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1 – 10 of 715
Open Access
Article
Publication date: 26 May 2022

James Lappeman, Michaela Franco, Victoria Warner and Lara Sierra-Rubia

This study aims to investigate the factors that influence South African customers to potentially switch from one bank to another. Instead of using established models and survey…

2714

Abstract

Purpose

This study aims to investigate the factors that influence South African customers to potentially switch from one bank to another. Instead of using established models and survey techniques, the research measured social media sentiment to measure threats to switch.

Design/methodology/approach

The research involved a 12-month analysis of social media sentiment, specifically customer threats to switch banks (churn). These threats were then analysed for co-occurring themes to provide data on the reasons customers were making these threats. The study used over 1.7 million social media posts and focused on all five major South African retail banks (essentially the entire sector).

Findings

This study concluded that seven factors are most significant in understanding the underlying causes of churn. These are turnaround time, accusations of unethical behaviour, billing or payments, telephonic interactions, branches or stores, fraud or scams and unresponsiveness.

Originality/value

This study is unique in its measurement of unsolicited social media sentiment as opposed to most churn-related research that uses survey- or customer-data-based methods. In addition, this study observed the sentiment of customers from all major retail banks across 12 months. To date, no studies on retail bank churn theory have provided such an extensive perspective. The findings contribute to Susan Keaveney’s churn theory and provide a new measurement of switching threat through social media sentiment analysis.

Details

Journal of Consumer Marketing, vol. 39 no. 5
Type: Research Article
ISSN: 0736-3761

Keywords

Open Access
Article
Publication date: 31 July 2020

Omar Alqaryouti, Nur Siyam, Azza Abdel Monem and Khaled Shaalan

Digital resources such as smart applications reviews and online feedback information are important sources to seek customers’ feedback and input. This paper aims to help…

7933

Abstract

Digital resources such as smart applications reviews and online feedback information are important sources to seek customers’ feedback and input. This paper aims to help government entities gain insights on the needs and expectations of their customers. Towards this end, we propose an aspect-based sentiment analysis hybrid approach that integrates domain lexicons and rules to analyse the entities smart apps reviews. The proposed model aims to extract the important aspects from the reviews and classify the corresponding sentiments. This approach adopts language processing techniques, rules, and lexicons to address several sentiment analysis challenges, and produce summarized results. According to the reported results, the aspect extraction accuracy improves significantly when the implicit aspects are considered. Also, the integrated classification model outperforms the lexicon-based baseline and the other rules combinations by 5% in terms of Accuracy on average. Also, when using the same dataset, the proposed approach outperforms machine learning approaches that uses support vector machine (SVM). However, using these lexicons and rules as input features to the SVM model has achieved higher accuracy than other SVM models.

Details

Applied Computing and Informatics, vol. 20 no. 1/2
Type: Research Article
ISSN: 2634-1964

Keywords

Open Access
Article
Publication date: 10 April 2023

Loretta Mastroeni, Maurizio Naldi and Pierluigi Vellucci

Though the circular economy (CE) is a current buzzword, this still lacks a precise definition. In the absence of a clear notion of what that term includes, actions taken by the…

1211

Abstract

Purpose

Though the circular economy (CE) is a current buzzword, this still lacks a precise definition. In the absence of a clear notion of what that term includes, actions taken by the government and companies may not be well informed. In particular, those actions need to consider what people mean when people talk about the CE, either to refocus people's decisions or to undertake a more effective communications strategy.

Design/methodology/approach

Since people voice people's opinions mainly through social media nowadays, special attention has to be paid to discussions on those media. In this paper, the authors focus on Twitter as a popular social platform to deliver one's thoughts quickly and fast. The authors' research aim is to get the perceptions of people about the CE. After collecting more than 100,000 tweets over 16 weeks, the authors analyse those tweets to understand the public discussion about the CE. The authors conduct a frequency analysis of the most recurring words, including the words' association with other words in the same context and categorise them into a set of topics.

Findings

The authors show that the discussion focuses on the usage of resources and materials that heavily endanger sustainability, i.e. carbon and plastic and the harmful habit of wasting. On the other hand, the two most common good practices associated with the CE and sustainability emerge as recycling and reuse (the latter being mentioned far less). Also, the business side of the CE appears to be relevant.

Research limitations/implications

The outcome of this analysis can drive suitable communication strategies by which companies and governments interested in the development of the CE can understand what is actually discussed on social media and call for the attention.

Originality/value

This paper addresses the lack of a standard definition the authors highlighted in the Introduction. The results confirm that people understand CE by looking both at CE's constituent activities and CE's expected consequences, namely the reduction of waste, the transition to a green economy free of plastic and other pollutants and the improvement of the world climate.

Details

Management Decision, vol. 61 no. 13
Type: Research Article
ISSN: 0025-1747

Keywords

Open Access
Article
Publication date: 26 November 2018

Zhishuo Liu, Qianhui Shen, Jingmiao Ma and Ziqi Dong

This paper aims to extract the comment targets in Chinese online shopping platform.

1102

Abstract

Purpose

This paper aims to extract the comment targets in Chinese online shopping platform.

Design/methodology/approach

The authors first collect the comment texts, word segmentation, part-of-speech (POS) tagging and extracted feature words twice. Then they cluster the evaluation sentence and find the association rules between the evaluation words and the evaluation object. At the same time, they establish the association rule table. Finally, the authors can mine the evaluation object of comment sentence according to the evaluation word and the association rule table. At last, they obtain comment data from Taobao and demonstrate that the method proposed in this paper is effective by experiment.

Findings

The extracting comment target method the authors proposed in this paper is effective.

Research limitations/implications

First, the study object of extracting implicit features is review clauses, and not considering the context information, which may affect the accuracy of the feature excavation to a certain degree. Second, when extracting feature words, the low-frequency feature words are not considered, but some low-frequency feature words also contain effective information.

Practical implications

Because of the mass online reviews data, reading every comment one by one is impossible. Therefore, it is important that research on handling product comments and present useful or interest comments for clients.

Originality/value

The extracting comment target method the authors proposed in this paper is effective.

Details

International Journal of Crowd Science, vol. 2 no. 3
Type: Research Article
ISSN: 2398-7294

Keywords

Open Access
Article
Publication date: 23 December 2022

Patrick Ajibade and Ndakasharwa Muchaonyerwa

This study aims to promote the need for advanced skills acquisition within the LIS and academic libraries. This study focuses on the importance of library management systems and…

1778

Abstract

Purpose

This study aims to promote the need for advanced skills acquisition within the LIS and academic libraries. This study focuses on the importance of library management systems and the need for the graduates to be equipped with analytics skills. Combined with basic data, text mining and analytics, knowledge classification and information audit skills would benefit libraries and improve resource allocation. Agile institutional libraries in this big data era success hinge on the ability to perform depth analytics of both data and text to generate useful insight for information literacy training and information governance.

Design/methodology/approach

This paper adopted a living-lab methodology to use existing technology to conduct system analysis and LMS audit of an academic library of one of the highly ranked universities in the world. One of the benefits of this approach is the ability to apply technological innovation and tools to carry out research that is relevant to the context of LIS or other research fields such as management, education, humanities and social sciences. The techniques allow us to gain access to publicly available information because of system audits that were performed. The level of responsiveness of the online library was accessed, and basic information audits were conducted.

Findings

This study indicated skill gaps in the LIS training and the academic libraries in response to the fourth industrial technologies. This study argued that the role of skill acquisition and how it can foster data-driven library management operations. Hence, data mining, text mining and analytics are needed to probe into such massive, big data housed in the various libraries’ repositories. This study, however, indicated that without retraining of librarians or including this analytics programming in the LIS curriculum, the libraries would not be able to reap the benefits these techniques provided.

Research limitations/implications

This paper covered research within the general and academic libraries and the broader LIS fields. The same principle and concept is very important for both public and private libraries with substantial usage and patrons.

Practical implications

This paper indicated that librarianship training must fill the gaps within the LIS training. This can be done by including data mining, data analytics, text mining and processing in the curriculum. This skill will enable the news graduates to have skills to assist the library managers in making informed decisions based on user-generated content (UGC), LMS system audits and information audits. Thus, this paper provided practical insights and suggested solutions for academic libraries to improve the agility of information services.

Social implications

The academic librarian can improve institutional and LMS management through insights that are generated from the user. This study indicated that libraries' UGC could serve as robust insights into library management.

Originality/value

This paper argued that the librarian expertise transcends information literacy and knowledge classification and debated the interwoven of LMS and data analytics, text mining and analysis as a solution to improve efficient resources and training.

Details

Library Hi Tech News, vol. 40 no. 4
Type: Research Article
ISSN: 0741-9058

Keywords

Open Access
Article
Publication date: 12 July 2023

Gideon Jojo Amos

The study examines the social and environmental responsibility indicators disclosed by three International Council on Mining and Metals (ICMM) corporate mining members in their…

1702

Abstract

Purpose

The study examines the social and environmental responsibility indicators disclosed by three International Council on Mining and Metals (ICMM) corporate mining members in their social and environmental reporting (SER) from 2006 to 2014. To achieve this aim, the author limits the data two years before (i.e. from 2006 to 2007) and six years after (i.e. from 2009 to 2014) the implementation of the Sustainable Development Framework in the mining sector in 2008.

Design/methodology/approach

Using the techniques of content analysis and interpretive textual analysis, this study examines 27 social and environmental responsibility reports published between 2006 and 2014 by three ICMM corporate mining members. The study develops a disclosure index based on the earlier work of Hackston and Milne (1996), together with other disclosure items suggested in the extant literature and considered appropriate for this work. The disclosure index for this study comprised six disclosure categories (“employee”, “environment”, “community involvement”, “energy”, “governance” and “general”). In each of the six disclosure categories, only 10 disclosure items were chosen and that results in 60 disclosure items.

Findings

A total of 830 out of a maximum of 1,620 social and environmental responsibility indicators, representing 51% (168 employees, 151 environmental, 145 community involvement, 128 energy, 127 governance and 111 general) were identified and examined in company SER. The study showed that the sample companies relied on multiple strategies for managing pragmatic legitimacy and moral legitimacy via disclosures. Such practices raise questions regarding company-specific disclosure policies and their possible links to the quality/quantity of their disclosures. The findings suggest that managers of mining companies may opt for “cherry-picking” and/or capitalise on events for reporting purposes as well as refocus on company-specific issues of priority in their disclosures. While such practices may appear appropriate and/or timely to meet stakeholders’ needs and interests, they may work against the development of comprehensive reports due to the multiple strategies adopted to manage pragmatic and moral legitimacy.

Research limitations/implications

A limitation of this research is that the author relied on self-reported corporate disclosures, as opposed to verifying the activities associated with the claims by the sample mining companies.

Practical implications

The findings from this research will help future social and environmental accounting researchers to operationalise Suchman’s typology of legitimacy in other contexts.

Social implications

With growing large-scale mining activity, potential social and environmental footprints are obviously far from being socially acceptable. Powerful and legitimacy-conferring stakeholders are likely to disapprove such mining activity and reconsider their support, which may threaten the survival of the mining company and also create a legitimacy threat for the whole mining industry.

Originality/value

This study innovates by focusing on Suchman’s (1995) typology of legitimacy framework to interpret SER in an industry characterised by potential social and environmental footprints – the mining industry.

Details

Journal of Accounting in Emerging Economies, vol. 14 no. 3
Type: Research Article
ISSN: 2042-1168

Keywords

Open Access
Article
Publication date: 30 November 2021

Anu Singh Lather, Shilpa Jain and Yogesh Verma

This study aims to discuss what prompted this organization to embark on the journey of transformational change, challenges faced strategies adopted to overcome challenges…

2845

Abstract

Purpose

This study aims to discuss what prompted this organization to embark on the journey of transformational change, challenges faced strategies adopted to overcome challenges, leadership role and outcomes.

Design/methodology/approach

The descriptive approach is used to comprehend the transformational change process in this gigantic public sector undertaking (PSU). To have an idea of the effectiveness of the change process, the pre- and post-change performance of the company was taken into account through collection and analysis of physical and financial parameters. However, focus of this paper is concentrated on the transformation process and its chronological sequence only. Human resource productivity trend and organization development interventions adopted over the years were also observed along with conducting a sentiment analysis of the employees who lived through this entire change process in the organization.

Findings

The case study describes how this Indian PSU went through the process of transformational change management and leaves the reader to assess the degree and extent of success of the approach and strategy of the company in this regard. There may be many what-if situations and contingencies in this case for readers to explore for suggestions and solutions and finding new possibilities.

Originality/value

Change management is not a new exercise for the Indian corporate sector. What makes this case unique is the pro-active action initiated by a traditional high-performing and well-protected PSU to anticipate the future challenges and initiate action to overcome these. Change agents must “rewire” the plane while it is flying if the organization hopes to survive and perhaps prosper in the future. This case study is a first-hand account of the change process happening in a gigantic Indian PSU with Maharatna status.

Details

Vilakshan - XIMB Journal of Management, vol. 19 no. 2
Type: Research Article
ISSN: 0973-1954

Keywords

Open Access
Article
Publication date: 26 January 2018

M. Lilibeth Fuentes-Medina, Estefanía Hernández-Estárico and Sandra Morini-Marrero

The purpose of this paper is to identify the critical success factors of emblematic hotels from the perspective of the guest, by analysing the direct activities that make up the…

5014

Abstract

Purpose

The purpose of this paper is to identify the critical success factors of emblematic hotels from the perspective of the guest, by analysing the direct activities that make up the value chain of these types of establishments.

Design/methodology/approach

The authors use the case study methodology to derive conclusions that contribute to the development of a theory about the success factors of emblematic hotels. The case selected is the Spanish Tourist Parador chain. The authors carried out over a period of two years a data mining analysis of the online comments posted by its guests.

Findings

The results indicate that the attributes of location and facilities are critical success factors expected a priori given the nature of the business of such establishments, based on the singular nature of the buildings. Another critical success factor is personnel, which seems to indicate that the Paradors support their business model by employing highly qualified staff, but give less attention to restaurant services or the room, according to guest perceptions.

Originality/value

The paper provides required evidence on the critical success factors of emblematic hotels adapting Porter’s value chain, for the tourism accommodation sector, through the analysis of direct value chain activities. In addition, the existing literature is broadened by taking a perspective scarcely studied, the guest perception of hotel establishments, online content posted by the user on the establishment’s website, rather than simply considering the traditional views of the experts/managers, through structures questionnaires. Besides, the results provide practical and useful implications for the managements of the emblematic hotels under study.

Details

European Journal of Management and Business Economics, vol. 27 no. 1
Type: Research Article
ISSN: 2444-8451

Keywords

Open Access
Article
Publication date: 2 June 2021

Shruti Gulati

Twitter is the most widely used platform with an open network; hence, tourists often resort to Twitter to share their travel experiences, satisfaction/dissatisfaction and other…

1526

Abstract

Purpose

Twitter is the most widely used platform with an open network; hence, tourists often resort to Twitter to share their travel experiences, satisfaction/dissatisfaction and other opinions. This study is divided into two sections, first to provide a framework for understanding public sentiments through Twitter for tourism insights, second to provide real-time insights of three Indian heritage sites i.e., the Taj Mahal, Red Fort and Golden Temple by extracting 5,000 tweets each (n = 15,000) using Twitter API. Results are interpreted using NRC emotion lexicon and data visualisation using R.

Design/methodology/approach

This study attempts to understand the public sentiment on three globally acclaimed Indian heritage sites, i.e. the Taj Mahal, Red Fort and Golden temple using a step-by-step approach, hence proposing a framework using Twitter analytics. Extensive use of various packages of R programming from the libraries has been done for various purposes such as extraction, processing and analysing the data from Twitter. A total of 15,000 tweets from January 2015 to January 2021 were collected of the three sites using different key words. An exploratory design and data visualisation technique has been used to interpret results.

Findings

After data processing, 12,409 sentiments are extracted. Amongst the three tourists' spots, the greatest number of positive sentiments is for the Taj Mahal and Golden temple with approximately 25% each. While the most negative sentiment can be seen for the Red Fort (17%). Amongst the positive emotions, the maximum joy sentiment (12%) can be seen in the Golden Temple and trust (21%) in the Red Fort. In terms of negative emotions, fear (13%) can be seen in the Red fort. Overall, India's heritage sites have a positive sentiment (20%), which surpasses the negative sentiment (13%). And can be said that the overall polarity is towards positive.

Originality/value

This study provides a framework on how to use Twitter for tourism insights through text mining public sentiments and provides real- time insights from famous Indian heritage sites.

Details

International Hospitality Review, vol. 36 no. 2
Type: Research Article
ISSN: 2516-8142

Keywords

Open Access
Article
Publication date: 13 March 2024

Tjaša Redek and Uroš Godnov

The Internet has changed consumer decision-making and influenced business behaviour. User-generated product information is abundant and readily available. This paper argues that…

Abstract

Purpose

The Internet has changed consumer decision-making and influenced business behaviour. User-generated product information is abundant and readily available. This paper argues that user-generated content can be efficiently utilised for business intelligence using data science and develops an approach to demonstrate the methods and benefits of the different techniques.

Design/methodology/approach

Using Python Selenium, Beautiful Soup and various text mining approaches in R to access, retrieve and analyse user-generated content, we argue that (1) companies can extract information about the product attributes that matter most to consumers and (2) user-generated reviews enable the use of text mining results in combination with other demographic and statistical information (e.g. ratings) as an efficient input for competitive analysis.

Findings

The paper shows that combining different types of data (textual and numerical data) and applying and combining different methods can provide organisations with important business information and improve business performance.

Research limitations/implications

The paper shows that combining different types of data (textual and numerical data) and applying and combining different methods can provide organisations with important business information and improve business performance.

Originality/value

The study makes several contributions to the marketing and management literature, mainly by illustrating the methodological advantages of text mining and accompanying statistical analysis, the different types of distilled information and their use in decision-making.

Details

Kybernetes, vol. 53 no. 13
Type: Research Article
ISSN: 0368-492X

Keywords

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