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1 – 10 of over 14000Venkatesh Naramula and Kalaivania A.
This paper aims to focus on extracting aspect terms on mobile phone (iPhone and Samsung) tweets using NLTK techniques on multiple aspect extraction is one of the challenges. Then…
Abstract
Purpose
This paper aims to focus on extracting aspect terms on mobile phone (iPhone and Samsung) tweets using NLTK techniques on multiple aspect extraction is one of the challenges. Then, also machine learning techniques are used that can be trained on supervised strategies to predict and classify sentiment present in mobile phone tweets. This paper also presents the proposed architecture for the extraction of aspect terms and sentiment polarity from customer tweets.
Design/methodology/approach
In the aspect-based sentiment analysis aspect, term extraction is one of the key challenges where different aspects are extracted from online user-generated content. This study focuses on customer tweets/reviews on different mobile products which is an important form of opinionated content by looking at different aspects. Different deep learning techniques are used to extract all aspects from customer tweets which are extracted using Twitter API.
Findings
The comparison of the results with traditional machine learning methods such as random forest algorithm, K-nearest neighbour and support vector machine using two data sets iPhone tweets and Samsung tweets have been presented for better accuracy.
Originality/value
In this paper, the authors have focused on extracting aspect terms on mobile phone (iPhone and Samsung) tweets using NLTK techniques on multi-aspect extraction is one of the challenges. Then, also machine learning techniques are used that can be trained on supervised strategies to predict and classify sentiment present in mobile phone tweets. This paper also presents the proposed architecture for the extraction of aspect terms and sentiment polarity from customer tweets.
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Keywords
Omar Alqaryouti, Nur Siyam, Azza Abdel Monem and Khaled Shaalan
Digital resources such as smart applications reviews and online feedback information are important sources to seek customers’ feedback and input. This paper aims to help…
Abstract
Digital resources such as smart applications reviews and online feedback information are important sources to seek customers’ feedback and input. This paper aims to help government entities gain insights on the needs and expectations of their customers. Towards this end, we propose an aspect-based sentiment analysis hybrid approach that integrates domain lexicons and rules to analyse the entities smart apps reviews. The proposed model aims to extract the important aspects from the reviews and classify the corresponding sentiments. This approach adopts language processing techniques, rules, and lexicons to address several sentiment analysis challenges, and produce summarized results. According to the reported results, the aspect extraction accuracy improves significantly when the implicit aspects are considered. Also, the integrated classification model outperforms the lexicon-based baseline and the other rules combinations by 5% in terms of Accuracy on average. Also, when using the same dataset, the proposed approach outperforms machine learning approaches that uses support vector machine (SVM). However, using these lexicons and rules as input features to the SVM model has achieved higher accuracy than other SVM models.
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B. Vasavi, P. Dileep and Ulligaddala Srinivasarao
Aspect-based sentiment analysis (ASA) is a task of sentiment analysis that requires predicting aspect sentiment polarity for a given sentence. Many traditional techniques use…
Abstract
Purpose
Aspect-based sentiment analysis (ASA) is a task of sentiment analysis that requires predicting aspect sentiment polarity for a given sentence. Many traditional techniques use graph-based mechanisms, which reduce prediction accuracy and introduce large amounts of noise. The other problem with graph-based mechanisms is that for some context words, the feelings change depending on the aspect, and therefore it is impossible to draw conclusions on their own. ASA is challenging because a given sentence can reveal complicated feelings about multiple aspects.
Design/methodology/approach
This research proposed an optimized attention-based DL model known as optimized aspect and self-attention aware long short-term memory for target-based semantic analysis (OAS-LSTM-TSA). The proposed model goes through three phases: preprocessing, aspect extraction and classification. Aspect extraction is done using a double-layered convolutional neural network (DL-CNN). The optimized aspect and self-attention embedded LSTM (OAS-LSTM) is used to classify aspect sentiment into three classes: positive, neutral and negative.
Findings
To detect and classify sentiment polarity of the aspect using the optimized aspect and self-attention embedded LSTM (OAS-LSTM) model. The results of the proposed method revealed that it achieves a high accuracy of 95.3 per cent for the restaurant dataset and 96.7 per cent for the laptop dataset.
Originality/value
The novelty of the research work is the addition of two effective attention layers in the network model, loss function reduction and accuracy enhancement, using a recent efficient optimization algorithm. The loss function in OAS-LSTM is minimized using the adaptive pelican optimization algorithm, thus increasing the accuracy rate. The performance of the proposed method is validated on four real-time datasets, Rest14, Lap14, Rest15 and Rest16, for various performance metrics.
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Paramita Ray and Amlan Chakrabarti
Social networks have changed the communication patterns significantly. Information available from different social networking sites can be well utilized for the analysis of users…
Abstract
Social networks have changed the communication patterns significantly. Information available from different social networking sites can be well utilized for the analysis of users opinion. Hence, the organizations would benefit through the development of a platform, which can analyze public sentiments in the social media about their products and services to provide a value addition in their business process. Over the last few years, deep learning is very popular in the areas of image classification, speech recognition, etc. However, research on the use of deep learning method in sentiment analysis is limited. It has been observed that in some cases the existing machine learning methods for sentiment analysis fail to extract some implicit aspects and might not be very useful. Therefore, we propose a deep learning approach for aspect extraction from text and analysis of users sentiment corresponding to the aspect. A seven layer deep convolutional neural network (CNN) is used to tag each aspect in the opinionated sentences. We have combined deep learning approach with a set of rule-based approach to improve the performance of aspect extraction method as well as sentiment scoring method. We have also tried to improve the existing rule-based approach of aspect extraction by aspect categorization with a predefined set of aspect categories using clustering method and compared our proposed method with some of the state-of-the-art methods. It has been observed that the overall accuracy of our proposed method is 0.87 while that of the other state-of-the-art methods like modified rule-based method and CNN are 0.75 and 0.80 respectively. The overall accuracy of our proposed method shows an increment of 7–12% from that of the state-of-the-art methods.
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Yeojin Chung and Surendra Sarnikar
Peer-to-peer (P2P) accommodation sharing has become a significant part of the travel and lodging industry, allowing homeowners to engage in entrepreneurial activity via sharing of…
Abstract
Purpose
Peer-to-peer (P2P) accommodation sharing has become a significant part of the travel and lodging industry, allowing homeowners to engage in entrepreneurial activity via sharing of resources. However, there is limited understanding of how hosts can use listing descriptions to better match their offerings to different consumer segments. The purpose of this paper is to understand the use of listing descriptions by Airbnb hosts and the impact of such descriptions on sales performance.
Design/methodology/approach
In this paper, a deep learning-based sentence-level aspect mining approach is used to extract various aspects from host-provided listing descriptions. Then a regression-based approach is used to understand the impact of various aspects of listing descriptions on listing performance.
Findings
It was found that aspects for which listing descriptions are the sole source of information have the greatest influence on listing performance. The authors also find that the impact of an aspect on listing performance varies by listing type, and that there is a mismatch between the most included aspects by hosts in their listing descriptions and the most influential aspects that impact sales.
Originality/value
The impact of consumer reviews in the context of Airbnb has been extensively studied. A novel aspect of this study is the exploration of P2P accommodations from a supplier perspective, by understanding the use and impact of host-provided textual descriptions on sales. The findings of this study can help better market properties from a practice perspective and better understand consumer information consumption from a theoretical perspective. The authors also demonstrate a new approach for exploring social phenomena by performing quantitative analysis on textual data using deep-learning and regression-based techniques.
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Chengzhi Zhang and Qingqing Zhou
With the development of the internet, huge numbers of reviews are generated, disseminated, and shared on e-commerce and social media websites by internet users. These reviews…
Abstract
Purpose
With the development of the internet, huge numbers of reviews are generated, disseminated, and shared on e-commerce and social media websites by internet users. These reviews usually indicate users’ opinions about products or services directly, and are thus valuable for efficient marketing. The purpose of this paper is to mine online users’ attitudes from a huge pool of reviews via automatic question answering.
Design/methodology/approach
The authors make use of online reviews to complete an online investigation via automatic question answering (AQA). In the process of AQA, question generation and extraction of corresponding answers are conducted via sentiment computing. In order to verify the performance of AQA for online investigation, online reviews from a well-known travel website, namely Tuniu.com, are used as the experimental data set. Finally, the experimental results from AQA vs a traditional questionnaire are compared.
Findings
The experimental results show that results between the AQA-based automatic questionnaire and the traditional questionnaire are consistent. Hence, the AQA method is reliable in identifying users’ attitudes. Although this paper takes Chinese tourism reviews as the experimental data, the method is domain and language independent.
Originality/value
To the best of the authors’ knowledge, this is the first study to use the AQA method to mine users’ attitudes towards tourism services. Using online reviews may overcome problems with using traditional questionnaires, such as high costs and long cycle for questionnaire design and answering.
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Ziming Zeng, Yu Shi, Lavinia Florentina Pieptea and Junhua Ding
Aspects extracted from the user’s historical records are widely used to define user’s fine-grained preferences for building interpretable recommendation systems. As the aspects…
Abstract
Purpose
Aspects extracted from the user’s historical records are widely used to define user’s fine-grained preferences for building interpretable recommendation systems. As the aspects were extracted from the historical records, the aspects that represent user’s negative preferences cannot be identified because of their absence from the records. However, these latent aspects are also as important as those aspects representing user’s positive preferences for building a recommendation system. This paper aims to identify the user’s positive preferences and negative preferences for building an interpretable recommendation.
Design/methodology/approach
First, high-frequency tags are selected as aspects to describe user preferences in aspect-level. Second, user positive and negative preferences are calculated according to the positive and negative preference model, and the interaction between similar aspects is adopted to address the aspect sparsity problem. Finally, an experiment is designed to evaluate the effectiveness of the model. The code and the experiment data link is: https://github.com/shiyu108/Recommendation-system
Findings
Experimental results show the proposed approach outperformed the state-of-the-art methods in widely used public data sets. These latent aspects are also as important as those aspects representing the user’s positive preferences for building a recommendation system.
Originality/value
This paper provides a new approach that identifies and uses not only users’ positive preferences but also negative preferences, which can capture user preference precisely. Besides, the proposed model provides good interpretability.
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Ruoyu Liang, Wei Guo and Deqing Yang
Analyzing the sentiment orientation of each product aspect/feature might be sufficient to assist the customer to make purchase/usage decisions, but such level of information…
Abstract
Purpose
Analyzing the sentiment orientation of each product aspect/feature might be sufficient to assist the customer to make purchase/usage decisions, but such level of information obtained by sentiment analysis is not detailed enough to assist the company in making product improvement or design decisions. Therefore, this paper aims to propose a novel method to extract more detailed information of the product.
Design/methodology/approach
This paper proposed to use a set of trivial lexical-Part-of-Speech patterns to prepare candidate corpus and then adopted a topic model to find the optimal number of topics and get the words distributions in each topic. Finally, combined a priori analysis and compactness rules, the authors found out the expected strong rules in each topic, which make up the final problems.
Findings
Experimental results on a real-life data set from Xiaomi forum showed the proposed method can extract the product problems effectively. The authors also explained the errors of experiment, which suggested the direction for future research.
Originality/value
This paper proposed a novel method to obtain information of product problems in detail, which will be useful to assist companies to improve their product performance.
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Keywords
Chengzhi Zhang, Tiantian Tong and Yi Bu
Websites have their own features in aspect preference (e.g. the relative importance platforms place on product aspects in product evaluation). The purpose of this paper is to…
Abstract
Purpose
Websites have their own features in aspect preference (e.g. the relative importance platforms place on product aspects in product evaluation). The purpose of this paper is to capture characteristics of different book reviews on aspect preferences by opinion mining techniques.
Design/methodology/approach
The authors employ two indicators for identifying aspect preferences, and propose a method for quantifying overall differences of reviews on aspect preferences through three dimensions: aspect awareness, aspect satisfaction and comprehensive value.
Findings
The results show that book reviews on e-commerce websites contain information about external aspects of a book (e.g. hardcover), while those on social network websites pay more attention to content-related aspects of the book (e.g. stories). These results indicate that aspect preferences of reviews vary from platforms and make it hard to evaluate book comprehensively based on single-source data. Online book reviews from a wide range of sources can assess book impact from multiple perspectives and dimensions.
Practical implications
In order to illustrate the value of the authors’ method, the authors show book impact assessment based on multi-source data as an application of these difference analyses. Furthermore, the authors present an example of a book promotion to provide customized marketing services for different user clusters.
Originality/value
This study investigates the influence of different data sources on book evaluation from the content of book reviews. The authors also showcase potential applications of these analyses in book impact assessment.
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Keywords
Nao Li, Xiaoyu Yang, IpKin Anthony Wong, Rob Law, Jing Yang Xu and Binru Zhang
This paper aims to classify the sentiment of online tourism-hospitality reviews at an aspect level. A new aspect-oriented sentiment classification method is proposed based on a…
Abstract
Purpose
This paper aims to classify the sentiment of online tourism-hospitality reviews at an aspect level. A new aspect-oriented sentiment classification method is proposed based on a neural network model.
Design/methodology/approach
This study constructs an aspect-oriented sentiment classification model using an integrated four-layer neural network: the bidirectional encoder representation from transformers (BERT) word vector model, long short-term memory, interactive attention-over-attention (IAOA) mechanism and a linear output layer. The model was trained, tested and validated on an open training data set and 92,905 reviews extrapolated from restaurants in Tokyo.
Findings
The model achieves significantly better performance compared with other neural networks. The findings provide empirical evidence to validate the suitability of this new approach in the tourism-hospitality domain.
Research limitations/implications
More sentiments should be identified to measure more fine-grained tourism-hospitality experience, and new aspects are recommended that can be automatically added into the aspect set to provide dynamic support for new dining experiences.
Originality/value
This study provides an update to the literature with respect to how a neural network could improve the performance of aspect-oriented sentiment classification for tourism-hospitality online reviews.
研究目的
本文旨在从方面级对在线旅游-酒店评论的情感进行分类。提出了一种基于神经网络模型的面向方面的情感分类新方法。
研究设计/方法/途径
本研究使用集成的四层神经网络构建面向方面的情感分类模型:BERT 词向量模型、LSTM、IAOA 机制和线性输出层。该模型在一个开放的训练数据集和从东京餐厅推断的 92,905 条评论上进行了训练、测试和验证。
研究发现
与其他神经网络相比, 该模型实现了显着更好的性能。研究结果提供了经验证据, 以验证这种新方法在旅游酒店领域的适用性。
研究原创性
该研究提供了有关神经网络如何提高旅游酒店在线评论的面向方面的情感分类性能的新文献。
研究研究局限
应该识别更多的情感从而来更加细化衡量旅游酒店体验, 并推荐新的方面/维度可以被自动添加到方面集中, 为新的用餐体验提供动态支持。
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