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Pregnant employees experience considerable interpersonal discrimination. This study explores the range of possible reactions of observers to pregnancy self-disclosure, interpersonal discrimination and various allyship interventions, and the attentional processes that lead to those reactions. Consequently, it uncovers socio-cognitive processes underlying support for and backlash toward pregnancy in the workplace.

This study used a thought-listing technique to explore observers’ spontaneous thoughts related to pregnancy. Working adults were randomly assigned to read through one of the six scenarios depicting pregnancy self-disclosure, interpersonal discrimination and male allyship interventions (i.e. stating the organization’s anti-discrimination policy, confronting the transgressor by calling out sexism, pivoting the conversation to highlight the strengths of the pregnant employee and a hybrid intervention combining highlighting strengths and confrontation) after which participants listed the top three thoughts that came to their mind (1,668 responses). Responses were thematically analyzed to explore spontaneous reactions toward the pregnant employee, transgressor and ally in the scenario.

Surprisingly, across all scenarios, the most sexist thoughts emerged during pregnancy self-disclosure, even in the absence of any transgression. After a transgression occurred, any allyship intervention was better than none in eliciting lesser sexist backlash against the pregnant employee. Stating the organization’s anti-discrimination policy was most beneficial for the pregnant employee in eliciting the least sexist backlash but at the cost of generating unfavorable impressions of the ally. Calling out the transgressor’s bias elicited the most sexist backlash toward the pregnant employee, yet it created favorable impressions of the ally. In contrast, highlighting the strengths of the pregnant employee created the most favorable impression of the ally while eliciting a few sexist thoughts about the pregnant employee. Overall, the hybrid intervention was the most effective at balancing the competing goals of generating support for the pregnant employee, creating favorable impressions of the ally, as well as holding the transgressor accountable.

This study demonstrates that the type of allyship intervention critically redirects the attentional focus of observers to certain aspects of a discrimination episode and relevant schemas which can generate support or backlash toward targets, transgressors and allies, thereby advancing or obstructing equity and inclusion in organizations.

This chapter reviews previous research on allyship: non-minority individuals who choose to support minorities while working to end discrimination and prejudice. In particular, the focus of this chapter is on how allyship applies to the workplace. We argue that allyship can be a diversity management tool to help reduce workplace discrimination.

To explore this topic, we conducted a literature review on allyship in the workplace and synthesized previous research together. We examined research from both organizational and non-organizational settings.

Our review of previous literature is divided into three sections. First, we discuss what all entails allyship, including knowledge, communication, and, in particular, action. Next, we discuss the many outcomes previous research suggests comes from allyship (including benefits to other individuals, benefits to the overall culture, and benefits to the ally him or herself). Finally, we conclude with a discussion of who is likely to become an ally as well as the journey a person goes through to become a true ally.

This chapter can be useful for practitioners who wish to promote allyship within his or her workplace. Organizations that want to strengthen their diversity and inclusion climate can consider developing ally training programs and promoting ally culture. Additionally, this chapter can be useful for researchers who wish to study the topic. Currently, there is a dearth of research on allyship specifically within the workplace; this chapter can help future researchers identify areas for empirical exploration.

Purpose: To examine empirical patterns of participation of allied groups in disability protests from 1970 to 2016 in the United States.

Methods/approach: Uses event history to analyze 1,268 cases of disability protests quantitatively. Internal and external allied groups and types of individual protestors are analyzed over the entire period and by decade.

Findings: Multiple impairment, single issue organizations were a more common type of “internal” ally than were either single impairment, multiple issue organizations or multiple impairment, multiple issue (truly cross-disability) organizations. External ally groups with a wide range of concerns were less common than internal ally groups but were most represented during the 1990s. Veterans groups were the most common type of external ally, while parents were the most common type of individual allies.

Implications/values: Two topics need more attention: How ally participation in disability protests compares to that in protests in other social movements, and what types of changes over time emerge. Explanations relating to movement trajectories and other social movement characteristics are presented, and the need for a more nuanced conceptualization of protest allies is discussed.

Autism Spectrum Disorder (ASD) is the fastest-growing disability in the US; despite years of federal policy aimed at enhancing employment outcomes for this population, these outcomes remain limited. Little is known about the allyship strategies used to support job seekers with ASD to communicate with potential employers. The current study assesses self-advocates with ASD and supporters of people with ASD (e.g., family members, caregivers, employment specialists, vocational rehabilitation professionals) about the advocacy strategies they have implemented during the hiring process to enhance communication with employers. Study participants rated the effectiveness of the strategies that others may use, as well as the strategies they have used when seeking employment for an open position. Finally, a variety of psychological variables (e.g., self-determination, self-advocacy, global self-esteem, mentorship, incivility) were measured that are suspected to influence the use of these strategies in seeking employment. Findings inform effective support and advocacy strategies as well as ways that varying psychological variables predict the use of these strategies, informing personalization of interventions and supports for self-advocates and allies.

Purpose: Artists with disabilities use their bodies and minds to create art. Yet, the prevailing cultural narrative that art is “therapeutic” for people with disabilities shifts attention from their creative accomplishments to their disabilities. Some ally organizations attempt to challenge the narrative that art is merely therapy for people with disabilities. However, drawing on narratives of “helping” people with disabilities attracts funding. This chapter examines how organizations navigate empowering allies while still maintaining funding.

Methods/Approach: This chapter uses narrative analysis of material accessed through a nonprofit arts-based disability ally organization's website to address two research questions: 1. How do ally organizations both draw on and resist cultural narratives of disability in order to garner public support?; and 2. How do personal narratives of disabled artists associated with ally organizations support and/or resist organizational and cultural narratives about the connection between disability and art?

Findings: The organization uses narratives to address important and sometimes conflicting goals. Personal narratives from artists with disabilities that are available through the website tell a range of stories about art and disability. The organization draws on these heterogeneous stories to position itself as an ally. By including such personal narratives on its website, the organization challenges the cultural narrative that the art produced by disabled artists is merely therapeutic.

Implication/Value: Much of the work on allyship focuses on how individuals can be allies. Examining ways in which organizations frame themselves as allies can help us to more fully understand allyship on multiple levels of social life.

Although allies have been shown to be effective at helping to ignite positive change for marginalized groups, the literature on ally identity development is fragmented.

We draw from developmental, contextual, and identity theories to review the existing literature and focus squarely on the ally experience, resulting in a synthesized process-based conceptualization of ally identity development.

At each stage, we discuss intrapersonal experiences individuals are likely to have internally, interpersonal experiences that are likely to occur with others, and catalysts for progression to subsequent stages. In doing so, we outline the multilevel factors that influence and are influenced by ally development in hopes of identifying what motivates or dissuades individuals from becoming more active allies.

We provide practitioners and scholars with a deeper understanding of the organizational and societal benefits associated with allyship behaviors, as well as tools for increasing their presence within organizations.

Presents over sixty abstracts summarising the 1999 Employment Research Unit annual conference held at the University of Cardiff. Explores the multiple impacts of globalization on work and employment in contemporary organizations. Covers the human resource management implications of organizational responses to globalization. Examines the theoretical, methodological, empirical and comparative issues pertaining to competitiveness and the management of human resources, the impact of organisational strategies and international production on the workplace, the organization of labour markets, human resource development, cultural change in organisations, trade union responses, and trans‐national corporations. Cites many case studies showing how globalization has brought a lot of opportunities together with much change both to the employee and the employer. Considers the threats to existing cultures, structures and systems.

The paper attempts to examine the effect of multiple brand alliances using a portfolio diversification approach.

The paper reports the findings of a four‐level, single factor design study in which 149 randomly assigned participants were exposed to a product concept description for a new product in conjunction with: no ally (control), one ally, three homogeneous allies, and three heterogeneous allies.

Results support previous findings in the literature with regard to the effect of a single brand alliance. However, no support was found for the proposition that consumer evaluations of an unknown focal brand, when three well‐known heterogeneous allies are present, will be higher than when either one well‐known ally is present or three well‐known homogeneous allies are present.

Consistent with previous published research and despite diversifying the brand allies; it is impossible to conclude that multiple brand allies provide increased evaluations, relative to a single ally, for a previously unknown brand. More research is necessary regarding when and why multiple allies might be beneficial.

As the use of multiple brand alliances proliferates in the marketplace, it is important to understand the effect of such strategies on consumers' evaluations. The paper contributes to this growing body of research by investigating the effect of multiple brand alliances using a portfolio diversification approach.

On November 21, 1985, Allied‐Signal, Inc., announced it had lopped off 30 of its business units at one stroke. Forming the second largest corporate divestiture in history (the largest being the breakup of AT&T), the newly created corporation will have $3 billion in annual sales. The New York Times characterized the decision as “a dramatic move to undo years of diversification.” However, from Allied's point of view the strategy is part of an evolutionary process that began in 1983 when Allied merged with the Bendix Corporation, a process described by Charles Lamb in this article. Like a player in a game of rummy who picks up the discard pile to get certain cards he wants, the acquisition of Bendix and then Signal in September of 1985 left Allied's CEO Edward L. Hennessy with a handful of companies that didn't fit his plans. After he matched up the four groups of business units he wanted to keep—aerospace (40 percent), automotive (20 percent), advanced materials and chemicals (22 percent), and electronics instrumentation (13 percent)—he was ready to discard. The most famous name in his pile of castoffs was Fisher Scientific, a company that was originally acquired a year before Bendix.

While previous research has shown a positive influence of a brand ally or a warranty, published research has not explored the effects of using multiple types of quality signals. The purpose of this paper is to explore the joint effect of a default‐independent signal (i.e. a brand ally) combined with a default‐contingent signal (i.e. a warranty) on the focal brand's evaluations.

This paper reports the findings of a 2 (ally: none vs one) × 2 (warranty: no vs yes) between‐subjects factorial design in which 174 subjects were randomly assigned to experimental conditions.

The study's findings indicate that, individually, both brand alliance and warranty were a significant signal of product quality. However, the use of multiple types of signals, as opposed to one signal, did not add incrementally to consumer's perceived quality evaluations of a focal brand. In addition, risk reduction mediated the effects of brand ally and/or warranty on the focal brand's evaluations.

Recently, researchers have started to explore the influence of multiple brand alliance signals on consumer evaluations of brand. However, only the same type of signal has been examined. Signaling theory suggests that other marketing mix elements are marketplace signals of quality. This study contributes to the literature by investigating the role of multiple types of quality signals in brand building.