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Article
Publication date: 11 September 2017

Ka Yin Poon and Wei-Jue Huang

This study aims to identify the individual and trip characteristics that are associated with intention to use peer-to-peer accommodation, including past experience (users…

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Abstract

Purpose

This study aims to identify the individual and trip characteristics that are associated with intention to use peer-to-peer accommodation, including past experience (users vs non-users), accommodation preferences, traveler personality and tripographic variables.

Design/methodology/approach

To compare Airbnb users and non-users, quantitative research was conducted to test for group differences. A questionnaire was designed and administered face-to-face in major tourist areas. Quota sampling was used to ensure comparable samples of Airbnb users and non-users.

Findings

While Airbnb users and non-users expressed few differences in their demographics and perceived importance of accommodation attributes, the two groups vary in their perception of Airbnb and evaluation of Airbnb compared to hotels, suggesting some positive and negative changes after experiencing Airbnb. Respondents who were more allocentric were more likely to use Airbnb. Hotels were preferred for traveling with family as well as shorter trips, while Airbnb was preferred for traveling with friends as well as longer trips.

Practical implications

This study identified several challenges for Airbnb and other sharing platforms, including consumers’ security concerns, potential decrease in the likelihood of repeat usage and low likelihood of using Airbnb when traveling with family.

Originality/value

While previous studies focused more on existing customers of peer-to-peer accommodation, this study compared users and non-users and identified key differences in their perceptions. The use of traveler personality and tripographic variables to examine intention to use Airbnb provides a unique perspective to consider Airbnb as an “allocentric destination” and the type of trips that are more compatible with the Airbnb experience.

Details

International Journal of Contemporary Hospitality Management, vol. 29 no. 9
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 18 May 2020

Sara Dolnicar

This paper aims to provide a snapshot of key learnings about paid online peer-to-peer accommodation trading, as it relates to tourism and hospitality, and to identify…

Abstract

Purpose

This paper aims to provide a snapshot of key learnings about paid online peer-to-peer accommodation trading, as it relates to tourism and hospitality, and to identify future research questions.

Design/methodology/approach

The paper paints a picture and discusses research conducted in the past, which relates to paid online peer-to-peer accommodation, in brief. It also lists a number of specific research questions which should be investigated in future.

Findings

Some of the key topics, such as the business model of facilitators of peer-to-peer trading and the necessary regularly responses, have been extensively studied. The focus should now turn on how peer-to-peer trading of travel-related services can best be leveraged to the benefit of economies, communities and people.

Originality/value

The main value of this perspective paper lies in offering a succinct overview of research into paid online peer-to-peer accommodation and pointing to key questions for future research.

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Article
Publication date: 11 February 2021

Sai Liang, Xiaoxia Zhang, Chunxiao Li, Hui Li and Xiaoyu Yu

Due to their very different contexts, the responses made by property hosts to online reviews can differ from those posted by hotel managers. Thus, the purpose of this…

Abstract

Purpose

Due to their very different contexts, the responses made by property hosts to online reviews can differ from those posted by hotel managers. Thus, the purpose of this study is to investigate the determinants of the responding behavior of hosts on peer-to-peer property rental platforms.

Design/methodology/approach

This study applied a comprehensive framework based on the theory of planned behavior. Empirical models are constructed based on 89,967 guest reviews with their associated responses to reveal the responding pattern of property hosts.

Findings

Unlike hotel managers, property hosts are more likely to reply to positive than to negative reviews; moreover, when they do choose to respond to negative reviews, they are likely to do so negatively, in a “tit-for-tat” way. This study also finds that one reason for the difference of responding patterns between property hosts and hotel managers is the hosts’ lack of experience of consumer relationship management and service recovery.

Research limitations/implications

This study provides a good start point for future theoretical development regarding effective responding strategy on peer-to-peer property rental platforms, as well as some useful implications for practitioners.

Originality/value

This study is an early attempt to analyze the impact of the particularity of emerging platforms on the responding behavior of service providers based on a comprehensive conceptual framework and empirical model thus provides a good starting point for the further investigation of effective response strategies on these emerging platforms.

Details

International Journal of Contemporary Hospitality Management, vol. 33 no. 3
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 2 November 2020

Shixuan Fu, Xusen Cheng, Ying Bao, Anil Bilgihan and Fevzi Okumus

This study aims to elicit the preferences of potential travelers for different property listings' attributes (online review number, positive valence rate of reviews and…

Abstract

Purpose

This study aims to elicit the preferences of potential travelers for different property listings' attributes (online review number, positive valence rate of reviews and discount strategy) when selecting hotels and peer-to-peer (P2P) accommodation sharing on online booking platforms.

Design/methodology/approach

A discrete choice experiment (DCE) was conducted with 291 respondents with accommodation needs. They were asked to choose between pairs of listings.

Findings

The authors found that when booking accommodation online, complex discount strategies were not determinant both in selecting hotels and P2P accommodations. Positive valence rate of reviews has a higher impact on the selection of traditional hotels than P2P accommodations, while the number of online reviews has a higher impact on the selection of P2P accommodations than traditional hotels. The authors further discuss the effect of each attribute on online accommodation selection in terms of price ranges of the property listings.

Research limitations/implications

The findings provide suggestions for platform operators and product/service providers to improve their marketing strategies and optimize their management efforts.

Originality/value

To the best of the authors’ knowledge, this is one of the first studies that investigate the role of property listings' attributes on the selections between hotels and P2P accommodations. The findings from this research study could be generalized to other online platforms and electronic commerce-related transactions.

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Article
Publication date: 29 November 2018

Apostolos Ampountolas

The online travel environment continues to expand as the numerous peer-to-peer (P2P) marketplaces that comprise the “sharing economy” have also multiplied and expanded…

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1813

Abstract

Purpose

The online travel environment continues to expand as the numerous peer-to-peer (P2P) marketplaces that comprise the “sharing economy” have also multiplied and expanded, resulting in a move from the traditional hospitality industry to a new digital ecosystem. The purpose of this paper is to examine the effects of different antecedents and the relationships between benefit factors. It does so by simulating the behavior that leads to consumer loyalty and repurchase intentions within a P2P marketplace transaction.

Design/methodology/approach

The analysis is based on survey data from 456 respondents located in different regions, collected via a web-based survey questionnaire. A two-step approach employing confirmatory factor analysis, followed by structural equation modeling, was conducted to evaluate the measurement and structural models, as recommended by Anderson and Gerbing.

Findings

The findings of this study partially confirm the relationship between benefit factors (monetary, hedonic and location benefits) and consumer repurchase intentions. The benefit factors display a positive influence on consumer satisfaction, which mediates the relationship between loyalty and repurchase intentions. Hence, the study contributes to scholarly efforts to better understand why consumers choose to purchase through P2P platforms.

Practical implications

The findings of this study can provide P2P intermediaries and hosts with the empirical evidence of consumer behavioral changes. Nowadays, in practice, consumers have the ability to compare products and offers. As such, for a consumer to remain loyal to a particular supplier, the offer must satisfy the service and experience that the consumer has in mind, as many alternative offers exist.

Originality/value

This study seeks to identify the behavioral factors that cause even loyal consumers to move from the traditional hospitality industries to P2P platforms, despite the probability of losing any loyalty benefits gained in the traditional industries.

Details

Journal of Hospitality and Tourism Insights, vol. 2 no. 1
Type: Research Article
ISSN: 2514-9792

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Article
Publication date: 9 August 2021

Raquel Camprubí and Joan B. Garau-Vadell

Peer-to-peer (P2P) vacation accommodation has recently emerged as a disruptive new form of tourism development. Its potential negative impacts (economic, socio-cultural…

Abstract

Purpose

Peer-to-peer (P2P) vacation accommodation has recently emerged as a disruptive new form of tourism development. Its potential negative impacts (economic, socio-cultural and environmental) may make residents feel at risk. Therefore, this paper aims to explore residents’ risk perceptions related to the growth of P2P vacation accommodation.

Design/methodology/approach

The empirical study was conducted in Mallorca (Spain) among 529 residents and a cluster analysis was carried out.

Findings

Results indicate clearly differentiated sociodemographic and attitudinal profiles, which can be classified into four tourist types. The conclusions of the paper suggest implications for tourist managers.

Originality/value

In the field of tourism studies, risk perception has been explored from the perspective of both tourists and hosts. To date, however, residents’ perception of risk has received little attention. Given the importance of resident-tourist interaction in fostering successful destinations this paper focusing on this arena.

Details

Journal of Place Management and Development, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1753-8335

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Article
Publication date: 22 November 2019

Oswald Mhlanga

The sharing economy has caught great attention from researchers and policymakers. However, due to the dearth of available data, not much empirical evidence has been…

Abstract

Purpose

The sharing economy has caught great attention from researchers and policymakers. However, due to the dearth of available data, not much empirical evidence has been provided. This paper aims to empirically assess the impacts of Airbnb on hotel performances in South Africa.

Design/methodology/approach

Using South Africa as a case study, the study measures the impacts of Airbnb on hotel performances on three key metrics, namely, room prices, occupancy and Revenue per available room (RevPAR). A difference-in-difference model is estimated using a population-based data set of 809 hotels from 2016 to 2018.

Findings

The results reveal that despite Airbnb significantly and negatively impacting on hotel occupancies it has a non-significant effect on hotel prices and RevPAR. Although from the theoretical perspective a disruptive innovation business model such as Airbnb can possibly have a negligible effect on hotel performances because it may attract a different group of customers and create a new market, the empirical findings of this study fail to support this theoretical hypothesis. Consequently, the findings diverge with newly developed knowledge in other markets and point to nuanced and contextual complementary effects.

Research limitations/implications

Although some interesting findings are revealed into his study, some caveats remain. For instance, the study relied on data from hotels not from Airbnb. If the data of Airbnb can become available, it would be interesting to further examine whether the aggregated RevPAR of Airbnb can compensate for the aggregated loss of hotel RevPAR. This type of analysis could provide a broader evaluation scope regarding the overall effect of Airbnb on hotel performances. Moreover, if a longer time series data set of hotels in the post-Airbnb time period could become available, it would be interesting to further investigate the time-varying dynamic effects of Airbnb on hotel performances.

Practical implications

While hotels have launched a campaign to portray Airbnb as being commercial operators looking to compete illegally with hotels for the same segment of customers, this study shows that the rhetoric has been exaggerated. Airbnb, and more broadly, vacation rentals do not represent a war with hotels. They represent an answer to a different need. Indeed, the study reveals that Airbnb’s offer is a mere supplement to the market contrary to media rhetoric that it is meant to substitute hotels. The study has several implications for practitioners. First, these results are important because they serve as evidence against news articles that claim Airbnb is driving hotels out of business. They also show that if current trends continue, employees in the hotel industry in South Africa do not need to be concerned about losing their jobs because of Airbnb’s emergence. It is also important information for investors who may be concerned that Airbnb is hurting the hotel industry’s bottom line. Second, as the share of Airbnb listings on the accommodation market varies dramatically between cities, it is likely that eventual regulations/restrictions should be introduced in the provincial levels, while most of the cities continue benefiting from the increasing number of Airbnb visitors.

Originality/value

To the best of the author’s knowledge, this study is the first in South Africa to provide empirical evidence that Airbnb is significantly changing consumption patterns in the hotel industry, as opposed to generating purely incremental economic activity.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 13 no. 4
Type: Research Article
ISSN: 1750-6182

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Article
Publication date: 25 August 2020

Banasree Dey, Jones Mathew and Chin Chee-Hua

Rural homestays have emerged as an interesting option for tourists. This study aims to assess the role of destination attractiveness factors and travel motivations in…

Abstract

Purpose

Rural homestays have emerged as an interesting option for tourists. This study aims to assess the role of destination attractiveness factors and travel motivations in homestay choice. The moderating role of need for uniqueness towards enhancing these relationships is also examined.

Design/methodology/approach

A survey of 201 Indian tourists who had visited rural homestays in the Uttarakhand state of India was conducted. Data were analyzed using SPSS and WarpPLS, based on structural equation modelling approach.

Findings

Results indicate that two destination attractiveness factors – (a) cultural and rural attractions and (b) destination location and transportation – have a significant association with rural homestay choice. Further, need for uniqueness enhances the relationship between natural attractions and choosing rural homestays.

Originality/value

Although there are several studies on rural homestays, there is scant research on the factors influencing the choice of rural homestays from a tourists’ perspective. Besides, studies on rural homestay tourism have not assessed the role of need for uniqueness in influencing such choices. The implications of the study for destination marketers, homestay operators and owners are discussed which would hopefully aid in attracting discerning tourists to the rural homestays to such regions.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 14 no. 4
Type: Research Article
ISSN: 1750-6182

Keywords

Abstract

Details

Future Governments
Type: Book
ISBN: 978-1-78756-359-9

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Article
Publication date: 28 October 2019

Medéia Veríssimo and Carlos Costa

This paper aims to unveil the factors that contribute to a positive hostel experience by electing key features and describing their nature from a customer perspective.

Abstract

Purpose

This paper aims to unveil the factors that contribute to a positive hostel experience by electing key features and describing their nature from a customer perspective.

Design/methodology/approach

The study uses an exploratory, empirical approach, applying netnography to collect information about guests’ experiences from the five selected top-rated hostels in Europe and Latin America. A content analysis of 500 positive reviews was conducted exploring the critical features of service experience in hostel sector. Lisbon and Rio de Janeiro were selected for this study as they are among the destinations that have received top-rated hostel awards.

Findings

The findings reveal that a hostel experience carries a more symbolic than utilitarian meaning, especially in relation to its social dimension. Results indicate that a hostel stay is positively enhanced by ten key features, namely, staff, supplementary services (e.g. social activities), facilities, location, atmosphere, guests’ interactions, cleanliness, design and decoration, value for money and safety. Staff, supplementary services and facilities were the most mentioned hostel features, which emphasizes their potential to create a favourable environment for social interactions.

Research limitations/implications

Findings are restricted to a limited sample size and geographical area. The main limitation of the study lies, though, in the lack of studies concerning the specific context of hostels within a service experience approach.

Practical implications

Some hostels renounce low-quality stigma to establish themselves as a “cool” type of tourist accommodation. Offering a stay based on good value for money and social atmosphere, these establishments are shaping the industry’s future by both redefining the contemporary hostel’s image and attending to modern travellers’ specific needs. Given the increasing importance of hostels to tourism, this study provides information to scholars and industry practitioners who are interested in understanding how service experience can be enhanced in the hospitality industry.

Originality/value

This paper is a preliminary in-depth examination of factors that positively influence a hostel stay from a customer experience perspective. Thus, it provides insights into service experience management for the tourist accommodation sector.

Details

International Journal of Contemporary Hospitality Management, vol. 31 no. 11
Type: Research Article
ISSN: 0959-6119

Keywords

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