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This study aims to explain how program liking, program connectedness, and product category involvement influence brand attitudes as a result of advertiser funded programming.

We conduct a field study on a panel of real television viewers that were surveyed one week after the final episode of an advertiser funded fashion program was broadcasted. A moderated mediation model is constructed and tested that captures the interplay of three determinants of brand attitudes: program liking, product category involvement, and program connectedness.

Liking of the program is transferred to brand attitudes. This effect is complementarily mediated by connectedness with the program, and this mediation is moderated by product category involvement. Program liking only spills over to brand attitude through connectedness for viewers with moderate to high levels of involvement with the sponsor product category.

The findings add to the understanding of the role of program liking and program connectedness in the formation of brand attitudes. Although prior research has established that liking and connectedness are indeed an important determinant of brand attitudes, this research unveils product category involvement as an important boundary condition for this effect.

Consumers can develop liking for even an advanced form of brand placement, an Advertiser Funded Program (AFP). When consumers’ evaluations of the program are positive, they connect to the program on a personal basis, also leading to positive brand effects. Advertising practitioners should focus on the meaningful integration of their brand in a context that is involving for their target audience.

This study aims to understand the meaning of web site connectedness from the consumer's point of view, and uncover the underlying meaning of emotional ties between visitors and web sites.

The study, conducted a netnography which uses three qualitative research methods: online interviews; diary analysis; and observation of web site usage and behaviour. Seven respondents were obtained for the depth interviews, and 12 respondents participated in the diary study. The length of interviews was approximately 1.5 hours/respondent; whereas the three‐consecutive days of diary entries consist of three‐four pages per day/respondent. Observation was undertaken by the lead researcher as an active member of several user groups.

The emic perspective illuminated here shows that web site connectedness consists of three major themes: relatability; dependency; and sense of community. The paper defines these constructs, and suggests that to transform the relationship from “just friends” to “soul mates” web site owners should focus on improving one or all of the connectedness components. Surprisingly, frequency of visit did not determine the depth of the relationship between web sites and their visitors, as is the common assumption in the literature.

This research study illuminates a new way to understand the emotional connection between consumers and web sites, and uncovers the three most important factors that lead toward three varying levels of emotional connectedness (just friends, good acquaintances and soul mates). The paper also suggests ways in which emotional connectedness can be enhanced.

The purpose of this paper is to share reflections on the frontline delivery of a wrap-around secondary school re-engagement programme on compounding digital inequality during the COVID-19 lockdown.

This paper presents a deliberative reflection on practice and policy lessons learned while negotiating the digital divide during the COVID-19 lockdown in the delivery of the yourtown education youth engagement programme.

Frontline youth worker practice lessons highlight the compounding effect of digital inequality on vulnerable young people who are already disengaged or disengaging from secondary education and the necessity for a reflexive, agile and adaptable practice response, particularly during unprecedented events such as the COVID-19 pandemic.

This paper presents a wraparound service perspective and outlines important practice lessons gained from adapting an education re-engagement programme to respond to the COVID-19 lockdown in the Greater Brisbane area, Australia.

This chapter depicts the burden of suicidal behavior among African American males. It describes the public health approach to preventing suicidal behavior among African American males. This approach includes assessing and describing the problem; identifying causes or risk and protective factors; developing and evaluating programs and policies; and implementing and disseminating findings and activities. The chapter provides a review of the epidemiology of fatal and non-fatal suicidal behavior; a summary of what is known about the risk and protective factors of the problem; and a descriptive analysis of the circumstances associated with suicides among young African American males is presented. Lastly, the authors give a summary of evidenced-based prevention programs which could be applied in preventing male suicidal behavior.

Substance use prevalence varies considerably between schools, but to date, whole school approaches for reducing substance use have only been moderately effective. The purpose of this paper is to develop a novel multifaceted whole-school approach to reduce substance use primarily among teenagers aged 11-14 years.

The outlined approach is premised on the proposal that schools can reduce the harms associated with substance use by promoting school connectedness and improving the school-related experiences of weakly connected and disconnected students. The aim of this approach is to develop students’ autonomy so that they may act in their real and long-term interests. This may be attained by promoting the realisation of essential human capacities for: practical reasoning – through valued opportunities for cognitive development and affiliation – through valued opportunities for affective development that advance students sense of acceptance within school. Schools may achieve this, it is proposed, by providing outlined forms of appropriate formal support and formal control that are augmented by particular features of school organisation, curriculum and pedagogic practice, which are also described.

A theoretically driven understanding of a whole school approach for reducing teenage substance use is outlined.

The outlined approach may usefully inform the development of future whole school interventions aiming to reduce problematic substance use among school students. Additional potential benefits include more successful student life trajectories.

School connectedness is a well-established protective factor for young people’s physical, mental, and social health. The purpose of this paper is to explore the promotion of school connectedness through the practice of shared lunches within a secondary school context in New Zealand.

An ethnographic methodology was used to explore in-depth the mechanisms by which food practices included indicators of school connectedness, and used interviews and observations with teachers and 16-18-year-old students in a New Zealand secondary school.

The results describe six key mechanisms by which shared lunches fostered school connectedness: showing common humanity, creating an informal setting, encouraging sharing, enabling inclusive participation, demonstrating sacrifice for the communal good, and facilitating experiences of diversity. These mechanisms contributed to increased social interactions in which people got to know each other better and were able to gain insight into others’ personalities. This allowed for opportunities to establish and strengthen social relationships, and contributed to indicators of connectedness.

The study is exploratory with findings reported from one school. Further research in other contexts on the value of shared lunches for building school connectedness is required.

Shared lunches, as part of an overall strategy to develop a well-connected school community, are adaptable and can fit into a multitude of situations to meet different needs. The findings of this study contribute to understanding the mechanisms by which shared lunches can affect indicators of school connectedness.

This article reviews existing studies of the invisible college phenomenon and considers the implications for information transfer among researchers, particularly within the social sciences. The likely impact of developments in communications technology on interpersonal networks is discussed and a number of areas for further investigation proposed.

School trips to Outdoor Residential Centres can represent a significant and formative childhood tourism experience that can potentially influence adult tourism and leisure choices. Commonly located in ‘green spaces’ which range from peri-urban through to wild and natural landscapes, these centres offer adventurous outdoor activities. Alongside developmental and educational learning, children are immersed in nature experiences that can enable emotional connections with local environments. This chapter is based on a UK context, in which current policymaking is concerned with increasing inclusivity of access to British landscapes, in which many of these centres are located. It is argued here that Outdoor Residential Centres enable childhood experiences that can influence future consumer choices, alongside shaping support for the future protection of natural landscapes.

As a markedly under-explored area of the literature in the United Kingdom, this conceptual review of the literature sets out the imperative for understanding the vital role of Outdoor Residential Centres in shaping tourism futures. Through bringing together environmental education and psychology with tourism management literature, the chapter identifies the imperative for further research to enable nature connections through Outdoor Residential Centre experiences. This responds to the UK policy agenda to increase nature connections and support conservation. The application of a ‘sustainable children typology’ to a Welsh case study demonstrates how Residential Outdoor Centres enable children's empowerment through outdoor learning experiences that shape them as ‘sustainability thinkers’ and to potentially influence pro-environmental attitudes and behaviours as ‘sustainability transformers’ – and ultimately, eco-literate tourists.

Boys & Girls Clubs of America (BGCs) provide numerous avenues for youth to connect, be physically active and have healthy meals/snacks. These services are often provided to low-income families at reduced cost to bridge the gap in after school and summer childcare. However, many of these clubs were forced to dramatically change their services during the COVID-19 pandemic. This study aims to examine how 13 BGCs in Texas, USA, experienced COVID-19 and persevered to provide services.

Interviews were conducted with 16 BGC leaders from 13 different BGCs. Open-ended questions were used to elicit leaders’ experiences with the pandemic, services their clubs were able to offer, barriers overcome and supports crucial to their ability to serve their communities. Thematic analysis was used to generate findings from these interviews.

BGC services changed significantly during the pandemic. Normal activities were no longer possible; however, leaders (alongside their communities) continually provided services for their families. Further, leaders reiterated the power of the community coming together in support of their families.

While BGC leaders had to adapt services, they found ways to reach families and serve their community. These adaptations can have dramatic impacts on the social and physical well-being of children in their communities. Learning from this adversity can improve services as clubs start to build back.

This study provides vital context to the changing care and setting children were exposed to during the pandemic response. Additionally, these results provide understanding of the adaptations that took place in these services.

Professional networks are conduits for career insight, vehicles for career exploration and incubators of professional identity. Accordingly, LinkedIn is a rich environment for university students' careers and employability learning. In this article, the authors review how the pedagogical use of LinkedIn has been conceived, implemented and evaluated in higher education research.

The authors conducted a scoping literature review on research articles and chapters investigating the use of LinkedIn for careers and employability learning. The authors conducted a systematic database search and screened the results, resulting in 30 eligible studies. Each study was analysed for research characteristics, theoretical foundations, reported affordances or outcomes and critical concerns.

The authors find little evidence of cohesion or consistency in the existing research. Studies draw on different theoretical and methodological approaches and use different measures of networking behaviours and competencies. Studies tend not to consider ethical concerns about using LinkedIn as a pedagogical tool.

The authors argue this is not yet a body of research that supports the synthesis necessary for a reliable evidence base. The authors recommend that educators employing LinkedIn in the curriculum ground their work in more coherent, cohesive and integrated theories of careers and employability learning.

This review summarises a body of literature on the use of LinkedIn as a pedagogical tool for careers and employability learning in higher education. This review describes and critiques the beginnings of an evidence-base from which educators can further investigate how students can be supported to develop their online professional networking skills.