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This chapter focuses on the underlying levers of diversity management, namely inclusive leaders, authenticity, networking and visibility, and clear career paths in two best practice cases. The aim of our research is to provide the strategic orientation of developing diversity management through business education in Slovenian business environment based on best practice cases as well as content analysis of 104 responses within management course at the Faculty of economics University of Ljubljana.

Qualitative joint content analysis was selected to analyze the data, in order to quantify qualitative data collected, by understanding its context.

Based on findings, the conceptual model of diversity management curriculum is introduced.

Limitations of the study are in the open-ended questionnaire design in addition to analyzing only two purposely chosen best practice cases, which do not provide for the overall state of diversity management in Slovenia.

Discussion is based on the findings of diversity management inclusiveness, offering also concrete theoretical and practical implications for deans, academic community, as well as students who want to practice inclusive diversity management.

Our chapter raises awareness on diversity management development and implementation on the basis of identified good practice examples. By presenting Slovene cases and analyses of the diversity management implementation, we promote the value of inclusion and diversity in the workplace.

Our chapter presents two original case analyses within Slovene diversity management and offers the conceptual model of diversity management curriculum.

This chapter outlines the research management and administration (RMA) as a profession and work field in Slovenia. Thus, we present an overview of the Slovenian research system, describing how this system has evolved over time. In addition, we explain the emerging need for RMA skills, including its self-organisation component and the challenges that lie ahead. A section is dedicated to Slovenian RMA demographics using RAAAP-2 and RAAAP-3 surveys. The conclusions of the chapter focus on a forecast for the future of RMA in Slovenia and several possible paths to follow for its community.

The importance of gastronomy for tourism development has been broadly recognised in academic literature and practice, as it represents an essential element of tourism services and has a significant impact on customer satisfaction. Gastronomy in the Western Balkans has attracted increasing attention from tourism and hospitality researchers since the fall of Yugoslavia in the 1990s. As a relatively new topic in academic literature, it requires frequent and critical monitoring that can shed light on current research and practice and make needed adjustments in terms of future development. However, to date, there have been few systematic reviews of this body of work. As such, this study aims to fill this void by conducting a qualitative analysis of the development of gastronomy in the Republic of Slovenia. Particular attention has been devoted to the presentation of gastronomic heritage, tourism and policies implemented by Slovenian authorities in order to strategically develop the national gastronomic identity. Based on a literature review and interviews with experts from academia and practice, the findings reveal that for the successful development of gastronomy, a strategic approach to gastronomy and tourism development is needed. The development of gastronomy is also vital for the improvement of tourism and gastronomic services at the regional, local and entrepreneurial levels. The results of this study will be of interest to policymakers, researchers and practitioners. This research has also raised many questions requiring further investigation. It is suggested that future longitudinal studies include interviews with different groups of stakeholders and empirically investigate the different perspectives of gastronomy development.

This chapter explores the Slovenian equal opportunities policy in the context of globalization debates. Focusing mainly on the equal opportunities legislation in Slovenia and the other recent European Union (EU) member states, the aim of the chapter is to reflect upon globalization as Europeanization and as supraterritorialization. Supraterritorial processes, such as the second wave of Western feminist movement established a mutual relationship with feminists in the former Yugoslavia during the 1980s. Feminism and the feminist movement in Yugoslavia and in Slovenia in the 1980s and in the beginning of the 1990s, in particular, represent an important basis for gender equality politics and legislation in Slovenia. Another significant element that contributes to the introduction of gender equality legislation is EU integration. In Slovenia and also in other Central and Eastern European (CEE) countries that recently joined the European Union, the accession played a considerable role in adopting gender equality legislation. Europeanization in the context of equal opportunities policy leads to the homogenization process of standards for gender equality in the EU member states. In terms of legislation in member countries, the Europeanization of gender equality policy is performed as top-down politics particularly in recent member states, such as CEE. Using the example of gender equality policy in Slovenia, this chapter analyzes equal opportunities policy as a concept and as a legal mechanism emerging from the Western tradition, which was directly applied to CEE countries, such as Slovenia, when they joined the EU.

The aim of this chapter is to explore sustainability research and findings in Slovenia, including Slovenia’s paths toward sustainable future on three different levels: situational or macro-level, transformational or mezzo-level and action formation or micro-level. Changes toward sustainability can only be made through the interaction of all levels. Besides the economic situation, both environmental and social dimensions are also important parts of sustainability. Slovenian consumers tend to be aware of sustainability issues and have formed positive attitudes about this concern, which is also reflected at the macro-level indices, indicating Slovenia’s sustainable position compared to other countries in Eastern and Southern Europe. Some sustainability guidelines, albeit not necessarily systematic activities, are adopted by companies and thus are moving the Slovenian economy forward in this area. This chapter can serve as a basis to develop some general pointers of how sustainability in Slovenia can be further addressed and developed.

Although more than 71 per cent of the Earth is covered by water, 97 per cent of that volume is saltwater held in the oceans. Of the remaining water, 2 per cent is freshwater locked away in snow and ice, leaving less than 1 per cent available for human requirements (Williams, 2016). Yet, water is crucial for human survival. Therefore, access to water must be recognised as a fundamental human right. In 2010, the United Nations adopted Resolution 64/292 which explicitly recognises the human right to water and sanitation, acknowledges that clean drinking water and sanitation are essential for the realisation of all human rights, and seeks to protect water as a national resource and the people that need it the most. Despite the adoption of the aforementioned Resolution, water remains a hugely pertinent issue across the world, particularly in areas where water is considered predominantly as a tradeable commodity. Hence, Water and the Sustainable Development Goals (SDGs) adopted by the 2015 UN-Water Annual International Zaragoza Conference are extremely important in terms of water protection, preservation and sustainable development. This chapter discusses access to water as a fundamental precondition of life, noting that the Republic of Slovenia became one of the first countries in the world to include the human right to water in its Constitution in 2017. The authors believe that this is an excellent example for other countries to change their legislation in favour of protecting the fundamental human right to access to water. It also presents further possibilities for achieving SDG 6.1 (and other SDGs related to water) in practice.

The paper points out the image of a destination as a possible source of competitive advantage of the destination. A review of the literature is included showing the rising importance of the image of a destination. Slovenia's image as a tourist destination perceived by foreign tourist experts is analysed. Interesting mountains and lakes, beautiful natural attractions and interesting and friendly people were identified as the most typical attributes of Slovenia's image from the foreign tourist experts' point of view. The significant differences in Slovenia's image between those experts familiar with Slovenia compared to those experts who are only just aware of Slovenia are presented. The research shows that familiarity with Slovenia increases a tourist expert's image of Slovenia, especially the perceptual/cognitive component. According to the results of discriminant analysis, the discriminant attributes of Slovenia's image for each group are emphasised. Slovenia's appealing food and modern health resorts were the discriminant attributes for the group of tourist experts that is familiar with Slovenia, while traditional events were the distinguish attribute for the group of experts that is only just aware of Slovenia. Suggestions as organising familiarisation tours that include tour operators, travel agents and travel writers seemed to be a proper way of boosting Slovenia's image compared to other competitive tourist destinations.

The purpose of this paper is to reveal the formation and development of Slovenia’s neo-corporatist industrial relations system in the 1990s, and its change which overlaps with Slovenia’s accession to the EU and the eurozone.

The approach is based on the presumption that the transitional processes engaged in by the societies of “real socialism” were merely part of a larger and deeper transition – the great recommodification of the post-war decommodified societies of European democratic capitalism.

Already by the mid-1990s, the Slovenian industrial relations system contained all key features of the neo-corporatist regimes emerging after the Second World War in the European systems of democratic capitalism. Like those systems, in the 1990s Slovenia also saw a system being formed of political exchanges based on wage restraint policy. The combination of this wage policy and appropriate national monetary policy facilitated the Slovenian economy’s competitiveness and above-average growth. Slovenia was a success story.

The Slovenian system started to change in the middle of the last decade. The trigger of this change was Slovenia’s entry to the eurozone. Since then, Slovenian neo-corporatism has been subject to systematic deregulation. Despite this, the analysis suggests the Slovenian industrial relations system still contains a coordinating mechanism that distinguishes it from other “post-communist”, and, generally speaking, liberal market economies.

The purpose of this paper is to present the first systematic approach toward brand development of the country of Slovenia. The approach was of a holistic nature as relevant areas (i.e. economy, tourism, culture, science, sport) and related key stakeholders that affect and co‐create the Slovenia brand had been determined in advance and invited to participate in building Slovenia's identity.

Specifically, the paper presents the results of creating the identity of the “I feel Slovenia” brand from the viewpoint of 30 Slovenian opinion leaders. The author invited experts to express their opinions through a Delphi method, which was repeated in two iterations. The results of both iterations are presented in the paper. Their opinions represented the first step of the process in developing identity elements of the Slovenia brand.

According to opinion leaders, the key idea of brand identity should be related to Slovenian nature, which should also be reasonably incorporated in other brand identity elements.

The development of brand identity with opinion leaders represents the first, but very important step towards a systematic process in developing the country brand of Slovenia.

The brand‐building process was executed on a real example of the country of Slovenia, which has never been a strong country brand. The paper could serve as a case study for other countries in central and eastern Europe, which have not worked seriously on their country brands until now.

There has been over the last decade an emergence of new democratic states in Eastern Europe and a growing aspiration by many of these states to enter the EU. There would appear to be six front runners in this move towards EU membership – Cyprus, Czech Republic, Estonia, Hungary, Poland and Slovenia. Slovenia, though a small state and previously part of Yugoslavia, is one of these front runners with aspirations for early entry into the EU. This paper is intended to give an insight into Slovenia, giving some comparison of its case to other aspiring EU entrants. It looks at the culture and background of Slovenia, the extent of western European penetration into its fashion market, the extent of its clothing industry and considers the implication of EU membership to this emerging democracy. The paper takes a broad look at a country that may soon be a fellow member of the EU and a potential partner in EU projects.