

This chapter aims to develop a holistic conceptual understanding of how tourism experiences are constructed, contextualized and packaged in the context of travel blogs. Tourist experiences are highlighted as an on-going process, continuously changing and altering during pre-, on-site-, and post-visit of tourist experiences. This chapter also examines the relationships between travel blog users’ motivation and engagement and tourist experience construction. As a result, a new dimension to the previous tourist experiences is offered.

Details

Tourists’ Perceptions and Assessments
Type: Book
ISBN: 978-1-78350-618-7

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Article

Hochan Jang and Minkyung Park

The purpose of this study is to document how a traditional residential neighborhood, Ihwa village in Seoul, South Korea, is transformed into a tourist attraction and…

Abstract

Purpose

The purpose of this study is to document how a traditional residential neighborhood, Ihwa village in Seoul, South Korea, is transformed into a tourist attraction and demonstrate the complexity of the overtourism phenomenon and the multifaceted conflicts among stakeholders that emerged in the course of urban transformation. Particularly, the study explores how tourism growth, urban transformation and overtourism are intertwined with each other and how the role of social media and media contributed to tourism growth and the transformation of an urban neighborhood.

Design/methodology/approach

The study conducted text analytics (a big data analysis) using personal blogs and news articles. Our data for text analytics was defined to retrieve all news articles and blogs existent in the NAVER portal, the largest Korean portal and search engine, for the period between January 1, 2006, and December 31, 2018. The data was collected using a web crawling program, TEXTOM version 3.0.

Findings

Text analysis of blog entries and news articles suggests that each medium has its unique role and domain to play. While the news media contributed to the initial surge of interest in Ihwa village, genuine growth of tourism in Ihwa village seems to be attributed to social media. Texts that appeared in blogs strongly indicated that people used their blogs to share their trip experiences, which can be subsequently assumed that blogs had an influential role in promoting a small place like Ihwa mural village, while news articles tended to highlight negative or unusual events occurred in Ihwa village. The study also addressed the multifaceted nature of the conflicts that were inherent in the issue of urban regeneration and how those conflicts were developed and manifested in the process of touristification and overtourism in Ihwa village. As touristification can manifest in various forms in different places, the case of Ihwa village demonstrates a unique development of touristification; private tourism companies or tourism agencies did not initiate or intend to cause tourism gentrification. Rather, touristification is a byproduct of urban revitalization through public art and is a result of interplay between the local government’s interest, social media and new tourist demand.

Originality/value

Text analytics using big data have rarely been attempted to understand the role of social media in relation to tourism growth and touristification of an urban tourism place. This study advances the literature by applying big data analysis to user-generated content in blogs. The study also contributes to the deeper understanding of a different developmental pattern of touristification in an urban tourism place as well as the complexity of the overtourism phenomenon and the multifaceted conflicts among stakeholders.

Details

International Journal of Tourism Cities, vol. 6 no. 1
Type: Research Article
ISSN: 2056-5607

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Article

Androniki Kavoura and Aikaterini Stavrianeas

The purpose of this paper is to examine visitors’ perceptions and relevant importance of social media when choosing a Mediterranean destination and also to explore the…

Abstract

Purpose

The purpose of this paper is to examine visitors’ perceptions and relevant importance of social media when choosing a Mediterranean destination and also to explore the extent in which they believe it is important for them to belong to an online community with shared characteristics among its members.

Design/methodology/approach

A stratified, based on nationality and gender, sample of 301 respondents of foreign arrivals of visitors in the Athens airport, Greece was collected in June and July 2014 based on the official Athens Airport Authorities Arrival Research. This is a partially exploratory research.

Findings

Differences between age groups as far as the importance attributed to social media as sources of information about a tourism destination were found. The respondents, when using the internet for gathering information about a tourism Mediterranean destination, consider different online channels. Facebook is among the most important sources of information for them associated with the tourism destinations. Official web sites/blogs of the destination are the first source and photo sharing sites are the second most preferred source; sharing aesthetics of photos was found to contribute to the feeling of belonging to an on line travel community.

Research limitations/implications

Further research will contribute to the development of greater understanding of the strategic approaches to social media and their use to promote a destination. Greek diaspora would be interesting to examine and geographical differences among groups.

Practical implications

The paper denotes the importance for destination management organizations and companies, to fully employ the social media in their marketing efforts.

Originality/value

The present study increases our understanding of the adoption of online and traditional communications in the visitor’s process for Athens, Greece, shedding light to the literature existing on the significance attributed to the online travel community belonging from visitors through sharing aesthetics of photos and associations of ideas based on age differences.

Details

EuroMed Journal of Business, vol. 10 no. 3
Type: Research Article
ISSN: 1450-2194

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Article

Tom Chen, Shirley Ou Yang and Cheryl Leo

The purpose of this paper is to understand the beginning of value co-creation by uncovering the roles, efforts, and desired outcomes of employees and how they affect…

Abstract

Purpose

The purpose of this paper is to understand the beginning of value co-creation by uncovering the roles, efforts, and desired outcomes of employees and how they affect employees’ responses to their firm’s co-creation initiatives.

Design/methodology/approach

This study applies a single case study to explore micro-level processes at the beginning of value co-creation informed by a case about how a Taiwanese firm moved from a conventional to a co-creative business model.

Findings

The case study findings affirm nine subthemes that underlie three key themes: co-creation dynamics, efforts, and betterment. The authors provide a value co-creation framework that is informed by nine subthemes derived from interview data.

Research limitations/implications

Current literature on understanding value co-creation processes focuses on formalized co-creation processes which produce diverse and contextually dependent findings. The authors contribute to current value co-creation literature by offering convergent insights into the interplay of dynamics, efforts, and betterment experienced by employees transitioning to a value co-creation process.

Practical implications

The authors offer a diagnostic value co-creation checklist and propose three benefits of using the checklist, which can help managers mitigate the uncertainty that arises during the transition from a conventional to a co-creation firm.

Originality/value

The study responds to calls for research to investigate where and when the co-creation of value emerges, value co-creation behavior from employees’ point of view, and employees’ roles in the co-creation of value.

Details

Journal of Service Theory and Practice, vol. 27 no. 6
Type: Research Article
ISSN: 2055-6225

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