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Dark tourism has a very long heritage. Compared to the rest of the world, dark tourism in Slovenia is very poorly developed. The theme is therefore a novelty in Slovenia as well as in the Slovenian professional and scientific literature. The purpose of this paper is to identify and describe dark stories of two small cities – Brežice and Krško – in Slovenia.

The paper brings ethnographical approach based on the in-depth literature analysis, existing documentation in museums (old newspapers articles, photographs) and fieldwork in Brežice and Krško which contained the method of unstructured interviews with four curators in The Posavje Museum Brežice, The City Museum of Krško and The National Museum of Contemporary History – Brestanica Branch as well as the method of observation with participation in a guided tour of Posavje “witches” in The City Museum of Krško and The Brežice Cemetery. The information for the research was also obtained by conducting ten unstructured interviews with the residents who live nearby “dark places” or are still connected to them.

The paper provides practical results as 14 dark stories related to the castles, wars, accidents, murders, paranormal activities and witchcraft were found. These stories could be incorporated into dark tourism.

Because of the chosen research approach, the research results may lack generalizability. The results refer to a particular area of research.

The paper includes implications for the development of a new dark tourism product on a basis of dark stories found in the research area.

The paper fulfills need to identify and study dark stories that can be integrated in dark tourism in Slovenia.

This study aims to tap into the storytelling’s effects of evoking personal and historical memories and their emotions on travelers’ intention to visit dark tourism sites.

An experimental study was performed. The authors created a story centered on dark tourism as their stimulus. The respondents received two stories in the form of printed ads. The presence and absence of a story character manipulated the stimulus. In addition to the experimental factors, four measurement constructs were included in the model: evoked historical memory, evoked personal memory, evoked emotion and intention to visit.

The results show that evoking historical and personal memories leads to traveler intention to visit the dark tourism sites whether or not the character is present or absent in the story. This study also reveals that only evoked personal memory positively affects individuals’ travel by evoking emotion. Furthermore, evoked historical memories also directly impact the evoke emotion, but only when the character is absent in the story.

This study has three limitations. First, the measurement of emotion in this study only refers to a general measurement and does not specify between negative and positive emotions. Second, the story in the current study only focuses on one example of a natural disaster. Third, this study only used students to represent Generation Z respondents, so it would be interesting if future research compared the results across different generations.

The use of a reflective narrative in storytelling can be one of the options. Marketers should be cautious when using a character when it comes to dark tourism as it might have a boomerang effect, making the destination becoming unattractive to travelers, particularly, if the story tells more about the historical side of dark tourism. Managers of tourist destinations can leverage past visitors to be brand ambassadors of a place since humans share knowledge and experiences through stories and anecdotes. These personal touches can lend the personal aspects of past visitors to current ones, which can evoke memories better than an official message from a tourism board.

This research investigates the role of storytelling in eliciting travelers’ memories and emotional responses and how this response eventually influences their intention to visit a dark-based destination.

Our focus is on the use of narrative in ethics education in organisations. The effectiveness of stories as a basis for executive education and organisational development has been described in other chapters in this book and elsewhere. Many writers provide examples linking stories and ethics, but the examples are drawn most often from overtly ethical stories. We offer a more expansive and inclusive view, suggesting that all stories are valuable for teaching ethics. We use Booker’s (2004) finding that all stories belong to one of seven basic plots – overcoming the monster; rags to riches; the quest; voyage and return; comedy; tragedy; and rebirth – to show that no major category of narrative need be omitted from those which can provide examples or links to the development of virtue in organisations. We provide examples of how stories can be used to encourage the development of specific virtues including courage, integrity, hope, inquisitiveness, humour and prudence. Six further aspects are considered – whether only moral stories are useful, the value of complexity, the benefit of familiarity, stories of failure, the selection of appropriate stories and whether non-fiction can be included.

The purpose of this paper is to explore how senior leaders in the hospitality industry use storytelling to disseminate their vision to employees and to illustrate how hermeneutics can be used as a method for the interpretation of qualitative data in hospitality management research.

A purposeful criterion‐based sample design was constructed and after a period of sensitisation to their organisations, 20 phenomenological interviews with high‐level international hospitality industry leaders were conducted. These interviews are analysed using a hermeneutical framework.

Storytelling is being used as a strategic method of communication and is fundamental to leadership in the contemporary commercial hospitality industry; stories are used to strengthen and revitalise current norms and values. Stories penetrate organisations and tap into the emotions of employees in order to inspire action and understanding.

Hermeneutics is applied clearly and concisely and the paper demonstrates how hermeneutics could easily be adapted for other projects. Clear direction for further research is suggested, exploring the efficaciousness of stories from the listeners' rather than narrator's perspective.

This paper does not teach managers how to tell stories, or even make them better storytellers; however, it highlights how storytelling is used by leaders at the apex of the commercial hospitality industry to develop and enhance organisational culture.

Within hospitality management research, storytelling has mostly been ignored both as a management tool and as a form of data collection; similarly hermeneutics as a means of data analysis does not feature in the hospitality management literature.

Ghost tours are an important part of tourism in many towns and cities around the world. Described as light dark tourism, they are a mix of the macabre and entertainment. Ghost tours are usually small business enterprises. In order for their venture to be sustainable, ghost tour operators must engage in effective entrepreneurial marketing (EM) practices. This study aims to evaluate the extent to which ghost tour operators use EM within their business.

A qualitative bricolage approach is used as a way to explore the use of EM practices within ghost tourism; that is, a niche tourism product. Data were collected using 21 in-depth interviews, participant observation and analysis of venture websites. This study used a two-stage data analysis procedure.

Findings reveal that ghost tour operators practice several dimensions of EM that are often simultaneously present and interwoven through the practices ghost tour operators use, as identified by thematic analysis.

This study adds an EM lens to the light dark tourism literature.

The purpose of this paper is to explore the dark side of supermarket-driven sustainable dairy supply chains. This paper raises questions about the unintended consequences of implementing sustainable supply chain management in the dairy food supply chain. It critically questions whether unintended consequences were actually, anticipated, as the course of action taken by retailers reinforces the dominant profitability discourse.

Through a critical management studies approach, this paper challenges the dominant discourse to shed light on the social consequences of the win-win sustainable supply chain management in the dairy food supply chain. The focus of this paper is on the experiences of farmers, taking their viewpoint of sustainable supply chains rather than taking the perspective of the multinationals who have traditionally been the focus of supply chain management research (e.g. McCarthy et al., 2018; Quarshie et al., 2016).

The study illuminates how retailers have bolstered their dominant position through using sustainable supply chains to exert further control over their suppliers. The management of sustainable supply chains has been a further catalyst in economically and socially dividing rural communities and creating tensions between dairy farmers.

This paper uses an ethnographic study to provide in-depth stories of the changes that took place within one farming community. It exposes the hidden ways in which the introduction of a sustainable dairy supply chain has created social and economic division, further reducing the collective power of dairy farmers through creating a dual supply chain.

This study investigated the potential for the development of dark tourism in Lebanon, a destination that has suffered multiple crises in recent years including conflicts and the world's largest non-nuclear explosion, which devastated a large section the country's capital city, Beirut. Research was carried out using desk audit, key informant interviews and archival research, which identified 21 potential dark tourism sites that could be incorporated into a new dark tourism product as part of the recovery of Lebanon as a tourism destination. Of these 21 sites, the majority were found in Beirut, suggesting that an urban dark tourism product may be the most suitable product to develop as the country emerges from crises. However, a number of barriers would need to be overcome in order for dark tourism to contribute to a form of phoenix tourism in the country, including the engagement of diverse stakeholders, the security of international tourists in the destination, and the ability of the public sector to invest in destination marketing in the post-crisis period.

Little is known about the overall meaning of the Chernobyl exclusion zone (CEZ) from the visitors’ point of view. Conceptualizing the zone as a storyscape and its narratives as intangible heritage resources, this study aims to investigate the visitors’ engagement with these resources and the resulting articulations from the engagements as translated into verbal and visual storytelling.

Participant observation and participant generated images in combination with in-depth interviews with different types of tourists were conducted. This paper uses the photographs chosen by the interviewees themselves as a photo essay to explore the evocation of stories through narrative engagement.

Through participant-oriented research, this study identified three dominant storytelling themes through which visitors focus their understanding of the CEZ. Visitors’ narrative engagements and visual storytelling co-produce the site and entail fluid and even conflicting narrative articulations about the CEZ and its cultural significance.

The discoveries of this study stem from a unique developing heritage site. This study provided a more nuanced understanding of the different visitor categories in the CEZ and their group-specific ways to articulate, imagine and co-produce the storyscape of Chernobyl.

Gaining insight into the verbal and visual storytelling of tourists will contribute to the discussion of narrative consumption of different consumption profiles in tourism sites in addition to the mediation and construction of entangled memory spaces.

The purpose of this paper is to propose voyeurism as one possible lens to analyse the experiential nature of dark tourism in places of socio‐political danger, thus expanding psychoanalytic understandings of those who travel to a “dark” place.

Freud's and Lacan's theories on voyeurism are used to examine the desire to travel to and gaze upon something that is (socially constructed as) forbidden, such as a place that is portrayed as being hostile to international tourists. A qualitative and critical analysis approach is employed to examine one tourist's experience of travelling to Iran and being imprisoned as a result of taking a photograph of what he thought was a sunrise but also pictured pylons near an electrical plant.

The authors' analysis of the experiences of this tourist in Iran reveals that tourism, in its widest sense, can be experienced as “dark” through the consumption and performance of danger. This finding moves beyond the examination of dark tourism merely as “tourist products”, or that frame a particular moment in time, or are merely founded on one's connection to or perception of the site.

Whilst the authors recognise the limitations of the case study approach taken here, and as such, generalisations cannot be inferred from the findings, it is argued that there is merit in exploring critically the motivational and experiential nature of travel to places that may be considered forbidden, dangerous or hostile in an attempt to further understand the concept of dark tourism from a tourist's lived perspective.

As the authors bring voyeurism into the debate on dark tourism, the study analyses the voyeuristic experiences of a dark tourist. In short, the authors argue that the lived and “deviant” experiential nature of tourism itself can be included in the discussion of “dark tourism”.