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The authors explore how service workers negotiate emotional laboring with “dirty” emotions while trying to meet the demands of neoliberal healthcare. In doing so, the authors theorize emotional labor in the context of healthcare as a type of embodied and emotional “dirty” work.

The authors apply interpretative phenomenological analysis (IPA) to their data collected from National Health Service (NHS) workers in the United Kingdom (UK).

The authors’ data show that healthcare service workers absorb, contain and quarantine emotional “dirt”, thereby protecting their organization at a cost to their own well-being. Workers also perform embodied practices to try to absolve themselves of their “dirty” labor.

The authors extend research on emotional “dirty” work and theorize that emotional labor can also be conceptualized as “dirty” work. Further, the authors show that emotionally laboring with “dirty” emotions is an embodied phenomenon, which involves workers absorbing and containing patients' emotional “dirt” to protect the institution (at the expense of their well-being).

Given the growth of virtual reality (VR)-based tourism experiences in the past five years, this study aims to investigate the impact of VR-based interactions (ergonomics and embodiment) on memorable experiences and revisit intention mediated by cognitive and emotional responses.

This study has used an exploratory sequential mixed methodology research design to operationalise this research. Study 1 uses qualitative in-depth interviews to explore the proposed research questions, and Study 2 uses a 3 × 3 factorial experimental research design to test the proposed hypothetical model with 355 samples.

The results indicate that embodiment plays a more crucial role than VR ergonomics. Also, the cognitive response in the virtual tour indirectly generates a more memorable experience than the emotional response.

This research uses the theory of technological mediation as an overarching framework to conceptualise the research. Also, the research has applied the tenets of cognitive embodiment theory, metacognitive theory and other related theories to develop the arguments. Thus, the results of this research will extend the holistic understanding of these theories.

This research will guide VR tourism developers in understanding the requirements and expectations of tourists. It also serves as a manual to understand how tourists process the VR tour psychologically.

Very minimal focus was given to understanding the tourists’ interaction with technology in VR tours. The concept of ergonomics and embodiment investigated as an experimental variable is a novel approach in technology-based tourism research.

The purpose of this paper is to explore the actions of different senses on visitors’ embodied experience in dark tourism “field,” including embodied emotions/cognitions.

This research uses qualitative analysis by applying tourists’ reviews from two main Chinese tourism websites and the software of MAXQDA. It identifies the senses applied in the embodiment process in dark tourism “field” and matches these senses to the specific types of embodied emotions/cognitions.

This research identifies four main senses. The visual sense has the greatest influence on 27 embodied emotions and 7 embodied cognitions. Auditory and temperature sense create particular emotions. This research also points out the phenomenon of “banned behavior.” At last, to achieve accessibility/acceptability, Nanjing Memorial Hall applies two strategies to distance the extreme historical events from visitors: the construction of aesthetic elements and the way it shows historical objects.

It uses both qualitative and quantitative data to identify the classifications and degrees of senses, emotions and cognitions as well as the relations between them. However, there are difficulties in the coding process because of the language differences, which requires a good understanding of the context of the tourism experience.

The research results could be used as a psychological reference and in the design of dark tourism product.

It provides a specific understanding of the way in which visitors interact with dark tourism objects and environment.

This is the first research that explains the dark tourism experience from the perspective of embodiment. It provides conceptual as well as empirical reference for a new research topic.

This paper aims to study the embodied nature of service employees’ work in human touch contexts.

The paper adopts the practice theory as its interpretive approach, using focus group interviews with service employees from different industries.

The study identifies four practice bundles related to the embodied dimension of service employees’ work: orienting, attuning, connecting and wrapping up. The findings illustrate how employees’ knowledge, skills and capabilities are used via the body.

The study provides guidance for managers to use an embodied perspective in the management of service employees.

This study contributes to the discussion on embodiment in service encounters by highlighting the embodied nature of service employees’ work.

In this paper, I use 33 interviews with songwriters to explore the relationship between songwriting and emotion, particularly as it relates to the lived and embodied aspects of emotional experience. I contend that songwriting can be understood as a form of sensual reflection and inquiry, one that synthesizes the emotional and evocative properties of both music and language. For songwriters, the creative process of songwriting serves as an embodied vehicle through which to assign meaning to lived emotional experience and the self. Resultant performances represent an expressive forum in which to communicate the outcomes of this process. For sociologists of emotion, examining the neglected process of songwriting represents an opportunity to extend the study of emotion beyond discursive and dramaturgical approaches, lending fresh insight into the lived, embodied character of emotion.

Purpose: This paper examines a promotional exhibit for the Broadway musical Wicked, entitled “The World of Wicked,” to better understand the ways in which art marketers continue to hail new and existing consumers. Eco’s concept of hyperreality and its relationship to remediation and cultural sustainability are brought to bear upon this phenomenon. As producers utilize new media platforms to reach the consumer, they make the experience of their shows more immediate. Set in the context of a shopping mall, the hyperreality of the exhibit is unpacked and analyzed.

Design: This is an interpretive study using direct observation, participant observation, depth interviews, narrative analysis, and artifact analysis.

Findings: By facilitating embodiment, encouraging intense emotional arousal, and providing a sense of community, “The World of Wicked” is a metonym for Wicked itself. The hyperreal context of the shopping mall facilitates the consumption of fantasy as well as material goods.

Originality and value: The findings of this paper extend theories of hyperreality, adaptation, and remediation into the context of arts. This contribution is foundational to building a larger theory of cultural sustainability.

Purpose – Drawing on a study of data extracts ‘mined’ from the Internet without interaction with the author, this chapter considers the emotional implications of online ‘participant absent research’. The chapter argues that researchers should reflexively consider the ways in which data collection techniques framed as ‘passive’ actively impact on researchers’ emotional lifeworlds. Consequently, it is important to ensure that researchers are adequately prepared and supported.

Methodology/Approach – The data introduced in this chapter were constructed around a single case study. This example documents an incident where a woman was asked to leave a sports shop in the UK because she was breastfeeding. Not allowing breastfeeding within a business is illegal in the UK, and this case resulted in a protest. The study involved an analysis of user-generated data from an online news site and Twitter.

Findings – Drawing on field notes and conversations with colleagues, the chapter explores the value of reflexivity for successfully managing researchers’ emotional responses to disturbing data during the process of analysis.

Originality/Value – Whilst the role of emotion is often considered as part of ethnographic practice in studies utilising face-to-face encounters, it is underexplored in the online domain. This chapter presents, through a detailed example, a reflective account of the emotion work required in participant absent research, and offers strategies to reflexively manage emotions.

The purpose of this study is to conceptually integrate business to consumer (B2C) into business to business (B2B), with a holistic consumer-centric, technology-reinforced, long-term vision for tourism industries and companies to survive and succeed in the era of new technologies 4.0. The research suggests that the tourism-marketing-new technologies decision-making involves customers as the center of the design and decision process.

The research design includes a qualitative study with 94 in-depth interviews, a literature analysis and a conceptual proposition. The qualitative study follows the tourism consumer desire data analysis, from categorization to integration. The literature analysis applies a systematic literature review approach based on the 29 most up-to-date new-tech papers from peer-reviewed journals. The analysis compares qualitative research findings and literature analysis results and matches the new technology applications with consumer desire understanding. The conceptual framework of tourism marketing/advertising is proposed based on qualitative research and literature analysis.

The qualitative research deciphers that consumers, based on their imagination and memorization, desire therapy and sceneries and connect such desires to the empathetic and resonating advertising messages. The literature analysis synthesizes the new tech applications in tourism and matches the qualitative research findings with the deciphered desires in tourism. The conceptual model proposes that B2C should be integrated into B2B to provide value for both consumers and businesses and opens avenues of research on this topic.

This research has made the following theoretical contributions: it offers an in-depth understanding of consumer desire, often hidden or subconscious, in the field of tourism. Consumer desires regarding tourism are mostly subconscious and exist long before consumers are exposed to advertising messages. These desires reflect the search for therapy and sceneries and become “embodied” – they exist on multisensorial levels and become part of the body and life and will lead consumers into positive perceptions when marketing communications/advertisements resonate with them. In the latter case, they will subjectively judge advertising as “good,” regardless of the advertising design quality. The research also connects consumer research with a new technologies research review and proposes a conceptual framework to integrate business to consumer (B2C) with business to business (B2B). As such, the research makes theoretical contributions to the integration or the “boundary blurring” between B2C and B2B research and practical suggestions that involved industries and consumers may all benefit from such integration. Conceptually, there is a lack of discussions of the pitfalls of new technologies, a dearth of empirical verification of the applications of new technologies in the proposed fields and a shortage of discussions about ethical issues. Qualitative methods, offering an efficient tool for understanding consumer desires in the tourism industry, have their own limits, as discussed in previous research. The sample is limited to the state of New York population and may be influenced by geographic, demographic and psychological characteristics related to the region.

This research provides advertising practitioners, new technology innovators and tourism industries with a framework to face the combined challenges of understanding hidden consumer desires and applying adequate technologies that resonate with consumer desires to tackle relevant issues. The conceptual proposition of this research fills the gap between qualitative consumer research without concrete practical resolution and new technologies applications without in-depth consumer understanding. Through the conceptual framework, the author provides insights into how industries may benefit from consumer understanding. The business relationships among the industries of marketing, tourism and new technologies should be centered around consumers. Thus, B2C and B2B should be naturally integrated into business practices.

Social implications of this research include three major points: first, the understanding of consumer desire for therapeutic power in tourism, which invites more attention to tourism as part of social well-being design instead of a purely for-profit business. Second, a profound comprehension of what consumers need and desire, without which the applications of new technologies may cause severe societal problems. Third, a way to tailor to consumers’ individuality and desires for advertising/marketing that may be considered abusive, stressful and socially destructive if applied in a nonpersonal manner.

Conceptually, this research adds consumer desire, an originally B2C concept, to the B2B context regarding the new technology applications in tourism marketing/advertising. It contributes to the B2B literature by proposing a strong consumer-centric approach, especially the consumer desire understanding, that is not yet investigated in the B2B literature; and a combination of empirical study and literature analysis and the matching of the two for better practice of advertising/marketing, tourism and new technologies applications.