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Coronavirus illness is an irresistible infection instigated by a newfound coronavirus. Social distancing was identified as the most effective preventive measure, and it has shifted the teaching to online mode. The present study explored the various perceptions held by students while attending the classes during COVID-19. Primary data have been obtained for the fulfillment of the objective of the study. The data were analyzed with descriptive and inferential statistics. It was exhibited that students specified that online teaching provides real-world skills followed by financial benefits, active learning, recorded lectures, comfortable, ease of access, safe, flexible timings, interactive, and build self-confidence. However, various challenges in online classes were less interaction, technical issues, network issues, lack of self-discipline, social isolation, family distractions, difficult e-learning tools, etc. Logit regression provided that willingness to attend online classes in post COVID-19 was associated with age, gender, IT skills, prior experience, and location. Application of e-learning posed several challenges and possibilities throughout the entire field of education throughout the pandemic. The study suggested the need to address the various challenges faced by the students on immediate basis. It was recommended that training programs can help to prepare the students to take the benefits of digital education platforms.

Customer experience (CX) has become a major concern of business managers around the world and is considered a determinant factor of continuing corporate success. Despite the growing number of research studies focusing on the topic, knowledge remains underexamined in general, and specifically in terms of online users. Understanding how online platforms inspire travel experience is increasingly pertinent as visual contents acquire insignificance. This is especially relevant when travel is restricted such as during the COVID-19 outbreak. Nevertheless, there is a gap in the literature research on online CX in online visitor attractions. The study aimed to investigate the visitors' reviews of online visits during the lockdown. The research has followed the Netnography approach as modern qualitative research to understand the online CX of visiting virtually the attractions.

The results revealed three dimensions of cyber-tourist experiences related to the tourism-driven with its four subdimensions, the emotional reaction and expectation, and satisfaction and behavior intentions. The study adds to the better knowledge of the modern research methods dealing with the cyber-customer experience (CCX) by examining the Netnography method.

This research is a pioneering attempt to mitigate the impact of COVID-19 on tourists' experience and to highlight the opportunities for tourism practitioners to profit from the online presence, to be more accessible, and to increase their traffic to guaranty their online visibility.

The growth of online communities and social media has led to a growing need for methods, concepts, and tools for researching online cultures. Particular attention should be paid to polarizing online discussion cultures and dynamics that increase inequality in online environments. Social media has enormous potential to create good, but in order to unlock its full potential, we also need to examine the mechanisms keeping these spaces monotonous, homogenous, and even hostile toward some groups. With this need in mind, I have developed the concept and theory of othering online discourse (OOD).

This chapter introduces and defines the concept of OOD and explains the key characteristics and different attributes of OOD in relation to other concepts that deal with disruptive and discriminatory behavior in online spaces. The attributes of OOD are demonstrated drawing on examples gathered from the Finnish Suomi24 (Finland24) forum.

In recent times the relationship between social stratification and internet use has become more complex. In order to understand the new configuration of the digital divide, this paper examines the relationship between socioeconomic background and digital engagement among youths.

This study explores digital inequalities among Italian teenagers from a holistic perspective. It draws on primary data obtained with a triangulation of methods: a survey on a representative sample of 2,025 high school students and 56 semi-structured interviews with teenagers from different social classes.

The statistical models indicate that cultural capital and parents’ occupational status do not associate with broader social media use but are positively related with online information-seeking. The interpretative analysis suggests that teenagers from the upper-middle class make sense of the internet “vertically,” in affiliation with parental socialization, and are more concerned with capital enhancing activities. Instead, teenagers from less advantageous social contexts appropriate the internet “horizontally,” jointly with peers, and are mostly interested in social-networking and UGC production.

School track, along with parents’ socioeconomic status and cultural capital, influences teenagers’ internet use. Further studies could explore whether school tracking contributes to digital inequalities.

The study extends Annette Lareau’s theory of parenting styles and social reproduction, but also obtains innovative results related to digital inequalities among youth. Contrary to expectations, teenagers from less advantageous social backgrounds enrolled in vocational schools have better chances to actively participate in social media than teens from the upper-middle class in academic-oriented high schools.

Interactive media strategies and digital tools have enabled advertisers to target children with promotional offers and creative appeals.

Based on theories related to metaphors in advertisements, cognitive comprehension by children, promotional appeals, and presentation techniques, the research for this study comprised a content analysis of 1,980 online banner advertisements with reference to use of metaphors, promotional appeals, creative content, and selling techniques.

The research study concludes that online advertising to children, in contrast to traditional advertising vehicles, is characterized by (a) a vibrant visual metaphor, (b) surfeit of animated content, (c) interactive features, (d) myriad product types, and (e) creative content for a mixed audience of adults and children.

This study argues that the impact and content of the Internet as a new advertising medium are distinctly different from traditional characteristics of television and print.

The aim of this chapter is twofold: (i) to perform a synthesis of the academic research regarding the changes of tourist consumer behavior brought about by social media; and (ii) to suggest a set of strategies for tourism businesses to address resulting challenges.

Extensive literature reviews have been executed on the motivating factors and the effects of online reviews.

This analysis of the related research identified three main topics, namely: (1) the antecedents, the factors motivating tourists to write online reviews; (2) the impact of eWOM on providers of tourism services (business perspective); and (3) the influence of online reviews on consumers’ behavior (demand perspective). This chapter focuses on the impact of online reviews on tourism businesses and suggests suitable strategies.

This study is based on a literature review and implications indicated by previous studies; hence the suggestions are indicative rather than conclusive. A need exists for empirical studies to fully validate the chapter’s suggestions.

This chapter outlines a series of adequate strategies formulated for business practitioners divided into two fields, namely managerial and marketing activities.

This study provides practical recommendations/suggestions for tourism businesses in addressing the challenges and opportunities raised within the online context.

As online academic programs and online student populations continue to grow, it is important to consider the population of graduate-level students and what support they need from the university in order to be engaged and successful. This chapter will provide a review of the theory and research to show that there is a need for academic support for graduate-level students while also discussing how institutions have worked to create meaningful connections for students. Drawing on Astin’s theory of student involvement, this chapter will discuss three ways that the University Academic Success Programs department at Arizona State University has worked to address that need and provide academic support to online graduate students: online graduate writing centers, online dissertation writing camps, and employment of online graduate students. Using interview examples from former student tutors, this chapter will show how these opportunities helped online graduate students feel valued, supported, and connected to the institution. This chapter will conclude by addressing limitations, areas for program growth and future research, and recommendations for practitioners to apply in their own institutions.

The use of collaborative group work is an important teaching and learning strategy for online and blended courses. However, the challenges of collaborative group work, such as the lack of online technology skills, time conflicts, differences in team member participation, and logistics of online and blended teamwork, often leave students dissatisfied by the process. To maximize the benefits and minimize the challenges, students should be supported in the development of skills with the use of relevant (often emerging or Web 2.0) online technologies and the development of skills related to online and blended collaborative group work. The Phases and Scaffolds for Technology Use and Collaborative Group Work course design process was developed to address this need and is shared in this chapter along with an action research-based case study designed from an action research approach. The purpose of this study was to find out what students thought about the aforementioned course design process, as well as to find out which online tools were most beneficial for online collaborative group work. Based on the results of the survey, the Phases and Scaffolds for Technology Use and Collaborative Group Work course design process had a positive impact on student satisfaction, student learning, and student success and the most beneficial and valued online collaborative group work tools included Skype, Google Docs, and Adobe Connect.

This chapter attends to the fact that research has revealed much about the importance of parents in this process, especially their increased instructional roles when their children undertake online courses. However, little is known about how online curriculum vendors construct the parents of their potential enrollees in order to make online learning an appealing option.

This research examined what these testimonials revealed about how such companies conceptualize the beliefs parents of potential students. Inductive narrative theme analysis was used to analyze the testimonials.

The findings of this research revealed a characterization of parents as providers of access to online learning, organizers of schedules around online learning, and leveraging time working online as space to nurture and support their children’s academic development. The major plotline of these testimonials is one where parents solve problems for their children, who are not being successful in school, which resolves anxiety about a child’s previous school performance and their future as students. For the parents, the benefit to this enrollment is increased feelings of efficacy.

This research comments on the role of narrative in educational decision-making in general and has additional potential to inform online teacher work with parents.

The value in this chapter lies in the author’s unique approach to inquiry. Very little research on online learning has looked critically at what vendors promise in online learning.

Purpose – This chapter investigates if Ronald Aker’s Social Structure Social Learning (SSSL) theory can help explain who is involved with the production of online materials considered hateful or extremist.

Methodology/Approach – After discussing how SSSL can account for becoming exposed to online extremism and then becoming involved in its production, the authors conduct a logistic regression on data from 1,008 American adults that predicts if they produced online hate materials with variables derived from SSSL.

Findings – Results strongly support SSSL. While structural factors such as the respondents’ differential social organization, differential social location, and differential location in the social structure predict production of online hate materials, the effect of these factors is largely mediated once social learning variables are included in the model. Specifically, the respondents’ general definitions related to violence, specific definitions related to hate speech, and differential association accounts for variation in the production of online hate materials.

Originality/Value – This research contributes to the literature in two primary ways: (1) the authors investigate a critical, yet understudied, factor involved in the radicalization process; and (2) the authors demonstrate that a leading criminological theory applies to this form of deviance. This research also suggests key variables for creating strategies for countering violent extremism.