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One of the most well-known, seminal models in the tourism marketing field is the one proposed more than 40 years ago by Stanley Plog. His venturesomeness model has been widely cited in journal articles, textbooks, and has also been used as a reference for planning and designing tourism marketing projects. However, empirical research on Plog’s psychographic model has yielded varied, inconclusive results, and the postulates of his conceptual framework are still subject to academic scrutiny. While some empirical investigations have corroborated the model, others have found partial or no support for it. Therefore, the purpose of this chapter is to offer an exhaustive review of 26 studies in the literature which have employed Plog´s venturesomeness concept to examine travellers’ personality traits, attitudes, and behaviour, as a way to synthetise empirical findings and draw conclusions from the cumulative results. A discussion of the model’s contribution to the current body of knowledge and managerial implications for tourism marketing practitioners are presented.

One of the most well-known, seminal models in the tourism field is the one proposed 50 years ago by Stanley C. Plog. His venturesomeness model has been widely cited in journal articles, textbooks, and has also been used as a reference for planning and designing tourism marketing projects. However, empirical research using Plog's psychographics has yielded varied results, some of which have corroborated his model, while others have found partial or no support for some postulates. Therefore, the purpose of this chapter is to offer an exhaustive review of 47 studies in the literature which have employed Plog's venturesomeness concept to examine travelers' personality traits, attitudes, and behavior, synthetizing empirical findings and drawing conclusions from the cumulative results. A discussion of the model's contribution to the current body of knowledge, managerial implications for tourism practitioners, and directions for future research are presented.

The purpose of this paper is to review the relevant literature on travel motivation and provides a scenario‐based discussion on the applications of travel motivation theories in the industry practice. The paper offers an invaluable practical interpretation of travel motivation and related management issues.

A comprehensive literature review on travel motivation is conducted to acknowledge the major theories. Two scenarios are presented and discussed by linking two motivation conceptual schemes, Maslow's hierarchy of needs theory and Plog's allocentrism/psychocentrism model, to practical issues in travel management.

The literature review discloses that travel motivation theories have evolved over time. By linking theories to industry practice, the paper advocates that travel managers be more conscious of travelers' internal psychological needs when designing travel services/products.

This paper offers a good understanding of travel motivation by discussing theoretical applications in real‐world situations.

Filicide, the killing of a child by a parent, is one of the only crimes committed by women and men in roughly equal numbers. Women's violence against their children, however, more profoundly confounds common understandings of the links between gender and family violence, leading to its ambivalent treatment within the media. When men kill their children, they are usually characterised as either monsters or as sad, failed men. When women kill their children, they are usually represented as bad mothers or mad mothers suffering under the burdens of the pathological female body. In both cases, a mental illness/distress lens is common, though how it manifests is inflected by gender. This chapter examines recent Australian news representations of maternal filicide-suicide. Focussing on the mental illness/distress frame in news, it examines the ideological work this frame does in decontextualising and de-gendering maternal filicide, framing women's mental illness/distress in ‘psychocentric’ terms that strip it of political or social significance and subjecting it to an individualised lens that obscures the gendered aetiologies of women's use of violence.

Given the lack of research on the nomological validity of tourism destination consumer-based brand equity (CBBE) constructs incorporating core, well-established constructs from the travel and tourism discipline, this research investigates the influence of venturesomeness as a moderator in a model with destination image, satisfaction, and overall CBBE as antecedents of return intentions.

The study uses online panel data of past visitor to the sea-side destination of Corpus Christi, Texas. A sample of 210 residents in Texas and surrounding states was employed to estimate the hypothesized effects through partial least squares-structural equation modeling (PLS-SEM).

Results demonstrate the predictive effects of destination CBBE dimensions on tourists' revisit intention, with the significant moderation effects of venturesomeness through its influence on tourist satisfaction.

Findings provide general support to the nomological validity of the proposed model, highlighting the role of satisfaction as a central dimension to explain destination loyalty, the limitations of generic scales to investigate tourism destination contexts, and the incorporation of consumers' psychographics and lifestyle variables on destination CBBE.

Destination marketers should develop segmentation strategies to target travelers with psychographic profiles that are more responsive to the factors that foster CBBE.

This research provides insights on the nomological validity of a CBBE model by evaluating its integration with a context-specific theoretical domain, which is a condition to increase the explanatory scope of theoretical relations and claims in intermediate theory, and to move the research field forward.

This study aims to identify the individual and trip characteristics that are associated with intention to use peer-to-peer accommodation, including past experience (users vs non-users), accommodation preferences, traveler personality and tripographic variables.

To compare Airbnb users and non-users, quantitative research was conducted to test for group differences. A questionnaire was designed and administered face-to-face in major tourist areas. Quota sampling was used to ensure comparable samples of Airbnb users and non-users.

While Airbnb users and non-users expressed few differences in their demographics and perceived importance of accommodation attributes, the two groups vary in their perception of Airbnb and evaluation of Airbnb compared to hotels, suggesting some positive and negative changes after experiencing Airbnb. Respondents who were more allocentric were more likely to use Airbnb. Hotels were preferred for traveling with family as well as shorter trips, while Airbnb was preferred for traveling with friends as well as longer trips.

This study identified several challenges for Airbnb and other sharing platforms, including consumers’ security concerns, potential decrease in the likelihood of repeat usage and low likelihood of using Airbnb when traveling with family.

While previous studies focused more on existing customers of peer-to-peer accommodation, this study compared users and non-users and identified key differences in their perceptions. The use of traveler personality and tripographic variables to examine intention to use Airbnb provides a unique perspective to consider Airbnb as an “allocentric destination” and the type of trips that are more compatible with the Airbnb experience.

The purpose of this editorial is to introduce eight training exercises developed for tourism executive decision making.

The paper introduces the papers in this special issue and discusses the need for experiential learning techniques for adult learners.

It was found that applied learning exercises are more effective than cognitive learning experiences in adult education.

The paper provides an introduction to experiential learning exercises for tourism and hospitality training.