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This study aims to explain how program liking, program connectedness, and product category involvement influence brand attitudes as a result of advertiser funded programming.

We conduct a field study on a panel of real television viewers that were surveyed one week after the final episode of an advertiser funded fashion program was broadcasted. A moderated mediation model is constructed and tested that captures the interplay of three determinants of brand attitudes: program liking, product category involvement, and program connectedness.

Liking of the program is transferred to brand attitudes. This effect is complementarily mediated by connectedness with the program, and this mediation is moderated by product category involvement. Program liking only spills over to brand attitude through connectedness for viewers with moderate to high levels of involvement with the sponsor product category.

The findings add to the understanding of the role of program liking and program connectedness in the formation of brand attitudes. Although prior research has established that liking and connectedness are indeed an important determinant of brand attitudes, this research unveils product category involvement as an important boundary condition for this effect.

Consumers can develop liking for even an advanced form of brand placement, an Advertiser Funded Program (AFP). When consumers’ evaluations of the program are positive, they connect to the program on a personal basis, also leading to positive brand effects. Advertising practitioners should focus on the meaningful integration of their brand in a context that is involving for their target audience.

This chapter examines dynamic connectedness among emerging Asian equity markets as well as explores their linkages vis-à-vis other major global markets. We find that international equity markets are tightly integrated. Measuring connectedness based on a generalized Vector Autoregressive (VAR) model, more than half of all total forecast error variance in equity return and volatility shocks come from other markets as opposed to country own shocks. When examining the degree of connectedness over time, we find that international stock markets have become increasingly connected, with a gentle upward trend since the Asian financial crisis (AFC) but with a rapid burst during the global financial crisis (GFC). Despite the growing importance of Asian emerging markets in the world economy, we find that their influence on advanced economies are still relatively small, with no significant increase over time. During the past decade, advanced markets have been consistently net transmitters of shocks while emerging Asian markets act as net receivers. Based on the nature of equity shock spillovers, we also find that advanced countries are still tightly connected among themselves while intraregional connectedness within Asia remains strong. By investigating whether uncertainty plays an important role in explaining the degree of stock market connectedness, we find that economic policy uncertainty (EPU) from the US is an important source of financial shock spillover for the majority of international equity markets. In contrast, US financial market uncertainty as proxied by the VIX index drives equity market spillovers only among advanced economies.

Financial systemic risk is often assessed by the interconnectedness of financial institutes (FI) in terms of cross-ownership, overlapping investment portfolios, interbank credit exposures, etc. Less is known about the interconnectedness between FIs through the lens of consumer credits. Using detailed consumer credit data in Canada, this chapter constructs a novel banking network to measure FIs’ interconnectedness in the consumer credit markets. Results show that FIs on average are more connected to each other over the sample period, with the interconnectedness measure increases by 19% from 2013 Q4 to 2019 Q4. FIs with more diversified portfolios are more connected in the network. Among various types of FIs, secondary FIs have the notable increase in interconnectedness. Domestic Systemically Important Banks and secondary FIs offering a broad range of loan products are more connected to large FIs, while those specialized in single loan types are more connected to their industry peers. FI connectedness is also significantly related to their participation in the mortgage markets.

Since the dawn of modern technology, managers have long discussed the effectiveness of virtual work. While general trends have indicated increased acceptance of virtually working in recent years, the onset of the global coronavirus (COVID-19) pandemic forced a majority of the world’s professional workforce to quickly embrace virtual work. Building upon previous research, this chapter suggests that virtual work is positively correlated with productivity. Using an online open survey, the study examined the extent to which sustained virtual work impacts perceived individual productivity, perceived organisational productivity, collaboration, job satisfaction, and connectedness over a 15-week period. Findings demonstrate that perceived productivity and connectedness were particularly high in the initial weeks, tapering downward as a function of time physically removed from co-workers. Job satisfaction remained largely unchanged and collaboration yielded no reportable trends. Managers reported more negatively than non-managers in all tested variables. Findings support more flexible working systems for employees in the future.

Women’s reproductive circumstances and choices have consequences for their experiences of social connectedness, inclusion and support across the life-course. Australia is a pronatalist country and women’s social identity remains strongly linked to motherhood. Yet the number of women foregoing motherhood is increasing. Despite this, women without children are perceived as failing to achieve womanhood as expected by pronatalist ideologies that assume all women are or will be mothers. Defying socially determined norms of motherhood exposes women without children to negative stereotyping and stigma, which has consequences for their social connectedness, inclusion and support. This chapter examines theories of social connectedness, inclusion and support, drawing on Australian empirical data to explore how women without children experience social connectedness, inclusion and support in a pronatalist society within their daily lives.

The American Sociological Association Communication, Information Technology, and Media Sociology (CITAMS) section has long been concerned with the processes by which social connectedness and solidarity are created in a technology-rich, digitized society. In this chapter, the role of temporal symmetry in facilitating social synchronicity and digital connectedness is explored. Unity through simultaneity, which develops when spatially separated people focus on the same things at the same time, was conceptualized by sociologist Eviatar Zerubavel in a largely pre-digital age (1981) and coined as temporal symmetry. The concept has great relevance for the digital era and helps to explain why social media and digital technology have become so popular, consequential, and, indeed, indispensable in modern everyday life. The chapter explains how temporal symmetry is generated via digital technology in such activities as the viewing of live-streamed events, texting, and synchronous social media use. It examines how the temporal coordination of individuals’ streams of thought and internal rhythms can result in interpersonal similarity, like-mindedness, shared identities, and social synchronicity. Finally, it discusses the impact of these phenomena on digital connectedness, social life, and society in a digital age, contributing to the body of research CITAMS is committed to developing in helping the academy and the general public understand the impact of communication, information technology, and media on people’s techno-social lives.

The current chapter outlines the process through which New Religious Movement (NRM) membership is conceptualized as facilitating the development of increased reflexivity, in particular the development of an increased ability to connect to others. Based on the narratives of a subsample of 11 former members of NRMs for whom membership signified a desire for an increased ability to emotionally connect to others, a number of factors that are understood as having facilitated or inhibited this type of change were identified and are discussed. The findings extend previous theorizing of NRM as facilitating changes in the behaviors and beliefs of their members, and conceptualizes NRMs as possible avenues through which self-change at an emotional level can occur.

The current study examines the effectiveness of brand integrations in music videos by taking into account the impact of both brand placement characteristics (i.e., brand prominence, valence of artist–brand relationship) and audience characteristics (i.e., artist connectedness).

A 2 (prominence: prominent vs. subtle) by 2 (valence: positive vs. negative) by 2 (connectedness: high vs. low) between-subjects experimental design is used. Each respondent first watched one music video via YouTube in which one branded product was placed either prominently or subtly. To manipulate the valence of the artist–brand relationship respondents were instructed to read a magazine article that revealed either a positive or negative attitude of the artist toward the placed brand. Two hundred twenty young adults participated in this study.

This study shows that prominent placements appear to be beneficial for the attitude toward the integrated brand when an individual is strongly connected to the artist in the music video, while subtle placements are beneficial both when an individual is weakly or strongly connected to the artist. Further, negative celebrity-brand relationships do not seem to affect brand attitudes in a negative way.

Embedding the brand in a music video gives marketers and advertisers the chance to reach consumers in a new, creative way. But this study shows that the advertiser should pay attention to the way in which the brand is integrated. Further, negative celebrity information does not seem to affect brand attitudes in a negative way. This makes the music video a very interesting medium for advertisers.

The current study contributes to previous research on brand placement by investigating the effectiveness of brand placements in music videos and the role of artist connectedness. In addition, the study is original as it includes valence in the model.

While a number of scholars have observed that the contemporary self has to negotiate a “push and pull” between autonomy and a desire for community (Austin & Gagne, 2008; Bauman, 2001a, p. 60; Coles, 2008; Giddens, 2003, p. 46, the struggle between the “self” and “others” that is at the heart of symbolic interactionist (SI) understandings of the self is often missing from sociological discussion on the “making of the self” (Coles, 2008, p. 21; Holstein & Gubrium, 2000), and the current chapter contributes to this literature.

To gain insight into “the making of the self,” in-depth life history interviews were conducted with 23 former members of new religious movements (NRMs) specific to their construction of self. Interview data was analyzed for variations in the ways in which individuals describe their construction of self. To make sense of these variations, SI understandings of the self are applied.

Analysis indicates that the extent to which individuals are informed by the social versus the personal in their self-construction is a continuum. From an SI perspective the self is conceptualized as to varying degrees informed by both the personal and the social. These two “domains” of the self are interrelated or connected through an ongoing process of reflexivity that links internal experiences and external feedback. From this perspective, “healthy” selves reflexively balance a sense of personal uniqueness against a sense of belonging and social connectedness. While a reflexive balance between the “self” and “others” is optimal, not everyone negotiates this balance successfully, and the extent to which individuals are informed by the social versus the personal in their self-construction varies and can be conceptualized as on a continuum between autonomy and social connectedness. The current findings suggest that where individuals are positioned on this continuum is dependent on the availability of cultural and personal resources from which individuals can construct selves, in particular in childhood. Those participants who described themselves as highly dependent on others report childhood histories of control, whereas those who described themselves as disconnected from others report histories of abuse and neglect.

The problems of relying on retrospective accounts of former members should be noted as such accounts are interpretive and influenced by the respondents’ present situation. However, despite their retrospective and constructionist nature, life history narratives provide meaningful insights into the actual process of self and identity construction. The analysis of retrospective accounts is a commonly recommended and chosen method for the study of the self (Davidman & Greil, 2007; Diniz-Pereira, 2008).

The current findings suggest that significant differences may exist in the way in which individuals construct and narrate their sense of self, in particular in regards to the way in which they experience and negotiate contemporary tensions between social connectedness and individuality. In particular, the findings highlight the importance of childhood environments for the construction of “healthy” selves that can negotiate contemporary demands of autonomy as well as social connectedness.

Denmark’s apparent success at controlling corruption is likely both real and more complex than it may appear. This chapter reviews a series of hypotheses about the extent and sources of corruption control in Denmark, emphasizing both domestic and international factors. Some possible vulnerabilities are discussed, including whether Greenland – which is usually excluded from Danish governance ratings – might introduce corruption via its mining industries, and whether the growing wind-power industry (in some senses, another extractive enterprise) might also encourage corruption. A simple data analysis, using the Gothenburg University Quality of Government Impartiality Index, suggests that small social scale, a homogeneous population, competitive politics, and extensive international connectedness might well help check Danish corruption, but relationships among the variables are complex and marked by considerable simultaneity. Denmark illustrates two subtleties often overlooked: the importance of “soft controls” – social values, a working consensus, an emphasis on fairness, and common goals – for corruption control, and the question of whether advanced market societies really control corruption or merely reduce incentives to engage in it, as a result of business-friendly policies and institutions. A final issue involves dependent variables: better indirect measures of corruption might well be obtained by gathering and benchmarking indicators of government performance.