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The purpose of this study is to investigate the impact of psychological ownership (PO) on residents’ destination advocacy (DA) behaviour in the context of emerging tourist destinations and to assess the role of attitude as a mediator in the relationship.

A quantitative methodology was used and primary data was collected via an online survey to a sample of 333 residents from emerging tourist destinations in India. This study used the partial least squares (PLS) method to test the hypotheses.

The results indicate that residents’ knowledge about their hometown positively influences PO which in turn affects DA behaviour. Furthermore, PO influences attitude which in turn significantly influences DA behaviour. Additionally, the findings reveal the mediating role of attitude between PO and residents’ advocacy behavioural outcomes.

This study advances the concept that residents are important stakeholders who can promote a destination. Local authorities should prioritise residents over tourists and incorporate their image, identity, personality, style and values into destination promotion. They can also improve destination services to boost residents' positive attitudes.

The uniqueness of the study lies in associating PO and outcome as DA behaviour. The model suggests that enhancing PO of their hometown among the residents can have significant advantages for tourism development.

This study proposes a conceptual model and aims (1) to understand how co-creation experience influences guest engagement, (2) to analyse the effect of satisfaction and affective image between co-creation experience and guest engagement, and (3) to analyse the effect of guest engagement on behavioural intentions.

A questionnaire-based online survey was conducted targeting U.S.-based hotel customers. Developed on Qualtrics and distributed via Mechanical Turk, the survey garnered 465 useable responses from individuals who had visited international chain hotels within the last year. Data analysis was performed using Structural Equation Modelling (SEM) in IBM SPSS Amos.

The findings revealed significant direct effects of co-creation experience on affective image and guest satisfaction, with guest satisfaction notably influencing guest engagement, and guest engagement directly influencing behavioural intention. However, both co-creation experience and affective image showed minimal direct impact on guest engagement. The study also highlighted the importance of indirect effects and total effects in understanding the dynamics between the constructs analysed.

The findings revealed significant direct effects of co-creation experience on affective image, with affective image notably influencing guest engagement, and guest engagement directly influencing behavioural intention. Although satisfaction had direct effects on guest engagement, co-creation experience showed minimal direct impact on guest satisfaction and on guest engagement.

This study advises managers to use co-creation primarily to enrich guest experiences and establish emotional connections rather than as a tool for directly enhancing engagement. It recommends that managers invest in strategies to enhance guest engagement beyond co-creation given the direct link between guest engagement and behavioural intentions, and the minimal direct impact between co-creation, guest engagement and satisfaction.

This study demonstrates that affective image is a pivotal mediator between co-creation experience and guest engagement. The findings provide valuable implications for hospitality practitioners in designing and managing co-creation experiences, emphasizing the importance of fostering a positive affective image in the value co-creation process to attain positive behavioural outcomes.

The purpose of this study is to investigate the effects of employee live streamers on consumers' purchase behaviors and brand image, as well as to understand the mediating roles of friendship and self-congruity.

A framework was proposed to explain the influence of employee live streamers' qualities on consumers' behaviors and brand image through the mediators of friendship and self-congruity. Primary data was collected from 225 valid survey responses in China, and the PLS-SEM analysis was employed to test the statistical significance of the hypothesized relationships.

The study found that four qualities of employee live streamers – trustworthiness, attractiveness, responsiveness and expertise – had significant effects on consumers' purchase behaviors and brand image through the mediators of self-congruity and friendship.

This research provides valuable insights into the varying roles of employee live streamers in consumers' decision-making and brand image formation. It offers a theoretical basis for scholars to understand the factors of PSI (parasocial interaction) between consumers and an employee streamer, contributing to the growing body of literature on live streaming and consumer behavior.

本研究旨在调查员工直播主对消费者购买行为和品牌形象的影响, 以及了解友谊和自我一致性在其中的中介作用。

本研究提出了一个框架, 以解释员工直播主的特质通过友谊和自我一致性的中介对消费者行为和品牌形象的影响。在中国收集了225份有效的调查问卷数据, 并采用PLS-SEM分析来测试假设关系的统计显著性。

研究发现员工直播主的四种特质 - 可信度、吸引力、反应能力和专业性 - 通过自我一致性和友谊的中介对消费者的购买行为和品牌形象产生了显著影响。

本研究深入探讨了员工直播主在消费者决策和品牌形象塑造中的不同作用, 为学者们理解消费者与员工直播主之间PSI（伪社交互动）的因素提供了理论基础, 为直播和消费者行为领域的日益增长的文献体系做出了贡献。

This study aims to examine how halal-friendly attributes at non-Islamic destinations affect the tourist attitude and visiting intentions of Muslim tourists of different genders from ASEAN countries.

The study used a structured survey with a non-probability, convenience sampling approach, targeting residents of Indonesia, Malaysia and Brunei. To assess the impact of halal-friendly attributes on destination image, tourist attitude and visiting intentions, a structural equation model was applied, analyzing the data across different genders.

The results indicate that the social environment exerts a positive influence on tourist attitudes for both males and females. In contrast, facilities have a negative impact on visiting intentions in both groups, with a more pronounced effect among males. While food and beverages positively influence the attitudes of female tourists, this effect is not observed in male tourists. Local factors and staff interactions show a strong positive impact on visiting intentions for males but only a marginal effect for females. The quality of service significantly boosts visiting intentions in both genders. Interestingly, tourist attitudes appear to have a negative effect on visiting intentions, with this trend being more evident in the female sample.

The study is limited by its use of convenience sampling and self-reported data, which may not represent broader Indonesian perspectives and could introduce biases. Its focus on Indonesian perceptions and unexpected findings regarding tourist attitudes limit its generalizability and suggest unexplored factors affecting travel intentions.

This study offers new insights into how gender differences among Muslim tourists shape their intentions toward visiting non-Islamic destinations, emphasizing the role of halal-friendly attributes. These findings equip tourism operators and marketers with essential knowledge for developing inclusive, culturally sensitive practices, enhancing the travel experience for this significant segment of the global tourism market.

The purpose of this study is to explore from a place attachment (PA) theory perspective the extent to which and how, a fully immersive virtual reality (VR) experience enhances tourists’ attachment level on-site at a rural destination.

This study applied an exploratory mixed method approach. Respondents were tourists visiting the Lake District National Park who were asked to try a VR experience. In Study 1, interviews were conducted to explore new themes and to develop an enhanced PA framework in VR. Study 1 confirmed existing variables from the literature and highlighted new variables (themes) to be included in the new framework on how PA is formed. In Study 2, surveys were conducted, and the proposed framework analyzed using structural equation modelling (PLS-SEM). To fully understand how VR had an impact on enhancing PA, the moderating effect of tourists’ pre-existing PA was considered.

The findings revealed “Accessibility”, “Memories” and “Increased Place Knowledge” as new themes (variables) and confirmed that these and established variables “Aesthetics” and “Presence” enhance PA, leading to increased loyalty. Significant moderating effects of existing PA were found.

VR serves as a complementary and substitutional tool for tourism. Tailored VR experiences for diverse tourist needs may enhance destination marketing and competitiveness. For tourists with low PA, destinations should focus on promoting activities and highlights to enhance engagement and the experiential understanding of the destination. For tourists with high PA, VR experiences should focus on providing a comprehensive view of the destination and unveiling new places. In both cases, the VR experience leads to deeper engagement with the destination and an increase in PA.

Research on the impact of VR on tourists’ PA is limited. To address this gap, this study’s theoretical contribution lies in developing and testing a PA framework within a VR and tourism context. This also includes the validation of new measurement items developed in relation to the new themes.

The purpose of this study involves analysing the factors of and barriers to innovation and their respective impacts (directly and indirectly) on the competitiveness of both destination and their host companies.

Based on primary data collected by questionnaire from a sample of 119 companies operating in the tourism sector in the autonomous region of Madeira (Portugal), the authors applied a quantitative methodology with recourse to econometric models and multiple linear regression.

Comprehensive results based on a conceptual model are obtained through the analysis of competitiveness tourism-based and innovation factors. The study identifies and empirically tests the existing and underlying relationships between innovation (factors and barriers) as the means of leveraging the competitiveness of destinations and their companies.

The results hold important theoretical and practical implications contributing towards innovation for competitiveness and filling a shortcoming identified in the literature.

Legitimacy is a classic theme, quite present in organisational studies in general, but in the field of tourism it still has room to advance. For that reason, this research seeks to delimit the concept of legitimacy and adapt it to the context of tourism events; and seeks to validate a measurement instrument that allows to evaluate of its recognition in the imagination of residents, and to evaluate the impacts of this construct on residents’ trust in the organisers of Brazilian Oktoberfest, on the negative externalities of those events and, ultimately, on the achievement of residents’ loyalty.

The locus of the research are the cities of Blumenau, Santa Catarina and Santa Cruz do Sul, Santa Catarina, both located in southern Brazil, whose residents answered an online questionnaire about the legitimacy of the Oktoberfest held there. A total of 365 valid questionnaires were collected, tabulated in statistical software and interpreted using exploratory-confirmatory factor analysis and structural equation modelling.

The results show that festival legitimacy is a theoretical construct that can be measured as either a first-order or second-order factor, consisting of three factors, called moral legitimacy, pragmatic legitimacy and cognitive legitimacy.

This research provides a valid and reliable tool for assessing local residents' acceptance of ethno-cultural festivals. It also shows variations in the perception of legitimacy, demonstrating that this can influence other aspects of residents' perception of ethnocultural events.

This study aims to examine the impact of firm-generated content (FGC) on lesbian, gay, bisexual, transgender, queer/questioning (LGBTQ+) influencers, focussing on inclusive marketing strategies and enquires the ability of LGBTQ+ influencers to enhance brand engagement and loyalty within diverse communities.

A quantitative approach was utilized, and data was collected via social media platforms. Structural equation modelling (SEM) was employed to explore the relationships between FGC, influencer content, dimensions of place attachment and brand loyalty.

According to the findings FGC positively influences LGBTQ+ influencers, which in turn affect in a significant way place identity and place social bonding. Both dimensions of place attachment were found to have a positive impact on brand loyalty, which indicate that LGBTQ+ influencers have an important role in enhancing brand engagement through inclusive marketing.

Firms in order to increase their brand loyalty and customer engagement, need to adopt inclusive marketing strategies that resonate with LGBTQ+ communities. In order to do so they need to work with LGBTQ+ influencers that can effectively communicate the brand’s commitment to diversity and inclusion, thus fostering a stronger emotional connection with the brand.

This study introduces a conceptual framework that highlights the mediator role of place attachment in the relationship between influencer marketing and brand loyalty. This research contributes to the existing literature by providing empirical evidence on the effectiveness of leveraging LGBTQ+ influencers in inclusive marketing campaigns.

This study elucidated the connections among the influence of Singaporean hawkers, local gastronomy involvement, and the three dimensions of authenticity (objective, constructive, and existential). Furthermore, it investigates how personal nostalgia affects the cultural identity of hawkers.

A self-administered questionnaire was created to assess hawker influence, gastronomy involvement, authenticity, personal nostalgia, and hawker cultural identity. Survey data was gathered from 401 Singapore residents aged 18 and older.

Results of the structural equation modeling revealed various significant aspects of hawker influence, including physical and social environments, uniqueness and cultural significance, and hygiene and food safety. Hawker influence and local gastronomy contributed to objective authenticity, which, in turn, affected constructive and existential authenticity, ultimately shaping personal nostalgia and hawker cultural identity.

The study offers guidance for stakeholders in sustaining hawker culture, emphasizing authenticity’s role and the importance of nostalgia in identity formation. By aligning with the progressive nature of Singapore, these implications aim to ensure the continued thriving of this invaluable legacy for generations to come.

The study affirms relationships between hawker influence, local gastronomy involvement, and authenticity constructs. It emphasizes the hawker’s role and gastronomy involvement in influencing individuals’ perceived authenticity and accentuates the potential for authenticity in strengthening national branding.

This is amongst the first works to develop a technographic segmentation of smartphone users attending music festivals based on attitudes, motivations and usage patterns. We also aim to describe festivalgoers’ characteristics.

The data were collected from 522 festivalgoers who attended the Rainforest World Music Festival (RWMF) in Malaysia. A two-stage cluster analysis of Ward’s method and k-means was applied to develop technographic segmentation during the festival. Using discriminant analysis, we confirmed that each festivalgoer’s characteristics differ amongst groups.

Four technographic segments were developed: alarm hitters, technological tickers, plug pullers and fuse blowers. The results confirmed that festivalgoers had distinct characteristics and preferences based on smartphone use.

We extend previous research on the technographic segmentation of smartphones and festivalgoers. We highlighted the limitations of cluster analysis in terms of stability to produce a suitable number of segments and to include other festivals. The generalisability of the results may be constrained by the time gap between data collection and publication.

Our results can help marketing managers understand the needs of segments by selecting appropriate advertisements and promotional tools that appeal directly to the desired target segments.

This study will help local communities increase their revenue and job opportunities. The culture of music festivals for the next generation can be sustained and promoted by local and international festival lovers.

This study is the first to present festivalgoers' use of the technographic segmentation term in music festivals.