This study provides practical recommendations/suggestions for tourism businesses in addressing the challenges and opportunities raised within the online context.
Sotiriadis, M. and van Zyl, C. (2016), "Consumer Travel Online Reviews and Recommendations: Suggesting Strategies to Address Challenges Faced within the Digital Context", Sotiriadis, M. and Gursoy, D. (Ed.) The Handbook of Managing and Marketing Tourism Experiences, Emerald Group Publishing Limited, pp. 469-486. https://doi.org/10.1108/978-1-78635-290-320161020Download as .RIS
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